Two Sides / Selected Works of Chia-An Joanne Lin

TWO SIDES

SELECTED WORKS OF C H I A-A N J OA N N E L I N

’15 —’19

SIDES TWOTWO SIDES

WOORRKKSS OOFF CCHHI IAA- -AANN J JOOAANNNNEE LLI INN SSEELLEECCTTEEDD W

SELECTED WORKS OF C H I A-A N J OA N N E L I N

Every person has two sides to them.

One they let the world see and one they keep to themselves.

For me, I put both sides in my work.

The side I show to the world is bold and loud. The side I keep it to myself, is calm and tranquil.

002 003

TWO SIDES / SELECTED WORKS PORTFOLIO/ C H I A-A N J OA N N E L I N

Copyright © 2019 Chia-An Joanne Lin

’15 ’19

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means physical or eletronic, including photocopy or on any storage and retrieval system, without prior written permission.

TWO SIDES

SELECTED WORKS OF C H I A-A N J OA N N E L I N

For Papa and Mama

’15

’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

TWO SIDES / SELECTED WORKS

01

RETRO FUTURISM

008

> Audi X AAU

02

GENTLE WILDNESS

038

> Gin Packaging Design

03

CASUAL ADVENTURE

056

> EasyJet Rebranding

04

SOLID FLEXIBILITY

080

> Powered Paint Packaging

05

ONSTAGE AUDIENCE

100

> Ticketmaster Rebranding

06

THOUGHTFUL SURPRISE

122

> Gift-giving App

07

ABSTRACT CLARITY

138

> Draw-and-guess game

08

STRUCTURAL FREEDOM

158

> Glassware Packaging

09

INDEPENDENT COMMUNITY

176

> Retail Store Group Project

10

THE BRANDS > Visual Identities

234

006 007

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

RETRO FUTURISM/ AUDI SPONSORED PROJECT

RETRO FUTURISM

BRANDING PAC K AG I N G UI/UX EXHIBITION

01/10

008 009

TWO SIDES / SELECTED WORKS

PROJECT/

Audi Sponsored Project

PORTFOLIO/ C H I A-A N J OA N N E L I N

> An exhibition design exploring the future of movement

BAC KG R O U N D/

What will Audi vehicles look like in the year 2040? In this corporate sponsored project, students worked directly with the sponsor, Audi, to produce design proposals based on the project brief, with the emphasis placed on concept, research, rebranding, presentation, and final exhibition.

APPROACH/

The graphic design team took on a role of overall project management, assigning teams and setting standard elements to develop cohesive designs for the future design of Audi.

From developing detailed mood boards to studying typefaces and color palettes, the team developed a public exhibition that showcased five different experience proposals for Audi’s 2040 vision.

’15 ’19

COURSE

TERM

INSTRUCTOR

TEAM MEMBERS

C O R P O R AT E S P O N S O R E D P R O J E C T : AU D I

2 0 1 8 FA L L

ANTONIO BORJA, C L AU D I A DALLENDOERFER

MICHEAL DERN, X I A OX I A O M A

RETRO FUTURISM/ AUDI SPONSORED PROJECT

010

011

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

RETRO FUTURISM/ AUDI SPONSORED PROJECT

012

013

’15 ’19

RETRO FUTURISM/ AUDI SPONSORED PROJECT

014

015

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

PASSION

TECHNOLOGY

PRECISE

PREMIUM

RETRO FUTURISM/ AUD I S P O NS O R ED P R O J EC T

006

007

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

RETRO FUTURISM/ AUDI SPONSORED PROJECT

018

019

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

RETRO FUTURISM/ AUDI SPONSORED PROJECT

020

021

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

RETRO FUTURISM/ AUDI SPONSORED PROJECT

022

023

TWO SIDES / SELECTED WORKS

R - ROOM 300

96”

96”

530”

96”

225”

218”

223”

29”

25” 15”

196”

111”

24”x24”

180”

25”

PORTFOLIO/ C H I A-A N J OA N N E L I N

96”

5”

32.5”

225”

11”

96”

96”

34”

’15 ’19

244”

230”

57”

180” 1 80”

6”

RETRO FUTURISM/ AUDI SPONSORED PROJECT

024

025

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

RETRO FUTURISM/ AUDI SPONSORED PROJECT

026

027

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

RETRO FUTURISM/ AUDI SPONSORED PROJECT

028

029

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

RETRO FUTURISM/ AUDI SPONSORED PROJECT

030

031

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

RETRO FUTURISM/ AUDI SPONSORED PROJECT

032

033

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

RETRO FUTURISM/ AUDI SPONSORED PROJECT

034

035

’15 ’19

’15

’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

TWO SIDES / SELECTED WORKS

GENTLE WILDNESS/ WINDOWS GIN

GENTLE WILDNESS

BRANDING PAC K AG I N G UI/UX EXHIBITION

02/10

038 039

TWO SIDES / SELECTED WORKS

PROJECT/

Windows Gin

PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

> A spirit for every moment

BAC KG R O U N D/

Windows Gin is an American craft gin brand based out of Brooklyn, New York. The target audience are the metropolitans who live in the Big Apple. A majority of people living in New York spend most of their time in small indoor spaces. Window is a chance for them to have some fresh air and lift the stress off their shoulders. Have a glass, feel free and relaxed.

APPROACH/

The similarities between gin and a window is that they are clear and transparent and can reflect the beautiful light through the glass. People who work indoors can see the color of sky change in one day through windows. They also can see it reflected through this gin collection, which features three bottles ranging. Morning Gin, Noon Gin, and Night Gin, from lower alcohol percentage to higher. The packaging uses different gradient colors to represent the different time and mood of the day.

COURSE

TERM

INSTRUCTOR

K E Y WO R D S

PA C K A G I N G 3

2 0 1 8 FA L L

CHRISTINE GEORGE

REFLECTIONS INSPIRED SUNSET RELAXED

’15 ’19

GENTLE WILDNESS/ WINDOWS GIN

040

041

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

GENTLE WILDNESS/ WINDOWS GIN

042

043

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

GENTLE WILDNESS/ WINDOWS GIN

9:34 am

044

045

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

GENTLE WILDNESS/ WINDOWS GIN

12:15 pm

046

047

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

GENTLE WILDNESS/ WINDOWS GIN

049

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

GENTLE WILDNESS/ WINDOWS GIN

5:36 pm

050

051

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

GENTLE WILDNESS/ WINDOWS GIN

052

053

’15

’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

TWO SIDES / SELECTED WORKS

GENTLE WILDNESS/ WINDOWS GIN

054

055

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND

CASUAL ADVENTURE

BRANDING PAC K AG I N G UI/UX EXHIBITION

03/10

056 057

TWO SIDES / SELECTED WORKS

PROJECT/

EasyJet Airline Rebrand

PORTFOLIO/ C H I A-A N J OA N N E L I N

> A convenient and friendly airline for world explorers

BAC KG R O U N D/

EasyJet is a British low-cost airline that began flying in 1995.

It is one of the two largest budget airlines in Europe, alongside its rival Ryanair. EasyJet uses the simplest way to connect people across Europe. People can fly across countries in Europe via this friendly and convenient experience.

APPROACH/

Giving a more recognizable identity and characteristics for EasyJet is the most important purpose of this rebranding project. Keep the classic orange color from the original logo, but update the font to embrace the modern and professional identity. Create a secondary pattern for the company to have diverse designs for the brand applications. EasyJet creates a new lifestyle for the audience. People do not need to feel hesitant to buy a flight ticket. EasyJet is the best choice for a

’15 ’19

COURSE

TERM

INSTRUCTOR

K E Y WO R D S

S T R AT E G I E S FOR BRANDING

2018 SUMMER

THOMAS M C N U LT Y

RELIABLE F R I E N D LY AFFORDABLE UNITED KINGDOM

SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND

058

059

TWO SIDES / SELECTED WORKS

PRIMARY FONT/

PROXIMA NOVA

FOUNDRY/

ADOBE FONTS

Aa

PORTFOLIO/ C H I A-A N J OA N N E L I N

ABCDEDFGHIJKLM NOPQRSTUVWXYZ abcdedfghijklmnopqrs tuvwxyz0123456789

Aa

PRIMARY FONT/

MINION PRO

FOUNDRY/

ADOBE FONTS

Aa ABCDEDFGHIJKLM NOPQRSTUVWXYZ abcdedfghijklmnopqrs tuvwxyz0123456789

’15 ’19

SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND

060

061

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND

062

063

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND

064

065

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND

066

067

’15 15’

’19 19’ TWO SIDES / SELECTED WORKS

SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND

068

069

’15 15’

’19 19’ PROTFOLIO/ C HIA AN L IN

TWO SIDES / SELECTED WORKS

SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND

070

071

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND

072

073

’15

’19 PROTFOLIO/ C HIA AN L IN

TWO SIDES / S EL EC T ED WO R KS

074 075

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND

078

079

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T

UI/UX

EXHIBITION

04/10 PAC K AG I N G

SOLID FLEXIBILITY

BRANDING

080

081

TWO SIDES / SELECTED WORKS

PROJECT/

Color+ Paint

PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

> A new way to blend your creativity

BAC KG R O U N D/

Color+ is a new line of sustainable powder-mixed paints inspired by Dale Chihuly and his glass art works. Powdered paint is an innovative eco-friendly product that mixes with water to give you best results for your home. Both powder paint and glass change stages from solid to liquid in different conditions.

They both become more flexible and extendable when they are liquid. It is a strong artist cooperative product line.

APPROACH/

The structure and colors of the packaging are inspired by Chihuly‘s signature organic shapes in brilliant colors. The idea of the twisted structure paint box is from soft melted glass. It‘s a safe product with easy-to-recyle packaging. It is an outstanding competitor to the paint industry, as it adds a special feature to the structure.

The color swatches of Color+ Powdered Paint are all based from Mr. Chihuly‘s glass art works. Additionally, Color+ provides beautiful neutral colors for interior and exterior design projects.

’15 ’19

COURSE

TERM

INSTRUCTOR

K E Y WO R D S

PA C K A G I N G 2

2018 SPRING

THOMAS M C N U LT Y

D A L E C H I H U LY FLEXIBLE E C O F R I E N D LY ARTISTIC

F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T

082

083

’15

’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

TWO SIDES / SELECTED WORKS

084 085

’15

’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

TWO SIDES / SELECTED WORKS

F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T

086

087

’15

’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

TWO SIDES / SELECTED WORKS

F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T

088

089

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T

090

091

’15

’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

TWO SIDES / SELECTED WORKS

F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T

092

093

’15 15’ ’19 19’

F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T

1.38″

1.5″

1.2″

4.3″

094

095

’15 15’

’19 19’ PPORROTTFFOO L I O / C H I A - A N JCOHIA A N NAN E LL IIN N

TTW WOO SSII D E S / S ES LEL E EC C TTEED D W O RR K WO KSS

F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T

096

097

’15

’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

TWO SIDES / SELECTED WORKS

F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T

098

099

’15

’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

TWO SIDES / SELECTED WORKS

O N S TAG E AU D I E N C E / TICKETMASTER REBRAND

ONSTAGE AUDIENCE

BRANDING PAC K AG I N G UI/UX EXHIBITION

05/10

100 101

TWO SIDES / SELECTED WORKS

PROJECT/

Ticketmaster Rebrand

PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN

> A user-friendly platform to connect, discover and explore

BAC KG R O U N D/

This rebranding project gives Ticketmaster a fresh new identity. The main purpose of this platform is to attract customers to buy tickets and to get them excited about the event they’re attending.

APPROACH/

The most thrilling moment of an event is when the show begins and the stage lights turn on. In that moment, the audience is facing the stage and each person is illuminated by the lights, making them glow. “Time to Glow” is my rebranding concept.

Nowadays, we use websites or apps to buy tickets. Printed tickets are a thing of the past. When you purchase your tickets digitally, you select the best seat from a seat map.

In essence, the seat map graphic represents the idea that Ticketmaster always provides the best seat for you.

’15 ’19

COURSE

TERM

INSTRUCTOR

K E Y WO R D S

BRANDING PRINCIPLES

2 0 1 7 FA L L

ANDREW CAMBOURIS

ENTHUSIASM HIGHLIGHT PROFESSIONAL MODERN

O N S TAG E AU D I E N C E / TICKETMASTER REBRAND

102

103

’15

’19 PPORROTTFFOO L I O / C H I A - A N JCOHIA A N NAN E LL IIN N

TTW WOO SSII D E S / S ES LEL E EC C TTEED D W O RR K WO KSS

O N S TA T AGGEE AAUUDDIIEENNCCEE/ / T IC I CKET K E TMMAS A ST TER E RR EBR R E BAND RAND

104

105

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

O N S TAG E AU D I E N C E / TICKETMASTER REBRAND

106

107

’15 ’19

O N S TAG E AU D I E N C E / TICKETMASTER REBRAND

108

109

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

O N S TAG E AU D I E N C E / TICKETMASTER REBRAND

110

111

’15

’19 PROTFOLIO/ C HIA AN L IN

TWO SIDES / S EL EC T ED WO R KS

CH O NAS P TA T EGRE TAIU T LDEI /E N C E / T IRCOKJ EC P E TTMNAM ASTER REBRAND

112

113

O N S TAG E AU D I E N C E / TICKETMASTER REBRAND

114

115

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

O N S TAG E AU D I E N C E / TICKETMASTER REBRAND

116

117

’15 ’19

118 119

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

O N S TAG E AU D I E N C E / TICKETMASTER REBRAND

120

121

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

STUDY SURPRISE/ GIFT FEEDS APP

THOUGHTFUL SURPRISE

BRANDING PAC K AG I N G UI/UX EXHIBITION

06/10

122 123

TWO SIDES / SELECTED WORKS

PROJECT/

Gift Feeds App

PORTFOLIO/ C H I A-A N J OA N N E L I N

> An app that curates gift recommendations based on user data

BAC KG R O U N D/

Wish you knew what your friends really wanted for their birthday? Gift Feeds can help you surprise your friends with the gifts they always wanted! Based on your social media connections, Gift Feeds will search through feeds to show you the products or items your friends have posted about, and help you locate and buy that perfect gift. The purpose of this application design is to design an effective interface that allows users to search and curate gift ideas for friends and family.

APPROACH/

Many people love to give present and gifts to their friends, but struggle with knowing what to give them or where to find it. Gift Feeds creates the perfect suggestions and gift ideas by doing the research for you. It reviews your friends’ posts, pictures and links to find the products they liked, or makes suggestions on similar products they might enjoy. To create a warm and friendly craftsmanship experience for the users, the background texture of the app is inspired by gift-wrapping paper. Even in a digital world, a user can still enjoy the experience of preparing a gift for a friend.

’15 ’19

COURSE

TERM

INSTRUCTOR

K E Y WO R D S

GRAPHIC DESIGN 3

2018 SPRING

PAU L D E R BY

G I F T- G I V I N G F R I E N D LY CRAFTSMANSHIP AMIABLE

STUDY SURPRISE/ GIFT FEEDS APP

124

125

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

STUDY SURPRISE/ GIFT FEEDS APP

126

127

’15

’19 TWO SIDES / SELECTED WORKS

STUDY SURPRISE/ GIFT FEEDS APP

128

129

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

STUDY SURPRISE/ GIFT FEEDS APP

120px

80px

58px

130

131

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

STUDY SURPRISE/ GIFT FEEDS APP

132

133

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

STUDY SURPRISE/ GIFT FEEDS APP

134

135

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

STUDY SURPRISE/ GIFT FEEDS APP

006 136

007 137

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

A B S T R A C T C L A R I T Y/ PICTOMANIA

ABSTRACT CLARITY

BRANDING PAC K AG I N G UI/UX EXHIBITION

07/10

138 139

TWO SIDES / SELECTED WORKS

PROJECT/

Pictomania

PORTFOLIO/ C H I A-A N J OA N N E L I N

> An interactive game of doodles and drawings

BAC KG R O U N D/

Pictomania is a famous draw-and-guess game where a player selects a random card and draws the subject listed on the card within the time limit. When time expires, the other players guess what was on the card using the first player’s drawing.

This redesign project features a limited edition of the game, and includes a board, a box, directions, game pieces and any other necessary material.

APPROACH/

Traditionally, each card features people, places, and things as that are easy to describe through visual cues. In this special edition of Pictomania, players need to draw abstract adjectives, such as imagining what “excited” or “nervous” looks like.

Players can create doodles on the white board to depict the adjective clues. In this abstract world, everything depends on the focus of your creativity and imagination.

’15 ’19

COURSE

TERM

INSTRUCTOR

K E Y WO R D S

PA C K A G I N G 3

2 0 1 8 FA L L

CHRISTINE GEORGE

ABSTRACT I M A G I N AT I O N P L AY F U L BOLD

A B S T R A C T C L A R I T Y/ PICTOMANIA

140

141

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

142 143

’15

’19 PROTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

A B S T R A C T C L A R I T Y/ PICTOMANIA

144

1

145

’15

’19 TWO SIDES / SELECTED WORKS

A B S T R A C T C L A R I T Y/ PICTOMANIA

146

147

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

Perso 1 2 3 4 5 6

Ambit Sens Caut

nalit

y

ious

itive

ious

Posit i

ve

Bo s s y Dram

atic

148 149

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

A B S T RRAACCTT CCLLAARRI ITTY/ Y/ P IC I CTO T OMMANIA ANIA

150

151

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

A B S T R A C T C L A R I T Y/ PICTOMANIA

152

153

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

A B S T R A C T C L A R I T Y/ PICTOMANIA

154

155

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

A B S T R A C T C L A R I T Y/ PICTOMANIA

156

157

’15

’19 PORTFOLIO/ C H I A-A N J OA N N E L I N

TWO SIDES / SELECTED WORKS

STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E

STRUCTURAL FREEDOM

BRANDING PAC K AG I N G UI/UX EXHIBITION

08/10

158 159

TWO SIDES / SELECTED WORKS

PROJECT/

CB2 Glassware

PORTFOLIO/ C H I A-A N J OA N N E L I N

> A sustainable approach to reusable stemware packaging

BAC KG R O U N D/

CB2 is a home-furnishings division of Crate and Barrel geared toward young adults. CB2 specializes in modern design for everyday life with simple and functional packaging. This stemless wine glassware collection features reusable and sustainable packaging for the CB2 wine glass, bringing package design to a new level with multiple functional uses.

APPROACH/

The solution of this design is to create sustainable packaging that can also be a reusable carrier for the wine glass. This portable packaging allows customers to transport and protect their wine glass, with two sliders on each unit. Whether heading to the beach or sitting on top of a mountain, users can enjoy their wine in sustainable fashion.

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COURSE

TERM

INSTRUCTOR

KEYWORDS

PA C K A G I N G 2

2018 SPRING

THOMAS M C N U LT Y

S U S TA I N A B L E H A N DY STRUCTURAL ASSEMBLE

STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E

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STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E

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STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E

0.8″

0.625″

1.114″

0.625″

0.7 73″

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165

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STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E

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STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E

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STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E

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STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E

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STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E

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I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E

INDEPENDENT COMMUNITY

BRANDING PAC K AG I N G UI/UX EXHIBITION

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PROJECT/

Solos Retail Store

PORTFOLIO/ C H I A-A N J OA N N E L I N

> A retail collection for independent living

BAC KG R O U N D/

Solos is a retail store tailored to single-person households in New York. There is a growing recognition and acceptance that many people live solo by choice. Today having a place of one’s own is a mark of success. Individuals are willingly to pay a premium for prestigious living.

APPROACH/

Being solo gives you independence. Solos retail store provides a lot of products to support the single-person household, while also creating a community to meet others who choose to live alone. The New York Chelsea neighborhood where the store is based is a diverse location with rich history and a mix of industrial landmarks and new structures. We provide solos with premium products hand selected to meet their needs.

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COURSE

TERM

INSTRUCTOR

TEAMMEMBERS

PA C K A G I N G 4

2019 SPRING

THOMAS M C N U LT Y

VINNESA SEVIANI, L I S A W U W U, KYUNGKUE LEE, YO O N A H L E E

I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E

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S O L O S R E TA I L S T O R E /

Brand Matrix

PORTFOLIO/ C H I A-A N J OA N N E L I N

> The structure of brands within an organizational entity

STORE BRAND/

TA G L I N E

KEY ADJECTIVES

MISSIONS

PREMIUM FOR ONE

C O N F I D E N T,

INDEPENDENCE PROTECTION,

WELCOMING,

H E A LT H Y M O T I VAT I O N ,

INDEPENDENT

Z E R O WA S T E , CONVENIENT LIVING

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I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E

H A R D WA R E /

PRODUCT LINE

KEY ADJECTIVES

SCREWDRIVER,

DURABLE,

LIGHT BULBS,

C O M PAT I B L E ,

TA P E M E A S U R E ,

STRUCTURAL

PLIERS, ETC

K I T C H E N WA R E /

PRODUCT LINE

KEY ADJECTIVES

KITCHEN UTENSILS,

DYNAMIC,

F O O D C O N TA I N E R S ,

E F F I C I E N T,

O V E N M I T T,

ORGANIZED

WAT E R F I LT E R , E T C

FOOD/

PRODUCT LINE

KEY ADJECTIVES

OLIVE OIL,

D E L I C AT E ,

O AT M E A L C U P S ,

APPROACHABLE,

PA S TA , Y O G U R T

DIVERSITY

SPICES, ETC

FITNESS/

PRODUCT LINE

KEY ADJECTIVES

ENERGY BARS,

M O T I VAT I N G ,

PROTEIN POWDER,

ENTHUSIASTIC,

FITNESS TRACKER,

EFFICIENT

DUMBBELLS, ETC

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DEMOGRAPHIC/

- Single-person household - 25 to 40 years old - Average salary above $90,000 - Willing to pay a premium for more privileges

L O C AT I O N /

Chelsea, New York City Chelsea is the best location for the first Solos Store. More than half of New York residents are living alone now. Today having a place of one’s own is a mark of success. Solos provides premium products that we have hand-selected to meet their needs.

Chelsea

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TWO SIDES / SELECTED WORKS PORTFOLIO/ C H I A-A N J OA N N E L I N

SUB-BRAND/

PRODUCT LINE

KEY ADJECTIVES

SCREWDRIVER,

DURABLE,

LIGHT BULBS,

C O M PAT I B L E ,

TA P E M E A S U R E ,

STRUCTURAL

PLIERS, ETC

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I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E

184

185

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SUB-BRAND/

PRODUCT LINE

KEY ADJECTIVES

KITCHEN UTENSILS,

DYNAMIC,

F O O D C O N TA I N E R S ,

E F F I C I E N T,

O V E N M I T T,

ORGANIZED

WAT E R F I LT E R , E T C

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TWO SIDES / SELECTED WORKS

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197

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200

201

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202

203

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204

205

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I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E

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207

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I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E

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TWO SIDES / SELECTED WORKS PORTFOLIO/ C H I A-A N J OA N N E L I N

SUB-BRAND/

PRODUCT LINE

KEY ADJECTIVES

OLIVE OIL,

D E L I C AT E ,

O AT M E A L C U P S ,

APPROACHABLE,

PA S TA , Y O G U R T

DIVERSE

SPICES, ETC

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I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E

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I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E

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I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E

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221

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TWO SIDES / SELECTED WORKS PORTFOLIO/ C H I A-A N J OA N N E L I N

SUB-BRAND/

PRODUCT LINE

KEY ADJECTIVES

OLIVE OIL,

M O T I VAT I N G ,

O AT M E A L C U P S ,

ENTHUSIASTIC,

PA S TA , Y O G U R T

ENERGETIC

SPICES, ETC

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224 225

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TWO SIDES / SELECTED WORKS

I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E

226

227

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228

229

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THE SELECTED WORKS OF C H I A-A N J OA N N E L I N

THE BRANDS

BRANDING PAC K AG I N G UI/UX EXHIBITION

10/10

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BRANDING/

The Brands

PORTFOLIO/ C H I A-A N J OA N N E L I N

> Identity is the beginning of everything

BAC KG R O U N D/

Branding identity is just like storytelling. Through the use of symbosl, shapes, typography, icons, or signatures it is possible to tell a story about the company. Based on the company‘s mission, target audience, price range, and USP, the logos are created or re-created with careful consideration. Logos have a power of catching the audience‘s attention and communicating the company‘s essence and point-of-view.

LOGOS

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CAPITAL ONE

WINDOWS

AUDI

GOLDEN AROMA

PARKNERS

PICTOMANIA

OUNCE

TICKETMASTER

CHIHULY | COLOR+

EASYJET

DINETTE

THE SELECTED WORKS OF C H I A-A N J OA N N E L I N

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237

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THE SELECTED WORKS OF C H I A-A N J OA N N E L I N

238

239

Pictomania

- A Drawing Guessing Game -

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THE SELECTED WORKS OF C H I A-A N J OA N N E L I N

Pictomania

- A Drawing Guessing Game -

240

241

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THE SELECTED WORKS OF C H I A-A N J OA N N E L I N

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THE SELECTED WORKS OF C H I A-A N J OA N N E L I N

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THE SELECTED WORKS OF C H I A-A N J OA N N E L I N

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THE SELECTED WORKS OF C H I A-A N J OA N N E L I N

Xièxiè/thank you everyone in my life.

M A M A A N D PA PA /

謝謝你們讓我了解什麼是愛，一直無條件的支持著我 ， 讓我去努力變成自己想要的樣子。 SISTERS/

For my two dear sisters who are my best friends in life.

I so appreciate having you always by my side, Karen.

Thank you, Blanca, for giving me the best idea in my life that opened up to me the entire world of graphic design.

FA M I LY/

Grandma, Wadi, Mimi, Wangwang, Xuanxuan, Bubu, Eddie Teng, Weiming Lin INSTRUCTORS/

Mary Scott, Phil Hamlett, Tom McNulty, David Hake, Ariel Grey, John Nettleton, Christine George, Andrew Cambouris, Amanda Day, Amy Broadbent, Rico Peng, Paul Derby, Antonio Borja, Claudia Dallendoerfer MENTORS/

Erin Kim, John Dixon, Allen Aliangan, Fiorella Liv, Consuelo Ferreira, Laura Miller, and everone at Contrast DesignWorks FRIENDS/

Philip Tandio, Chu Yeh, Yojheng Wang, Xiaoxiao Ma, Star Yuan, Cynthia Yu, Lauren Tsao, Sheila Guo, Yiwen Lucy Tsai, Germaine Lau, Vinnesa Gozali, Lisa Wu wu, Carrie Zhang, Ada Hsu, my roomies and all of my good friends in Taiwan TEAM MEMBERS/

Everyone in the Audi Sponser Project, Micheal Dern, Coco Tzou, Zeba Kathi, Yoonah Lee, Kyungkue Lee EVERYONE/

Thank you to everyone who has supported me with this portfolio and given me all the unforgettable memories during these last four years.

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TWO SIDES / SELECTED WORKS PORTFOLIO/ C H I A-A N J OA N N E L I N

Colophon

C O N TA C T/

Chia-An Joanne Lin +1 415 987 6943 joannelindesign@gmail.com joannelin.design INSTRUCTOR/

Mary Scott SCHOOL/

Academy of Art University School of Graphic Design & Digital Media PRINTING/

Graphic Imagery South San Francisco, CA BINDING/

The Key Bindery Oakland, CA TEXT STOCK/

80# Mohawk Everyday Digital Smooth COVER STOCK/

Arrestox B - Terling Linen T Y P O G R A P H Y/

Tusker Grotesk by Lewis McGuffie Good Pro by Adobe font P H O T O G R A P H Y/

Caitlin beyer, Monica Tsai, Chia-An Joanne Lin S O F T WA R E /

Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe XD, Adobe Lightroom

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