DENIM TRENDS SS 24/25

DENIM OF THE FUTURE

DENIM TRENDS SS24/25

TEXT KRISTIN WALZEL

ORTA FOCUS ON REGENERATION

The ongoing quest to find new and innovative solutions for a better future in the denim sector is embedded in denim manufacturer Orta’s DNA. With their spring/summer 2024 collection, the company is focusing on pre and post-consumer cotton fibres, as well as bio-diverse regenerative fabrics and mineral dyes. “When we produce fabrics, we really want to create rich materials that work for people and the planet,” says Orta. The coming trends focus on regeneration and recycling. For example, Orta is offering its ‘Golden Ratio Formula’, an evolutionary fabric with 50 percent recycled content made of waste wood fibre and regenerative cotton. “We are championing BluBiodiversity by keeping pure cotton in the fields, not in our fabrics. And we are extending the sustainable look with organically developed and recycled viscose, spandex and polyester – a trifecta of gorgeous, soft and elegant blends,” Orta say. The ‘Keeper Culture’ fabrics are full of vitality, reflecting a colourful past and a vibrant future. ‘Blu Dopamine’ is all about the feel-good effect. Here, lightweight fabrics meet highly elasticated and knitted looks.

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UNSPLASH.COM — PAWEL CZERWINSKI PHOTO

TEASER / RUBRIK — THEMA DENIM TRENDS SS24/25

ISKO ONE STEP AHEAD

Renowned for their innovations and latest technologies, globally successful denim manufacturer Isko is always one step ahead, with its sights set on the future. With the ‘Isko Reform HP’ technology, the jeans with 40 to 60 percent stretch feel comfortable and sturdy. This way the company can create an exemplary fit that is optimised with different cuts, weights and colours. The technology offers built-in reshaping and presents second-skin jeans that represent comfort, freedom and future style. ‘Isko Reform 100’ presents a denim that flatters every body shape and, thanks to its high elasticity, ensures a contoured look. The feminine fabric technology of ‘Isko Jeggins’ also suits every body type for a perfect fit while allowing freedom of movement. Beyond that, the Isko Jeggins range has been further expanded with the patented ‘Isko Pop’ – a special yarn that provides a natural, durable softness and luminosity.

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CALIK THE POWER OF NATURE

An affinity with nature is something special. And it is with this awareness that denim manufacturer Calik Denim approached its new Blue Coalescence spring/summer 24/25 collection and is bringing a new technology onto the market this coming season. In the words of the company: “This collection will again lead the change and positive transformation of the industry, bringing us together with the next stage of the company’s unique Re/J, E-Last and Rawtech concepts, as well as showcasing the new B210 technology”. B210 makes fabrics almost fully biodegradable, dissolving them within 210 days – which is very much in line with Calik Denim’s ‘Future to Nature’ slogan. The new technology can be applied to every denim product – from stiff to stretchy. And with RE/J, the denim manufacturer has developed another fabric concept that stands out with its authentic vintage denim looks. It features value-added, recycled fibres such as Ecolycra and Reprieve PES. The new E-Last concept offers pattern optimisation that saves time and energy by limiting potential errors during the cutting, sewing and washing stages of garment production. It ensures low weft shrinkage for power-stretch fabrics, resulting in less waste and better sustainability, as well as a comfortable feel.

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OFFICINA+39 MULTICOLOURED DENIM

For years now, the Italian denim manufacturer has been dedicated to an ecological concept based on honesty, transparency and social responsibility. Denim is not only a highly adaptable fabric but also a canvas for all kinds of forms of expression. This is demonstrated by Officina39 with their coming spring/summer 24/25 collection ‘Multicolor Denim Dreaming’. Colour experimentation is the key to the collection. “Officina39 has found new ways to translate the indigo process of denim into a polychromatic one, by using living colours and playing wth a variety of techniques that bring new energy and create a collection where indigo achieves multicolored hues,” the company says. The new collection also uses multiple, key sustainable technologies aimed at water conservation and circular economy. The ‘Aqualess Fade’ technology uses this process, allowing Officina39 to pursue its mission and continue guaranteeing responsible quality results on the market. In addition, the company has developed a broad colour palette thanks to its Nebudye range of dyes that can be used for decades. The Nebudye technology uses as little water as possible thanks to a misting technique that is carried out throughout the entire process and means they can save up to 90 percent water. ‘Smart Bleach’ is an innovative bleaching technology that was specially developed to replace the conventional denim bleaches of chlorine or potassium permanganate basis. And with the ‘Oz-One Powder’ method, denim styles can be given a used look without the need for water or high temperatures.

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ADVANCE DENIM PROGRESS & SUSTAINABILITY

Well known for its technologies and sustainable innovations in denim, Chinese denim company Advance Denim is always ahead of the pack. For its spring/summer 2024/25 collection, the company is presenting three new concepts. One of them involved working with staff from a university in China to develop the extraction of pigment components from natural plants like lavender, pomegranate and Japanese loquat. The new ‘Botanic Dye’ concept gives every colour subtle and harmonious shades. “These colours ‘come alive’ and develop over time, whether in the shade or in the sun. And the tones are also slightly varied, which makes every garment unique,” according to the company. Advance Denim is also introducing ‘Bio Blue Denim’, which uses an environmentally friendly reduction agent in the indigo dyeing process. This process is gentler on the environment while ensuring a high dyeing quality. With their new ‘Salvage Denim’ fabric, the company has also come up with a new fabric and redesign innovation. Not only are the denim items made from fully recycled cotton and produced in Vietnam; they are also RCS (Recycled Claim Standard) certified.

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MARITAS ˛

DENIM THE AQUALESS MISSION

The Turkish denim manufacturer is focusing on regenerative cotton products for the upcoming SS24/25 season and continuing to explore the future of sustainable denim design. “We believe that we can change the lives of our customers, team members and the world by openly communicating powerful information, developing uniquely effective products and fostering a connection between denim and nature,” says the company. An integral part of the upcoming collection will be denim rejuvenation – by incorporating regenerative cotton products. Another concept is ‘Spin Off’, where the company is focusing on vintage denim using contrasting blue tones, sustainable dyeing methods, green-grey tints, overdyed blacks and elasticated designs. ‘Cycle X’ features a special combination of techniques involving the fibres as well as the spinning, weaving and finishing processes. With this method, Maritas can enable the fashion industry to produce recyclable fabrics that are still highly elasticated. With the novel idea of ‘Bullue Denim’, a blue tint can be achieved after washing, as well as authentic washdown effects on twills. This method is particularly suitable for laser treatments, in which light shades of indigo are infused and then dyed over with sulphur dye.

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ISKUR DENIM ALL SIGNS POINT TO GREEN

Authenticity plays an essential role for denim manufacturer Iskur Denim and is firmly embedded in the Turkish company’s portfolio. For the coming spring/summer 24/25 collection, they are putting even more of a focus on sustainability when it comes to fabrics and production processes. Iskur not only has its own in-house recycling facility to ensure zero waste, but also its own heat and power unit for zero CO2 emissions. As part of their sustainability and innovation research, Iskur Denim is also able to manufacture endlessly soft yarns and weave their denim fabrics without the use of chemicals. “Our super-stretch fabrics, woven from yarns from the Iskur group, have a great vintage denim look, even with 100 percent elasticity,” explains Iskur Denim. The company has also installed a new waterless yarn dyeing system in the interests of climate protection. For its eco-production, the factory roof has been fitted with renewable solar energy systems.

ISKUR.GOV.TR

BOSSA BACK TO THE ROOTS

Denim manufacturer Bossa’s motto is firmly rooted in their philosophy: which is why they present new trends defined by different cultural influences every season. For the coming SS24/25 season, the denim manufacturer has divided its trends into three categories: Going West, Green Rush and Modern Cowboy.

GOING WEST Inspired by the aesthetic of the Wild West, Bossa is presenting a relaxed denim trend with wide-leg jeans that hug the hips. The silhouettes are a nod to the icons of Western films and a homage to indigo tints and broken-in black tones.

GREEN RUSH Sustainability is the focus of this trend, which Bossa is interpreting with a vintage design. “Our concepts mirror the urge that Californians had back in the days of the Gold Rush as they sought that special mineral treasure for wealth. But these days, our ‘gold’ is the pursuit of sustainability to nurture health. Western workwear is known for its durability, longevity and ability to transcend fads, and this collection upholds that legacy,” says the company.

MODERN COWBOY This trend is defined by breathable, innovative fibres like brown cotton. Added to the mix are water-saving, zero-dye techniques and yarns sourced from regenerative farming. Bossa is whisking us off to wilder and simpler times with its curated colour palette and innovative textures.

BOSSA.COM