NG_MinistryGuide_D1

Brand Style Guidebook Showing small hearts the big love of jesus.

Westwood Community Church 7th Avenue, Manhattan 578 New York United States Email 1: Email 2: Website:

info@.design-inc.com custom@.design-inc.com www.westwoodcc.org

Next Gen Ministiries Lead: jill.fox@westwoodcc.org Kids: custom@.design-inc.com Students: www.design-inc.com Kids: custom@.design-inc.com Students: www.design-inc.com

BRAND & IDENTITY GUIDELINE BOOK

In order to best represent our variety of Ministries, we’ve created this Standards Guide to help create consistency.

Our brand is clean & simple— and allows the most important content to shine through.

Westwood Community Church Next Gen Ministries Version: v1 // 2017

Table of Contents 04.

INTRODUCTION

06.

CORPORATE LOGO AND CONSTRUCTION

10.

CORPORATE TYPOGRAPHY

14.

CORPORATE COLOR SYSTEM

16.

CORPORATE STATIONERY

20.

GRID SYSTEMS

22.

IMAGES AND BLENDING MODES

25.

ICONOGRAPHY

26.

SUMMARY

27.

CONTACT AND IMPRESS

4

Westwood Next Gen Ministries

Brand Style Guidebook

Introduction: Welcome!

IT’S OUR MISSION TO HELP KIDS OF ALL AGES GROW IN THEIR FAITH. THANK YOU BEING A PART OF OUR TEAM. Whether volunteer, staff or parents—we’re thankful for every person involved in our ministry. Together—we get to be a part of growing hearts for Christ.

It’s our hope that this guide gives a better understanding of why we do what we do— and how to help us share the message in a consistent way.

Highlights Westwood is a great place to be a kid!— offering a variety of programs.

Westwood Next Gen Ministries

Brand Style Guidebook

WELCOME MESSAGE FROM OUR LEAD PASTOR (JILL??) (JOEL?): Sed qui te eati cus, quatum laudandel ma none cus doluptas escillit laborep tatusaeste di acipsanaruntiis alit, sit latibust, oditem di num soluptis quodis que la nobitatum ipis eario.

Anda ideligeniant faceatiam et accum harcimporem dolupta venimusam hitae pa simodi simenti sciatem laboriore volorum reicatus solesto updolesequi sunto.

JILL FOX, MINISTRY INITIATIVES & NEXT GEN PASTOR

We create a nurturing environment for children to experience age-appropriate biblical teaching.

We encourage students to go deeper in their own relationships with God.

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Westwood Next Gen Ministries

Brand Style Guidebook

Next Gen Logotype Next Gen Ministries ecompass Birth through 12th Grade—focused on coming alongside kids & their familes as they grow in their love for Christ. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Sed eu massa tristique, accumsan.

NEXT GEN BLUE Our main color for Next Gen Ministries is a blue that ties everything together. This core color helps unite our church branding with what we do through Next Gen.

Color Codes CMYK :

C40 M11 Y11 K0

RGB

R151 G95 B213

:

Web :

#97c3d5

Westwood Next Gen Ministries

Brand Style Guidebook

7

Full Westwood Next Gen Logo

FULL LOGOTYPE

Logo

Logotype

Initial Mark

SINGLE INITIAL MARK

Created for simplicity, this ministry mark can stand alone when appropriate. It’s best used alone when the context clearly supports which ministry is being showcased.

LOGO USAGE REVERSED

Reversed on Ministry Color An all white version of this logo can be used on the core Blue color.

Reversed on Images When reversing our logo on photos or other imagery—make sure it is readable and uncluttered.

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Westwood Next Gen Ministries

Brand Style Guidebook

Kids Ministries Logotype Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

KIDS YELLOW Our main color for Kid‘s Ministries is bright, playful & vibrant—representing our love and energy to grow little hearts for the big love of Jesus.

Color Codes CMYK :

C16 M0 Y95 K0

RGB

R224 G227 B45

:

Web :

#e0e32d

Westwood Next Gen Ministries

Brand Style Guidebook

9

Full Westwood Kids Logo

FULL LOGOTYPE

Logo

Logotype

Initial Mark

SINGLE INITIAL MARK

Created for simplicity, this ministry mark can stand alone when appropriate. It’s best used alone when the context clearly supports which ministry is being showcased.

LOGO USAGE REVERSED

Reversed on Ministry Color An all white version of this logo can be used on the Ministries Yellow color.

Reversed on Images When reversing our logo on photos or other imagery—make sure it is readable and uncluttered.

10

Brand Style Guidebook

Westwood Next Gen Ministries

Kids Sub-Ministries We represent a variety of ages and age-specific ministries. The secondary styling options help create consistency—but allow these sub-ministries some distinction.

Westwood Next Gen Ministries

Brand Style Guidebook

11

FULL SUB-MINISTRY LOCK-UP

Sub-Yellow Birth - 5 YO Color Codes CMYK :

C16 M0 Y95 K0

RGB

R224 G227 B45

:

Web :

#e0e32d

Sub-Yellow Kindergarten 5th Grade Color Codes CMYK :

C16 M0 Y95 K0

RGB

R224 G227 B45

:

Web :

#e0e32d

Sub-Yellow Special Families Color Codes CMYK :

C16 M0 Y95 K0

RGB

R224 G227 B45

:

Web :

#e0e32d

12

Brand Style Guidebook

Alternate Sub-ministry lock-up layouts HORIZONTAL STYLING Each sub-ministry can use their lock-up in a horizontal styling. This is great to use on slides or other areas where a horizontal format is a better fit. It helps bring more attention to the wording vs. the initial.

If a new ministry is developed in Kids—this format can be followed using a color-tone of the Kids Yellow.

Westwood Next Gen Ministries

Westwood Next Gen Ministries

Brand Style Guidebook

13

Birth 5 YO Kindergarten 5th Grade Special Families

14

Brand Style Guidebook

Sample Kid Applications

KIDS BRAND IN ACTION Seeing the elements in action helps to bring every peice to life. Here are a few examples of how the various elements could be used.

Designers are welcome to expand on these visuals following our guidelines.

Westwood Next Gen Ministries

Westwood Next Gen Ministries

Brand Style Guidebook

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Westwood Next Gen Ministries

Brand Style Guidebook

Student Ministries Logotype Student’s Ministry at Westwood exists... Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed eu massa tristique, accumsan sem vitae, dapibus ipsum. Nullam imperdiet ac erat ut aliquet.

STUDENTS RED Our main color for Student‘s Ministries is rich & bold. This strong punch of color creates an iconic backdrop for what we do.

Color Codes CMYK :

C2 M89 Y96 K0

RGB

R234 G68 B41

:

Web :

#ea4429

Westwood Next Gen Ministries

Brand Style Guidebook

17

Full Westwood Students Logo

FULL LOGOTYPE

Logo

Logotype

Initial Mark

SINGLE INITIAL MARK

Created for simplicity, this ministry mark can stand alone when appropriate. It’s best used alone when the context clearly supports which ministry is being showcased.

LOGO USAGE REVERSED

Reversed on Ministry Color An all white version of this logo can be used on the Ministries Red color.

Reversed on Images When reversing our logo on photos or other imagery—make sure it is readable and uncluttered.

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Brand Style Guidebook

Westwood Next Gen Ministries

Students Sub-Ministries We represent a variety of ages and age-specific ministries. The secondary styling options help create consistency—but allow these sub-ministries some distinction.

Westwood Next Gen Ministries

Brand Style Guidebook

FULL SUB-MINISTRY LOCK-UP

Sub-Red Middle School Ministry Color Codes CMYK :

C16 M0 Y95 K0

RGB

R224 G227 B45

:

Web :

#e0e32d

Sub-Red Upper Room 9th Grade Color Codes CMYK :

C16 M0 Y95 K0

RGB

R224 G227 B45

:

Web :

#e0e32d

Sub-Red High School Ministry Color Codes CMYK :

C16 M0 Y95 K0

RGB

R224 G227 B45

:

Web :

#e0e32d

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Brand Style Guidebook

Alternate Sub-ministry lock-up layouts HORIZONTAL STYLING Each sub-ministry can use their lock-up in a horizontal styling. This is great to use on slides or other areas where a horizontal format is a better fit. It helps bring more attention to the wording vs. the initial.

These display particularly well overlaid on an image. The images should match the age group or vibe of the ministry.

If a new ministry is developed in Students—this format can be followed using a color-tone of the Student‘s Red.

Westwood Next Gen Ministries

Westwood Next Gen Ministries

Brand Style Guidebook

Middle School — Ministry

Upper Room — 9th Grade

High School — Ministry

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Brand Style Guidebook

Sample Student Applications

STUDENTS BRAND IN ACTION Seeing the elements in action helps to bring every peice to life. Here are a few examples of how the various elements could be used.

Designers are welcome to expand on these visuals following our guidelines.

Westwood Next Gen Ministries

Westwood Next Gen Ministries

Brand Style Guidebook

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Westwood Next Gen Ministries

Brand Style Guidebook

Preschool Logotype Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

PRESCHOOL ORANGE Our main color for our Preschool Ministry is bright, playful & vibrant—representing our love and energy to grow little hearts for the big love of Jesus.

Color Codes CMYK :

C16 M0 Y95 K0

RGB

R224 G227 B45

:

Web :

#e0e32d

Westwood Next Gen Ministries

Brand Style Guidebook

25

Full Westwood Preschool Logo

FULL LOGOTYPE

Logo

Logotype

Initial Mark

SINGLE INITIAL MARK

Created for simplicity, this ministry mark can stand alone when appropriate. It’s best used alone when the context clearly supports which ministry is being showcased.

LOGO USAGE REVERSED

Reversed on Ministry Color An all white version of this logo can be used on the Ministries Orange color.

Reversed on Images When reversing our logo on photos or other imagery—make sure it is readable and uncluttered.

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Brand Style Guidebook

Westwood Next Gen Ministries

Logo use guidelines.

A few rules up to keep our brand visuals consistent. Please use the following guidelines when using Next Gen branding. *These guidelines apply to all ministry logos within Next Gen.

x

x

x

x

x

x

x

x

Give it space!

To work out the clearspace take the height of the logo and divide it in half. Always allow a nice amount of room around the logo—do not place anything in this space.

Westwood Next Gen Ministries

Brand Style Guidebook

REVERSED

Please keep these in mind— LOGO DO´S & DONT´S

1 / Do not invert the logo symbol 2 / Do not alter the logo symbol 3 / Do not alter the logo type style 4 / Do not change the size relationship between the logo symbol and logo type.

5 / Never change the proportions of the logo vertically or horizontally or alter the appearance in any way

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Brand Style Guidebook

Westwood Next Gen Ministries

Ministry Fonts The ministry fonts and typography.

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Next Gen communications.

We have selected Proxima Nova and Jubilant.

When used together—they create a playful, but classic look that help encompass the energy of Next Gen Ministries.

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Westwood Next Gen Ministries

Brand Style Guidebook

29

Ministry Font 01 Proxima Nova

Primary Font : Proxima Nova -

Proxima Nova is used primarly throughout our brand. It‘s the base font used in our Logotype—and should alway be used for longer blocks of text.

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Westwood Next Gen Ministries

Brand Style Guidebook

02

Ministry Font 02 Jubilant

Secondary Font : Jubilant -

Jubilant is our secondary font and should be used as an accent to our main font. Jubilant is great in headlines or shorter blocks of content.

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Westwood Next Gen Ministries

Brand Style Guidebook

31

Hierarchy Suggestions

Headline & body copy rules.

These hierachy suggestions are not requirements, but are a great guide for consistent style use of our brand fonts. When in doubt, follow these styling suggestions.

Jubilant Light

Headline

Jubilant Light

Headline

Proxima Nova

HEADLINE

BOLD CAPS

SEC T ION HE AD L IN E Proxima Nova BOLD CAPS 100pt Kearning

Proxima Nova Light or Regular

Body Text of Lorem Ipsum

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Westwood Next Gen Ministries

Brand Style Guidebook

Ministry Color System The primary Color System and color codes.

Color plays an important role in the

of these colors will contribute to our

Next Gen identity. The colors below

cohesive look & feel. Each ministry

are recommendations for various ap-

within Next Gen has it‘s own unique

plications. A palette of primary colors

color set—they compliment these 2

has been developed, which act as

core colors perfectly.

base for all we do. Consistent use

Primary Base

Primary Base

Gray Color Codes

Blue Color Codes

CMYK :

C61 M53 Y48 K19

CMYK :

C40 M11 Y11 K0

RGB

R101 G101 B106

RGB

R151 G95 B213

#65656a

Web :

:

Web :

:

#97c3d5

Westwood Next Gen Ministries

Brand Style Guidebook

FULL COLOR SYSTEM The Secondary colors are complementary to our core colors. While secondary to the Next Gen brand overall—the Yellow, Red & Orange are primary to their respective ministries.

Gray Color Codes

Blue Color Codes

CMYK :

C61 M53 Y48 K19

CMYK :

C40 M11 Y11 K0

RGB

R101 G101 B106

RGB

R151 G95 B213

#65656a

Web :

:

Web :

:

#97c3d5

Yellow Color Codes

Red Color Codes

CMYK :

C16 M0 Y95 K0

CMYK :

C2 M89 Y96 K0

RGB

R224 G227 B45

RGB

R234 G68 B41

#e0e32d

Web :

:

Web :

Orange Color Codes CMYK :

C16 M0 Y95 K0

RGB

R224 G227 B45

:

Web :

#e0e32d

:

#ea4429

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Westwood Next Gen Ministries

Brand Style Guidebook

Our Imagery We want to capture the spirit of the people we serve. Our imagery should be real and relatable. We show moments in church & at home—everyday life—joyful children & loving families.

QUALITY CONTROL The imagery we use is largely imporatant to our brand. When possible, we use hired, in-house or volunteer professional photographers who match our style standards.

Westwood Next Gen Ministries

Brand Style Guidebook

IMAGES STYLE & TONE Requirements: - crisp & clean - no special filters - in-the-moment - kid focused - show personality - relatable

USING STOCK As needed, stock photography can be a great suppliment to our brand. We use photos that match our tone & vibe.

Great resources: stocksy.com unsplash.com

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Brand Style Guidebook

Westwood Next Gen Ministries

Iconography QUALITY CONTROL Our icons are a simple line-art style this is easy to replicate. This base of core icons can be used throughout the ministries. Additonal icons should be created with this style in mind.

Westwood Next Gen Ministries

Brand Style Guidebook

37

A SUITE OF ICONS CAN HELP TELL OUR STORY AND CALL ATTENTION Our icons are: • Fun • Playful • Kid-focused • Adventure-themed • Hints of faith & church • Clean • SImple

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Brand Style Guidebook

Westwood Next Gen Ministries

Illustration Style DEVELOPING A STYLE We use a line-art style that compliments our icons—and is a nice contrast to our bold logo. Illustrations should be used sparingly and in the right places for the most impact.

Content to b (Keep as moodboard, here?

scenes that make sense,...wo

Westwood Next Gen Ministries

Brand Style Guidebook

be refined. ? Or do we develop 1-2

oods/mountains/adventure!)

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Westwood Next Gen Ministries

Brand Style Guidebook

Illustrative Sample Applications

OUR ILLUSTIONATIONS IN ACTION

Content to (Same comments as pre

We mix a unique illustrative style with our

logotype & imagery. This brings in a sense of adventure in a variety environments.

We use a line-art style that compliments our icons—and is a nice contrast to our bold logo.

Illustrations should be used sparingly and in the right places for the most impact.

Westwood Next Gen Ministries

Brand Style Guidebook

41

oevious bepage.)refined.

Showing small hearts the big love of jesus.

Westwood Community Church

Chanhassen Campus 3121 Westwood Drive Excelsior, MN 55331 952.224.7300 info@westwoodcc.org

Westwood Community Church

Minnetonka Campus 3510 Williston Road Minnetonka, MN 55345 952.224.7400 minnetonka@westwoodcc.org