Final Internship Report by Joanna Meachum

FINAL INTERNSHIP REPORT Joanna Meachum

VI Marketing and Branding 125 Park Avenue â&#x20AC;˘ Oklahoma City, Oklahoma

TABLE OF CONTENTS 1 History Work Environment

3 Job Duties Not Job Duties

4 Camp Conquest

5 What Iâ&#x20AC;&#x2122;ve Learned

7 Samples of Work

15 Camp Conquest Branding

19 Evaluation Approval of Report

HISTORY VI Marketing and Branding, less commonly known as Visual Image Media Consultants, was started in 1989 when Tim

Berney realized that the media-buying firm he was working

for was going belly-up. Tim started Visual Image (VI) with the

clients of this firm and has created a landslide of success since then. Just a few years later Tim was joined by Steve Sturges, and the two have made advertising gold with their team of creative minds, account executives, and their superb taste in interns.

Currently, the agency employs carries several big-league clients, such as Enable Midstream, Tobacco Settlement

Endowment Trust (TSET) and Bob Moore Kia, amoung others.

WORK ENVIRONMENT Even at first glance, or first GD2 tour, VI seems like a really rad place to work. Itâ&#x20AC;&#x2122;s a professional environment, but also one

that allows creativity to flourish, such as using the white board behind oneâ&#x20AC;&#x2122;s desk to decorate. (see fig 1)

fig. 1

Between the use of dry erase markers, magnets, and some sweet illustration skills my desk being pushed up against a wall wasn’t half bad. And several clients complimented me on my “office”.

JOB DUTIES During my time at VI I was expected to attend daily status

meetings, rarely make coffee (something I learned I was not good at), and share my workspace with creatives who were brainstorming.

When working on jobs I was also expected to assist the graphic designers and web developers with the following: • • • • •

Production

Resizing advertisements, such as: billboards, magazine ads, and television ads Photoshopping

Creating elements for social media (i.e. Twitter and Facebook) for clients and VI

Occasionally brainstorm with copywriters, account executives, and creatives

NOT JOB DUTIES There were a few things that I was not expected to do, but was fortunate enough to do anyway: •

Attend birthday parties and “after work” events

•

Go to lunch with friends everyday

•

Drink free coffee everyday, excessively (see fig 2)

CAMP CONQUEST On one of my first days at VI I was given the privilege of rebranding a special-needs Christian camp located in Cordova, Tennessee.

For this task I spoke via phone with the client, Mark, supervised by VI employees Jennifer Blevins and Robbie Repola. This job

included creating a new logo, business cards, letterhead, a gate-

fold presentation folder, and numerous handouts for the sponsors, volunteers, campers and parents. This job spanned the entire

length of my internship, and gave a lot of real world experience.

fig. 2

Free coffee was a super great perk of interning at VI. I didnâ&#x20AC;&#x2122;t have to spend $5 on starbucks everyday, and I didnâ&#x20AC;&#x2122;t have to get up early to go get said coffee. Win-win situation.

WHAT I’VE LEARNED LESSON ONE: GRADIENTS ARE NOT THE DEVIL

Probably the biggest lessons that I have learned is that gradients and drop shadows are not the worst thing in the world. When used correctly they can add a lot of depth to something that would typically be flat, and when used sparingly they can make stuff look pretty legit and professional.

LESSON TWO: KERN, KERN, KERN

My second lesson was learning to make sure I didn’t overlook the kerning of my typography. I got called out several times on my kerning, which was super necessary. I’ve gotten better about seeing and looking for blatant kerning fax-pas, but it’s still my biggest struggle when designing.

LESSON THREE: SOCIAL MEDIA HAS A LOT OF DUMB RULES

When working on a job for Shape Your Future I got to create JPEGs for facebook and twitter. I thought it would be super easy, but then I learned that in order

to be able to promote the post only a certain percent of the image could be text, and even then it had to be placed in a specific grid, and then you had to add the logo, and make the image, and do this and that and so-on and so-forth. It was a lot more than I expected to have to think about for just one small facebook image. (see fig 3)

fig. 3

Kiss tobacco

goodbye.

Show the puppy

some love.

LESSON FOUR: YOUR SKETCHBOOK SAYS A LOT ABOUT YOU What you write in your sketchbook, i.e. notes about how something looks like

something else, how your idea is dumb, notes about how what you have drawn creeps you out terribly, sketches of random doodle people, etc. will not stay private. Someone will think they’re funny and then share and laugh at your sketches/notes. In the end, you will (mostly) think it’s funny too, but also a little embarrassing...

LESSON FIVE: CLIENTS CAN MAKE NO SENSE

Sometimes clients know what they want, sometimes they don’t. Sometimes they’re worried about the logo being too large/prevalent, but in the next sentence ask you to make it larger. You just have to roll with the requests, as weird as they may be, try to direct them in the right direction, and hope for the best that they listen. You may be the expert, but they’re the one paying you.

LESSON SIX: BEER PONG CREATES COMPETITION, WHILE FLIP CUP CREATES CAMARADERIE

While here, I’ve gotten to join in on birthday parties, bridal showers, a

“marketing madness” party, event openings and a ton of other super fun events. What I’ve learned, besides how prevalent drinking is outside of college in this industry, is that people like to participate and work together to create great experiences. Games like Beer Pong allow the chance for some friendly competition against a co-worker and some fantastic smack-talking. The same goes for games like Flip Cup, but the team aspect of the game seems to make it less serious, and more about congratulating everyone on how well they can drink and then flip a cup. These experiences build friendships and can create great constructive environments for employees.

LESSON SEVEN: NOT EVERYONE GETS TO JOIN THE PARTY

The sad part about joining the party is realizing that not everyone gets to join. Work comes first, so when deadlines are near you have to skip the fun stuff to finish the real-life, client tending stuff.

LESSON EIGHT: BRING YOUR OWN HEADPHONES Music makes working so much easier. End of story.

SAMPLES OF WORK

TSET resize: boxer ad

T h i s Mot her’s Day TSET resize:

quit smoking

Mother’s Day ad

so they’ll never start.

Call the Oklahoma Tobacco Helpline or go online for free quit coaching.

South East Tobacco Free Ok la homa Coa lition

T h i s Mot her’s Day

quit smoking so they’ll never start.

Call the Oklahoma Tobacco Helpline or go online for free quit coaching.

South East Tobacco Free Ok la homa Coa lition

T h i s Mot her’s Day

quit smoking

so they’ll never start.

Call the Oklahoma Tobacco Helpline or go online for free quit coaching.

Atoka/Coa l Partnership for Change

SAMPLES OF WORK Eggplant is an egg-cellent source of fiber.

And get more nutrition tips at

TSET. Better Lives Through Better Health. Oklahoma State Department of Health

Get fit across the board.

Learn all the tricks at

TSET. Better Lives Through Better Health. Oklahoma State Department of Health

Get carried away with carrots. And get more nutrition tips at

TSET. Better Lives Through Better Health. Oklahoma State Department of Health

Get carried away with carrots. And get more nutrition tips at

TSET. Better Lives Through Better Health. Oklahoma State Department of Health

Shape Your Future posters resize

February birthday

office signs

CASEY

Alison

jacquelyn

Larry

greta

trudy

SAMPLES OF WORK

Variety Care event (photoshopping, pattern making)

Heartland Hounds 2014 Greyhound Gala invitation

SAMPLES OF WORK

KC Thunder

Bob Moore Kia and the OKC Thunder

he special gift of a

HANGE

would like to present you with the special gift of a www.bobmoorekia.com

& Northwest Expressway.

s of oil, and new filter

FREE OIL CHANGE

Coupon for an oil

Redeem at Bob Moore Kia, located in Edmond & Northwest Expressway.

Moore Kia

Special offer includes oil change, 5 quarts of oil, and new filter

ed)

change from Bob

(synthetic oil not included)

KC Thunder

Bob Moore Kia and the OKC Thunder

he special gift of a

HANGE

would like to present you with the special gift of a

www.bobmoorekia.com

& Northwest Expressway.

FREE OIL CHANGE Redeem at Bob Moore Kia, located in Edmond & Northwest Expressway.

s of oil, and new filter

Special offer includes oil change, 5 quarts of oil, and new filter

ed)

(synthetic oil not included)

Sketches for a

KC Thunder

Bob Moore Kia and the OKC Thunder

he special gift of a

HANGE

would like to present you with the special gift of a

www.bobmoorekia.com

& Northwest Expressway.

FREE OIL CHANGE Redeem at Bob Moore Kia, located in Edmond & Northwest Expressway.

s of oil, and new filter

Special offer includes oil change, 5 quarts of oil, and new filter

ed)

(synthetic oil not included)

KC Thunder

Bob Moore Kia and the OKC Thunder

he special gift of a

HANGE & Northwest Expressway.

s of oil, and new filter

ed)

would like to present you with the special gift of a

www.bobmoorekia.com

FREE OIL CHANGE Redeem at Bob Moore Kia, located in Edmond & Northwest Expressway. Special offer includes oil change, 5 quarts of oil, and new filter (synthetic oil not included)

potential Presidentâ&#x20AC;&#x2122;s Day Facebook cover photo

Downtime consisted of working on things like homework, doodles, & hand rendering type

CAMP CONQUEST BRANDING

Photo of miniature mock-up presented to the client so he could see how all the aspects of the job looked together.

Logo options: full color, 1 color, gray scale

c a mp c on ques t

c a mp c on que

on ccaammp p cc o n ques q u e st t

c a mp c on que

Business cards

mark price Executive Director 8 4 9 R o c k y Po i n t R o a d C o r d o v a , T N 3 8 018 ( 9 01 ) 4 9 0 - 716 4 campconquest.com info@campconquest.com

mp ccaam p conque c o n q u es st t

8 4 9 R o c k y Po i n t R o a d • C o r d o v a , T N 3 8 018 • ( 9 01 ) 4 9 0 - 716 4

February 25, 2014

Mr. Mark Price,

Letterhead shell and

Atquos estiatem et restiis doles expel illore dent audi blabo. Et quam, tes quis aut volut porerum quatium fugiat explaci oditium nonsequam quuntore sunt aut ut volecuptam aut od quo comniet fugit is ellest, veri tem que restiat eum nem as dolorrum fugita diaepuda sit miniscias ra vollanis expliquunt estinct emporero maios il eariae ex et oditas audanderi occae nimus sinvers pelentur sitas magnis dolorunt ut qui se sequi

sample letterhead

ut apiet pe dolor res pa dolection ex eaquatiam quia pel et desequis dolumquas idusant ipsum eicimen ditaeptas atur alit fugitatur soluptur? Quiscim olorece stiasit, venimpo rerios militat quidel isquas dolumqui con conse volut aliquam, quo to delicium rest paris magnatem nonsequis sinvell aborrumendes pratquunt enectum lam voluptum nobit rendam, sam voluptus. Offici ditatio ipsam vel inum ullatemolo te erum ipsandeles nem etur, custrumque et reiureh endesciet omnienetum rerspid et as reiumquidel idempor porestiundit evellandi omnimus mo blabo. Igendicia cuptur, quunt quam el magnate quunt pel et dolore quis et ra quam quis aut experit aspero bea con eostios eum quost, vent quis cum int aut et voluptis ma nam conserum quia ipient volorempos aut et et ut apienih ilicitis aligendes maio. Nam rerem facearcitiis is in eos recturiorae. Evel ipsunt que volorerum fuga. Namus etus esto minciassi simperit, sim quos sunt molest autemquatis remporeprati totatur ehenda quiant, erore venihit, se rem dita doluptia soluptatia volupta speditas ipsunt il maximet harcimet, quam, corepediori cum adi optae cullorestia velluptatur? Everspe rchicae el invello blanimi, quat quae poribus estia conet maximaion perferferum fugia que nonem quissit aut omnihiciis il maxim id qui omnis am dolum que quae vella prerum reium.

c a m p c onq ue s t Sincerely,

Joanna Meachum

spirituality • camping • community

c a m p c onq

CAMP CONQUEST BRANDING

A C A M P T H AT C H A NG E S L I V E S

VOLUNTEERS NEEDED

Camp Conquest is located in Cordova, TN outside Memphis.

We are looking for mature individuals with a servant’s heart who will eagerly and joyfully work with children and adults with special needs and disabilites.

We are an overnight camp for individuals with special needs,

nq ccaammpp ccoo n q uueesstt

educational programs that build self-esteem and social development skills with campers and counselors. Everyone leaves with new

spirituality • camping • community

personal and spiritual growth, having experienced new heights as to what they can accomplish.

(Learn more about The Grove at www.mygrove.org)

Cost: $175 covers the cost for lodging and all meals charged by The Grove Duties: 14 -15 year olds: • Help with setup and breakdown of all activites 16 -30 year olds: • Counselor to a camper for a week during all activities 30+ year olds: • Cabin Mom and Dad’s are assigned cabins for the week.

Activities include:

to get involved info@campconquest.com 849 Rocky Point Road • Cordova, TN 38018 (901) 490 -7164

VOLUNTEERS NEEDED We are looking for mature individuals with a servant’s heart

c a mp conquest camp conquest

who will eagerly and joyfully work with children and adults with special needs and disabilites.

spirituality • camping • community

When: June 6-11, 2014 Where: Camp is held at The Grove at Red Oak Lake in Cordova, Tennesee (Learn more about The Grove at www.mygrove.org) Cost: $175 covers the cost for lodging and all meals charged by The Grove Duties: 14 -15 year olds: •

Help with setup and breakdown of all activites

16 -30 year olds: • Scan and learn more about how to get involved

info@campconquest.com 849 Rocky Point Road • Cordova, TN 38018 (901) 490 -7164

Counselor to a camper for a week during all activities

30+ year olds: •

Cabin Mom and Dad’s are assigned cabins for the week.

Want to learn more? Visit www.campconquest.com If you have any questions, please call Mark Price at (901) 490 -7164 or e-mail him at markp@campconquest.com

call ( 9 01) 4 9 0 - 716 4

Want to learn more? Visit www.campconquest.com If you have any questions, please call Mark Price at (901) 490 -7164 or e-mail him at markp@campconquest.com

Scan and learn more about how

call ( 9 01) 4 9 0 - 716 4

• Much, much more!

call ( 9 01) 4 9 0 - 716 4

• Outdoor ampitheatre

• Music, worship, time with God

call ( 9 01) 4 9 0 - 716 4

• Arts and crafts

• Dining hall with great food

call ( 9 01) 4 9 0 - 716 4

• Sno-cones and snack shop

• Fishing, canoes, and paddle boats

call ( 9 01) 4 9 0 - 716 4

• Extreme 2-lane waterslide

• Sand volleyball court

call ( 9 01) 4 9 0 - 716 4

• Hiking, campfires, s’mores

• Huge outdoor pool

call ( 9 01) 4 9 0 - 716 4

info@campconquest.com 849 Rocky Point Road Cordova, TN 38018 (901) 490 -7164

• 75 acre campus

call ( 9 01) 4 9 0 - 716 4

Scan to learn more about how to get involved

When: June 6-11, 2014 Where: Camp is held at The Grove at Red Oak Lake in Cordova, Tennesee

call ( 9 01) 4 9 0 - 716 4

camping community

chronic illnesses, and disabilites. We offer positive recreational and

call ( 9 01) 4 9 0 - 716 4

spirituality

call ( 9 01) 4 9 0 - 716 4

camp conquest

2 014 PAR T N E R S H I P AGR E E M E N T SPONSOR NAME c a mp conquest

CONTACT

P AC K I N G F OR C A M P

ADDRE S S

c caammpp cc oonnqquuees ts t

Unloading luggage is a very timely process and we need your help in being as concise as possible. Due to this, there is a 2-bag limit per camper or volunteer.

spirituality camping

What to Pack: • Bible • Disposable camera (please put your name on it). Sorry, no cell phones. • Flashlight • Water bottle • Shorts - they must have at least a 5-inch inseam. NO Soffe style shorts. • T-shirts/shirts - NO spaghetti straps or tight fitting shirts. They must completely cover your abdomen. • Swim suits - please, follow these guidelines, they will be enforced • Girls: one piece only or two pieces that completely cover your belly, even when your hands are raised in the air • Boys: swimming trunks only, NO Speedos • Tennis shoes, shower shoes (close-toed shoes must be worn during the day) • Socks and a white tee-shirt (for the Paint Party) • Sleepwear • Underwear • Diapers or Pull Ups • Stationary and stamps • Rain jacket or poncho • Jacket or sweatshirt (it gets cold at night) • Jeans and/or sweatpants (you MUST have pants to ride horses) • Toiletries, such as: toothpaste, toothbrush, shampoo, soap, deodorant, hairbrush/comb, any additional supplies as needed • Bedding: a sleeping bag or twin sheets with a blanket and pillow • Towels and washcloths (at least 2 of each) • Costumes for party fun! (Costumes are not required. See schedule for details) • Medications and medical equipment/supplies - All medicines MUST be in pharmacy labeled bottles. This includes herbs and vitamins. They MUST be in the original containers. Please refer to the Medication Form.

All packages and letters should be sent to: Camp Conquest Camper or Volunteer’s Name 849 Rocky Point Road Cordova, Tennessee 38 018

STATE

PHONE

E-MAIL

TOTAL DONATION/SPONSORSHIP AMOUNT SEND INVOICE

community

ZIP

Several forms were

CHECK

VISA

requested for the camp

MASTERCARD

NAME ON CREDIT CARD CREDIT CARD NUMBER

EXPIRATION DATE

including: packing lists,

AUTHORIZED SIGNATURE

S P ON SOR S H I P L E V E L S Things not to Pack: • • • • • • • •

Fans Video cameras Expensive jewelry Large sums of money Radios CD players Cell phones Snacks, such as: gum, soda, or candy • Cigarettes or tobacco products If brought to camp, these items will be taken and returned at the end of the week

P L E A S E L A B E L A L L P E R S O N A L B E LO N G I N G S Everyone loves to get mail at camp and we don’t want anyone to be left out! Here is the information you need to know so your camper or volunteer gets mail at camp.

CITY

• Mail will be distributed once everyday at camp • Any mail we recieve after your term will be returned to the sender. • Mail is subject to be read by Camp Conquest staff • The campers and volunteers are not allowed to make or receive telephone calls while at camp • If there is an emergency, there will be phones available.

CAMP SPONSOR LEVEL I

$25,000

• Your logo or name will appear on all promotional materials • Your logo or name will appear on invitations, signs and t-shirts • Framed poster signed by all campers • Your gift helps to send 50 campers with special needs and disabilities to summer camp CABIN SPONSOR

$2,500

• Your logo or name will appear on invitations and t-shirts • Your gift will sponsor a cabin and help send 5 campers with special needs and disabilities to summer camp CAMPER SPONSOR

$475

• Your gift helps send a camper with special needs and disabilities to summer camp

camper and volunteer

CAMP SPONSOR LEVEL II

schedules, a sponsorship

$12,500

• Your logo or name will appear on all promotional materials • Your logo or name will appear on invitations, signs and t-shirts • Your gift helps to send 25 campers with special needs and disabilities to summer camp

CAMP COUNSELOR SPONSOR LEVEL I

form and various fliers

$1,125

• Your logo or name will appear on t-shirts • Your gift helps send 5 counselors (cabin) to work at summer camp

CAMP COUNSELOR SPONSOR LEVEL II

$225

• Your gift helps send a counselor to work at summer camp

For additional information on sponsorship, donating, or volunteering for Camp Conquest, please contact Mark Price at (901) 490-7164 or email markp@campconquest.com Camp Conquest is a 501 (c) (3). Your gift is tax deductible to the extent provided by law.

2 014 C A M P C O N Q U E S T S C H E D U L E ccaammpp ccon o nque q u esst t

2 014 V O L U N T E E R S C H E D U L E

TIME

FRIDAY

8 AM

Volunteer Arrival & Breakfast

10 AM THANK YOU FOR VOLUNTEERING A WEEK WITH THESE AWESOME KIDS. CAMP WOULD NOT BE POSSIBLE WITHOUT GETTING VOLUNTEERS SUCH AS YOURSELF.

11 AM

THANK YOU!

12 PM

A R R I V A L DAY - J U N E 5 T H 8 AM

Arrive at the Grove at Red Oak Lake Great Hall is on the right inside the gate

D A I LY S C H E D U L E 7:30 AM

Wake Up

8 AM

Breakfast

8:15 AM

Breakfast

9 AM

Songs

9 AM

Move to Auditorium

9:30 AM

Cabin Clean & Devotionals

9:15 AM

Training

10:15 AM

1st Activity

11:15 AM

12 PM

Lunch

12:45 PM

Auditorium

2nd Activity

12 PM

Lunch

1 PM

Training

1 PM

Nap & Quiet Time

3:30 PM

Break

2:15 PM

3rd Activity

4 PM

Training

3:15 PM

Sno-Cones at the Sugar Shack

6 PM

Dinner

3:45 PM

4th Activity

5 PM

Showers

6 PM

Dinner

7 PM

Party!

8:30 PM

Wrap Up

9:30 PM

Camper Lights Out

9:45 PM

Family Time

10:30 PM

Staff Lights Out

V O L U N T E E R D E PA R T U R E I S J U N E 1 1 T H AT 1 P M

If you have any questions, please feel free to call (901) 490 -7164 Or email markp@campconquest.Com

SATURDAY

SUNDAY

MONDAY

TUESDAY

Breakfast

Ice Breakers (9:30)

Cabin Clean & Devos (9:30)

Cabin Pack-up & Clean-up

Scary Camp Rules

1st Activity Boys: Horses Girls: Arts & Crafts Pavilion

1st Activity Boys: Sling Shot Girls: Horses

1st Activity Boys: Horses Girls: Arts & Crafts Pavilion

1st Activity Boys: Volleyball Girls: Horses

Parents Arrive Closing Ceremony (10:30)

Cabin Time

2nd Activity Boys: Arts & Crafts Pavilion Girls: Horses

2nd Activity Boys: Horses Girls: Sling Shot

2nd Activity Boys: Arts & Crafts Pavilion Girls: Horses

2nd Activity Boys: Horses Girls: Volleyball

Volunteer Lunch

Lunch

Sharing

Nap

PA R T Y T H E M E S 2 014

Pioneer (8:45) 9 AM

Set-up Bunks

1 PM

Diagnosis ADL Crisis

2 PM

Jesus Time Reflect (2:30)

3 PM Dining Hall (3:45) 4 PM

Prepare for Check-In Camper Arrival, Greet, Check-in

5 PM

6 PM

Assembly at Pioneer Lodge (5:15)

3rd Activity Pool

3rd Activity

Sugar Shack (3:15)

4th Activity Open

Lake Slide (3:30-5)

Showers

WEDNESDAY Breakfast

Departure

TALENT SHOW TIME Who’s got talent? You or me? Come one - come all & we shall see. Show that your skills & talents are the one, It’s not about winning, but having fun!

THE BIG KAHUNA It’s the Big Kahuna, let’s catch a wave! There’ll be sweet things & beach things & fun that you crave, Don’t forget swimwear - you might just get wet We’re making a splash - it’s the biggest night yet!

UNDER THE BIG TOP Dinner

Dinner

Ladies & Gentlemen, welcome to my BIGTOP & adventure where the excitement never stops! Join me for a carnival with games & prizes galore

7 PM

8 PM

Party / Wacky Game Show

Paint

Party Pool (7:30)

Party

Red Carpet Dance the Night Away

Blue Lagoon Pool Party

You’ll want to come with stripes & colors

Banner Party

& so much more! -The Ring Master

THE BIG RED CARPET The Red Carpet is a place where you

9 PM

10 PM

Wrap-up (8:15)

Camper Lights Out (9:30)

will find the stars, but if you look up, you’re looking too far. So make sure you wear your dancing shoes & fancy clothes, don’t forget the top hats, feathers & bows

EVALUATION I’ve really enjoyed working here, which should be obvious due to the fact that I’ve stayed over a month longer than required. I’ve gotten some good practice, learned advertising isn’t as

terrible as Ad Design class made me think it would be, and I’ve made some really good memories that I wouldn’t have had the chance to otherwise. (see fig 4)

APPROVAL OF REPORT I approve this report and acknowledge that Joanna Meachum has completed 160 hours of work towards her internship at

Visual Imaging Marketing and Branding to complete her credit for class.

Jennifer Blevins, senior art director

fig 4

Bye, bye VI.

2014