Joan Bardeletti, CEO
joanbardeletti@gmail.com / +34 664 76 25 08 / www.draagu.com
WE PROVIDE A DIRECT ACCESS TO PEOPLE UNPUBLISHED MOBILE IMAGES
2. the pain SOCIAL NETWORKS
1.200.000.000.000 images shot every year worldwide
10%
Difficult to identify & retrieve images manage privacy & copyrights
IMAGE STOCKS
0,07%
less in developing countries many images are stagged
2. the pain BRANDS NEED TO ENGAGE WITH CUSTOMERS
their IMAGES are perfect for that
‌. BUT User Generated Contents providers are EXPENSIVE
They do NOT allow a DIRECT access to the people
3. What we offer / USERS
MAKE MONEY
selling images they forgot in their smartphone
PLAY
when taking pictures
no tagging, no caption no server upload NO EFFORT
INTERACT with people who already shot images from where you are
3. What we offer / CUSTOMERS
ACCESS UNDISCLOSED IMAGES ENGAGE DIRECTLY
not avalaible anywhere else with a one stop tool
with wide crowd segmented in communities through their images and location
4. Market value
SMARTPHONE USERS
2 B. 65%
worldwide 46% penetration
users outside North America & Europe
90%
high speed data coverage in 2020
640
images in mobile on average
4. Market value
GLOBAL
image stock market
$3B MICRO
image stock
$850M +250%
low price images amateur & pro upload on server
2009 to 2015
stable 1 actor : 25% of market (Getty) multiple consolidation & new actors
MOBILE
Image stock
$50M 3Y
App & marketplace Pro photographers High quality
Launched in 2012 50M. Images
5. Why we are different
MICRO
MOBILE
image stock
Image stock Shoot images wih your mobile
Shoot wih your camera / mobile
#
Edit / tag / caption your images
#
Upload your image on server / App
Sell your images (well maybe‌)
Sell your images
6. How it works 1. USER download FREE App
2. App tag ALL images shot by mobile
# #
3. Tags go in the cloud. Image stay in the phone
# #
4. CUSTOMER enter Image search criterias on web plateform
5. ALERT on mobile when MATCH
6. How it works Customer SEE submitted images watermarked
choose images and PAY user
YES: user has 5 minutes to submit 5 best images
NO : images STAY in mobile UNDISCLOSED
DOWNLOAD image full resolution
Š
receive image COPYRIGHTS
Customer
user
LOOKING GOOD
Image search by a customer
LOOKING GOOD
LOOKING GOOD
a user receive an ALERT for an image match
a user interact with the community that shot images nearby in the past
LOOKING GOOD
7. Competitors Micro Image stock
Mobile Image stock
UGC Marketing Olapic / Curalate / NeonFacets / Sparkle
Eyeem / Snapwire / Twenty20
40 to 60 M. PICTURES 50 to 5.000 K. photographers
78% of B2C companies used UGC in Marketing in 2015
40 to 60 M. PICTURES 500 K. photographers
Fotolia ACQUIRED for $800.M
Olapic : $ 400. M revenue
$ 35M. FUNDRAISED
Started in 2008
Started in 2010
Started in 2012
Fotolia / Istockphoto / shutterstock
App Marketplace users content
+
+++
++
App Marketplace users content
++
+
+++
App Marketplace users content
+++
+++
++
7. Competitors
STRONG focus on SHARING / MARKETPLACE
Shutterstock Eyeem Fotolia
SMALL focus on MOBILE APP
Microcstock Pro & amateur : large community Limited use of App
STRONG focus on MOBILE APP
Snapwire Mobile stock Only Pro : small community / western countries App driven business
Getty
Historical actors Only Pro : small community Almost no use of App
Twenty20
AFP
Wire agency Mobile image stock
SMALL focus on SHARING / MARKETPLACE
Micro image stock Size indicates image volume stocked
traditional image stock
8. Competitive advantages PRIVACY anonymous users / prior consent
1
STOP TOOL
to contact / retrieve / pay
GEO / TIME SEARCH find what was shot when and where
ON SOCIAL NETWORKS
SIMPLE Download App : image on the market
DIRECT REACH Active position: engage w. communities
CHEAP Citizen not Pro. No intermediary
COVERAGE reach developing countries rural areas
MORE TRUE 1 user : 640 un-stagged images
ON MICRO STOCKS
ON MOBILE STOCKS
9. Privacy a problem ? 24% WEB USERS SHARE EVERYTHING
50% in India, Indonesia and China
50% of Y GENERATION SHARE DATA & LOCATION for MONEY
‘Cause they think their data will be public anyway
PRIOR CONSENT ANONYMOUS USER NO CLOUD UPLOAD DEFINE NO GO ZONE
Images stay in your phone until you sell
10. Revenue Model SUBSCRIPTION
SELL IMAGES
EDITORIAL use / standard COMMERCIAL
Royalty free / multiple users / no exclusivity / high resolution / worldwide & permanent
80 - 150 € / month for 20 images
8 € / image
EXTENDED COMMERCIAL
Print over 250.000 copies or TV use / Use on product or item
1.000 € / month for 20 images
100 € / image
MISSION
Engage with a community of users through their pictures
1.000 € to 5.000 € / mission
User will receive 33 to 50% of the price paid
11. Landing pages
CUSTOMERS test Search: geolocalization + time enough ? Finance : maximum cost of subscription/image ? Engage : most effective way to use pic ?
USERS test Privacy : prior consent or blurred face ? Finance : minimum income for a pic. Sell ? Play : how to make geolocalization fun ?
2 CAMPAIGNS Facebook
Instagram AFRICA
in 7 english speaking countries
FRANCE
+ Belgium, Quebec, Monaco,..
AFRICA 98.000
METRICS in 5 days
REACH people that saw the Ad
FRANCE 29.000
7.000
RESULTS clicks to download
1.100
7%
CTR click through rate
3,8%
0,004€
CPC cost per « download » click
0,02€
Francisco Arechaga Enric Sole
- Founder of Nubelo.com : Spain largest marketplace for freelancing services - Partner of babytraveling.com / socialdiabetes.com / deskidea.com
- Founder of Sit mobile : #1 spanish speaking countries in digital marketing - VP america of Soprano design / based in Silicon valley
is followed by
Daniel Broche JM. Severino
Founder of Discounteo.com : pure internet B2C player - CEO of I&P : # 1 french investing fund for AFRICAN SMEs - ex Director of French Agency for Development
12. The founder
+
JOAN BARDELETTI
PHOTOJOURNALIST & ENGINEER
for 10 years. Work with best media. World Press Photo Master’s degree from best universities in France (Centrale) and Italy (Politecnico)
LAUNCHED 2 MEDIA COMPANIES
A visual content production + a drone company 500 k€ cumulated yearly revenue
WORKED AS FINANCE CONSULTANT
2000-2005 for the best european banks
GUESS WHAT ?
Multicultural teams lead & project management
Speak 4 languages. Like to get it done. Simple guy
REGISTER to be a BETA TESTER http://draaguform.squarespace.com
13. Thank you
Looking for a FULL STACK DEVELOPER … and FUNDING !