Simple Site Requirements If you know you only need a simple website, use this template to define your requirements. Use it as an internal document, or modify it slightly and give it to potential vendors for bid. First, here are some tips for developing a great simple site: TIP (check those you want to incorporate)
Even though it’s a simple site, it can still be a
strong marketing tool if it speaks to your users and conveys your message in a powerful way. You don’t have many pages, but you can make each page work very hard. Focus each page on a simple, meaningful message that builds value for your prospect. Make your home page count. Its content is the most important, so don’t waste an opportunity by using heavy graphics. Think of your site as a presentation and drive the user through the site. For example, at the end of the copy on page 2, include a link to page 3; encourage them to view pages in order instead of jumping around. Less is more when designing any B2B website. Don’t clutter the pages with callouts, buttons and links to different parts of the site. Write for the web with attention-‐getting headlines, subheadings, short words and bullets so the user can skim. Long passive sentences and heavy copy don’t work on the web. Make it interesting. Vague statements, heavy jargon and unsubstantiated claims are weak. Instead, grab the visitor’s attention with a short but effective case study, an example or a story of your product in action. Don’t try to tell your users everything about your
Websites Simple Site Requirements
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