Internet Marketing Campaigns Marketers can use a wide range of media to communicate with the market. In many B2B companies, a sales team is the primary method for reaching out to the market. Salespeople call prospects and customers, but they can only do so much in a day. Marketing campaigns can dramatically increase your reach. Internet marketing is becoming an immensely popular way to generate leads in all types of industries. This type of inbound marketing can yield both short and long-‐term benefits, with increasing ROI as more and more companies and people turn to the web to research. Internet marketing campaigns can include many different media: • • • • • • •
Email marketing Online publicity Organic search engine optimization Paid search marketing Online advertising Affiliate programs Social media (coming soon!)
Summary EXERCISE SUMMARY
When to Address
Who Should Participate Where to Use the Results
When you’re planning a specific internet marketing campaign If you’re considering different types of internet campaigns to hit specific customer goals Marketing and sales leaders Marketing coordinators and creative team Webmasters Throughout the rest of your campaign planning
Marketing Campaigns Internet Marketing Campaigns
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