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NAVI KAUR IN A DRESS BY ILONA SONG LUV With her brand, LA designer Ilona Song oscillates between the physical and digital worlds. In addition to contemporary architecture, spirituality and metaphysics, her multicultural background also provides a source of inspiration for her designs. Using digital fashion, Song is broadening her creative horizon by designing futuristic, innovative and elegant garments. The example shown here represents two hearts in one dress. LUV stands for Listen, Understand and Validate.

JULIA DOVGAL IN KSENIA LAZARENKO Ksenia Lazarenko is a fashion and 3D designer who, with ‘Emotional Future’, has created her first collection for DressX. It was inspired by human emotions, which, despite the digitalisation of our lives and the fact that real feelings are often hidden behind likes, emojis and comments, are just as strong and as valid as ever. Bright colours like pink, purple and violet and the fruit and berry print exude positive vibes.

BOOBIE THE DOG IN STUDIO PMS Utrecht-based fashion collective Studio PMS specialises in innovative and sustainable ways to communicate fashion. Open to experiments and new opportunities for digital fashion development, PMS designs are all about distinct shapes, eclectic prints and rich, structured materials. Their ‘Apparellel Existence’ collection is one collection in three parallel alternatives. Each piece has been assigned its own mood, which the design was then adapted to. The different options show how digitisation is becoming increasingly humanised and integrated into our daily lives. It gives the users options to choose how they perceive and position themselves within each realm.

TR Y I T ON IN AR ON THE DRES S X APP

DRESSX SUPPORT UKRAINE — YB DRESSES In response to the ongoing war in Ukraine, the two founders of DressX, who both come from the Ukraine, are calling for international support from the fashion industry and its community with their DressX Support Ukraine collection. The two co-founders even served as models for the project. (On the left: Natalia Modenova, DressX co-founder COO; on the right: Daria Shapovalova, DressX co-founder CEO). The multinational DressX team stands with Ukraine and aims to generate donations to support the Ukrainians. Their message is loud and clear: no country or nationality in the world should be at war or in conflict. The AR looks by Support Ukraine will be offered for free in the DressX app. All donations will be donated to the country’s Ministry of Defence, as well as 3D fashion designers who have lost their homes, computers and jobs, and various charitable funds.