Ticketmaster Brand Guidelines | Version 1.0 | December 2017
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Ticketmaster Brand Guideline
Version 1.0
Time to glow.
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CONTENTS 1
Brand Identity System
1.0 Our Logo
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1.1 Clear Space + Sizing
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1.2 Color Palette
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1.3 Logo Color Variations
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1.4 Typography 12
2 Applications
1.5 Incorrect Usage
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1.6 Supporting Elements
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1.7 Photography
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2.0 Stationery System
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2.1 Apparel
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2.2 Billboards + Posters
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2.3 Social Media
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2.4 Mobile Application
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Ticketmaster Brand Guideline
1. BRAND IDENTITY SYSTEM
Version 1.0
Brand Identity System
1.0 Our Logo In order to give ticketmaster a bright, bold, and trustful identity. The new ticketmaster’s logo includes two characteristics. There are the graphic of a seat and highlighted letter ”t”. 1. Seat Graphic When costumers buy tickets from ticketmaster’s app or website, they always choose a seat from a seat map. The idea of the graphic of a seat is that ticketmaster always provide the best seat for costumers. 2. Highlighted “t“ In every concert or activities, the audiences are always facing to the light, which comes from the stage. Therefore, the higlighted letter “t“ is represent the audiences who enjoy the moment of the concerts or activities.
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Ticketmaster Brand Guideline
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Brand Identity System
1.1 Clearspace Always abide by the rules of clear space when when using the logo. It is important that no other visual elements interfere with the logo clear space so that the ticketmaster is clearly visible on all collateral.
Stacked Logo (Primary)
Horizontal Logo (Secondary)
X = the height of
Brand Identity System
Minimum Size Always use the two references provided at below right for applying the ticketmaster logo in the smallest size according to the media you plan to work in.
Stacked logo (Primary) minimum size for usage for printing media
0.9 inch
minimum size for usage for digital media
64 pixels
Horizontal logo (Secondary) minimum size for usage for printing media
0.9 inch
minimum size for usage for digital media
90 pixels
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Ticketmaster Brand Guideline
Version 1.0
Brand Identity System
1.2 Color Palette Always abide by the rules of clear space when when using the logo. It is important that no other visual elements interfere with the logo clear space so that the ticketmaster is clearly visible on all collateral.
Brand Identity System
Primary Colors
White RGB: 255/255/255 CMYK: 0/0/0/0 HEX: #ffffff
Pantone 7683 C RGB: 67/119/187 CMYK: 77/49/0/0 HEX: #4376ba
Pantone 801 C RGB: 0/170/223 CMYK: 87/0/6/0 HEX: #00a9df
Secondary Colors
Pantone 2025 C RGB: 244/157/95 CMYK: 0/47/66/0 HEX: #f49c5e
Pantone 7455 C RGB: 54/93/146 CMYK: 85/62/19/4 HEX: #365d91
Pantone 2117 C RGB: 51/67/143 CMYK: 93/80/7/0 HEX: #34428e
Pantone 275 C RGB: ㄉ23/37/63 CMYK: 100/85/44/51 HEX: #16243f
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Ticketmaster Brand Guideline
Version 1.0
Brand Identity System
Brand Identity System
1.3 Logo Color Variations Always abide by the rules of clear space when when using the logo. It is important that no other visual elements interfere with the logo clear space so that the ticketmaster is clearly visible on all collateral.
Preferred Version on white
Acceptable Version on blue
Limited Version on dark blue
1 Color on black
1 Color on white
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Ticketmaster Brand Guideline
1.4 Typography Typefaces help express brand personality and perform specific functions.
Version 1.0
Brand Identity System
Avenir Headlines - Avenir 85 Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$#%@&;:!? Sub Headlines - Avenir 65 Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$#%@&;:!? Body text - Avenir 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$#%@&;:!? Web - Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$#%@&;:!?
Brand Identity System
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Ticketmaster Brand Guideline
Version 1.0
Brand Identity System
1.5 Incorrect Usage Proper logo usage examples are shown on the preceding pages. Do not alter or modify the logo in any way. This page shows a variety of incorrect ways to use the logo. It is by no means a comprehensive list.
Do not rotate any part of logo
Do not change the proportions of the logo
Do not create the outline borders for graphic
Do not change the color arrangment of the logo
Brand Identity System
TICKETMASTER Do not create a vertical version of the logo
Do not put a gradiant or pattern on the graphic
Do not change type case
Do not chage the distance between graphic and type
Do not add a drop shadows
Do not change the color arrangment of the logo
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Ticketmaster Brand Guideline
Version 1.0
Brand Identity System
1.6 Supporting Elements The “Master Seat“ is the graphic from ticketmaster’s logo. It is a shape of a seat from seat map. It can represent we provide the best seat for costumers. The “Seat Stroke” is a simple and clean secondary graphic which use in the stationary system.
Preferred use photography in the graphic without outline
1. The “Master Seat“ Seat graphic or outline
Time to glow. Download now & buy verified tickets Available on the App Store and Google Play
www.ticketmaster.com
Acceptable use 0.5pt stroke graphic outline on photography
Brand Identity System
2. The “Seat stroke“ The curve from logo
Preferred use in stationery system
Acceptable rotate horizontally 1.
Adrian Herritt
Head Of User Experience
415 111 432 2432 www.ticketmaster.com info@ticketmaster.com 9348 Civic Center Drive, Beverly Hills, CA, 90210
2.
Do not use other stroke type
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Ticketmaster Brand Guideline
Version 1.0
1.7 Photography Ticketmaster photography represents a special moment for every audience. The imagery feels natural, enjoyed, and in the moment. We also want to show the diversity and inclusion of concerts or actives which ticketmaster provides.
1. Art direction: “Time to glow” concept -
The backside of audience + light Natural color without any filters Monochromatic color tone Show the glowing outline
Audience’s perspective
Brand Identity System
Brand Identity System
Performer’s perspective
2. Art direction: Moment -
The moment from performance Artist did not look at camera Close-in crop of performance Natural color tone
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Ticketmaster Brand Guideline
2. APPLICATIONS
Version 1.0
Applications
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2.0 Stationery
Adrian Herritt
Head Of User Experience
415 111 432 2432 www.ticketmaster.com info@ticketmaster.com 9348 Civic Center Drive, Beverly Hills, CA, 90210
9348 Civic Center Drive, Beverly Hills, CA, 90210
info@ticketmaster.com 9348 Civic Center Drive, Beverly Hills, CA, 90210
ticketmaster
800 745 3000 www.ticketmaster.com
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Ticketmaster Brand Guideline
Applications
Version 1.0
2.1 Apparel T-shirts
Tote bag
Cap
Applications
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2.2 Billboards + Posters
Posters
Billboard
Time to glow.
www.ticketmaster.com
Available on the App Store and Google Play
Time to glow. Download now & buy verified tickets
Download now & buy verified tickets
Download now & buy verified tickets Available on the App Store and Google Play
Time to glow.
www.ticketmaster.com
Available on the App Store and Google Play
Time to glow. Download now & buy verified tickets
www.ticketmaster.com
Available on the App Store and Google Play
www.ticketmaster.com
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Ticketmaster Brand Guideline
Version 1.0
2.3 Social Media Facebook Fan Page
Applications
Applications
2.4 Mobile Application Branding 1 / Applications - E-mail template
App icon + Screens
Web banner
Billboard bus stop advertising - mock up
Website banner
1.5 inches
Find a seat >
Favicon
www.ticketmaster.com
Ticketmaster: Time to glow. ticketmaster.com
7 inches
Time to glow.
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Contact Ticketmaster 9348 Civic Center Drive, Beverly Hills, CA, 90210 (800) 745 3000 Tickermaster Brand Team brand@ticketmaster.com