WCC Brand Guide 2016

WOODBURY COMMUNITY CHURCH

BRAND/ST YLE GUIDELINES WE ARE THE CHURCH. SERVING, GROWING, CONNECTING, TOGETHER窶認OR THE GLORY OF GOD.

CONTACT Address Woodbury Community Church 2975 Pioneer Drive Woodbury, Mn 55125

Phone Phone: 651-736-1427

Online Email: hello@wcchurch.com Website: wcchurch.com

THE GUIDE

Woodbury Community Church Brand & Style Guidelines Version: v1 // 2016

WOODBURY COMMUNITY CHURCH

BRAND & ST YLE GUIDELINES

TABLE OF CONTENTS SECTION 0 | INTRODUCTION

PAGE 4

SECTION 1 | CORPORATE LOGO

PAGE 6

SECTION 2 | CORPORATE T YPOGRAPHY

PAGE 10

SECTION 3 | CORPORATE COLOR SYSTEM

PAGE 14

SECTION 4 | CORPORATE STATIONERY

PAGE 18

SECTION 5 | GRID SYSTEMS

PAGE 22

SECTION 6 | CORPORATE IM AGES

PAGE 28

SECTION 7 | ICONOGRAPHY

PAGE 32

SECTION 8 | SUMM ARY AND CONTACT

PAGE 34

SECTION 0 INTRODUCTION

INTRO

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WOODBURY COMMUNITY CHURCH DESIGN GUIDELINES THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent Woodbury Community Church’s identity. This includes our name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our community.

These guidelines reflect Woodbury Community Church’s commitment to quality, consitency and style.

The Woodbury Community Church brand, including the logo, name, colors and identifying elements, are valuable assets.

Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Woodbury Community Church’s name and marks.

SECTION 1 WCC LOGO The Logo Introduction The Logo Elements The Logo Application & Usage

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LOGO INTRODUCTION Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination

of the the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.

THE FULL LOGOTYPE The Woodbury Community Church Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking a sense of togetherness and community. It represents our rooted history in the Bible, but ties in modern vibes for a perfectly balanced mark.

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Brandon Grotesque and has also been chosen to compliment and balance perfectly with the logo symbol.

The WCC logo is presented through the use of color as well as shape and form. We have three strong brand colors. They’re a fresh blend—showing our modern and timeless approach to our brand.

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OUR WCC LOGO

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1) The Logo Symbol Consists of a beautiful balance between traditional style elements and modern, fresh design.

2) The Logo Type Carefully chosen for its modern and clean look, which has been further enhanced by the use of upper case letters in our deep toned plum brand color. The font that is used here is Brandon Grotesque.

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The general Logo The main logo is the dark logo used on white or light backround. For darker backrounds you will find an alternative on the following page.

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SECTION 1 WCC LOGO The Logo Introduction The Logo Application The Logo Elements Clearspace and computation

TWO ORIENTATIONS

Vertical Either version can be used to suit the space.

Horizontal

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OTHER LOGO USAGE GUIDELINES

LOGO DARK VERSION

LOGO LIGHT VERSION

3) The Logo Dark Version will be used when the backround color is light colored, or is on top of a lighter photo.

4) The Logo Light Version will be used when the backround color is dark colored, or on top of a color-treated (darker) photo.

Recommended formats are: .eps | .ai | .png | .jpg | .tiff

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WHITE REVERSED VERSION

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4 5) White Reversed Version will be used when the backround color is a solid brand color, or in other instances when needed.

SECTION 2 WCC T YPOGRAPHY Primary Font Secondary Font When To Use Them

02

OUR BRAND FONT SIMPLE & MODERN Typography plays an important role in communicating an overall tone and quality.

Careful use of typography reinforces our personality and ensures clarity and harmony in all Woodbury Commuity

Church communications. We have selected Brandon Grotesque as our primary font and Montserrat as our secondary font to use in our communications.

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PRIMARY WCC FONT PRIMARY FONT BRANDON GROTESQUE

THE FONT

This font is our primary brand font and should be used whenever possible in all communications.

BRANDON GROTESQUE Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m

Special licenses may need to be purchase for this fonts use.

n o p q r s t u v w x y z Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

TYPE EXAMPLES

Figures

Special Characters

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SECTION 2 WCC T YPOGRAPHY Primary Font Secondary Font When To Use Them

WHEN TO USE WHICH FONT Brandon Grotesque is our primary font and should be used first in all communications. We use it in a variety of weigths to suit our needs. However, because Brandon

Grotesque is a paid font, we will use Montserrat (a free font) in itâ&#x20AC;&#x2122;s place as needed. The treatment and styling will be the same.

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ALTERNATE FONT OPTION ALTERNATE MONTSERRAT

THE FONT

This font is our secondary font and is to be used ONLY when Brandon Grotesque is unavailable. Montserrat is a free font which makes it more accessible to our team.

M O N T S E R R AT Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

TYPE EXAMPLES

Figures

Special Characters

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SECTION 3 COLOR SYSTEM Primary Color System

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THE PRIMARY COLOR SYSTEM AND COLOR CODES THE COLOR SYSTEM Color plays an important role in the Woodbury Community Church brand. The colors here are recommendations for various media. A palette of primary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent use of these colors will contribute to the cohesive

and harmonious look of the Woodbury Community Church brand identity across all communications.

These colors bring a fresh and vibrant voice to our brand.

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PRIMARY COLOR SYSTEM

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Explanation: Woodbury Community Church has three official colors: Blue, Plum & Tan. These colors have become a recognizable identifier for the church.

Usage: Use them as the dominant color palette for all internal and external visual presentations of the church.

PRIMARY COLOR BLUE

COLOR CODES

CMYK RGB Web

: C069 M012 Y006 K000 : R067 G170 B217 : #38bcea

PRIMARY COLOR PLUM

COLOR CODES

CMYK RGB Web

: C070 M064 Y045 K028 : R078 G078 B093 : #4e4e5d

PRIMARY COLOR TAN

COLOR CODES

CMYK RGB Web

: C001 M011 Y035 K000 : R251 G224 B174 : #fbe0ae

SECTION 4 PHOTOGRAPHY ST YLING & TONE Style & Tone Guidelines

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PHOTOGRAPH STYLE & TONE OUR IMAGE SYSTEM Our imagery shows a real view of our community and the people involved in our church. We capture every day moments not only in our church, but in the everyday lives of the people who attend. Our tone is

inviting and bright—fresh and engaging. We include a variety of people: singles, families, friends—and environmental shots to set the mood.

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EXAMPLES FOR WCCâ&#x20AC;&#x2122;S PHOTO STYLING AND TONE

Requirements: - Light and bright - Photojournalism/In-the-moment - Sharp imagery, crisp, clean - Focused on people - Engaging and real - No special filters or photo treatments

SECTION 5 ICONOGRAPHY Iconography Style & Usage

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OUR ICONOGRAPHY THE ICONOGRAPHY SYSTEM Our icon set allows us to incorporate further storytelling elements into our design. They can compliment a section of text, or stand alone to convey a particular idea.

Styling should always be a thin line treatment and can be use alone or as white line-art on a solid brand colored background.

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ADDITONAL ICON STYLING

Design suggestions: - Icons contained within circle shown at left - White lined icons on solid colored background or contained in a circle as shown at left

SECTION 6 PATTERNS Pattern Style & Usage

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OUR PATTERNS

Our patterns add an additonal element of design to all we do. They are never required, but are to be used where approriate to add color & interest. Usage should always

be subtle and used as a secondary design element. Patterns may be used as colored line-art, or white line-art on a solid brand colored background.

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SECTION 7 BRAND EXAMPLES Examples of the Brand Elements in Action

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BRAND EXAMPLES

These brand examples are meant to give a quick visual for how to devlop brand materials. They provide a good mix of our type, color and photography styling.

Headline treatments are bold and easy to read—photography is the star where needed—and pattern plays a secondary role.

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SECTION 8 MINISTRY ST YLING SUGGESTIONS Styling Suggestions

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OUR MINISTIRES

Our individual ministries provide unique outlets for those within our church. Here, we are providing guidelines for ministries to

followâ&#x20AC;&#x201D;to best help keep all communication materials consistent and cohesive in look & feel.

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Small Groups Youth

A FEW STYLING SUGGESTIONS

Ministry Design: - Type set in Upper/Lower, Brandon Grotesque, Light - WCC Graphic logo leads each ministry

Compassion

- Photography should be wisely selected to match the age group & audience for each (Example: Childrens Ministry should include photos of laughing, playful childrenâ&#x20AC;&#x201D; Compassion Ministry should feature photos for us and our partners in action, serving.

Small Groups

- These Title-treatments should always be used to represent Ministries. Surrounding graphics can be more flexible if needed to cater to a specific groupâ&#x20AC;&#x201D;though we recommend keeping designs clean, simple and as close to the main brand as possible.

Youth Compassion

- An alternate reversed styling is shown to use as needed. This version can be used when it better fits the layout design.

WCCHURCH.COM

WOODBURY COMMUNITY CHURCH

WE ARE THE CHUCH. SERVING, GROWING, CONNECTING, TOGETHER窶認OR THE GLORY OF GOD.

CONTACT

DOWNLOAD DIGITALLY

Address

Direct Link :

Woodbury Community Church 2975 Pioneer Drive Woodbury, Mn 55125

http://www.design-inc.com/icons/iconography.zip