with SELL ALL YOUR MOBILE PHONE PHOTOS in
1
click
SOCIAL NETWORKS
1.200.000.000.000 images shot every year worldwide
10%
Difficult to identify & retrieve images manage privacy & copyrights
IMAGE STOCKS
0,07%
less in developing countries many images are stagged
SMARTPHONE USERS
2 B. 65%
worldwide 46% penetration
users outside North America & Europe
90%
high speed data coverage in 2020
640
images in mobile on average
WHAT WE OFFER
MAKE MONEY
selling images they forgot in their smartphone
+ = +
NO EFFORT
no tagging, no caption , no server upload : just
1 click
PLAY when taking pictures
+ = +
INTERACT with people using images (tips, contest‌)
COMPETITORS
MICRO
image stock Fotolia ACQUIRED for $800.M
MOBILE
Image stock $ 35M. FUNDRAISED since 2012
CAPTION + UPLOAD to SERVER
App DOWNLOAD
for PROS only
ANY CITIZEN
MICRO
MOBILE
image stock
Image stock
Shoot images wih your mobile Shoot wih your camera / mobile
#
Edit / tag / caption your images
#
Upload your image on server / App
Sell your images (well maybe‌)
Sell your images
HOW DOES IT WORK ?
USER download FREE App
App tag ALL images shot by mobile with TIME & PLACE
# #
Tags go in the cloud.
# #
#
# #
# #
Images stay in the phone
CUSTOMER enter image search criterias on web plateform # Time last summer (01/06/2015 > 01/09/2015) # Place collserola natural park Price 10 â‚Ź (editorial use) What a family hiking
Identifying #
ALERT !
MATCHES & Sending ALERTS
ALERT !
## #
ALERT !
NO !
Images stay in phone UNDISCLOSED
USER SELECT & SUBMIT
YES !
BEST 5 PHOTOS in
5 MINUTES
RECEIVE IMAGES low resolution watermarked
PAY USER after having chosen final image
UPLOAD image full resolution
Š
receive images
COPYRIGHTS on
LOOKING GOOD
Customer
user
LOOKING GOOD
Image search by a customer
LOOKING GOOD
LOOKING GOOD
a user receive an ALERT for an image match
a user interact with the community that shot images nearby in the past
LOOKING GOOD
FREAKING OUT ABOUT PRIVACY ?
KING OUT ABOUT PRIVACY ? We understand…
PRIOR CONSENT NO CLOUD UPLOAD
ANONYMOUS USER No ! you cannot ask Lionel MESSI for his images !
DEFINE NO GO ZONE Here : No ! Exclude your home your girlfriend’s flat … from Draagu tagging
OUR CUSTOMERS
MEDIA
INTERNET & PUBLIC ACTORS
BRANDS
Get quick UGC for news Little coverage areas Local visual content for specific needs/audience Low budget for images Interact with audience through images of life experience
ACCESS UNDISCLOSED IMAGES
+
FIND IMAGE IN SPACE & TIME
not avalaible anywhere else Showing remote people / communities
Go back in time to find images who shot what when
ENGAGE DIRECTLY
with wide crowd segmented in communities through their images and location
STILL HESITATING ?
anonymous users / prior consent
1
Download App : image on the market
Active position: engage w. communities
VS
SOCIAL NETWORKS
COVERAGE reach developing countries rural areas
MORE TRUE
GEO / TIME SEARCH find what was shot when and where
Citizen not Professionals
DIRECT REACH
STOP TOOL
to contact / retrieve / pay
CHEAP
SIMPLE
PRIVACY
1 user : 640 un-stagged images
vs
MICRO STOCKS
vs
MOBILE STOCKS
YOUR EARNINGS
IMAGE PRICE EDITORIAL use & standard COMMERCIAL EXTENDED COMMERCIAL
Royalty free / multiple users / no exclusivity / high resolution / worldwide & permanent
Print over 250.000 copies or TV use / Use on product or item
5 - 20€ / image 100 - 200€ / image
USER will receive 33 to 50% of the price paid depending on RANKING
% of response to Alert Open profile Images published or client’s positive feedback
ON GOING
2 LANDING PAGES
CUSTOMERS test Search: geolocalization + time enough ? Finance : maximum cost of subscription/image ? Engage : most effective way to use pic ?
USERS test Privacy : prior consent or open profile ? Finance : minimum income for a pic. Sell ? Play : how to make geolocalization fun ?
2 CAMPAIGNS Facebook
Instagram AFRICA
in 7 english speaking countries
FRANCE
+ Belgium, Quebec, Monaco,..
AFRICA 98.000
METRICS
5 first days spending 2*25€
REACH people that saw the Ad
FRANCE 29.000
7.000
RESULTS clicks to download
1.100
7%
CTR click through rate
3,8%
0,004€
CPC cost per « download » click
0,02€
Company created part of Founder’s Institute incubator 2 founders : CEO + graphic designer
Francisco Arechaga Enric Sole
- Founder of Nubelo.com : Spain largest marketplace for freelancing services - Partner of babytraveling.com / socialdiabetes.com / deskidea.com
- Founder of Sit mobile : #1 spanish speaking countries in digital marketing - VP america of Soprano design / based in Silicon valley
is followed by
Daniel Broche JM. Severino
Founder of Discounteo.com : pure internet B2C player - CEO of I&P : # 1 french investing fund for AFRICAN SMEs - ex Director of French Agency for Development
YOU CAN HELP !
REGISTER to be a BETA TESTER http://draaguform.squarespace.com
Joan Bardeletti www.draagu.com 664 76 25 08 joanbardeletti@gmail.com