The Week On Jewell Market (13 Oct 2022)

Jewellery News INdIa

The week on

JEWEL MARKET

WGC & GJEPC tie-up to launch ‘You Are Gold’ Ad Campaign

The integrated campaign that has been rolled out prior to Diwali 2022, aims to attract millennials and gen-Z and highlight the many qualities that make them who they are, qualities that make them shine like the gold jewellery they wear, and how they express themselves through it. The film celebrates different expressions of quintessential modern women who are relatable, yet aspirational and don’t shy away from chasing their dreams.

WorldGold Council has launched a new look ‘You are gold’ campaign in partnership with Gem & Jewellery Export Promotion Council (GJEPC) to increase awareness, relevance and adoption of gold jewellery amongst young Indian women.

The latest ‘You are gold’ campaign aims to inspire young women to express themselves. The ad film showcases a montage of young women from diverse backgrounds, who are unafraid of letting their inner light shine and are precious, brilliant and bold – much like the beautiful gold jewellery they wear.

Commenting on the launch of the film, Arti Saxena, Head of Marketing, India, World Gold Council said, “More than half of India’s population is below the age of 25years and they are redefining India’s consumption story. Our ‘You are gold’ campaign aims to reinforce the relevance of gold jewellery in a more meaningful way to them. Our latest film celebrates today’s young women of diverse backgrounds who are chasing their passions fearlessly. With a modern and contemporary showcase of gold jewellery in the film,

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we aim to change the perception of gold jewellery from traditional to something that is modern, stylish, contemporary and a means of selfexpression, in line with the mindset of today’s young consumers.”

Vipul Shah, Chairman, GJEPC said, “The World Gold Council campaign ‘You Are Gold’ in partnership with GJEPC is aimed at the younger generation for building a greater emotional connect with gold. It’s

important to switch focus and echo the design sensibilities of young consumers. At the same time, we need to educate them about the high level of skilled craftsmanship that goes into making gold jewellery truly a timeless possession.”

The film has been directed by multiple award-winning and one of the most well-known directors in the industry, Razy Ghai. McCann Worldgroup, Mumbai is the

associated creative agency and the media partner is Motivator, Group M. Siddhi Yadav Machado, ECD Art, McCann Worldgroup Mumbai, said, “Our new ‘You are gold’ film is a modern-day narrative of Millennial and Gen Z women. It showcases how beautifully gold jewellery is her ally as she fearlessly chases her ambitions and passions across the world. Gold mirrors her spirit and drive, in moments where she displays her brilliance boldly.”

GIFT City nominated to import 200 tonne gold from UAE:

Piyush Goyal

T E A M O F S Y N E R G Y

“I have take a decision which profits GIFT City and its expansion. Recently, we signed an FTA with the UAE. This agreement has come into force from May 1 under which almost 100 per cent of items exported to the UAE will go as duty-free. We have also allowed some items to be imported from the UAE with lesser duty.

Goyal who had visited GIFT City at Gandhinagar and interacted with officials on Saturday morning said the imported gold will be distributed from GIFT City to other parts of the country.

Piyush

GIFT City will be nominated as an agency to import 200 tonnes of gold from the United Arab Emirates (UAE) under the recently signed Free Trade Agreement (FTA) with the middle-east nation, said Piyush Goyal, Union Minister of Commerce and Industry, during his visit to Gujarat Saturday.

“I have take a decision which profits GIFT City and its expansion. Recently, we signed an FTA with the UAE. This agreement has come into force from May 1 under which almost 100 per cent of items exported to the UAE will go as duty-free. We have also allowed some items to be imported from the UAE with lesser duty. In order to encourage our gem and jewellery sector, 200 tonnes of gold will be brought at

discounted rates to India. We will nominate GIFT City as the agency to import the gold,” said Goyal during his interaction with media persons at iHub, a student startup and innovation hub in Ahmedabad.

Goyal who had visited GIFT City at Gandhinagar and interacted with officials on Saturday morning said the imported gold will be distributed from GIFT City to other parts of the country. “This solves a big problem of middlemen faced by the gem and jewellery sector. Due to these middlemen, gold purchases used to be expensive. With today’s decision, we have solved their problem too,” he added.

“Barring 40-50 items, all other 11,000 odd items exported to the UAE will be duty-free,” Goyal said. Under the Comprehensive Economic Partnership Agreement (CEPA) signed in February 2022, India has allowed a one per cent duty concession for gold imports from the UAE upto 200 tonne of inbound shipments.

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MARKET

BlueStone gives buyers the gift of choice

BlueStone, one of India’s leading omnichannel fine jewellery brands, announces the launch of their contemporary festive collections, Onella and Ashta.

The onset of the festive season marks most jewellery brands’ launch of heavy, locker-centric jewellery. While young, cosmopolitan couples, too, have developed an interest in observing festivities with the purchase of fine jewellery, their preference weighs on the side of lighter, everyday-wear pieces that they don’t have to keep away in the locker. BlueStone’s concept-driven collections further appeal to their sensibilities as young buyers seek a deeper connection to the pieces they purchase.

On that note, the design-led jewellery brand has launched Onella and Ashta, two versatile collections that capture the best of festivities with a modern twist. Featuring an array of necklaces – including one in a modern lariat style, earrings, rings, pendants, bracelets, and more.

Meaning ‘light’ in Greek, Onella marks celebrations in a new light. The collection is inspired by the festivities that young cosmopolitan couples are redefining on their own terms. It marries the festive frolic of diyas, rangolis, mithai, firecrackers, lanterns and more with modern wearability – giving buyers the choice of contemporary designs while maintaining the spirited rootedness of the season. Crafted in 18KT gold, the pieces feature pearls, white diamonds, yellow sapphires, and orange gemstones to bring out the season’s warmth.

Inspired by the eight manifestations of the goddess divine, the Ashta

Al Cook to succeed

Bruce Cleaver as CEO of De Beers Group

DeBeers Group said that Bruce Cleaver will be succeeded by Al Cook as CEO of De Beers Group from early next year. Bruce will become Co-Chairman of De Beers Group, alongside De Beers Group Chairman and Anglo American Chief Executive Duncan Wanblad.

During more than six years as CEO of De Beers Group, Bruce has led the business’s transformation across the value chain. During his tenure, the Group has launched the world’s largest and most sophisticated diamond recovery and exploration vessels; redesigned supply agreements with Sightholders to enhance the efficiency of rough diamond distribution; integrated the organisation’s downstream businesses; created Tracr™, the

world’s only distributed diamond blockchain that starts at the source; launched the Lightbox Jewelry laboratory-grown diamond business; and established and embedded the Building Forever sustainability framework across the Group, including setting 12 ambitious sustainability goals for 2030.

collection is hand-crafted for the multi-faceted woman of today. Distinctive motifs like lotuses, elephants, pearls, and more, in chic silhouettes capture the eight divine gifts of knowledge, courage, stability, success, luck, and spiritual and material wealth to celebrate the divine femininity with a modern twist. Hewn from diamonds, white topazes, and gemstones, on 18KT yellow, rose gold and white gold, the collection features interchangeable designs that can be used across occasions.

QUOTES OF THE WEEK

QUOTE OF THE WEEK

“More than half of India’s population is below the age of 25 years and they are redefining India’s consumption story. Our ‘You are gold’ campaign aims to reinforce the relevance of gold jewellery in a more meaningful way to them. Our latest film celebrates today’s young women of diverse backgrounds who are chasing their passions fearlessly. With a modern and contemporary showcase of gold jewellery in the film, we aim to change the perception of gold jewellery from traditional to something that is modern, stylish, contemporary and a means of self-expression, in line with the mindset of today’s young consumers.”

“Stay informed and stay connected with us.”

Arti Saxena, Head of Marketing, India, WGC

The week on

JEWEL MARKET

Homegrown lab-grown diamond brand Evermore opens flagship store in Dubai

Evermore’s flagship boutique is now open in the new Deira gold souk extension in Dubai. A joint venture between wellknown UAE-based jewellery brand Siroya and New York based ALTR created diamonds, a world leader in high-quality lab-grown diamonds, Evermore promises diamonds twice as big for a lot less price wise so more size, sparkle and shine than customers ever expected.

The stunning 750-square foot Evermore boutique is designed to tell the ‘lab-grown diamond’ story in the most comprehensive way with more than 200 pieces of jewellery on display. From the timeless and classic Eternal Happiness collection that is certain to resonate with the bride-to-be to Halo for a Queen that showcases the brand’s design prowess and The Red Carpet that screams Hollywood glam, with each collection,

Evermore dares to be different. Each unique piece of jewellery is crafted with unbridled imagination using labgrown diamonds that deliver more size, sparkle, and shine, exceeding customer expectations.

Evermore diamonds are engineered from just carbon, mimicking the process of diamond creation that takes place under the earth, making them chemically, physically, and optically identical to natural diamonds. Made to order, these stones also have a pristine purity about them and are classified as type 2, purer than 98% of the world’s diamond supply- like the rarest jewels in the world such as the Kohinoor and the Millennium Star. Consequently, they are better for the environment, do not exploit human labour and enjoy a low carbon footprint.

Cartier welcomes Deepika Padukone as new Ambassador

“Be it the cost-effectiveness or the flexibility, lab-grown resonates with today’s consumer who is looking to experiment and be enthusiastically sustainable. From shape to colour to theme, lab-grown diamonds allow you to experiment and bring out your personality through jewellery in a way that’s never been done before. This is the new order when it comes to jewellery and we are so excited to have a physical space to showcase our expertise, accent on ethics and versatility,”

Cartier

has announced the multiple-awarded Indian actress and producer, Deepika Padukone, as their newest ambassador. A true representation of the encounter of opposites that so deeply define the Cartier spirit, Padukone is a voice of global resonance which remains true to its roots, constantly balancing modernity and tradition. The outspoken philanthropist and entrepreneur also founded the Live Love Laugh Foundation, which works tirelessly towards raising awareness about the importance of mental health in India and destigmatizing illness.

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JEWEL MARKET

Divine Solitaires and Ranka Jewellers inaugurates India’s first exclusive Solitaire lounge in Pune

Diamond lovers have always yearned for a more rewarding experience where they can carefully choose the best diamonds and solitaire jewellery in luxury and comfort. Unfortunately, servicing customers of solitaire jewellery has always been an afterthought in the jewellery retail industry. This is about to change with Divine Solitaires and Ranka Jewellers, who unveiled the Divine Lounge at its famous store in Chinchwad. It will be India’s first of its kind exclusive lounge for solitaire jewellery and an experience par excellence anywhere in the country.

Famous actor Radhika Apte inaugurated the Divine Lounge at Ranka Jewellers, Chinchwad

and dedicated it to Punekars in presence of Fateh Chand Ranka, MD, Ranka Jewellers, Tejpal Ranka, Director, Ranka Jewellers and Jignesh Mehta, Founder and MD, Divine Solitaire.

Divine Lounge is a dedicated experience designed with desires of diamond buyers in mind. It offers the full range of Divine Solitaires jewellery including an exclusive range which is only available at Ranka Jewellers, Chinchwad. There is also a gallery of various collections based on contemporary themes and a dedicated section for designer jewellery for the more discerning customers.

Elevate your festive wardrobe with statement pieces from Men of Platinum’s exquisite collection

With the advent of the festive season, it’s time to take one’s style game a notch higher with exquisitely crafted platinum jewellery pieces from the season’s collection from Men of Platinum. Make heads turn with a wide range of contemporary platinum rings, chains and wristwear that celebrates men whose characters are rooted in values that only a few can uphold.

Carved in remarkably solid and aerodynamic forms, marked with intricate textures and indestructible links, the designs in this collection are a display of versatility, strength and poise. Defined by sleek contours and understated matt lustre, this dynamic collection is a tribute to those men of character who inspire others to give their best and raise

their game.

Every intricate statement piece by Men of Platinum, resonates with the strong value system of the men who continue to stay true to themselves, their beliefs and those closest to them, even during their hardest hours akin to their metal of choice, that retains its sheen and shape irrespective of the passage of time! With every thoughtful act and humble gesture, these men of character continue to inspire an entire generation, and also set style goals that are sure to make heads turn in the boardroom as well as at festive gatherings.

FORTHCOMING EXHIBITIONS

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Spread the sparkle of joy this Diwali with Flourish

by Gunjan Jain

the much-anticipated festival of lights, rangolis and joy, calls for dressing up and looking gorgeous. Diwali brings with it camaraderie, wealth, and unparalleled delight. A festival celebrated with the utmost grandeur. If there’s one element that can brighten up your outfit as much as the festive lights, it’s the perfect jewellery.

Diwali,

Diamonds may be a girl’s best friend, but what if you don’t want to splash out? More and more women are choosing to take the demi-fine route, buying pieces that bridge the gap between competitive costume jewellery and upscale fine ornaments.

Enter Kolkata-based ‘Flourish By Gunjan Jain’, a label which was founded in 2021 and melds the idea of precious jewellery with the design of easy costume pieces. A few must-haves in the jewellery collection of a woman who delights in harmonizing intricate designs and timeless elegance with contemporary iridescent patterns, should include a few pieces from ‘Diwali

Edit 2022’ by ‘Flourish By Gunjan Jain’

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Shine like the goddess you are, with their premium collection this festive season!

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Our Patron

“Passion, vision & inspiration three sutras of success”

Dr. Chetan Kumar Mehta has given Laxmi group a motto - aim for the world’

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LAXMI DIAMONDS

BENGALURU

DR. CHETAN KUMAR MEHTA

CHAIRMAN & MANAGING DIRECTOR LAXMI DIAMONDS BENGALURU

From his adolescence he has been very close to his grandmother after whom we named our company. She has been my staunch and profound inspiration in life! Be it our commitment to service our clientele at our optimum or to always be a harbinger to bring about the change and spearhead our industry to collaborate and facilitate each other. By the blessings of my grandmother we founded Laxmi diamonds Bengaluru in the year 2007 with the objective of supplying south Indian traditional closed setting diamond jewellery which carries more thans000 plus year legacy.

He was very passionate about south Indian closed setting diamond jewellery because of the rich heritage associated with it. Inspired by the beauty of closed setting diamond jewellery since its handcrafted a vision came in his mind to spread the beauty of this jewellery to the entire world. Thus started this wonderful journey of Laxmi diamonds Bengaluru.

Mr. Chetan Kumar Mehta through his sincere and hard work started to pursue his vision. To manufacture closed setting diamond jewellery, required skilled and master craftsmen. It was a very challenging initially find such talented craftsmen with experience. Continues efforts by mr. Chetan Kumar Mehta has now created a wonderful team of experienced craftsmen who are now on roll our excellent jewellery every day.

The vision of Mr. Chetan Kumar Mehta has come true. Today Laxmi diamonds Bengaluru is one of the largest manufacturers of closed setting diamond jewellery and has business with top most jewellers worldwide. He has successfully launched “retro collection” & “heritage collection”, which are innovative and trendsetting brands of Laxmi diamonds. Instantly super hit, the creativity involved these brands are appreciated world-wide.

True to his vision... He says this just the beginning and the best is yet to come.