Joanne Hus portfolio 2017 by Joanne Hus

lizard brain cerebrum

cerebellum

lizard brain

figure 1

illustrations inspired by seth godin’s linchpin

joanne hus

Joanne Hus Studios Joanne Hus Studios, agency Promotional brochure design and illustration CONNECTICUT ART DIRECTORS’ CLUB, SILVER AWARD

joanne@joannehus.com 203-257-6512 95 Rantoul St, Studio 3-8, Beverly MA 01915

Week 2

make

Week 2 Character Part 2

art

that

Sells

Character Part 2

ILLUSTRATING Children’s

with

lilla rogers

ILLUSTRATING Children’s

art

B ooks

that

Sells

online course

B ooks

online course

make

with

lilla rogers

ZoË Tucker

assignment

a page of faces showing emotions

ZoË Tucker

ASSIGNMENT 2 Draw the main character in your text showing a variety of facial expressions. You can submit a page of your whole character with emotions, or simply a page of your character’s faces with emotions. Either is fine.

mini exercise

the eyes have it

Some of my dolls

Subject matter Art directors want to see that you can do your character with a variety of emotions. This page is going to be part of your pitch. Play around with drawing your character with a whole bunch of facial expressions. Next week we’ll teach you about poses, so hold off on drawing the whole figure in a variety of poses. If you draw the figure, keep the pose simple. Just focus on the stuff going on in the face. Use the eyes, eyebrows, mouth, tilt of the head, etc., to show your character’s emotions. Your page can be sketch-like, as Zoë has shown. Assignment A Page of Faces Showing Emotion :: 1

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TIP Breaking down the assignment into tiny bits helps melt away procrastination.

make art that sells illustrating children’s books

Inna Kapustenko

prep for the assignment

Welcome to your second Mini Exercise! Did you enjoy the Mini last week? Did you benefit from having two days to focus on one smallish part? Did you find that narrowing down the focus actually allows you to focus more deeply? That’s the idea. This is a tool I want you to use in all of your art assignments and art gigs that you get going forward. It’s great for kids, too. EYEs

You’ve so far learned that your character is key. And the main features of your character are facial expressions. And the most important feature of facial expressions are the EYES! I know what you’re saying: “Lilla, I can’t draw eyes like that gorgeous piece by Inna at the top of this post! Does that mean I can’t have a brilliant children’s book illustration career?” I say, don’t worry, tons of people have great book careers who can’t paint like that. It’s about vibe and charm and creation of character. You’ve come to the

Zoë’s character design checklist Week 2

bonus

This is everything you need to design a super strong character! Pin it up, pop it in your sketchbook, and just keep it handy and work your way through it.

Observation and reference

Observation and reference are the root to designing a believable character. Be confident and draw from life, even if your drawings are wild, unruly and not something you would want to share — your brain and eyes are learning what they see. And remember, your character doesn’t have to be realistic, but the foundations underpinning it must have a recognizable emotion and physicality.

Draw a LOT!

Draw your character in lots of poses and with lots of expressions. Make sure they are convincing and can do what you need them to do: run, sit, eat, dance, skip, play a musical instrument, jump, splash, swim, fly, cartwheel, etc. Test them out by asking someone else to describe the emotions, mood and activity. Did they guess right? If not, work out the problem and change it.

http://www.makeartthatsells.com

Act things out, either in front of a mirror, or use family/friends

Don’t assume ANYTHING! Watch what people do, and take note. Where is the weight and tension in the body? How do they move? Where do they look?

Use all the tools available to convey emotion

Carry the mood and expression through the whole figure. Happiness isn’t just about a smile, it’s in the eyes, the tilt of the head and the body language. For example, they might be standing bold and straight, with arms outstretched, welcoming.

Put yourself in the character’s shoes

What do they need? What do they want? How are they feeling? Believe in it yourself, otherwise it will be soulless.

Keep life and vitality in the line of your drawings

Embrace the imperfection, and don’t be tempted to trace — I can tell! Draw your character over and over again, and try not to labour, or overthink. Keep it light, fun and full of warmth and humour.

Mini Exercise The Eyes Have It :: 1 http://www.makeartthatsells.com

Bonus Zoë’s Character Design Checklist :: 1

Make Art That Sells Lilla Rogers Studio, agency Downloadable PDFs for online courses

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Previous logo

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Booklet 1 of 11

Reinvent Your Financial Future

Reinvent Your Financial Future @ the Fairfield Public Library

Resources and Worksheets

Preparing to Invest

Reinvent Your Financial Future is sponsored by a grant from the FINRA Foundation through Smart investing @ your library®, a partnership with the American Library Association.

REINVENT YO U R FINAN CIAL FUTU RE @ THE FAIRFIELD PUB LI C LIB R ARY

Preparing to Invest 1. Introduction: Saving and Investing People save and invest to have enough money at some point in the future to pay for the things they want or need. While you might hear the two terms used interchangeably, saving and investing are overlapping yet distinct concepts that involve different processes. Stated most simply, saving is the act of putting aside for another day some of the money you earn or receive as gifts, while investing is what you do with those dollars, including choosing products and strategies to make money grow or to preserve the assets you’ve accumulated. If you have specific financial goals that will cost money—such as purchasing a car or a home, paying for college or building a secure retirement—accumulating assets and building wealth through saving and investing are the keys to achieving those goals. Saving for the Future There are various ways to save. One way is to open one or more deposit accounts, such as a checking or savings account, in a bank or credit union—or what you’ll sometimes hear described as a savings institution. Deposit accounts give you ready access to your money, and your account balances are typically insured by the federal government up to a set limit. Insurance for bank accounts is provided by the Federal Deposit Insurance Corporation (FDIC), while insurance for credit union accounts is provided by National Credit Union Share Insurance Fund. The insurance currently protects individual, joint, business and trust accounts up to $250,000 for each depositor in a participating bank or credit union. As a result, when you put money into an insured bank or credit union account, you don’t risk losing any of your money—neither the amount you put in, which is your principal, nor the amount you earn in interest. Retirement accounts in those same institutions are insured up to $250,000 for each depositor, provided all the money is in bank accounts.

Reinvent Your Financial Future is sponsored by a grant from the FINRA Foundation through Smart investing @ your library®, a partnership with the American Library Association.

Another way to save is to purchase U.S. savings bonds either through an online account with Treasury Direct (www.treasurydirect.gov), at a bank or sometimes though a program where you work. Savings bonds are backed by the federal government, so your money is safe. While maturity

Contents prepared for the FINRA Foundation by Lightbulb Press, Inc. December 2007 (Updated as of June 2011)

F I N R A I N V E S T O R E D U C AT I O N F O U N DAT I O N

$ Bonus Snack $

Reinvent Your Financial Future $ Bonus Buck $

Special Series

Reinvent Your Financial Future @ the Fairfield Public Library April–July 2012

Fairfield Public Library Joanne Hus Studios LLC, agency Financial literacy series program materials

Reinvent Your Financial Future is sponsored by a grant from the FINRA Foundation.

CONNECTICUT LIBRARY ASSOCIATION, PUBLICITY AWARD

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Thanks for all your hard work in 2010. Looking forward to another year of growth!

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MNI BeAuTy

MNI NeWs & BusINess MNI BeAuTy MNI Beauty readers are fashionable women focused on looking and feeling their best.

cosmopolitan • elle • harper’s bazaar instyle • marie claire

COsMOPOLITAN

The MNI Beauty package reaches stylish women who spend time and money to look and feel their best. They rely on their favorite magazines for tips and advice on the hottest trends and hippest styles for living active, healthy lives. With the MNI Beauty package, you can reach these influential spenders in 59 select markets nationwide.

Reader Profile Median Age: 35 Male/Female: 13%/87% Median HHI: $72,296

IN sTyLe

Fun, fearless, female says it all. Cosmopolitan is world-renowned for guiding millions of women with pertinent advice in every area of their lives. From relationships and fashion to beauty and wellness, Cosmo provides a monthly dose of tips, tricks, and trends to inspire. A mustread for stylish women everywhere, Cosmo helps define pop culture while offering readers useful information every month. Median Age: Male/Female: median hhi:

31 16%/84% $58,854

Median Age: Male/Female: median hhi:

eLLe What sets the Elle reader apart is her independent state of mind. She’s got a style and attitude all her own. She’s accomplished and professional, and turns to Elle for its playful and thought-provoking information on everything from fitness to facials and style to shopping. Median Age: Male/Female: median hhi:

MNI Beauty readers are:

33 10%/90% $71,894

harper’s bazaar

• Influentials others turn to for fashion, beauty and healthy lifestyle advice

Harper’s Bazaar is the style resource for well-heeled women with well-dressed minds. Each month, Bazaar assembles an elite group of writers, designers, and photographers to deliver a sophisticated look into the world of fashion, culture, beauty, and well-being. Bazaar’s discriminating readers turn to the magazine for its stylish commentary and insight into what’s modern today.

• C urrently attending college or working toward a post-graduate degree

Median Age: male/Female: median hhi:

In Style is a guide to the lives and lifestyles of the world’s most fascinating people. The magazine covers the private side of public faces and the expression of their personal style — the choices they make about their homes, clothes, pastimes, and passions. With photos and features, In Style opens the door to celebrities’ homes, families, parties, weddings, and charity events while offering ideas on beauty, fashion, fitness, and entertaining.

43 12%/88% $65,943

36 10%/90% $83,303

MARIe CLAIRe Marie Claire reaches fashion-conscious women seeking both style and substance. By combining the very best in fashion and beauty with practical ideas for adapting runway trends to sidewalk style, Marie Claire gives women exactly what they want. Each issue features investigative reporting that provides perspective on the subjects of interest to their readers. Median Age: Male/Female: median hhi:

34 7%/93% $72,028

For more information contact your mni account executive, visit www.mni.com, or call 800.225.3457.

• Frequent visitors to health spas while on vacation • Heavy users of cell phones

All research sourced MRI, Spring 2009.

• Green advocates who participate in environmental causes

MNI Beauty: On-the-go trendsetters. Target: Women Age 18–34

Coverage (6 insertions)

55%

MNI BEAUTY 37%

Glamour 25%

Allure 17%

Self 9%

Lucky

Source: MRI, Spring 2009.

MNI News & busINess MNI busINess MNI business readers are influential decision makers who invest for success. Reader Profile Median Age: 46 Male/Female: 64%/36% Median HHI: $90,863

MNI News & busINess MNI News Business week • forBes • fortune • money

Reach business-savvy professionals in the magazines they trust for news and information critical to their continued success. From business trends and finance to politics and technology, this affluent and educated audience is always on the leading edge. MNI Business is the best way to connect with key prospects in one convenient package. With 63 select markets to choose from, you’ll get the coverage you need without waste.

MNI News readers are influential consumers who stay informed. Reader Profile: Median Age: 47 Male/Female: 52%/48% Median HHI: $75,134

MNI News & busINess MNI FAMIly newsweek • the week • time u.s. News & woRld RePoRT

MNI News reaches thought leaders seeking perspective on the very latest financial and news information. Affluent, educated and influential, this audience demands the kind of comprehensive coverage that they find in their most trusted magazines. Available in 182 markets, you can efficiently and effectively reach the consumers you need with MNI News.

MNI News readers are:

MNI Family readers are family decision makers with purchasing power. Reader Profile Median Age: 35 Male/Female: 19%/81% Median HHI: $57,529

MNI NeWS & buSINeSS LIvINg MNI HeaLtHy american baby • family fun parenting early years • parents

Reach affluent, educated moms who are on the go. Women who read the MNI Lifestyle package love their active lives. Her favorite magazines are trusted resources for accurate and current information about everything she needs to run a busy household. She investigates the best products and the best prices, and makes most of the purchases for the home. Find her in 59 select markets around the country.

MNI Healthy Living readers are women focused on looking and feeling their best. Reader Profile Median Age: 44 Male/Female: 25%/75% Median HHI: $58,452

MNI NEws & busINEss MNI ENTERTaINMENT fitness • health

The MNI healthy living package delivers health-conscious adults with a passion for fitness and an active lifestyle. Frequent travelers, they depend on their favorite magazines for information about nutrition, healthcare, the latest gear and more. Target them in 59 select markets nationwide.

MNI Healthy Living readers are:

MNI Entertainment readers are red carpet consumers with spending power. Reader Profile Median Age: 39 Male/Female: 36%/64% Median HHI: $65,944

MNI NeWs & busINess MNI LuxuRy ENTERTaINMENT wEEkly | PEoPlE

The MNI Entertainment package reaches chic, smart readers who are experts on whom and what is hot and cool. These readers are pop-culture pros, from faux fur to Feng Shui, and from L.A. to the garment district these affluent, influential spenders rely on their trusted mags to keep them ahead of the trends. Available in 40 select markets so you can reach these fashionable readers right where they live.

MNI Entertainment readers are:

MNI Family readers are:

• A re influentials others turn to for beauty, fashion and shopping advice

• Influentials who others turn to for information and advice

• Moms with 2+ children at home

• Seek medical information online

• A ctively involved in their communities, both politically and civically

• Primary grocery shoppers for the household

• Visit spas while on vacation

• Frequent social networking site visitors

• Mobile internet users

• Regularly eat organic foods

• Culturel mavens, frequently attending local events — theater, nightclubs, cinema, concerts

• Affluent investors who track and trade stocks online

• Healthcare influentials seeking the latest medical information online

• Are health conscious women who exercise frequently

• Frequent travelers for both business and leisure • Affluent investors who track and trade stocks online

• Leisure travel decision makers

• Influentials who others turn to for beauty, fashion and shopping tips

MNI business delivers more business decision makers.

MNI News reaches more professionals than local publications.

MNI Healthy Living: Staying fit and having fun.

• Saving for college with 529 accounts

Health Conscious Women

MNI Family: Affluent and educated spenders.

MNI HEALTHY LIVING

MNI business readers are:

• Professional/managerial

• Top management/executives of all size businesses • Decision makers for business purchases $1 million+

Target: Top Management

% Reach (6 insertions)

32%

MNI BUSINESS

Target: HHI $100,000+

MNI NEWS

6x Coverage

42%

Target: Moms

Index (Adult = 100)

288

MNI FAMILY

15%

Heavy Radio Listeners

10%

City business journals

The Wall Street Journal

Heavy TV Viewers

10%

The Economist

36%

• Have investments worth $250,000+ • A re influentials who others reply on for shopping, beauty and fashion advice

MNI Luxury: First class and five star. MNI LUXURY

Coverage (6 insertions)

55%

Conde Nast Traveler 5%

Veranda

Rolling Stone

• Fly first class

Target: Women, HHI $100,000+

Coverage (6 insertions)

21%

Heavy TV Viewer

MNI Entertainment: Red carpet spenders with red carpet style. MNI ENTERTAINMENT

Heavy Radio Listener

110

The most effective and efficient way to reach an affluent and refined audience is the MNI Luxury package of magazines. Readers with the most extravagant homes and elegant personal style, these women invest in the best. Reach these influential, style-savvy shoppers in 39 select markets nationwide.

• Attend cultural events — theater, opera, concerts, museums

• Movie enthusiasts, frequently watching pay-per-view movies and events

Target: Entertainment Influential

106

Heavy Newspaper Reader 100

USA Today

City business journals

cooking light • food & wine • real simple town & country • travel + leisure

• Entertain frequently and cook for fun

• Mobile internet users

196

Reader Profile Median Age: 47 Male/Female: 26%/74% Median HHI: $82,423

MNI Luxury readers:

• Influentials others turn to for shopping, beauty and fashion advice

Index (Adults = 100)

MNI Luxury readers are affluent consumers who live the good life.

17%

Saveur

Us Weekly 16%

Heavy Newspaper Readers

Star 5%

Spin

Source: MRI, Spring 2009.

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Source: MRI, Spring 2009.

100

PLAYER G IFT CARD

United States Tennis Association Tinaglia Advertising & Design, Inc., agency Theme art for 2007 US Open

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