PORTFOLIO JEONGMIN KEEM
CONTENTS
VERTICALร TOWNรทHOTEL; Hotel project that grows naturally to vertical town Self-Portrait I See You are Seen Three Way Waffle Lighting
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Galaxy Express 33 Zootopia
Welcoming WoW Book Design Personal Branding
00 Profile Jeongmin Keem +82 10 5043 9492 jminimi92@gmail.com
Hongik Univ. 2011-2013
Atelier Terra January-, 2013
Dynagram July-August, 2013
France, Germany, Austria January, 2011
Thailand, Laos February, 2013
Japan August, 2013
Hongkong April, 2014
01 VERTICAL×TOWNáHOTEL; Hotel project that grows naturally to vertical town 371-7, Seogyo-dong, Mapo-gu, Seoul, Republic of Korea Area:1680m2 Boutique Hotel 2013
This project is started with the question, 'Are vertical buildings wrong?' In Seoul, mainly filled with vertical buildings, perpendicular buildings are being criticized. Vertical buildings not only are in need but also are being criticized. This hotel is designed with multi-stories room that it makes people to feel being in a village rather than in a hotel. This hotel will lead vertical buildings to escape from criticism of being violent.
The region called 'Hongdae' is increasing it's area day by day due to gentrification. Perhaps Hongdae is not growing it's size but running away from something to protect itself. The appearance of Hongdae was quite different with the appearance of current area in front of Hongik University. It was a small place, nothing special, nothing spectacular. I discovered what Hongdae tried to preserve and captured it in a book and a video.
REAL, 어디 갔을 까? | Cover, 200×200(mm) | Keem Jeongmin 1 other person https://issuu.com/jminimi/docs/real_hongdae
Origin of HONGDAE | Video, 2' 31'' | Keem Jeongmin 1 other person https://vimeo.com/75754356
Hongdae's unique traces are getting ruined by gentrification and Hongdae is losing it's own appearance. Rather than being mechanized or looking like a factory, Hongdae used to reflect the uniqueness of each person's personality who lives there. I wanted to design a hotel with reflecting the uniqueness. A hotel for leading people who acts voluntarily, preferring empirical appearance than consumptive appearance. In the hotel, local residents and travelers are mixed together.
I thought such feature resembled a village. So I wanted to portray a village in the hotel. A village where you can have moments to meet your surroundings every day. A village which grows naturally, where people get to know how to live on their own in that moments. Meetings in the X, Y axes are important in the village, but there should be meetings in the Z-axis. This axis had to be present in the form of duplicated axes in the same size. Therefore the plan included multi-layer rooms and common areas.
The height between the big main road the small road is 6m. Using this height difference would attract more people. Before that, a yard is placed as an intermediary space for people to naturally meet the building's inside. A huge ramp which connects the big main road the small road is put to inflow people. People would slide into the building naturally without a feeling of entering a building. The arrangement of the road-yard-ramp layout formed a entrance to the hotel like an existing small road or an alleyway.
Mass Process
A spacious yard is on the first floor. The yard doesn't keep people who use the hotel or who doesn't separate. Near the yard there's a long ramp leading to the hotel lobby. Going up to the third floor, by using a different ramp through the hotel lobby, there is a restaurants with outdoor balconies which is visually connected with the downstairs lounge. A large ramp which penetrates the building induces natural enter to the hotel, and programs expanded in both sides of the ramp produce a variety of stories between people.
3F PLAN
2F PLAN
1F PLAN
Unit Combination Diagram
lower floor Type a-5 Cubes upper floor
lower floor
Type b-7 Cubes
upper floor
lower floor Type c-10 Cubes
upper floor
lower floor
Type d-14 Cubes
upper floor
A unit is based on 2.4X2.4m grid. There are 4 different units. The smallest unit contains 5 of 2.4X2.4m cubes, and other units contains 7, 10 and 14. Each rooms includes interior areas of bed space, wet space and balcony space. Bigger the space, more space for people to share as a balcony.
lower floor
upper floor
Type A=a1+2a2
Type B=2a1+2b2
lower floor
upper floor
Type C=2a1+a2+b2
Based on the logic of these 4 different units, giving each unit a wet zone and more than one 2.4X2.4 grid of balcony, 6 ways of unit joints, A B C D E and F, are suggested. Roof spaces are created as unit joints are piled up, and are being shared through these process, new type of hotel is designed.
lower floor
upper floor
Type D=a2+b1+c
Type E=b1+b2+d
lower floor
upper floor
Type F=a1+2b1+c+d
16-17F Garden
14-15F Gallery
12-13F Swimming Fool
10-11F Living Room
8-9F Library
6-7F Garden
4-5F Living Room
Exploded Axonometric
Common areas are located between rooms with the unit floor plan. Common areas also include multi-layered spaces. It have the same public - private space ratio with rooms. Living room, library, swimming pool, gallery, gardens are the program. People will communicate and interact with each other in multi-layered spaces of these programs and rooms. Also, people will have spontaneous, initiative attitude than having consumptive attitude.
8th Floor Plan
9th Floor Plan
Lower Floor - 12F
In the downstairs area, bricks are laid without an empty space for individuals' private activities. In the upstairs area people meet in public facilities. In the public area, bricks are laid alternately so that people to see each other. Downstairs hallway is two stories high. In this space you can look up and greet people at upstairs hallway.
Upper Floor - 13F
Greeting to someone doesn't mean you're in lower position than the other. Receiving one doesn't mean you're in better position either. However, we are reluctant to greet other people. Polite and friendly greetings can't solve every problem in our society. Nevertheless, we have to say hello. I wanted to create space where people can say hello to each other easily. With greetings, this hotel exists as a village in the moment of encountering others.
02 Self-Portrait #1 Acrylic on Square bar, Scale model human figure 456×456(mm) 2013
This work was conducted in conjunction with‘'VERTICAL×TOWN÷HOTEL;Hotel project that grows naturally to vertical town'. Spaces that were not materialized at the hotel project are expressed conceptually in this work in the form of self-portrait.
03 I See You are Seen Hongik Middle School, 72-1, Sangsu-dong, Mapo-gu, Seoul, Republic of Korea Area:1430m2 Total Area:3229m2 Renovation 2013
If you look at something, it will face you back. In that moment a certain connection happens in that space, and our face will change in response to the connection. Same thing happens to buildings.
The New Girls' Middle School building is located in the heart of the university buildings. Through this renovation project, I wanted this place to be like a hub where students from the campus can keep come and go. When people continue to move around, the building will react to it. Just like Hogwart's moving stairs and corridors.
The New Girls' Middle School building is a space where your own thoughts get denied, filled with moments of reverse, where a subject becomes an object and an object becomes a subject. The building has a spatial characteristic that rather it's internal and external layers are connected in sight but disconnected in circulation, or it's in the opposite way. I made this characteristic to appear not only in the Hongik Girls 'Middle School, but also in it's relationship between other buildings. In the process of internal and external spaces getting reversed, a subject becomes an object, and an object becomes a subject. We will experience such phenomenon keeps going on again and again.
Stack Diagram
When masses encounter and overlap each other, various relationships can be established depending on how you define the space. Combining two spaces can make a single space, Separating the overlapped area can also create a new third space. Perhaps one mass can give the overlapped space to the other. Making this possible not only at the plan but also at the section will make even bigger possibilities. Walls of a mass can be a roof of another mass. One mass' roof can be walls and floors of different masses. The proposition that 1 + 1 = 2 is not always correct. It becomes sometimes three, and sometimes one. Perhaps it may be 1.5.
Existing Hongik Girls' Middle School used to be buried in the ground. By revealing some of it, now it's able to touch it with hands and step on it with feet. Not only just watching it. And spaces of the existing Hongik Girls' Middle School are composed of hub space which connects the various objects. Variety of programs meet and blend in the hub.
Studio 1st Floor Plan
In fact, walls and it's long corridors of the existing architectural designing room made it difficult for students to communicate each other. The walls of the designing room are designed with a perforated plate material which makes the other side visible from the straight front but invisible from the side. Through this design, public and private elements of people inside the designing room continue to switch. The same applies to people outside of the designing room. This will make communication between the rooms possible. In addition, by renovating the existing skylight windows of the building, it operate not only as simple windows, but also as new core space where it's possible to move between layers. Following original shape of circle, slides are designed. This slides can break down the order between layers. Critics should no longer be time of getting scolded or pressure. It must be time for students to show their results to everyone and communicate with others.
Mass which intrudes from the outside to the inside attracts outside elements to the inside, and also brings special experiences for internal users.
From one place you can see the movements of other people on other mass but you can't go there directly. This maximizes the feature of existing Hongik Girls' Middle School have.
1st Floor Plan
2nd Floor Plan
3rd Floor Plan
4th Floor Plan
04 Three Way Waffle Lighting Group work, Keem Jeongmin 1 other person Acrylic, LED electric bulb 200×174×150(mm) 2012
Form follows Function -Mies van der Rohe
Architecture performs function. What if we reverse the idea of architectures which its' forms created by following its function by making an object which it's function is followed by it's form? I interpreted the visual language of <Milwaukee Art Museum> designed by Santiago Calatrava into a language of function as a llighting. This object has a structure of ‘Function1-Form1-Function2-Form2’ In this case, can we say that ‘Function2’ is followed by ‘Function1’"? Also, is‘Form2’ followed by‘Function2’or‘Function1’? Perhaps, maybe it's followed by ‘Form1'.
Santiago Calatrava, Milwaukee Art Museum
Concept Drawing
Design Process
We focused on the wing shaped structure of <Milkaukee Art Museum> and created it as a 3 dimensional twisted surface. In the process of making it's computer modeling into an actual real object, we used waffle structure, By using the waffle structure, light spreads between ribs of the wing and it's shadow highlights the wing structure.
Model Component | 48piece
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Galaxy Express 33
330-2, Seokyo-dong, Mapo-gu, Seoul, Republic of Korea 1,459m2 Museum 2012
In every space there exists time, and therefore a place will continue to change. Can we say that only one particular time is more important than any other past many times? It may be foolish or arrogant to dare to bring back a certain time. Was it really the time of the days I tried to bring back?
The site, 330-2 Seokyo-dong, is the place where Dangin line and Yongsan line used to pass by. Dangin train has operated from 1929 to 1975. Yongsan train has operated since 1905. Part of the Yongsan train's railroad stopped operating around the site. This site still contains the trace of the past time. I wish the museum that I designed in this site can give people have hope just like the past trains did.
Mass Process
First, I cut the mass by floor area ratio which was adjusted to the site's shape and building coverage. Than, I trimmed the mass to fit it's program.
Mass Process
After designing the mass like this, I divided it to smaller masses with each different positions and heights. Like a train's divided carriages. Each of the masses are connected to the ramp.
Ramp Diagram
The site has a height difference. I wanted to make people entering the museum from lower level to follow the context of the natural environment. So I made a ramp leading to the museum which has the same slope with the ground. With this ramp, people can naturally come into the museum. When you come into the space with this large ramp, you can see the view of different ramps lying up and down from side to side. This space with several ramps overlapped each other acts as a platform of a train station. The space where you can go anywhere. This is Galaxy Express 330.
Ramp space sketch
Ramp space light study
Elevation
I tried to reveal traces of the railroad through materials. Iron which will rust over time, and gabion is used at the museum's skin. And glass is used at cafe, ramp space, and educational space. I focused on characteristic of glass that it transmits and reflects an object at the same time. When someone view himself through glass, he will see overlapped appearance of himself and the opposite side's view. I hope this will make one to feel traces of the past.
Section
1st Floor Plan
2nd Floor Plan
Giraffe World | 128x128(mm), 2014
06 ZOOTOPIA Digital Collage Adobe Photoshop Adobe Illustrator 2013-2014
Pourquoi vous tuez un homme debout Ă propos afin de ne pas manger? -Antoine de Saint-ExupĂŠry, <Terre des hommes> Humans have committed so many crimes to fulfill their desires. I painted a world where such desire encroached upon humans' life and all humans disappeared as a consequence.
Turtle Island | 128x128(mm), 2013
Dolphin Hole | 128x128(mm), 2013
07 Welcoming WoW Group work, Keem Jeongmin 8 other persons Danpla sheet, PVC bolt,nut 3000Ă&#x2014;1200(mm) 2nd floor aisle, Wa-U center, Hongik Univ. Rhino, Grasshopper 2013
At place where only people live and exist, nature can be easily forgotten. The Wow forest and the Wow mountain are the example. Even though there is the Wow forest right in front of designing rooms of the Wow building, students hardly visit Wow forest. We wanted to talk about the nature existing right next to us. Why wouldn't people passing by the Wow building bring Wow mountain in mind and walk there? WoW
First, points are placed according to programs composing in the Wow forest. And then we formed the shape of the pavilion by listing the points according to the actual height. The basic form was extracted from the data, dreaming of a creature flying freely between people.
Divide line
Edge Surface
Project to Surface
Murtiple Curves
Points
To combine triangles made like this, we created new configuration on each side of the edge. Wings are attached in order to compensate structural defects.
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How to make Welcoming WoW 1. Fold in shape. 2. Fold in the direction of the arrow. 3. Turn it over, as the shape above. 4. Repeat the process of 1 to 3 and make them two. 5. Fold the wings inside. 6. Flip it to make inner surface visible. 7. Fold it in the direction of the arrow and put it inside. 8. Overlap layers. Two layers per a piece, total four layers. 9. Insert the bolts and nuts 10. Completed
08 Book Design Adobe Indesign 2012-2014
Since 2008 Hongik School of Architecture has been publishing books every year which contains outstanding works of students and their variety of activities. I participated in designing and editing the book in 2011, 2012, as a chief editor in 2013. Cover letters were engraved by tooling in 2011, printed in 2012, and engraved with epoxy in 2013. Red/White/ Black are the three main colors of Hongik School of Architecture's symbol mark. These colors have been used at the cover of the book since 2008. We followed this to continue. Book size is B5. Via the address below, you can see the book from 2008 to 2015. https://issuu.com/hsarchi/docs
ㄱㅈㅁ Basic Form
09 Personal Branding Logo Design 2014
These days, you can easily find people communicating each other with consonants on the internet. This means that consonants not only consist phonemes but also they can exist as minimal morphemes with meanings. Inspired by this phenomenon, I designed a logo by using leading consonants ă&#x201E;ąă&#x2026;&#x2C6;ă&#x2026; of my name Keem Jeong-Min. By using a variety of colors and expressions, I tried to contain more meanings than just representing myself.
ㄱㅈㅁ Color
ㄱㅈㅁ for Misogyny Victim
ㄱㅈㅁ Monochrome
ㄱㅈㅁ Pray for Brussel
ㄱㅈㅁ Furniture Sketch
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