Focus Your Message & Offer It’s important to focus your acquisition campaigns around a key message and a call-‐to-‐action. If you deliver every detail about your product and company in the prospect’s lap at one time, you can overwhelm your prospect. As a result, the prospect may not move forward out of confusion or because s/he’s found another company that’s selling with more focus. Deliver one or two key messages and your call-‐to-‐action If you include every detail about your product and company, it’s easy for prospects to become overwhelmed. Just move a prospect one step at a time. Be creative -‐-‐ your market is bombarded with messages daily, so grab their attention and engage them. Focus your campaign on moving a prospect forward one step at a time. Understand what the prospect needs and deliver it at the right time; keep building value toward a close, guiding the prospect toward that end goal. Target your audience With more specific targeting, you can speak more directly to the prospect and raise your response rates in the process.
Summary EXERCISE SUMMARY
When to Address
Who Should Participate
Where to Use the Results
After you’ve outlined your campaign goals and campaign strategy ideas Marketing and sales leaders Marketing coordinators Creative Throughout your campaign
Marketing Campaigns Focus Your Message & Offer
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