Branding, Product & Package Design, Exhibist Design
The states feel the name and current container are too similar to chocolate milk and therefore could appeal to an underage audience. In order to address these concerns, I proposed a redesign of the brand including new identity and packaging.
My intent for Adult Chocolate Milk was to create a sustainable package design that reduced its carbon footprint and provided diverse usability for another form or function.The product container is made out of Tetra Pak, a sustainable material, and is
2.5"W x 9"H x 2.5"D. The packaging is made from recyclable corrugate board and measures 8"W x 12"H x 3"D.
