brand guidelines 2012
because we like to look good.
brand guidelines 2012
brand guidelines 2012
because we like to look good.
CONTENTS We all need a little help navigating from time to time. Just think of all the trouble Dexter would be in if he didn’t have Harry to guide him.
Applications
Brand Values
[26]
[08]
Type [20]
Logo [12]
Color [18]
BRAND VALUES COMMUNITY-DRIVEN
CONTEMPORARY
DELIGHTFUL
EXPERIMENTAL
10 | Values
Here at Miso, we work on the final frontier of television and technology. By constantly being on the cutting-edge, we need a brand that reflects our contemporary culture and forward-thinking nature. With an emphasis on a unifying yet delightful color palette we’ve created a scalable brand that accurately portrays the spirited nature of television. In our unique word mark, Neutraface carries over the geometric qualities from our old television logo. The typeface’s thin weights are sleek and modern whilst the thicker weights convey the drama of the television space. The iconic bubbles aid in conveying a sense of movement and motion, wish fulfillment and delight while also representing the community of super-fans which make up the heart of Miso as a product. There are endless possibilities of combinations of typography, form, and color which come together to represent our brand across a variety of different platforms, from the first screen to the second and beyond.
Miso makes watching TV better. Miso Brand Guidelines 2012 | 11
LOGO Just like Ted Mosby needs Barney Stinson to help him look good for the ladies, our logo is our most trusted wingman. Get to know it and treat it nicely.
14 | Logo
because size matters.
3"
1.5" .5"
Miso Brand Guidelines 2012 | 15
Serena would never let Blair be seen in last season’s outfit, don’t let our logo go out in bad taste. Be sure to provide the logo with ample breathing room. In case you’re not sure, never place anything within 1/4” of the logo. If the treatment absolutely calls for a colored background, be sure to use our single-color friend.
16 | Logo
do not add a drop shadow, or any effects for that matter
do not put the color logo on colored backgrounds
do not place on top of pictures or textured backgrounds
do not stretch or condense the logo in any way
do not tilt the logo
do not remove any elements of the logo
because no one enjoys looking like a hot mess. Miso Brand Guidelines 2012 | 17
COLORS Just like Joan’s red hair perfectly compliments her fiery personality, we’ve chosen colors that fit our brand well. As long as you’re using these colors, there aren’t too many ways you can go wrong. Just remember: color works wonders for headlines, but seriously detracts from body copy.
20 | Color & Type
#E5532D CMYK: 5 83 94 0
HEX: #FCB465 CMYK: 0 32 83 0
HEX: #89B140 CMYK: 53 13 100 0
HEX: #3ABCBB CMYK: 68 1 31 0
HEX: #F05883 CMYK: 0 81 24 0
#000000 CMYK: 0 0 0 100 *this is the only color that may be used at less than 100% opacity.
Miso Brand Guidelines 2012 | 21
TYPEFACES Just like Will Smith and Carlton Banks, we’ve chosen two typefaces that can stand on their own, but can also join forces to create a dynamic duo. Neutra Text is the lead actor, with Helvetica playing a supporting role or standing in when Neutra Text is not available. Regular and Bold are the weights of choice for both typefaces.
22 | Color & Type
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Neutra Text Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Neutra Text Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Neutra Text Bold Small Caps
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Bold
Miso Brand Guidelines 2012 | 23
Well, let's just say that I'm buy-curious.
I'M A
That Funke is some kind of something. Boy, this Funke is all There was $250,000 anybody's ever lining the inside walls talking about. of the banana stand. CHAW-CHEE! CHAW-CHEE! So sick and So you came back here to hide like a child? tired of hearing about how brilliant that Funke is. do these effectively hide my thunder? I'll be honest. You're a nice girl but you Overrated. dress like a common whore.
excuse me
I'M HALF MACHINE 24 | Color & Type
MONSTER
No, it's the opposite— it's like my heart is getting hard.
Don't leave your uncle T-Bag hanging.
If this guy's straight, then I'm sober. My Army training tells me… that this is going to be a
hot mission.
If I didn't have a live dove in my pants right now, I'd leap across the table and…
Good news, everyone. I bought the Queen Mary.
Boy, I sure feel like a Mary without a Peter and a Paul.
you, sir, are a mouthful.
Miso Brand Guidelines 2012 | 25
APPLICATIONS When Claire Dunphy was running for council, she needed to get her name out as much as she could. Here at Miso, we want to be the most trusted source for second-screen content, and so we must do the same. Here’s a few ways we’ve used our branding:
28 | Applications
logged out sign-in page
Miso Brand Guidelines 2012 | 29
jobs page
30 | Applications
team members page
Miso Brand Guidelines 2012 | 31
create a sideshow
32 | Applications
miso blog
Miso Brand Guidelines 2012 | 33
miso on twitter
miso on facebook
34 | Applications
because we like to have fun. Miso Brand Guidelines 2012 | 35
business cards
36 | Applications
notebooks
because we have a lot of swag.
t-shirts
Miso Brand Guidelines 2012 | 37
title here
TOPIC #1
Your Subtitle Here
TOPIC #2
Somrat Niyogi February 28th, 2012
List title goes here. First Point
100
REGION 1 REGION 2
75
Second Point Third Point Fourth Point
50
25
Fifth Point 0
2007
2008
2009
CHART TITLE HERE
SOMRAT NIYOGI / FEBRUARY 27TH, 2012
38 | Applications
SOMRAT NIYOGI / FEBRUARY 27TH, 2012
SOMRAT NIYOGI / FEBRUARY 27TH, 2012
2010
Key phrase goes here.
Details about this image could go here.
Details go here.
SOMRAT NIYOGI / FEBRUARY 27TH, 2012
SOMRAT NIYOGI / FEBRUARY 27TH, 2012
SOMRAT NIYOGI / FEBRUARY 27TH, 2012
presentation deck
thanks. somrat@gomiso.com
because Don Draper would never go into a pitch unprepared. Miso Brand Guidelines 2012 | 39