Images Fayetteville, NC: 2008-09

2008-09 | IMAGESFAYETTEVILLE.COM | VIDEO VIGNETTES TM

OF FAYETTEVILLE, NORTH CAROLINA

THEY’RE MARCHING IN Army’s Army aims to attract relocating troops

THE DOGWOOD DAYS OF APRIL

Get Down After Sundown Downtown boasts host of w entertainment options new SPONSORED BY THE FAYETTEVILLE-CUMBERLAND COUNTY CHAMBER OF COMMERCE

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2008-09 EDITION | VOLUME 9 TM

OF FAYETTEVILLE, NORTH CAROLINA

CO NTE NT S

FAYETTEVILLE BUSINESS

F E AT U R E S

26 Principal Partners

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SIP AND SWIRL Area restaurants open the world of wine to patrons through special events and extensive, carefully selected offerings.

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GET DOWN AFTER SUNDOWN New businesses are energizing the downtown evening entertainment scene.

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THEY’RE MARCHING IN City and county officials estimate that about 8,000 people will be moving into the community over the next few years.

22 MAKING A NATURAL CONNECTION A project beginning in fall 2008 will connect two of the city’s most popular outdoor recreation facilities.

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Business and education leaders share ideas and build networks through a new shadowing program.

28 Biz Briefs 30 Chamber Report 31 Economic Profile

D E PA R TM E NT S 8 Almanac: a colorful sampling of Fayetteville culture

33 Portfolio: people, places and events that define Fayetteville

39 Arts & Culture 41 Sports & Recreation 43 Health & Wellness 45 Education 47 Photo Finish

THE DOGWOOD DAYS OF APRIL More than 155,000 residents and guests converge in downtown Fayetteville each year for the Dogwood Festival.

48 Community Profile: facts, stats and important numbers to know

This magazine is printed entirely or in part on recycled paper containing 10% post-consumer waste.

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Several Locations to Serve You: 6920 Cliffdale Rd., Fayetteville – 868-4300 584 Executive Pl., Fayetteville – 484-4300 3077 N. Main St., Hope Mills – 425-9096 600-E Farringdom St., Lumberton – 561-0026

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OF FAYETTEVILLE SENIOR EDITOR LISA BATTLES COPY EDITOR JOYCE CARUTHERS ASSOCIATE EDITOR SARAH B. GILLIAM ONLINE CONTENT MANAGER MATT BIGELOW STAFF WRITERS CAROL COWAN, KEVIN LITWIN EDITORIAL ASSISTANT JESSY YANCEY DATABASE PROJECT MANAGER YANCEY TURTURICE DATA MANAGER RANETTA SMITH CONTRIBUTING WRITERS DANNY BONVISSUTO, KIMBERLY DALY, MELANIE HILL, DAN MARKHAM, JOE MORRIS, JESSICA MOZO INTEGRATED MEDIA MANAGER HUNTER NASH SALES SUPPORT MANAGER SARA SARTIN SENIOR PHOTOGRAPHER BRIAN M CCORD STAFF PHOTOGRAPHERS JEFF ADKINS, TODD BENNETT, ANTONY BOSHIER, IAN CURCIO, KYLE KEENER, JESSE KNISH PHOTOGRAPHY ASSISTANT ANNE WHITLOW CREATIVE DIRECTOR KEITH HARRIS WEB DESIGN DIRECTOR SHAWN DANIEL PRODUCTION DIRECTOR NATASHA LORENS ASST. PRODUCTION DIRECTOR CHRISTINA CARDEN PRE-PRESS COORDINATOR HAZEL RISNER PRODUCTION PROJECT MANAGERS MELISSA HOOVER, JILL WYATT SENIOR GRAPHIC DESIGNERS LAURA GALLAGHER, KRIS SEXTON, VIKKI WILLIAMS LEAD DESIGNER JESSICA BRAGONIER GRAPHIC DESIGN ERICA HINES, ALISON HUNTER, JANINE MARYLAND, AMY NELSON, MARCUS SNYDER, CANDICE SWEET WEB PROJECT MANAGERS ANDY HARTLEY, YAMEL RUIZ WEB DESIGN RYAN DUNLAP, CARL SCHULZ COLOR IMAGING TECHNICIAN TWILA ALLEN AD TRAFFIC MARCIA BANASIK, SARAH MILLER, PATRICIA MOISAN, RAVEN PETTY CHAIRMAN GREG THURMAN PRESIDENT/PUBLISHER BOB SCHWARTZMAN EXECUTIVE VICE PRESIDENT RAY LANGEN SR. V.P./CLIENT DEVELOPMENT JEFF HEEFNER SR. V.P./SALES CARLA H. THURMAN SR. V.P./OPERATIONS CASEY E. HESTER V.P./SALES HERB HARPER V.P./SALES TODD POTTER V.P./VISUAL CONTENT MARK FORESTER V.P./TRAVEL PUBLISHING SYBIL STEWART V.P./EDITORIAL DIRECTOR TEREE CARUTHERS MANAGING EDITORS/BUSINESS MAURICE FLIESS, BILL McMEEKIN MANAGING EDITOR/COMMUNITY KIM MADLOM MANAGING EDITOR/TRAVEL SUSAN CHAPPELL PHOTOGRAPHY DIRECTOR JEFFREY S. OTTO CONTROLLER CHRIS DUDLEY ACCOUNTING MORIAH DOMBY, RICHIE FITZPATRICK, DIANA GUZMAN, MARIA McFARLAND, LISA OWENS RECRUITING/TRAINING DIRECTOR SUZY WALDRIP COMMUNITY PROMOTION DIRECTOR CINDY COMPERRY DISTRIBUTION DIRECTOR GARY SMITH IT SYSTEMS DIRECTOR MATT LOCKE IT SERVICE TECHNICIAN RYAN SWEENEY HUMAN RESOURCES MANAGER PEGGY BLAKE SALES/MARKETING COORDINATOR RACHEL MATHEIS SALES COORDINATOR JENNIFER ALEXANDER EXECUTIVE SECRETARY/SALES SUPPORT KRISTY DUNCAN OFFICE MANAGER SHELLY GRISSOM RECEPTIONIST LINDA BISHOP

CU S TO M M AG A Z INE M ED I A

Images of Fayetteville is published annually by Journal Communications Inc. and is distributed through the Fayetteville-Cumberland County Chamber of Commerce and its member businesses. For advertising information or to direct questions or comments about the magazine, contact Journal Communications Inc. at (615) 771-0080 or by e-mail at info@jnlcom.com.

FOR MORE INFORMATION, CONTACT: Fayetteville-Cumberland County Chamber of Commerce 201 Hay St., 4th Floor • Fayetteville, NC 28301 Phone: (910) 483-8133 • Fax: (910) 483-0263 www.fayettevillencchamber.org VISIT IMAGES OF FAYETTEVILLE ONLINE AT IMAGESFAYETTEVILLE.COM ©Copyright 2008 Journal Communications Inc., 725 Cool Springs Blvd., Suite 400, Franklin, TN 37067, (615) 771-0080. All rights reserved.

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A GARDENER’S PARADISE North Carolina is a gardener’s paradise. Our diverse climate and topography afford tremendous opportunities for growing plants indigenous to many continents.

Find out more at imagesfayetteville.com.

BARBECUE: A SIMPLE SOUTHERN PLEASURE One of the simple pleasures of Southern dining is the downhome barbecue experience. Pork is the meat of choice in eastern North Carolina, and it’s usually chopped or sliced.

Get a taste of regional cuisine at imagesfayetteville.com.

A B O U T T H I S M AG A Z I N E Images of Fayetteville is published annually by Journal Communications Inc. and is sponsored by the Fayetteville-Cumberland County Chamber of Commerce. In print and online, Images gives readers a taste of what makes Fayetteville tick – from business and education to sports, health care and the arts.

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An effective way for adults and youth to look for employment or find a better opportunity.

Staff is available to connect job seekers with employers.

The partners include: Cumberland County Workforce Development Center Cumberland County Senior Aides Program Employment Security Commission Fayetteville Technical Community College Fayetteville State University Cumberland County Schools Department of Social Services Vocational Rehabilitation Services Division of Services for the Blind Job Corps Talamon

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Almanac

Naming Rights What’s in a name? A lot, if you are the now-former Cumberland County Business Council.

The council voted in January 2008 to change its name to the Fayetteville-Cumberland County Chamber of Commerce. The Chamber then conducted a contest for its membership to submit designs for a new logo, and more than 60 entries were received.

The winning entrant was Angela Cunningham, who happens to design the Web site for Cumberland County. The logo features the new name, Fayetteville’s landmark Market House and nine stars to represent each of the county’s municipalities.

History’s Mysteries It seems appropriate that the Fayetteville Area Transportation Museum is in an old building itself.

The museum on Franklin Street that showcases the early days of Fayetteville is housed in the restored Cape Fear and Yadkin Valley Railroad Depot. The depot first opened in 1879, and the structure’s interesting features include a steel hip roof and exterior bricks manufactured by E.A. Poe, a prominent local builder of the era.

Inside, the museum features virtually everything transportationrelated, including information about early American Indian trails in Fayetteville, as well as exhibits on steamboats and trains.

Fayetteville | At A Glance POPULATION (2006 ESTIMATE) Fayetteville: 168,033, Cumberland County: 306,518 LOCATION Fayetteville is in south-central North Carolina, 110 miles east of Charlotte and 65 miles south of Raleigh.

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BEGINNINGS Many cities have been named for Revolutionary War hero Marquis de Lafayette, but Fayetteville became the first in 1783.

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FOR MORE INFORMATION Fayetteville-Cumberland County Chamber of Commerce 201 Hay St., 4th Floor P.O. Box 9 Fayetteville, NC 28302 Phone: (910) 483-8133 Fax: (910) 483-0263 www.fayettevillencchamber.org

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CUM M B ERLAND SEE VIDEO ONLINE | Take a virtual tour of Fayetteville at imagesfayetteville.com, courtesy of our award-winning photographers.

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Fast Facts Be a Good Sport It’s root, root, root for the home team, and Fayetteville residents are never at a loss for sporting events to attend.

Hockey enthusiasts can enjoy the fast-paced action of the Fayetteville FireAntz, who were the Southern Professional Hockey League champions during the 2006-2007 season. Meanwhile, football fans can catch the action of the Fayetteville Guard, which competes in the American Indoor Football Association.

For baseball fans, the Fayetteville SwampDogs is a summer wooden bat league for top college players, and the team plays its home games at J.P. Riddle Stadium.

Oh, Henry Henry Evans became the first black preacher to establish a congregation in the Methodist System when he founded the 207-year-old Evans Metropolitan A.M.E. Zion Church in Fayetteville.

His legacy is still directly tied to two churches still standing here. They are the Evans Metropolitan A.M.E. Zion Church on North Cool Spring Street where he is interred, and the Hay Street Methodist Church on Hay Street. Evans’ original congregation in 1835 was diverse, with 333 black and 145 white members.

Q The University of North Carolina system, the oldest state university in the United States, was chartered in Fayetteville in 1789.

Q In 1793, George Washington chartered the Fayetteville Independent Light Infantry, which is the oldest militia unit in continuous existence in the South.

Q Cumberland County Schools is the area’s largest employer with 6,500 employees.

Q Fayetteville’s diverse population includes residents representing 29 ethnicities.

Wow, Free Bikes Bicycling is a popular activity in Fayetteville, and even more so now.

A total of 50 new enthusiasts were added to the mix in 2007, thanks to Bicycling magazine having selected Fayetteville for its annual BikeTown USA Program. For the fifth year, Bicycling gave a total of 300 bikes away to contest winners in six cities in 2007.

Fifty residents in Fayetteville and Ft. Bragg received the bikes, as did groups of 50 residents in Boston, Minneapolis, Philadelphia, San Diego and Madison, Wisc. Residents wishing to qualify to receive a bike simply had to enter a 50-words-or-less essay about how having a Shimano Coasting bike would bring back a sense of freedom and fun to life.

Q The Cape Fear River that runs through Fayetteville was named for the rugged shoals that challenge sailors as the river enters the Atlantic.

Q Babe Ruth slugged his first home run as a professional baseball player in Fayetteville in 1914.

SEE MORE ONLINE | For more Fast Facts about Fayetteville, visit imagesfayetteville.com.

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Sip

& Swirl RESTAURANTS OPEN WORLD OF WINE TO RESIDENTS

STORY BY DANNY BONVISSUTO PHOTOGRAPHY BY IAN CURCIO

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rue oenophiles, or wine aficionados, always remember the exact bottle that first piqued their passion. For Nick Parrous, co-owner of Fayetteville favorite Luigi’s Italian Restaurant and Bar, it was a Brunello di Montalcino.

“I’d been exposed to wine from growing up in a European family, but I knew nothing about regions or vintages,” he says.

“The Brunello was more expensive than I could afford, but it was the first time I’d tried a truly high-quality wine, and it stayed in the back of my mind for years. When my sister, brother-in-law and I took over the business from my parents, I started to develop our first real wine list – and as the demand grew, so did my passion.”

Parrous’ love of everything from Beaujolais to zinfandel is not lost on his customers, many of whom are part of the Fort Bragg military community.

“These people have traveled all over the world and have been exposed to the places where some of our wines originate.

I’ve had people come in and say, ‘I was stationed in this region in Italy. Do you have a wine from there?’ That’s unique for a town like this.”

Parrous hosts a wine tasting every Thursday night at Luigi’s and is active in the Fayetteville Wine Society, a group

Often with wine, the proof is in the pairing, such as this Atlantic salmon dish and chardonnay at Pierro’s.

Left: Several area restaurants host regular wine-tasting events, such as those held each Thursday at Luigi’s.

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that meets once a month at various locations around the city.

“We bring in wines from different regions and talk about the region as a whole, what they’re known for, their history in terms of winemaking and taste six to 10 wines that represent the best of what the region is producing today,” he says. “We bring in the kinds of wines you can’t find on the grocery shelf.”

Nicole Edson, wine steward at Hilltop House Restaurant, also has her nose in the business of wine, and lays claim to one of the most extensive lists in the city.

“We feature wines from all around the world in a variety of price ranges,” Edson says. “You can get a bottle for $20 or $200 and have it decanted at your table.”

Edson hosts everything from wine dinners with Hilltop House’s signature synchronized service to weekly tastings 12

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with cheese and crackers to cleanse the palate between sips.

“We switch it up from week to week,” Edson says. “Some weeks we’ll do a theme with all Italian wines or wines that pair with a certain type of food. Before Valentine’s Day we did a champagne and dessert wine tasting.”

Mike Laurenceau, co-owner of Pierro’s restaurant, doesn’t have to look far to assess his customers’ interests.

“On any given night I look around and see wine on at least 95 percent of our tables,” he says.

Patrons enjoy selections from a list so varied it includes German rieslings, Italian red and whites, California table wines and even local offerings from Shelton Vineyards near Dobson and Mt. Airy. Bartender Mike Regan hosts weekly tastings, trying out new wines the restaurant ownership is considering adding to their list.

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Hay Street hotspot Tonia’s Blue Moon Café also has its own collection of cork dorks who gather to drink and discuss what Parrous calls “the beverage of the intellectual.”

“Every time you drink a different wine, there’s something to be learned,” Parrous says. “Each bottle is unique, a lesson not only in history and geography but hedonism as far as pleasure – and you can’t find anything else that brings those things together so well.”

A variety of wines pair well with the Caprese appetizer at Pierro’s. Above: Nick Parrous of Luigi’s Italian Restaurant and Bar has grown the restaurant’s cellar along with his passion for unusual wines. Top right: Patrons sample Luigi’s extensive wine offerings during weekly tastings.

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Get Down After

Sundown DOWNTOWN IMPROVEMENTS BRING A HOST OF NEW ENTERTAINMENT OPTIONS

STORY BY JESSICA MOZO PHOTOGRAPHY BY IAN CURCIO

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f you like to work hard and play hard, downtown Fayetteville is the place for you. Thanks to a raft of improvements within the city’s historic central district, a slew of new businesses are redefining the phrase “getting down” after sundown.

Downtown now has more than 10 evening dining and entertainment establishments, ranging from restaurants and bars to coffee shops and nightclubs.

“It’s wonderful to see people just walking around downtown looking in shops and eating in restaurants. We love that,” says Valerie Jackson, marketing manager for Docks at the Capitol, a restaurant, sports bar and arcade that opened in Fayetteville’s historic Capitol building, a former department store, on Hay Street in December 2007. “There’s lots of traffic downtown, and it’s not just for big events anymore.”

In the short time it has been open, FAY E T T E V I L L E

Keith Burkett bowls a game at Docks at the Capitol. Left: The historic Capitol building on Hay Street has gained new life as an entertainment complex.

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Joe Thomas plays piano at The Keys Piano Bar and Restaurant, a new business in downtown Fayetteville.

Right: Huske Hardware House, a downtown destination for many years, recently reopened under new ownership.

Docks has become a destination spot for families during the daytime hours and for adults after 10 p.m.

“People who hadn’t been downtown in 20 years are coming to see us, and that’s a great feeling,” Jackson says.

“Fayetteville really needed something like this.”

In addition to a menu that includes appetizers, pizza, pasta, seafood and steaks, Docks features flight- and golfsimulator games, more than $1 million in arcade games, a mezzanine sports bar, bowling, several flat-screen TVs, party rooms and banquet facilities.

“We do tons of birthday parties,” Jackson says. “We also have karaoke on Tuesdays, salsa night on Wednesdays and a Latin DJ on Thursdays. We keep things fun.”

The Keys is another trendy nightspot now open downtown. The piano bar and restaurant opened on Person Street in January 2008. Owner Chrissie Tanner says she has been amazed by the positive feedback The Keys has received from the community.

“We didn’t do any marketing at all, and the windows were papered for 16

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quite awhile,” Tanner says. “As soon as we took the paper off, people started coming. We’ve been busy since the first weekend we opened. Every weekend, at least one or two people thank me for putting this downtown.”

The Keys has one pianist, Tim Buie, who performs regularly, and Tanner flies in two additional players every week from all over the country. Buie is a Guinness World Record-holder for performing on piano for 63 hours and 11 minutes.

“Tim is phenomenal – he can play anything you can think of,” Tanner says.

“It’s an all-request show, and they play beach music, rock n roll, country ...

There is a lot of comedy and adult humor. It’s a clap-along, sing-along, stomp-along show.”

The Keys is open Tuesday through Saturday and welcomes people of all ages for lunch. The menu includes a large selection of appetizers, seafood, paninis and wraps. After 9 p.m., the crowd changes to 21 and up.

“We have a huge variety, from age 21 to 91,” Tanner says. “Anybody and everybody comes in.”

Other hotspots helping to reenergize downtown Fayetteville include Tonia’s Blue Moon Café, a Pacific Northweststyle café with a Mediterranean flair that’s becoming a favorite place among locals. The café’s owner, Josh Collins, also is one of 13 investors who leased and reopened the historic Huske Hardware House in April 2008. Huske was a hugely popular bar, restaurant, brewery and live-music venue before it closed in September 2007.

“It’s been incredible and a little overwhelming because everyone was waiting for it to reopen,” Collins says.

The group also plans to open Wet Willie’s, a daiquiri bar and restaurant, next door to Huske in summer 2009.

All of these evening entertainment venues are just the tip of the iceberg when it comes to all the revitalization and new development occurring downtown. The 300 Block Project on Hay Street is receiving finishing touches and will be a mix of retail, condos and town homes that will enhance the community feeling of downtown Fayetteville. The project created 41 new residences downtown.

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They’re

Marching In

ARMY’S ARMY AIMS TO ATTRACT RELOCATING TROOPS

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STORY BY KEVIN LITWIN PHOTOGRAPHY BY IAN CURCIO

F

ayetteville and Cumberland County are about to be invaded – and that’s a good thing.

The city and county are estimating that about 8,000 people – and perhaps many more – will be moving into the community over the next few years. The primary reason for the influx of new residents is BRAC, the Base Realignment and Closure Act passed by Congress in 2005.

The section of the Congressional mandate that directly affects Fayetteville and Cumberland County states that by Sept. 15, 2011, the U.S. Army Forces Command and the U.S. Army Reserve Command in Atlanta must relocate to Fort Bragg. As a result, an estimated 25,670 military personnel will be moving to the region from the Atlanta area, and officials here want to attract a portion of them.

“Many of those married soldiers and their families, along with civilian defense contractors, will need new housing and schools for their kids, so we are currently marketing Fayetteville and Cumberland County to the military world,” says Kirk deViere, a member of the local Army’s Army organization that began a marketing strategy in June 2008 specifically to attract the people who are relocating.

Fort Bragg has been a growing factor in the region’s development since its founding in 1918 as Camp Bragg. In 1922, the base became Fort Bragg and grew to a population of 67,000 people by 1941. Today, it is considered one of the largest military complexes in the world and is home to the XVIII Airborne Corps and the 82nd Airborne Division, as well as the U.S. Army Special Operations Command and the U.S. Army Parachute Team [the Golden Knights].

Fayetteville and Cumberland County have always shown support for the military population here, and

Iron Mike by sculptor Leah Hiebert was dedicated at Fort Bragg in 1961.

Left: Festival Plaza features 1,500 flags.

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thousands more troops and their families will not only be welcome, but will provide an added boost to the economy, deViere says.

“In addition, businesses should be attracted to our community because when military personnel retire from Fort Bragg, many of those individuals want to remain in Fayetteville to enter the workforce,” deViere says. “Retired military are highly skilled, hard workers and conscientious, and would be an asset to any company. Relocating companies should seriously think about Fayetteville and Cumberland County as an ideal place to do business.”

The Army’s Army has been working closely on its relocation marketing strategy with the BRAC Regional Task Force, an organization that is helping to inform and prepare the people in 11 surrounding counties for all the new residents who will be moving to the region.

Fort Bragg is home to the XVIII Airborne Corps and the 82nd Airborne Division, as well as the U.S. Army Special Operations Command and the U.S. Army Parachute Team. Above: Staff Sgt. LaTasha Robinson shops on base.

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“In the case of Fayetteville, it is |well-known that their community very much supports the military and always has,” says Brigadier General [Ret.] Paul Dordal, executive director of the BRAC Regional Task Force. “That’s a big point in their favor right there. I’m not recommending any specific city for these soldiers to relocate to, but Fayetteville would certainly be high on my own personal list.”

Dordal points out that the city already has a program in place called Fayetteville Cares, where local busi-

nesses, agencies and individuals dedicate themselves to helping military families.

In addition, the city’s branding slogan exudes patriotism: History, Heroes and a Hometown Feeling.

“Some people have already arrived at Fort Bragg from Atlanta, but we will see the major impact over the next two or three years,” Dordal says. “I know that subdivision developers in Cumberland County are already talking about constructing new units to accommodate these folks. I think that’s a smart move on their part.”

Kirk J. deViere is a member of the local Army’s Army organization that began a marketing strategy to attract members of the military relocating to the area.

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Expanding on Greatness

T

he Global War On Terror Memorial at Fort Bragg is now enhanced, thanks to the kindness of many donors.

The memorial is dedicated to fallen paratroopers of the 82nd Airborne Division who gave their lives in Iraq and Afghanistan. However, the original memorial simply featured a kiosk that had become filled with names of the brave fallen troops, so the 82nd Airborne Association contacted the Military Affairs Council of the FayettevilleCumberland County Chamber of Commerce for help in expanding the memorial.

Nearly $40,000 was raised for the expansion project, thanks to donations of many corporate citizens and individuals, says Joy Thrash with the Fayetteville-Cumberland County Chamber of Commerce.

The dedication ceremony for the new-and-improved memorial took place in late May during All American Week festivities at Fort Bragg.

MAC Chairman Charlie Harrell says that the Global War On Terror Memorial expansion was one of the most important projects in the organization’s 52-year history.

“The MAC organizes several events each year to honor the military, of which our community is most proud,” Harrell says. “This worthy cause was a small way of showing our support to men and women in uniform, for the sacrifices they make for us. Freedom is not free, and that message is displayed on the new memorial.

We appreciate the sacrifices the men and women make for us so that we can enjoy our freedom.”

– Kevin Litwin

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Making a

Natural EXPANSION PROJECT WILL BRING GREENWAY TO GARDEN

SEE VIDEO ONLINE | Learn more about the Cape Fear River Trail at imagesfayetteville.com.

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Cape Fear Botanical Garden provides a monthly guide of its blooming plants online at www.capefearbg.org.

Left: The Cape Fear River Trail features several wooden bridges, a covered bridge and a 700-foot boardwalk.

STORY BY KIMBERLY DALY PHOTOGRAPHY BY IAN CURCIO

O

utdoors enthusiasts, rejoice: A project beginning in fall 2008 will connect two of the city’s most popular green gems, the Cape Fear River Trail and the Cape Fear Botanical Garden.

The $2 million expansion is expected to be completed in 2010.

The trail currently consists of 3.5 miles of a 10-foot wide paved path that is used by walkers, joggers, bikers and others.

“The trail got so busy at one time that they wanted us to put a stripe down the middle of it,” says Michael Gibson, division manager for parks for Fayetteville-Cumberland Parks and Recreation. “We’re really becoming a FAY E T T E V I L L E

tourist destination. Our numbers are growing every year. Our membership has gone up 68 percent in the last two years. One of the goals when you create a greenway system through a community is to have destinations scattered along that system. We’re the destination for a lot of weekend outings for families, couples, cyclists and others.”

The Cape Fear River Trail is part of the East Coast Greenway, which will be the nation’s first long-distance, city-tocity urban trail. At completion, it will connect Maine to Florida. Likened to an urban Appalachian Trail, it is intended for cyclists, hikers and other nonmotorized users.

The expansion project will add four

Did You Know?

700+ species of plants and trees can be found along the Cape Fear River Trail.

2,000+ varieties of ornamental plants can be found within cultivated garden areas of the Cape Fear Botanical Garden grounds.

3,000 miles of trail will compose the East Coast Greenway when completed.

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Cape Fear Botanical Garden’s gazebo is a popular site for weddings and special events.

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more miles to the trail, linking it to the garden. Connecting these two scenic treasures is only, well, natural, says Dr. Finley Bryan, executive director of the Cape Fear Botanical Garden.

The garden, which itself has numerous trails in its urban forest, sits on 79 acres at the convergence of Cross Creek and the Cape Fear River. The garden is conducting a resource campaign with plans to build a visitors pavilion complex that will include a reception area, gift shop, education space and offices. Plans also call for bike racks to accommodate cyclists wishing to access the park by trail, Bryan says.

Seeing an increase in the number of people using the trail and garden is a welcome effect from the perspective of

the parks and recreation department, Gibson says.

“Having a usage ‘problem’ is always good for parks,” Gibson says. “People come from Sanford, North Carolina to walk and run and ride on that trail.

Senior groups from Rocky Mount come to use it. High schools have even run cross-country meets on it. It’s not just a Cumberland County facility; it’s a regional facility.”

And it’s no mystery why. The trail runs alongside the Cape Fear River, weaving through such terrain as marsh and wetlands that include hundreds of species of plants and trees.

“One of the big reasons the trail is so popular is it gives people the ability to be in nature and have an area where

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they can walk without worrying about traffic,” Gibson says. “And it’s just a nice place to be. It’s a tremendous asset to this region.”

The $2 million expansion is to be completed sometime in 2010.

Bryan lists the growth of the trail as a key factor in the continued enhancement of the quality of life in Fayetteville and Cumberland County.

“One of the wonderful things about the future of Fayetteville is the expansion of this greenway system. Robert Barefoot [director of Fayetteville-Cumberland Parks and Recreation] has really been the architect of this and he strongly believes there are no great cities without great greenways. It’s all about connecting our community,” Bryan says.

Methodist University serves 2,200 students from across the nation and more than 30 foreign countries, offers over 70 majors and concentrations and master’s degree programs in business administration, justice administration and physician assistant studies through five schools, offers 19 NCAA Division III athletic programs, SEE VIDEO ONLINE | Delight your senses with a tour of the Cape Fear Botanical Garden at imagesfayetteville.com.

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and has over 70 clubs and student organizations.

5400 Ramsey St. • Fayetteville, NC 28311 • (910) 630-7000 (800) 488-7110 • www.methodist.edu

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Business

Principal

Partners

Cross Creek Early College, one of several participants in a business and education shadowing program created by the Fayetteville-Cumberland County Chamber of Commerce, is located in Fayetteville State Universityâ&#x20AC;&#x2122;s Butler Building.

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BUSINESS LEADERS AND EDUCATORS SHARE IDEAS, BUILD NETWORKS THROUGH SHADOWING PROGRAM

STORY BY JOE MORRIS PHOTOGRAPHY BY IAN CURCIO

I

t’d been quite some time since he’d been sent to the principal’s office, but Construction Systems Inc. President Duane DeGaetano wasn’t too worried.

As part of an initiative launched by the FayettevilleCumberland County Chamber of Commerce, DeGaetano and other business leaders in the construction and engineering fields spent a week shadowing a high school principal last February. The program taps into several professional fields, giving leaders within those industries a chance to go back to school and forge new relationships between their companies and local teachers and students.

“The hope was that we could give the kids an idea of what our fields are like and the opportunities that exist out there,” says DeGaetano, who spent his time at Cross Creek Early College High School.

From the school system’s perspective, these one-week stints could have many benefits down the road, from actual job offers to site visits and internship opportunities, says Pam Gibson, college tech prep coordinator.

“We wanted the business community to see what’s going on in the schools, and they were all surprised to a certain degree at some of the things they saw, particularly the diversity,” Gibson says. “One of our partners shared how one day he saw a student receiving an acceptance letter to Yale, and then the next moment he was talking to a student whose home life is so challenging that it’s amazing she comes to school at all. They were able to see that we have to provide an education to all students, regardless of how they come to us.”

The experience was equally valuable to the principals, not only to learn about a particular profession but also to get new perspective, notes Mindy Vickers, principal at Cross Creek Early College.

“We didn’t have a lot of time for brainstorming per se, but it was interesting to see how differently things sometimes can be done,” Vickers says. “And [DeGaetano] was able to give the kids an owner’s perspective on what is most important in his business in terms of job skills, which was great.”

In fact, one student from Cross Creek spent a day at CSI, and Vickers says she hopes that she can send more students with an interest in that line of work there in the future.

That kind of immediate benefit shows what the program was set up to do, says Gibson, and it also illustrates why she hopes to replicate the experience for other professional fields as soon as possible.

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“We are definitely going to follow up with another shadowing opportunity,” she says. “We want to move into different career fields, and at the same time encourage the partnerships we’ve established this year so we can keep providing more opportunities for our students.”

Given the response from the business community so far, the program is bound to be a resounding success.

“To go in and listen to kids, see what they’re interested in and [assess] if we can help them find a path that works for them; it makes sense,” DeGaetano says. “Anytime you can tie business to schools, and help kids figure out what they want to do, I don’t see how anybody can come out behind.”

Cross Creek Early College Principal Mindy Vickers with her “shadow,” businessman Duane DeGaetano

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Business | Biz Briefs Compare Foods caters to the consumer with eclectic tastes, offering sections devoted to various world cuisines.

Since opening, the store has added an Asian foods aisle to meet the requests of its patrons.

“We grow by customer demand,” van Gelderen says. “We ask people what they want in here.”

Compare Foods, 155 Bonanza Drive, is open from 8 a.m.-10 p.m. seven days a week.

OFFERING ONE-STOP MARKETING SOLUTIONS When Thaddeus Jenkins founded The Wrijen Company, his vision was to create a marketing convenience store, where one-stop shopping was the rule.

Wrijen can handle advertising, public relations, web design, media planning and buying and more. Virtually all of the services, except video work, are done at the company’s 10th floor office at 225 Green St. in Fayetteville.

“We take care of everything, says Jenkins. “Our turnaround time is quicker because we don’t have to send things anywhere else. It cuts down the price for our clients.”

Though headquartered in Cumberland County, the company’s clientele is nationwide. Among its most prominent corporate customers is Citi Trends, a clothing retailer that has gone from $12 million in annual sales to more than $430 million as a Wrijen client.

The Wrijen Company was founded in 2004. The nimble firm has only four full-time employees, though it maintains a lengthy list of part-time specialists.

Jenkins says the company is exploring the launch of another office in Raleigh.

Jesus Moises Salomon Cortes inspects and sorts produce at Compare Foods.

LOCAL GROCER BEYOND COMPARE Federico van Gelderen describes the people of Fayetteville as “very open-minded [and] willing to try different things.”

And to Compare Foods, where van Gelderen works, that defines the perfect customer.

The 45,000-square-foot grocery opened in late January in Fayetteville, 28

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bringing its incomparable selections to Cumberland County. To van Gelderen, three things set Compare Foods apart: its produce, its meats and its international flavor.

The produce section is “twice as large as most groceries,” and always stocked with fresh products, van Gelderen says. The meat department offers many of its products spiced, borrowing from the Latin tradition.

YOUR HEART IS IN THE RIGHT PLACE When Cape Fear Valley Medical Center officials were looking for a partner for its heart surgery program, they started at the top. The Fayetteville hospital’s Heart and Vascular Center opted to pursue affiliation with Cleveland Clinic, the nation’s top-rated heart center.

The affiliation was created in 2007, making Cape Fear Valley Medical Center only the fourth hospital in the United States to partner with the Ohio facility.

The interest on Cleveland Clinic’s part was encouraging to officials in Fayetteville.

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“They don’t partner with just anybody,” says Clinton Weaver, director of marketing and outreach at Cape Fear Valley. “When you’re the nation’s best, you’re protective of your reputation.”

The affiliation includes sharing of knowledge and the training of hospital personnel. Two local surgeons have been accredited by the Cleveland Clinic medical staff through the process.

The affiliation has paid immediate dividends. Mortality rates for patients who underwent open-heart surgery declined from 2.9 percent to .81 percent, well below the predicted rate of 2.31. The center also reduced the length of hospital stays following surgery from 6.9 days to 6.3 days.

INSURANCE AGENCY ENSURES VIBRANCE Two years ago, Mark Rice moved his insurance agency, Callahan & Rice, into the heart of downtown Fayetteville.

In his spare time, Rice works to ensure the continued vibrancy of that very downtown.

Besides operating the independent, multi-line insurance agency, Rice serves as president of Downtown Alliance, a non-profit organization of property owners, business owners and citizens dedicated to enhancing the environment for business and growth.

As president, Rice is overseeing several efforts on behalf of the alliance, including re-establishing positive relations with the city government and the hiring of a full-time executive director to lead the alliance.

His business serves as a leading example of efforts to freshen up downtown. He bought and renovated a downtown building at 129 Franklin St., moving the agency there in 2006.

The agency’s new home, with 3,700 more square feet, allowed the company to grow to 10 employees.

“We still have some more space, and we’ll continue to grow in the future,” Rice says.

Natt and one other employee produce the monthly publication.

“You name it, we do it,” Natt says.

The Sandhills Business Times, founded in 2003 in Moore County, covers business news in Moore and nine surrounding counties: Cumberland, Randolph, Chatham, Lee, Harnett, Hoke, Scotland, Richmond and Montgomery. Its subscribers include the CEOs and other executives of all major businesses in the area, though it also offers free distribution at several high-traffic sites in the ninecounty area.

In its five-plus years, the publication has built a solid reader base, with an estimated three people reading each copy.

– Dan Markham

The Sandhills Business Times is published the first week of each month and covers 10 counties.

PHOTOS BY IAN CURCIO

A NOSE FOR BUSINESS NEWS Ted Natt is a fourth-generation journalist, which has provided him with a good look at all sides of the publishing industry. As editor and publisher of the Sandhills Business Times, that versatility comes in handy.

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8/11/08 10:58:11 AM

Business | Chamber Report

Boldly Building a Brand NEW MONIKER BECOMES KEY COMPONENT OF CHAMBER’S IDENTITY CAMPAIGN

W

hat’s in a name? Plenty, if you’re the newly christened Fayetteville-Cumberland County Chamber of Commerce.

The new name, which became official July 1, 2008, replaced the organization’s former name – Cumberland County Business Council, an identity that grew out of the merger of several organizations into one umbrella operation, says Gordon Rose, immediate past chairman of the chamber’s board of directors.

“We had begun to recognize over the last couple of years that we didn’t really

have a brand, or even a recognition, in the community,” Rose says. “A lot of people didn’t know what a business council was, but everyone knows what a chamber is and does. We had lost that identity, although we were doing the same things.”

As an example, Rose relates the following story: “One of our board members went to his barber a while back and asked him if he’d consider joining the chamber,” Rose says. “The barber said, ‘Sure, whatever happened to those guys?’ That pointed out to me

In July 2008, Dan Dederick, general manager of Hendrick Chrysler and Jeep, succeeded Gordon Rose as chairman of the board for the recently renamed Fayetteville-Cumberland County Chamber of Commerce.

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very clearly that the business council sounded like an arm of local government, and nobody knew that we were still doing all the things a chamber of commerce traditionally does.”

The council held a strategic planning session in fall 2007 and developed the framework for a wholesale rebranding campaign, starting with a new name and working through all levels of the organization. The idea, Rose says, was to let the community know that it has a chamber of commerce, and then move forward with the programs and initiatives that will strengthen and sustain the local business community.

“The one thing we all agreed on was that we needed to be able to better identify and brand ourselves, so the name change came about,” he says. “And now we’re learning what works, and adapting to make sure that we have everything in place to move forward, to provide services to our local businesses and to recruit new business to the area.”

As part of this effort, a comprehensive campaign has been launched to communicate the organization’s strengths to the business community and the population at large. Making sure that people know the chamber is an advocate for business, as well as raise awareness of its efforts to enhance economicdevelopment efforts, are key elements in all communication.

“We’ve been working on redoing our Web site, our logo and all of our other materials, so the message that’s going out has a unified look,” Rose says. “And that’s something else that we needed to be doing.”

Another component that’s being rolled out during 2008 is a push toward enhanced member recruitment, using the organization’s newly elevated presence as a springboard.

“As people have a better recognition of who we are and what we do, I think we’ll gain more members,” Rose says.

“I think we’ll be stressing the same services that we’ve always had, but make sure more people know what an advocate for business we are.”

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Business | Economic Profile

FAYETTEVILLE BUSINESS CLIMATE Cumberland County has progressed from its beginnings as a riverfront distribution center to a highly commercialized business region.

MAJOR EMPLOYERS Company

TRANSPORTATION Airports Fayetteville Regional Airport 433-1160 Raleigh-Durham International Airport, 840-2123 Rail Aberdeen & Rockfish Railroad 944-2341 AMTRAK, 1-800-USA-RAIL CSX Railroad, (877) 744-7279 Norfolk Southern Railroad (800) 635-5768, (757) 629-2600 Seaports Wilmington, N.C., 92 miles Morehead City, N.C., 144 miles Charleston, S.C., 190 miles Norfolk, Va., 208 miles

Cape Fear Valley Health Systems

Health services

1,000+

City of Fayetteville

Public administration

1,000+

Cumberland County

Public administration

1,000+

Cumberland County Board of Education

Education

1,000+

Public administration

1,000+

Education

1,000+

Manufacturing

1,000+

Public administration

1,000+

U.S. government

1,000+

Retail

1,000+

Public administration

500-999

Telecommunications

500-999

Manufacturing

500-999

E.I. du Pont de Nemours & Co.

Professional and business services

500-999

Fluor Daniel Services Corp.

Construction

500-999

Food Lion LLC

Retail

500-999

Other services

500-999

Education

500-999

Manufacturing

500-999

Leisure and hospitality

500-999

Public administration

500-999

Manufacturing

500-999

Health services

500-999

Publishing

250-499

Leisure and hospitality

250-499

Department of Defense Fayetteville Technical Community College Goodyear Tire and Rubber Inc. State of North Carolina U.S. Postal Service Wal-Mart Army & Air Force Exchange Service Cingular Wireless LLC Cutler Hammer Inc.

INCOME Personal per capita income $29,425 (2004) Median household income $39,126 (2005) Median family, $45,457 (2005)

ITT Industries

Effective Buying Income Median Household EBI Cumberland County, $35,832

Methodist College

Fayetteville, $35,330

Nonappropriated Fund Activity-Army

FOR MORE INFORMATION Fayetteville-Cumberland County Chamber of Commerce 201 Hay St., 4th Floor Fayetteville, NC 28301 Phone: (910) 483-8133 Fax: (910) 483-0263 www.fayettevillencchamber.org

Service/Product Employees

MJ Soffe Co. Inc.

Public Works Commission Purolator Filters NA LLC Veterans Administration Hospital Fayetteville Publishing Co. Inc. KCA Corp.

Sources: www.faedcnc.com

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(910) 481-0777 • Toll-free: (800) 760-6561 • Fax: (910) 481-0775

Visit us at: www.CTCSupply.com

121 N. Racepath St. Fayetteville, NC 28301

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Portfolio

Cottage Chic Gets Funky With Splashes of Color FRANKLIN STREET PLACE SHOP PROVIDES INVENTORY AS UNUSUAL AS ITS NAME

t White Trash and Colorful Accessories, customers find oneof-a-kind items as unique as the shop’s name. The eclectic Franklin Street Place shop blends the coastal feel of vintage, cottage-chic white home furnishings with trendy home décor and colorful personal accessories.

Bruce and Molly Arnold opened the specialty shop in 2005.

“We started with mostly home décor, vintage and collectibles, and kept adding new lines,” says Molly Arnold, whose affinity for cottage chic style inspired her to open the Franklin Street Place shop. “I sell whatever I’m attracted to or what my customers will appreciate. We look for things Fayetteville [residents] would love that are not currently here.”

Specialty lines include purses by Kothmann Leather, Mary Frances, and Moo Roo; sock change-purses; overnight bags and train cases; and the wildly popular Jessica Kagan Cushman bangles. The store also offers colorful, fun wind chimes, silver glitter letters

by Wendy Addison, candleholders, picture frames, lamps, signs, mirrors and Primal Elements soap. Visitors can find one-of-a-kind handmade accessories as well a unique selection of greeting cards for all occasions.

Ever the entrepreneurs [the Arnolds also own Rude Awakening coffee house on Hay Street], the family purchased and renovated the 1920s building to expand their downtown presence.

Today, the space is a colorful and frequent destination for shoppers of all ages with other stores that include hand-painted home décor from 2 Girls and a Brush; antiques, art and floral design from Kindred Hearts; and baby and maternity items at Babywear.

“Our tenants have been some of Fayetteville’s finest retailers,” Arnold says of the locally owned businesses occupying Franklin Street Place.

“They’ve each brought something dynamic to the area.”

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IAN CURCIO

A

Find trendy trinkets and treasures at White Trash and Colorful Accessories.

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Portfolio Liliana Parker is the founder of Amiga Communications.

Bridging the Gap W

hen Liliana Parker opened Amiga Communications in 2006, she answered a critical need.

“My idea was to bridge the gap between American businesses and Hispanic markets,” says the Bogota, Colombia native. “I had worked with Spanish media and realized that many companies have a need to reach the Latino community but have difficulties with language and cultural differences.”

Parker, who is fluent in English, Spanish, French and Italian, came to Fayetteville in 2000 after working in the Latino market as a TV reporter, radio host and print journalist. Today, she and her staff provide American and Hispanic business owners with written translation services, marketing plans, business consulting and market research. The group also assists with professional communications, multicultural event planning and photography. It offers training and seminars that are specific to marketing and advertising to the Hispanic market, as well as seminars presented in Spanish on how to start a business.

“Right now there’s a boom in terms of Hispanic businesses, and companies with Hispanic and American employees need to know how to close the gap,” Parker says.

That boom is clearly evident in North Carolina, which Parker says experienced the fastest growing Hispanic population of any state during the 1990s. In 2004, the U.S. Census Bureau estimated the state’s Hispanic population at 517,617. In addition to building business, Parker says she is able to break down misconceptions.

“Americans often put Hispanics in the same body by thinking we’re all the same,” Parker says. “Part of my mission is to teach them that, like Americans, we come from different educational and economic backgrounds, and have come to America for different reasons.”

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Block Is a Boon for Downtown D

PHOTOS BY IAN CURCIO

owntown Fayetteville’s thriving mix of shopping, parks, arts and entertainment make the historic district a popular draw for residents and tourists.

Soon, the district will serve yet another role for more than 100 of the city’s residents: home. 300 Hay, an upscale mixed-use development on Hay Street, will bring the conveniences of downtown living to the heart of this recently revitalized area.

“Introducing residential units is an important step in the continued redevelopment of downtown,” says Fayetteville Mayor Anthony Chavonne.

“This increase in residents will result in additional growth in ancillary services like restaurants, grocery stores and drug stores.”

Chavonne says the development was identified as one of three impact projects for the downtown area in 2003. Construction on 300 Hay’s three buildings began in 2006 after the city hired Atlas Resource Management Inc. to oversee the project. Since then, the city has spent nearly $2 million demolishing buildings, preparing the site and putting in sidewalks and a parking lot to accommodate the $11.5 million development. 300 Hay’s 41 units include five penthouses, 20 townhouses and 16 condominiums surrounded by trees, ample parking and a fountain. Garages, concierge service and an exercise room also are included. The homes have sold quicker than expected, with residents moving in by late 2008.

Chavonne, who currently resides in a historic neighborhood not far from downtown, is among 300 Hay’s future tenants eager to call Hay Street home.

“Our children recently left for college and we had the opportunity to downsize,” says the Fayetteville native.

“Most importantly our decision represents a commitment to our downtown.

There is a great sense of excitement in the downtown area and we can’t wait to be a part of it.”

The 300 Hay Development is a centerpiece of Fayetteville’s downtown revitalization efforts.

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Portfolio The Jordan Soccer Complex is home to the Fayetteville Soccer Club.

Reaching Goals

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IAN CURCIO

he Fayetteville Soccer Club has a goal much larger than the netted aluminum structures positioned at the Jordan Soccer Complex. With 1,200 members and growing, Fayetteville’s premier soccer organization provides the foundation every child needs when it comes to the love of soccer.

“The Fayetteville Soccer Club began in 1996, and still is one of the most distinguished soccer organizations in North Carolina,” says Tony Bigler, club president.

The organization’s recreation leagues help beginners ages 4 to 16 learn the ins and outs of soccer, making memories in the process. Competitive players ages 8 to 19 find an outlet in the club’s travel teams, while a coed adult league is open to people of all ages.

While the sport’s low cost and minimal equipment are attractive attributes to players of all ages, soccer coach Jeremiah Mattingly says the game is especially appealing to the city’s youngest residents.

“Soccer is a sport that allows kids to be active and creative – two things young children love to be,” Mattingly says.

Players receive much more than health benefits from the popular pastime. They learn responsibility and leadership and are given the chance to participate in organized tournaments and Olympic development activities.

Several of the club’s teams have played at state and national levels, and two players recently were drafted by the Carolina RailHawks.

Bigler and Mattingly attribute the sport’s local success to an overall commitment from family members, volunteers and Fayetteville’s Methodist University, which has always supported the Fayetteville Soccer Club.

“With all of these people on the same page, our club has found new success and looks to continue to develop more and more players at a high level,” Mattingly says.

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ach April, more than 155,000 residents and guests hit the streets of downtown Fayetteville for the city’s annual Dogwood Festival. As one of the area’s most popular attractions, the festival brings three days of live entertainment, arts, food and fun for the whole family.

“The Dogwood Festival is an opportunity for the city of Fayetteville and the surrounding community to get together and celebrate spring,” says Zack May, the festival’s marketing and communications coordinator.

The event was founded by city leaders in 1982 and, like Fayetteville, has experienced tremendous growth with a renewed focus on the arts. In 2008, festival-goers enjoyed exhibits from the Fayetteville Museum of Art, as well as entertainment from the Fayetteville Symphony Orchestra, national headliner Eddie Money, the Broadway production Rent and much more. However, it’s the festival’s kids’ area that has thousands of families clamoring to attend year after year.

Sponsored by the Partnership for Children of Cumberland County, Partnership’s KidStuff offers educational and entertaining resources for children from birth to 5 years old.

The Sea Lion Splash Show was the group’s feature attraction in 2008, along with the new Toddler Zone.

“It’s an excellent resource for kids to come out and participate in interactive games and for parents to know this resource is here in Cumberland County,” May says.

The Partnership for Children of Cumberland County is the nonprofit organization charged with implementing North Carolina’s Smart Start and More-at-Four school-readiness programs for children from birth through age 5. The organization also works to improve the quality of child care, parenting resources, access to health care, and other support systems for Cumberland County’s children.

– Stories by Melanie Hill

A climbing wall is one highlight of the Dogwood Festival children’s area, called Partnership’s KidStuff.

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PHOTO COURTESY OF CITY VIEW MAGAZINE

Celebrate the Dogwood Days of April E

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Arts & Culture

Fayetteville Museum of Art leaders expect to complete the new building in Festival Park within five years.

Bringing Arts to the Forefront MUSEUM BEGINS FUNDRAISING FOR $12.8 MILLION FACILITY IN FESTIVAL PARK

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or nearly four decades, the Fayetteville Museum of Art has housed artwork from around the nation. Soon, the museum’s building will be a work of art itself.

In spring 2007, the Fayetteville Museum of Art announced plans for a new building at Festival Park that is being designed

by Mexican architect Enrique Norten, who was listed in Forbes as one of the top 10 architects in the world. Norten is also a recipient of the Smithsonian Institution’s prestigious Legacy Award for his contributions to U.S. arts and culture through his work.

“With Enrique designing it, the building will be an architectural wonder. We were fortunate to get him to work on this project,” says Tom Grubb, executive director of the Fayetteville Museum of Art. “It’s one of the ways he gives back.

He said creating this building would have more impact on this community than many of his larger buildings have on major metro areas.”

Indeed it will. The new building will be visible from Interstate 95 and therefore is expected to attract travelers on the route. Museum officials expect a 200 to 300 percent increase in the annual number of visitors.

“With the creation of this structure, we’ll also be able to attract world-class traveling exhibits,” Grubb says. “This is a way of showing what the future of our community can be.”

Founded in 1971, the Fayetteville Museum of Art is currently located in a secluded park on Stamper Road. It offers

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seasonal educational programs and changing art exhibits and features a museum store where visitors can purchase art puzzles, books, note cards and gifts.

The museum’s new location will better serve the community by placing it among other museums and attractions.

“In most metro areas, cultural resources are located together,” Grubb says. “The city granted us property at Festival Park, so we will be in the middle of cultural activities and in close proximity to the amphitheater.”

The museum launched a $15 million capital campaign in 2008 to pay for the project, with $12.8 million going toward the building and the rest for endowment. The 32,000-squarefoot building is expected to be complete in the next five years.

“We wanted to create a gathering place where world-class art will be all around you,” Grubb says. “We will have terraces in the park, as well as restaurants. Enrique’s goal was to not take away a lot of parkland. One review said the museum appeared to float above the park.”

When complete, the new Fayetteville Museum of Art will add even more cultural richness to the already diverse Fayetteville community.

“Creating a museum of this magnitude will support the quality of life in Fayetteville and the state of North Carolina,” Grubb says.

To learn more, visit www.fayettevillemuseumart.org.

– Jessica Mozo I M AG E S FAY E T T E V I L L E . C O M

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We are ready.

Womack Army Medical Center … the choice of America’s finest!

Medical readiness is Womack’s #1 priority for active duty soldiers.

Our goal for Military Families is to keep the total Family healthy by providing service to the entire Army Family.

Another essential unit attached to Womack is the Fort Bragg Blood Donor Center, an FDA licensed facility that collects blood from personnel and their Families.

These blood products are used to treat patients at Womack Army Medical Center, as well as patients at other Department of Defense (DOD) medical facilities worldwide. We also supply blood through the National Blood Exchange to hospitals that are in critical need. The Fort Bragg Blood Donor Center is one of only a few DOD donor centers in the nation that maintains a wartime contingency stock of blood. Blood donors are in great demand.

Womack serves over 180,000 eligible beneficiaries.

(910) 907-6000 Womack Army’s Medical Center of Excellence is dedicated to proudly serving America’s finest with the finest in medical care.

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Sports & Recreation

Stepping Up to the Plate SWAMPDOGS BASEBALL TEAM GIVES BACK TO THE COMMUNITY IN MANY WAYS

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says. “We operate year round with marketing events during the off-season, and our mascot gets into the community as much as possible.”

Speaking of community, the SwampDogs are heavily involved in theirs. In fact, so much so that the Fayetteville ball club was named 2007 CPL Organization of the Year.

“We earned that distinction partly because of our ballpark atmosphere, the quality of our concessions, our giveaway items and a kids’ area that we have at the ballpark,” Handelsman says. “Plus we like to be good corporate citizens by participating in several community events.”

Those events include being part of a Rotary Christmas parade in downtown Fayetteville and sponsoring a Trick-orTreat Night in October at the stadium. The team also hosts a Striking Out Cancer Night during the baseball season where the team wears pink jerseys that are auctioned off to help raise funds for the fight against breast cancer.

“In addition, we have a Spare Change for Special Olympics Night with collection jars all over the ballpark,” Handelsman says. “The team matches any amount raised, and each year we hand more than $3,000 to Cumberland County Special Olympics from that one night alone. We enjoy being in Fayetteville and Cumberland County, and hope to be a part of this community for many years to come.”

– Kevin Litwin

PHOTO COURTESY OF ©KAMMENPHOTOGRAPHY.COM

ore than 30 current major league baseball players once played in the Coastal Plain League, a promising statistic for athletes on the Fayetteville SwampDogs team.

The 2008 season was the eighth in the league for the Fayetteville franchise, and the fourth under current father-son owners Lew and Darrell Handelsman. The CPL is a summer collegiate wooden bat league that has the most teams of any summer college baseball league in the U.S., with 14.

Even though it can serve as a steppingstone to the big leagues, the CPL is not affiliated with Major League Baseball. It simply is a top league where talented college athletes can play during their summer vacation.

“The players don’t get paid and they stay with host families when they come to town for the summer,” says Darrell Handelsman, who, besides being a team co-owner, also serves as head coach and director of operations. “The guys play about 55 games in 70 days and then head back to their respective colleges for fall classes.”

The SwampDogs’ home field is J.P. Riddle Stadium, which is affectionately nicknamed The Swamp. Stadium capacity is 3,600, and Fayetteville led the league in attendance during 2007 by drawing an average of 1,950 fans over the course of 30 games.

“Our season runs from late May to early August, and we bill ourselves as affordable family entertainment,” Handelsman

The Fayetteville SwampDogs go above and beyond with community involvement, hosting many family-friendly events.

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soft tissue lesions, TEM (Transanal Endoscopic Microsurgery) and trauma surgery. Appointments by referral.

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Health & Wellness

Enlisting an Army of Medical Pros WOMACK ARMY MEDICAL CENTER SERVES FORT BRAGG AND BEYOND

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rmy, Navy, Air Force, Marines, Coast Guard, regardless: If you are eligible for military health care, Womack Army Medical Center will take care of you.

“Our hospital serves a nine-county, 40-mile radius around Fort Bragg. We are a large hospital that takes care of about 125,000 military-based beneficiaries, which makes us somewhat unusual,” says Col. Terry Walters, commander of the Womack Army Medical Center.

Col. Walters is somewhat unusual in her own right. A physician specializing in internal medicine and geriatrics, she was in the first class of women who graduated from the United States Military Academy [West Point] in 1980.

“The Womack center has several missions, and one of its most important right now is that about three times a week, we receive combat-wounded soldiers from Iraq and Afghanistan,” she says. “They are air-transported to Fort Bragg, and we help them in any way we can.”

Besides wounded troops, Walters says the hospital accommodates patients “from cradle to grave.”

“By that I mean that there are about 10 babies born here each day, and we take care of military retirees for their entire lives,” she says. “If I was to summarize our main duties, it would be PB cubed – primary care, babies, brains and bones.

The brains portion of our mission deals with behavioral health and mild traumatic brain injuries, and bones deals with orthopedics.”

In the case of orthopedics, Walters says the XVIII Airborne Corps and the 82nd Airborne Division stationed at Fort Bragg often have training sessions that involve jumping out of planes, which can occasionally lead to bone injuries.

“Womack also features a full spectrum of specialty care such as hematology/oncology, pulmonary, internal medicine, cardiology, cardiac cath lab, intensive care unit, neonatal intensive care unit and a surgical ward,” Walters says.

Besides treating patients, the Womack center trains doctors, nurses and medics who will eventually deploy to Iraq and Afghanistan. The hospital also makes sure that all troops and U.S. Department of Defense civilians who are departing from Fort Bragg are medically ready to deal with the austere conditions in the Middle East.

“We don’t want someone going over to Iraq with a medical condition that we hadn’t diagnosed, only to be air-evacuated back to the United States. That wouldn’t make sense,” Walters says. “Our job is to help make sure that the people who deploy are combat-ready. Medicine is our business, and we are good at what we do.”

– Kevin Litwin

Womack Army Medical Center is 1,020,359 square feet.

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Education

Schools Help Boost Business Performance LOCAL INDUSTRIES FIND KEY PERSONNEL AND PROGRAMS AT AREA COLLEGES

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rom opening their doors to realizing expansions plans, businesses in Cumberland County often find the answers back in school.

Specifically, they find personnel and programs for assistance at nearly every level of education on the campuses of Fayetteville Technical Community College and Fayetteville State University.

At FTCC, the Center for Business and Industry provides a range of training and educational programs of which local businesses can avail themselves, as well as a variety of specialized services that include: the Small Business Center, which lends assistance to small business start-ups; specialized seminars, which are custom-designed to cover topics from recordkeeping to management skills; a resource room that houses literature, computer programs and audiovisual aids from the Small Business Administration and other resource agencies; and the Rural Entrepreneurship through Action Learning, or R.E.A.L., a nonprofit organization that works with adults of all ages to help them become entrepreneurs; and the Business Services area, which works to customize continuing education and other training courses for local businesses, government agencies and medical organizations.

The support available at Fayetteville State University is just as comprehensive.

There, UNC’s Small Business Technology Development Center works to train small- and medium-sized businesses on everything from strategic positioning to leadership development. New programs are constantly rolled out even as existing ones are adjusted to keep them relevant, says Greg Taylor, regional director.

“People around here are familiar with the ag extension service,” Taylor says. “We’re the business extension service of the university system. Part of what we do is regular evaluations and a needs analysis for the business community, and then we try to structure our programs to meet those needs.”

The SBTDC follows a five-year FAY E T T E V I L L E

strategic plan, and through constant feedback from its clients, counselors and advisory-board members, adds offerings such as the SYMMETREE® Simulation, a two-day program that identifies change-management skills and provides hands-on training.

Then there’s NxLeveL™, a 12-week business plan development program conducted by SBTDC counselors and local business leaders.

The SBTDC also has a number of strategic partnerships with other organizations to help meet client’s

specific needs.

“A lot of the things that we offer aren’t solely through our office,” Taylor says.

He adds that the center’s primary service provided is one-on-one, confidential counseling.

“We pride ourselves on that,” he says.

“To be a counselor here, you have to have a business-related degree and practical experience; just having a degree isn’t enough. That experience comes in handy, and it helps establish a rapport with the clients.”

– Joe Morris

Business leaders seeking solutions often make their first calls to centers at Fayetteville Technical Community College and Fayetteville State University.

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This space provided as a public service. ©2004, The Susan G. Komen Breast Cancer Foundation.

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Community Profile

FAYETTEVILLE SNAPSHOT Fayetteville’s temperate climate lends itself to year-round golfing.

Thirty golf courses are located in the region. These include Pinehurst Country Club and Resort, which played host to the U.S. Men’s Open in June 2005.

EDUCATION

CLIMATE

IMPORTANT NUMBERS

Average Average Average Average

All emergencies, 911 Fire (non–emergency) (910) 433-1725 Police (non–emergency) Campbellton Police District (910) 433-1529 Police (non–emergency) Cross Creek Police District (910) 433-1835 Recycling (910) 321-6830 Voter Information (910) 678-7733 Children’s Museum (910) 433-1573

January high, 51 F January low, 29 F July high, 89 F July low, 69 F

Cumberland County Schools, (910) 678-2300

Average annual precipitation, 46.4 inches

Cumberland County Board of Education, (910) 678-2331

UTILITIES

Higher Education (in Fayetteville) Fayetteville State University, (910) 672-1111 Fayetteville Technical Community College (910) 678-8400

Cable Time Warner Cable (910) 864-3935 Electricity (county) Lumbee River Electric Corp., (800) 683-5571 Progress Energy, (800) 452-2777

Methodist University (910) 630-7000

South River Electric Corp., (800) 338-5530

MEDICAL FACILITIES

Natural Gas North Carolina Natural Gas Co. (800) 275-6264

Cape Fear Valley Health System, (910) 609-4000 Highsmith-Rainey Memorial Hospital, (910) 609-1000 Veterans Affairs Medical Center, (910) 488-2120 or (800) 771-6106 Womack Army Medical Center (Fort Bragg), (910) 907-6000

Telephone Embarq, (910) 864-9011 Water and Sewer City of Fayetteville Public Works Commission, (910) 483-1401 Provides water, sewer and electric in city; water and sewer in county

FOR MORE INFORMATION Fayetteville-Cumberland County Chamber of Commerce 201 Hay St., 4th Floor Fayetteville, NC 28301 Phone: (910) 483-8133 Fax: (910) 483-0263 www.fayettevillencchamber.org

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Photo Finish

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istory, heroes and a hometown feelingâ&#x20AC;? is the slogan for the Fayetteville area, and it is a sentiment felt at every turn. As seen in this downtown image, Old Glory is a frequent sight throughout the city, which is as rich with historic architecture and attractions as it is in cultural diversity and progressive thinking, due to a large and influential military population.

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Visit Our Advertisers Anderson Creek Club www.andersoncreekclub.com Arts Council of Fayetteville/ Cumberland County www.theartscouncil.com Broadwell Land Company Callahan & Rice Insurance Group Inc. www.callahanrice.com Campbell University www.campbell.edu Carolina Mortgage Company www.carolina-mortgage.com Carpet One www.carpetone.com

Great Expectations Mental Health Services Inc. www.g-r-s.org

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Methodist University www.methodist.edu

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North Carolina Job Link Career Center www.ncjoblink.com

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Pepsi of Fayetteville www.pepsico.com

CTC Supply Company Inc. www.ctcsupply.com

Picerne Military Housing www.picernemilitaryhousing.com

Cumberland County Fayetteville Chamber of Commerce www.ccbusinesscouncil.org

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Cumberland County Hospital System Inc. www.capefearvalley.com Cumberland County Public Library www.cumberland.lib.nc.us Cumberland County Schools www.ccs.k12.nc.us Extended Stay America www.extendedstay.com Family Food www.tacobell.com Family Hearing Care www.ilovetohear.com Fayetteville Technical Community College www.faytechcc.edu

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