For this campaign I had the opportunity to work with HALO Foundation, a local non-profit organization in Kansas City, Missouri. HALO Foundation provides art therapy and enhances the living conditions for orphans worldwide.
The objective for this campaign was to create a new branding look for HALO’s foundation product line for the upcoming year that exemplified characteristics of kid vision intertwined with a boutique feel.
The new identity communicated a consistent tone from their logo to the interior of their event space to the personality of the products. The family of components range from retail bags to clothing tubes, retail hang tags, thank you notes, campaign – identity flair pins and other miscellaneous items.
