Brand Style Guidebook Showing small hearts the big love of jesus.
Westwood Community Church 7th Avenue, Manhattan 578 New York United States Email 1: Email 2: Website:
info@.design-inc.com custom@.design-inc.com www.westwoodcc.org
Next Gen Ministiries Lead: jill.fox@westwoodcc.org Kids: custom@.design-inc.com Students: www.design-inc.com Kids: custom@.design-inc.com Students: www.design-inc.com
BRAND & IDENTITY GUIDELINE BOOK
In order to best represent our variety of Ministries, we’ve created this Standards Guide to help create consistency. Our brand is clean & simple— and allows the most important content to shine through.
Westwood Community Church Next Gen Ministries Version: v1 // 2017
Table of Contents 04.
INTRODUCTION
06.
CORPORATE LOGO AND CONSTRUCTION
10.
CORPORATE TYPOGRAPHY
14.
CORPORATE COLOR SYSTEM
16.
CORPORATE STATIONERY
20.
GRID SYSTEMS
22.
IMAGES AND BLENDING MODES
25.
ICONOGRAPHY
26.
SUMMARY
27.
CONTACT AND IMPRESS
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Westwood Next Gen Ministries
Brand Style Guidebook
Introduction: Welcome! IT’S OUR MISSION TO HELP KIDS OF ALL AGES GROW IN THEIR FAITH. THANK YOU BEING A PART OF OUR TEAM. Whether volunteer, staff or parents—we’re thankful for every person involved in our ministry. Together—we get to be a part of growing hearts for Christ. It’s our hope that this guide gives a better understanding of why we do what we do— and how to help us share the message in a consistent way.
Highlights Westwood is a great place to be a kid!— offering a variety of programs.
Westwood Next Gen Ministries
Brand Style Guidebook
WELCOME MESSAGE FROM OUR LEAD PASTOR (JILL??) (JOEL?): Sed qui te eati cus, quatum laudandel ma none cus doluptas escillit laborep tatusaeste di acipsanaruntiis alit, sit latibust, oditem di num soluptis quodis que la nobitatum ipis eario. Anda ideligeniant faceatiam et accum harcimporem dolupta venimusam hitae pa simodi simenti sciatem laboriore volorum reicatus solesto updolesequi sunto.
JILL FOX, MINISTRY INITIATIVES & NEXT GEN PASTOR
We create a nurturing environment for children to experience age-appropriate biblical teaching.
We encourage students to go deeper in their own relationships with God.
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Westwood Next Gen Ministries
Brand Style Guidebook
Next Gen Logotype Next Gen Ministries ecompass Birth through 12th Grade—focused on coming alongside kids & their familes as they grow in their love for Christ. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed eu massa tristique, accumsan.
NEXT GEN BLUE Our main color for Next Gen Ministries is a blue that ties everything together. This core color helps unite our church branding with what we do through Next Gen.
Color Codes CMYK :
C40 M11 Y11 K0
RGB
R151 G95 B213
:
Web :
#97c3d5
Westwood Next Gen Ministries
Brand Style Guidebook
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Full Westwood Next Gen Logo
FULL LOGOTYPE
Logo
Logotype
Initial Mark
SINGLE INITIAL MARK
Created for simplicity, this ministry mark can stand alone when appropriate. It’s best used alone when the context clearly supports which ministry is being showcased.
LOGO USAGE REVERSED
Reversed on Ministry Color An all white version of this logo can be used on the core Blue color.
Reversed on Images When reversing our logo on photos or other imagery—make sure it is readable and uncluttered.
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Westwood Next Gen Ministries
Brand Style Guidebook
Kids Ministries Logotype Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
KIDS YELLOW Our main color for Kid‘s Ministries is bright, playful & vibrant—representing our love and energy to grow little hearts for the big love of Jesus.
Color Codes CMYK :
C16 M0 Y95 K0
RGB
R224 G227 B45
:
Web :
#e0e32d
Westwood Next Gen Ministries
Brand Style Guidebook
9
Full Westwood Kids Logo
FULL LOGOTYPE
Logo
Logotype
Initial Mark
SINGLE INITIAL MARK
Created for simplicity, this ministry mark can stand alone when appropriate. It’s best used alone when the context clearly supports which ministry is being showcased.
LOGO USAGE REVERSED
Reversed on Ministry Color An all white version of this logo can be used on the Ministries Yellow color.
Reversed on Images When reversing our logo on photos or other imagery—make sure it is readable and uncluttered.
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Brand Style Guidebook
Westwood Next Gen Ministries
Kids Sub-Ministries We represent a variety of ages and age-specific ministries. The secondary styling options help create consistency—but allow these sub-ministries some distinction.
Westwood Next Gen Ministries
Brand Style Guidebook
11
FULL SUB-MINISTRY LOCK-UP
Sub-Yellow Birth - 5 YO Color Codes CMYK :
C16 M0 Y95 K0
RGB
R224 G227 B45
:
Web :
#e0e32d
Sub-Yellow Kindergarten 5th Grade Color Codes CMYK :
C16 M0 Y95 K0
RGB
R224 G227 B45
:
Web :
#e0e32d
Sub-Yellow Special Families Color Codes CMYK :
C16 M0 Y95 K0
RGB
R224 G227 B45
:
Web :
#e0e32d
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Brand Style Guidebook
Alternate Sub-ministry lock-up layouts HORIZONTAL STYLING Each sub-ministry can use their lock-up in a horizontal styling. This is great to use on slides or other areas where a horizontal format is a better fit. It helps bring more attention to the wording vs. the initial. If a new ministry is developed in Kids—this format can be followed using a color-tone of the Kids Yellow.
Westwood Next Gen Ministries
Westwood Next Gen Ministries
Brand Style Guidebook
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Birth 5 YO Kindergarten 5th Grade Special Families
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Brand Style Guidebook
Sample Kid Applications
KIDS BRAND IN ACTION Seeing the elements in action helps to bring every peice to life. Here are a few examples of how the various elements could be used. Designers are welcome to expand on these visuals following our guidelines.
Westwood Next Gen Ministries
Westwood Next Gen Ministries
Brand Style Guidebook
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Westwood Next Gen Ministries
Brand Style Guidebook
Student Ministries Logotype Student’s Ministry at Westwood exists... Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed eu massa tristique, accumsan sem vitae, dapibus ipsum. Nullam imperdiet ac erat ut aliquet.
STUDENTS RED Our main color for Student‘s Ministries is rich & bold. This strong punch of color creates an iconic backdrop for what we do.
Color Codes CMYK :
C2 M89 Y96 K0
RGB
R234 G68 B41
:
Web :
#ea4429
Westwood Next Gen Ministries
Brand Style Guidebook
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Full Westwood Students Logo
FULL LOGOTYPE
Logo
Logotype
Initial Mark
SINGLE INITIAL MARK
Created for simplicity, this ministry mark can stand alone when appropriate. It’s best used alone when the context clearly supports which ministry is being showcased.
LOGO USAGE REVERSED
Reversed on Ministry Color An all white version of this logo can be used on the Ministries Red color.
Reversed on Images When reversing our logo on photos or other imagery—make sure it is readable and uncluttered.
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Brand Style Guidebook
Westwood Next Gen Ministries
Students Sub-Ministries We represent a variety of ages and age-specific ministries. The secondary styling options help create consistency—but allow these sub-ministries some distinction.
Westwood Next Gen Ministries
Brand Style Guidebook
FULL SUB-MINISTRY LOCK-UP
Sub-Red Middle School Ministry Color Codes CMYK :
C16 M0 Y95 K0
RGB
R224 G227 B45
:
Web :
#e0e32d
Sub-Red Upper Room 9th Grade Color Codes CMYK :
C16 M0 Y95 K0
RGB
R224 G227 B45
:
Web :
#e0e32d
Sub-Red High School Ministry Color Codes CMYK :
C16 M0 Y95 K0
RGB
R224 G227 B45
:
Web :
#e0e32d
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Brand Style Guidebook
Alternate Sub-ministry lock-up layouts HORIZONTAL STYLING Each sub-ministry can use their lock-up in a horizontal styling. This is great to use on slides or other areas where a horizontal format is a better fit. It helps bring more attention to the wording vs. the initial. These display particularly well overlaid on an image. The images should match the age group or vibe of the ministry. If a new ministry is developed in Students—this format can be followed using a color-tone of the Student‘s Red.
Westwood Next Gen Ministries
Westwood Next Gen Ministries
Brand Style Guidebook
Middle School — Ministry
Upper Room — 9th Grade
High School — Ministry
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Brand Style Guidebook
Sample Student Applications
STUDENTS BRAND IN ACTION Seeing the elements in action helps to bring every peice to life. Here are a few examples of how the various elements could be used. Designers are welcome to expand on these visuals following our guidelines.
Westwood Next Gen Ministries
Westwood Next Gen Ministries
Brand Style Guidebook
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Westwood Next Gen Ministries
Brand Style Guidebook
Preschool Logotype Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
PRESCHOOL ORANGE Our main color for our Preschool Ministry is bright, playful & vibrant—representing our love and energy to grow little hearts for the big love of Jesus.
Color Codes CMYK :
C16 M0 Y95 K0
RGB
R224 G227 B45
:
Web :
#e0e32d
Westwood Next Gen Ministries
Brand Style Guidebook
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Full Westwood Preschool Logo
FULL LOGOTYPE
Logo
Logotype
Initial Mark
SINGLE INITIAL MARK
Created for simplicity, this ministry mark can stand alone when appropriate. It’s best used alone when the context clearly supports which ministry is being showcased.
LOGO USAGE REVERSED
Reversed on Ministry Color An all white version of this logo can be used on the Ministries Orange color.
Reversed on Images When reversing our logo on photos or other imagery—make sure it is readable and uncluttered.
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Brand Style Guidebook
Westwood Next Gen Ministries
Logo use guidelines.
A few rules up to keep our brand visuals consistent. Please use the following guidelines when using Next Gen branding. *These guidelines apply to all ministry logos within Next Gen.
x
x
x
x
x
x
x
x
Give it space! To work out the clearspace take the height of the logo and divide it in half. Always allow a nice amount of room around the logo—do not place anything in this space.
Westwood Next Gen Ministries
Brand Style Guidebook
REVERSED
Please keep these in mind— LOGO DO´S & DONT´S
1 / Do not invert the logo symbol 2 / Do not alter the logo symbol 3 / Do not alter the logo type style 4 / Do not change the size relationship between the logo symbol and logo type. 5 / Never change the proportions of the logo vertically or horizontally or alter the appearance in any way
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Brand Style Guidebook
Westwood Next Gen Ministries
Ministry Fonts The ministry fonts and typography. Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Next Gen communications. We have selected Proxima Nova and Jubilant. When used together—they create a playful, but classic look that help encompass the energy of Next Gen Ministries.
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Westwood Next Gen Ministries
Brand Style Guidebook
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Ministry Font 01 Proxima Nova
Primary Font : Proxima Nova -
Proxima Nova is used primarly throughout our brand. It‘s the base font used in our Logotype—and should alway be used for longer blocks of text.
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Westwood Next Gen Ministries
Brand Style Guidebook
02
Ministry Font 02 Jubilant
Secondary Font : Jubilant -
Jubilant is our secondary font and should be used as an accent to our main font. Jubilant is great in headlines or shorter blocks of content.
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Westwood Next Gen Ministries
Brand Style Guidebook
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Hierarchy Suggestions
Headline & body copy rules. These hierachy suggestions are not requirements, but are a great guide for consistent style use of our brand fonts. When in doubt, follow these styling suggestions.
Jubilant Light
Headline
Jubilant Light
Headline
Proxima Nova
HEADLINE
BOLD CAPS
SEC T ION HE AD L IN E Proxima Nova BOLD CAPS 100pt Kearning
Proxima Nova Light or Regular
Body Text of Lorem Ipsum
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Westwood Next Gen Ministries
Brand Style Guidebook
Ministry Color System The primary Color System and color codes. Color plays an important role in the
of these colors will contribute to our
Next Gen identity. The colors below
cohesive look & feel. Each ministry
are recommendations for various ap-
within Next Gen has it‘s own unique
plications. A palette of primary colors
color set—they compliment these 2
has been developed, which act as
core colors perfectly.
base for all we do. Consistent use
Primary Base
Primary Base
Gray Color Codes
Blue Color Codes
CMYK :
C61 M53 Y48 K19
CMYK :
C40 M11 Y11 K0
RGB
R101 G101 B106
RGB
R151 G95 B213
#65656a
Web :
:
Web :
:
#97c3d5
Westwood Next Gen Ministries
Brand Style Guidebook
FULL COLOR SYSTEM The Secondary colors are complementary to our core colors. While secondary to the Next Gen brand overall—the Yellow, Red & Orange are primary to their respective ministries.
Gray Color Codes
Blue Color Codes
CMYK :
C61 M53 Y48 K19
CMYK :
C40 M11 Y11 K0
RGB
R101 G101 B106
RGB
R151 G95 B213
#65656a
Web :
:
Web :
:
#97c3d5
Yellow Color Codes
Red Color Codes
CMYK :
C16 M0 Y95 K0
CMYK :
C2 M89 Y96 K0
RGB
R224 G227 B45
RGB
R234 G68 B41
#e0e32d
Web :
:
Web :
Orange Color Codes CMYK :
C16 M0 Y95 K0
RGB
R224 G227 B45
:
Web :
#e0e32d
:
#ea4429
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Westwood Next Gen Ministries
Brand Style Guidebook
Our Imagery We want to capture the spirit of the people we serve. Our imagery should be real and relatable. We show moments in church & at home—everyday life—joyful children & loving families.
QUALITY CONTROL The imagery we use is largely imporatant to our brand. When possible, we use hired, in-house or volunteer professional photographers who match our style standards.
Westwood Next Gen Ministries
Brand Style Guidebook
IMAGES STYLE & TONE Requirements: - crisp & clean - no special filters - in-the-moment - kid focused - show personality - relatable
USING STOCK As needed, stock photography can be a great suppliment to our brand. We use photos that match our tone & vibe. Great resources: stocksy.com unsplash.com
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Brand Style Guidebook
Westwood Next Gen Ministries
Iconography QUALITY CONTROL Our icons are a simple line-art style this is easy to replicate. This base of core icons can be used throughout the ministries. Additonal icons should be created with this style in mind.
Westwood Next Gen Ministries
Brand Style Guidebook
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A SUITE OF ICONS CAN HELP TELL OUR STORY AND CALL ATTENTION Our icons are: • Fun • Playful • Kid-focused • Adventure-themed • Hints of faith & church • Clean • SImple
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Brand Style Guidebook
Westwood Next Gen Ministries
Illustration Style DEVELOPING A STYLE We use a line-art style that compliments our icons—and is a nice contrast to our bold logo. Illustrations should be used sparingly and in the right places for the most impact.
Content to b (Keep as moodboard, here?
scenes that make sense,...wo
Westwood Next Gen Ministries
Brand Style Guidebook
be refined. ? Or do we develop 1-2
oods/mountains/adventure!)
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Westwood Next Gen Ministries
Brand Style Guidebook
Illustrative Sample Applications
OUR ILLUSTIONATIONS IN ACTION
Content to (Same comments as pre
We mix a unique illustrative style with our
logotype & imagery. This brings in a sense of adventure in a variety environments.
We use a line-art style that compliments our icons—and is a nice contrast to our bold logo. Illustrations should be used sparingly and in the right places for the most impact.
Westwood Next Gen Ministries
Brand Style Guidebook
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oevious bepage.)refined.
Showing small hearts the big love of jesus.
Westwood Community Church
Chanhassen Campus 3121 Westwood Drive Excelsior, MN 55331 952.224.7300 info@westwoodcc.org
Westwood Community Church
Minnetonka Campus 3510 Williston Road Minnetonka, MN 55345 952.224.7400 minnetonka@westwoodcc.org