Gbc booklet4

mobile technology solutions

AU DIO • TEXT MESSAGIN G • MOB IL E W EB S ITES • MOB IL E F U N D R A I S I N G

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10 FACTS A B O U T G UID E B Y C E L L

1. We offer four main technologies:

2. Our cell phone audio tours allow you to share

cell phone audio tours, text messaging,

information with your visitors and lend

mobile websites and mobile fundraising.

further insight into exhibits.

3. Communicate instantly with your audience,

4. We offer a variety of multimedia content

encourage interaction and drive an effective

accessible through any web-enabled

mobile marketing strategy with our text

Smartphone or mobile device with

messaging services.

customized mobile websites.

6. Since 2004, we have worked with over 2,000 5. We are the only mobile technology provider

cultural institutions and non-profits including

of our kind that is also an authorized service

museums, zoos, aquariums, national parks,

provider of mobile giving.

historical sites, charitable organizations, universities and performing arts centers.

7. We offer more features and add-on capabilities than any other mobile technology company in the world.

8. We speak at over 20 conferences per year and are recognized as experts in our field.

9. We want you to succeed! We have a

10. Several major cultural trade associations

consultative approach to problem-solving

have selected us as their official mobile partner,

and are always on hand for marketing

and look to us as advisors on mobile technology

assistance and customer service.

trends and strategies.

LE TTE R F R O M TH E CE O At Guide by Cell, we provide mobile technology solutions that help you connect, educate and create an enhanced experience for your visitors or customers.

When I started Guide by Cell in 2004, most of our clients were museums using our cell phone audio tour technology.

Since then, our client base has broadened to include a wide variety of organizations, including zoos, aquariums, universities, performing arts centers, national parks and non-profits.

Dave Asheim President/CEO (415) 297-6677

How mobile is your audience? Almost everyone carries a basic cell phone or Smartphone everywhere they go. Think of a mobile device as a web-connected computer that allows you to reach out to your audience anytime, anywhere.

The advent of mobile means there are several great new opportunities for you to engage your visitors before, during or even after their visit.

Whether you want to create a multimedia-rich mobile website, build a customized Smartphone application, offer discounts and coupons through text message, or share information with a cell phone audio tour, we have ready-to-use, affordable services for you. We can even help you raise money with a mobile giving campaign, which allows you to accept donations via text message.

As you read through the descriptions of our suite of services, we hope you’ll be excited about what mobile can do for you! If you have any questions or would like to get started, please feel free to get in touch today.

cell phone audio tours

Our audio platform lets you offer your audience further interpretation and insight through their mobile devices. You can also gather recorded feedback from your visitors. Since everyone owns a cell phone, all of your content is accessible anytime, anywhere.

AUD IO SE RVICE S Cell phone audio tours and feedback systems are much easier and less expensive

WHAT IS IT? A mobile audio tour is a convenient and accessible way to offer further information about exhibits or display items, beyond what fits on a label or posted sign. Visitors can access the tour at their own pace, and all they need to listen is their cell phone. It’s that simple!

than renting out bulky handheld devices of yesterday.

HOW CAN YOU USE IT? Our web-based platform makes it easy to load audio content through our special recording phone line, or upload any MP3 or WAV files­—and all content is made live immediately.

Cell phone tours are available from any phone, mobile device or landline, so your visitors can dial-in before, during or after their visit to access your tour.

AUD IO F E E D B A C K COL L E CTIO N Easy feedback collection

WHAT IS IT? Visitors can call a number and leave their own story, feedback or point of view.

Integrate with mobile audio tours Try it now!

Call (408) 794-7877, then press 0#

HOW CAN YOU USE IT? Visitors simply press a key on their cell phones to record an audio comment at any point during the tour. You can log in to our web-based administrative platform to listen to visitor feedback. You can also repurpose the best comments back into the tour and allow your guests to hear from each other.

P OL L ING & SURVE Y S Try it now!

Call (408) 794-7877, then press 28#

WHAT IS IT? You can include a visitor experience survey with our audio-based voting/polling feature, which measures the effectiveness of your exhibits, educational activities and mobile offerings. You may also ask visitors to press a key to vote for or rate the corresponding work or display at the end of a prompt.

HOW CAN YOU USE IT? Ask visitors to dial a number to answer survey questions.

It’s that easy!

Access 24/7 from any landline or mobile device Record or upload content from artists, curators and experts Easy to update tour content for new exhibits

text messaging

Text messaging is perfect for staying connected and sharing up-to-the-minute information. You can reach out with alerts and reminders, engage in live dialogue with visitors, send pertinent information, and create a text message marketing campaign to build your relationship with your audience.

TEXT M E S SA G E ALE RTS The best way to share instant information, connect and engage with your audience,

WHAT IS IT? With a quick text message, you can reach out to your audience with alerts and event reminders, sell last minute tickets, let your visitors ask questions and receive instant answers, or even allow them to send a keyword for more information.

and encourage interaction is through SMS.

Build up your text message opt-in subscriber list and send updates, receive feedback and start an ongoing dialogue that increases the visibility of your organization and brand.

HOW CAN YOU USE IT? With our web-based administrative platform, you can easily create, edit and schedule all of your text message content, and manage your subscriber lists.

TEXT M E S SA G E COUP ONS Discounted admission Coupons for the

WHAT IS IT? Improve attendance with mobile-based coupons. Invite your visitors to subscribe to text message coupons, or opt-in to receive a mobile coupon during an audio tour.

gift shop Discounts on food and drink Try it now!

Text GBC DEAL to 56512

HOW CAN YOU USE IT? Once you’ve built up your text subscription list, your opt-in subscriber can present their text message coupons for discounted admission, gift shop items, food and drink, special event tickets, parking passes or any other great deals.

TEXT M E S SA G E SCAVE NG E R H U N T S Engage younger visitors Offer mobile coupon prizes Try it now!

Text ABE to 56512

WHAT IS IT? Entertain and educate with text message-based scavenger hunts, games and quizzes which allow families and younger guests to engage with your organization in a fun, interactive way.

HOW CAN YOU USE IT? Visitors text in their answers to the game questions to receive more clues and continue playing­—you can even offer a mobile coupon as an incentive for finishing.

Build your email database Feedback Collection Collect visitor feedback Gather marketing collateral Try it now!

Text GO to 56512; Reply FEEDBACK

TEXT M E S SA G E CONTACT C O L L E C T I O N WHAT IS IT? Encourage your visitors to send a text message with their email address, phone number or any other contact information to your organization, during their visit or on their way out.

HOW CAN YOU USE IT? Build up your contact database and reach out with email newsletters, updates about your organization, invitations to future events and visitor feedback.

SURVE Y S & FE E D B AC K WHAT IS IT? Visitors can review your facilities, provide precious feedback and allow your museum to use the testimonials in future marketing campaigns or advertisements. They can send feedback either by text message or mobile website form.

HOW CAN YOU USE IT? Give your visitors a voice with a quick, easy way for them to communicate with your team about what they liked best about their visit and suggestions of improvement.

mobile website platform

Our custom mobile website platform allows you to share information through a variety of multimedia content, including videos, audio, text, images and web links.

MOB IL E W E B S I T E P LATF OR M Over 30% of websites are accessed via a mobile device.

If your site is not optimized

WHAT IS IT? These days, more people use their mobile phones to access the web on the go rather than their desktop computer. Web-enabled mobile devices are fast becoming the gadget of choice, even beyond regular cell phones.

for all 350+ varieties, the user experience will be poor.

Our mobile website platform allows you to share information with your audience through a variety of combined multimedia—from video and audio to text, images, narrated visuals and links.

Mobile websites are an affordable alternative to a customized Smartphone application, and are more accessible. We’ll help you create a mobile website that’s branded specifically for your organization.

Since they’re available on all platforms, you can easily reach a wider audience without having to create separate experiences for iPhone, Android and Blackberry. A mobile website can be accessed by anyone with a web-enabled phone, and there’s no need for another download taking up space on your visitors’ mobile devices.

Creating your site is as simple as choosing a template and uploading your

HOW CAN YOU USE IT? You can even work with us to build a custom template.

We can generate a hyperlink, and it’s done. Your mobile website is then accessible through any web browser and to any visitor with a web-enabled phone.

videos, audio, images and text content to our web-based

You can log back in to update your content just as you would with your desktop website, and all changes are made live immediately.

administrative platform.

Try it now!

Text SCULPTURE to 56512

BEFORE

AFTER

QR COD E S Use on: Wall labels, advertisements, pamphlets, signs, banners and more

WHAT IS IT? A QR code is a two-dimensional barcode, now appearing on wall labels, brochures, banners and all forms of marketing and education material. QR codes are a powerful communication tool readable by almost all Smartphones worldwide.

HOW CAN YOU USE IT? When scanned, targeted content instantly appears on the user’s phone. Content might include a mobile web page, a pre-populated text message, a video or audio file, or even some form of interaction.

Try it now!

Text BROWSE to 56512; Reply with one of the following: ART, CHURCH, LIBRARY, PARK, PERFORM, WALK or ZOO

SMARTP HO N E AP P L ICATIO N S Creating your app is easy ­— simply log in to our web-based administrative

WHAT IS IT? The popularity of the iPhone, Android and other webenabled mobile devices presents a unique opportunity to provide valuable information and connect with your audience.

site and load your content into one of our readymade templates.

HOW CAN YOU USE IT? Once your visitors download your custom Smartphone application, they can access it before, during or even after their visit. You can even earn money with each app that is downloaded.

mobile fundraising

Mobile fundraising lets you translate a mobile device into dollars, and since everyone knows how to text, you can reach a broader audience of new donors. It’s easy, immediate and the perfect way to reach donors on-the-go.

MOBILE GIVE

We currently offer three mobile giving services: Mobile Give, Mobile Donate & Mobile Pledge.

MOBILE DONATE

MOBILE PLEDGE

MOB IL E G IV I N G OVERVIE W Launched in 2008, Guide by Cell’s sister division, Give by Cell, is the largest approved service provider by the Mobile Giving Foundation (MGF), which acts as the organizing liaison for mobile giving in the United States.

Give by Cell is A+ rated by the BBB. Our services make it easy for you to broadcast your cause, stay in touch with supporters, raise money, and reach out in a way that is convenient for both you and your donors.

WH AT IS MOB IL E F U N D R A I S I N G ?

Mobile fundraising is a simple process of accepting

The Haiti earthquake crisis catapulted mobile fundraising into public awareness, and thousands of organizations and non-profits have begun to harness the technology as a viable fundraising tool.

donations via text message. All your donors need is a cell phone.

These days, all of your supporters and potential donors own a mobile device. Everyone knows how to send a text message, and because text messages are instant and easy, you can make a request for donations anytime, anywhere, and receive an immediate response.

MOB IL E G IVE Organizations must meet the following Mobile Giving Foundation eligibility requirements for

WHAT IS IT? Mobile Give allows donors to give instantly to your organization by sending a text message from their cell phones. Give by Cell is the largest approved service provider by the Mobile Giving Foundation (MGF), which acts as the organizing liaison for mobile giving in the United States.

Mobile Give: • 501(c)(3) exempt non-profit • In business for over one year • Minimum $500,000 in annual revenue

WHAT ARE THE BENEFITS? Mobile Give is a quick and easy way to reach a large new donor base. Supporters text your organization’s unique keyword to a designated short code to make a $5 or $10 donation. They receive a text message to reply “Yes” to confirm their donation, which is applied to their next cell phone bill. The Mobile Giving Foundation will send your organization checks monthly.

You can monitor the success of your campaign on our administrative website, where immediate results are posted. Check the results, learn what is working, and identify your donors by phone number.

Try it now!

Text COACH to 20222

MOB IL E D ONATE No eligibility requirements Try it now!

Text COLGATE to 56512

WHAT IS IT? Mobile Donate allows supporters to donate any dollar amount by simply texting in an organization’s keyword or scanning a QR code. The donor receives a link to a mobile donation web-based page where they are able to complete the transaction with their credit card. Funds are deposited directly into an organization’s merchant account.

Give by Cell provides an extensive reporting system for organizations to track funds and manage donor relations throughout their fundraising campaign.

MOB IL E P LE D G E No eligibility requirements

WHAT IS IT? With Mobile Pledge, donors text in the amount they are pledging to donate. Our text message system captures the amount pledged, time, date and the donors’ cell phone number. Your organization calls the donors to collect the funds.

Give by Cell provides in-depth reporting statistics to track all pledges as well as donor contact information.

That way, you’ll know when and from where your donor sent a pledge.

SCR E E N CAS TING Screencasting is a great way to generate excitement and increase fundraising results at a live event.

COMPATIBLE WITH: Mobile Give, Mobile Donate & Mobile Pledge

Each text (which may contain the donor’s name, donation amount, and even an encouraging message) can appear on a giant screen at your event. The interactive thermometer will rise as the donations come in while the digital clock ticks down to encourage donors to hurry and text in their donation to reach the goal amount.

By incorporating Screencasting into your live events, you harness the immediacy of text messaging and incite your guests to action. Your donors will initiate a donation or pledge by texting a keyword to a short code. The screen will display donors’ pledges in real-time so you and your donors can see how close you are to your fundraising goal.

You can also monitor the success of your campaign on our website, where immediate results are posted. Check the results and identify your donors by phone number. Of course, our customer service is at your disposal seven days a week.

CLIE NT FE E D B ACK

Mike Chamberlain, Manager of Innovation for the Guest Experience Monterey Bay

We feed the animals at unpredictable times throughout the day. So we’re using Guide by Cell’s text message technology to connect people with feedings that you can’t really publicize widely. It allows us to alert our guests to things they would otherwise miss. When we let them know about text alerts, they’re very excited and say ‘That’s awesome!’

Aquarium

Danielle DeWitt Director of Marketing National Foundation for

Like our scientists, who research innovative methods to find a cure for all types of cancers, we at NFCR must also seek creative ways to reach new donors.

Partnering with Give by Cell gives NFCR the opportunity to connect with a younger donor base in an effort to change their futures. The facility and simplicity of mobile giving will certainly continue to expand NFCR’s support of the world’s foremost cancer researchers.

Cancer Research

Jenny Robbins Manager of Homerville Better Hometown Project

We are showcasing all of our assets using Guide by Cell… We’ve been working on this project for the last five years, we are going to make it really artistic and creative and Guide by Cell is the starting point for that.

SISTE R COM PANIE S Give by Cell

Give by Cell is an authorized mobile giving service provider by the Mobile Giving Foundation. We currently offer three main mobile giving services: Mobile Give, Mobile Donate and Mobile Pledge, along with additional features such as Screencasting and secondary keywords.

We allow organizations and qualifying non-profits to accept donations via text message and expand their fundraising efforts through mobile technology.

Train by Cell

Train by Cell provides a mobile content delivery platform to organizations and corporations worldwide. Mobile training solutions include mobile websites, text messaging, audio services and Smartphone applications. Using these tools, we help our clients build custom solutions ranging from text message alert systems to multimedia-rich mobile websites for HR management, training course delivery, corporate communication, administration, and more.

Win by Cell

Win by Cell services political campaigns. We offer three main services: mobile fundraising, text messaging and dial-in information hotlines. Our latest mobile fundraising service is called Mobile Donate. This service allows supporters to donate any dollar amount by texting in a keyword or scanning a QR code to receive a link to a mobile donation web based page. Funds are deposited directly into a political organization’s merchant account and the organization is able to utilize reports to manage donations and donor relations.

GUIDE BY CELL (415) 615-0150 info@guidebycell.com 300 Beale Street, Suite 608 San Francisco, CA 94105 www.guidebycell.com