TWO SIDES
SELECTED WORKS OF C H I A-A N J OA N N E L I N
’15 —’19
SIDES TWOTWO SIDES
WOORRKKSS OOFF CCHHI IAA- -AANN J JOOAANNNNEE LLI INN SSEELLEECCTTEEDD W
SELECTED WORKS OF C H I A-A N J OA N N E L I N
Every person has two sides to them. One they let the world see and one they keep to themselves. For me, I put both sides in my work. The side I show to the world is bold and loud. The side I keep it to myself, is calm and tranquil.
002 003
TWO SIDES / SELECTED WORKS PORTFOLIO/ C H I A-A N J OA N N E L I N
Copyright © 2019 Chia-An Joanne Lin
’15 ’19
All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means physical or eletronic, including photocopy or on any storage and retrieval system, without prior written permission.
TWO SIDES
SELECTED WORKS OF C H I A-A N J OA N N E L I N
For Papa and Mama
’15
’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
TWO SIDES / SELECTED WORKS
01
RETRO FUTURISM
008
> Audi X AAU
02
GENTLE WILDNESS
038
> Gin Packaging Design
03
CASUAL ADVENTURE
056
> EasyJet Rebranding
04
SOLID FLEXIBILITY
080
> Powered Paint Packaging
05
ONSTAGE AUDIENCE
100
> Ticketmaster Rebranding
06
THOUGHTFUL SURPRISE
122
> Gift-giving App
07
ABSTRACT CLARITY
138
> Draw-and-guess game
08
STRUCTURAL FREEDOM
158
> Glassware Packaging
09
INDEPENDENT COMMUNITY
176
> Retail Store Group Project
10
THE BRANDS > Visual Identities
234
006 007
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
RETRO FUTURISM/ AUDI SPONSORED PROJECT
RETRO FUTURISM
BRANDING PAC K AG I N G UI/UX EXHIBITION
01/10
008 009
TWO SIDES / SELECTED WORKS
PROJECT/
Audi Sponsored Project
PORTFOLIO/ C H I A-A N J OA N N E L I N
> An exhibition design exploring the future of movement
BAC KG R O U N D/
What will Audi vehicles look like in the year 2040? In this corporate sponsored project, students worked directly with the sponsor, Audi, to produce design proposals based on the project brief, with the emphasis placed on concept, research, rebranding, presentation, and final exhibition.
APPROACH/
The graphic design team took on a role of overall project management, assigning teams and setting standard elements to develop cohesive designs for the future design of Audi. From developing detailed mood boards to studying typefaces and color palettes, the team developed a public exhibition that showcased five different experience proposals for Audi’s 2040 vision.
’15 ’19
COURSE
TERM
INSTRUCTOR
TEAM MEMBERS
C O R P O R AT E S P O N S O R E D P R O J E C T : AU D I
2 0 1 8 FA L L
ANTONIO BORJA, C L AU D I A DALLENDOERFER
MICHEAL DERN, X I A OX I A O M A
RETRO FUTURISM/ AUDI SPONSORED PROJECT
010
011
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
RETRO FUTURISM/ AUDI SPONSORED PROJECT
012
013
’15 ’19
RETRO FUTURISM/ AUDI SPONSORED PROJECT
014
015
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
PASSION
TECHNOLOGY
PRECISE
PREMIUM
RETRO FUTURISM/ AUD I S P O NS O R ED P R O J EC T
006
007
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
RETRO FUTURISM/ AUDI SPONSORED PROJECT
018
019
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
RETRO FUTURISM/ AUDI SPONSORED PROJECT
020
021
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
RETRO FUTURISM/ AUDI SPONSORED PROJECT
022
023
TWO SIDES / SELECTED WORKS
R - ROOM 300
96”
96”
530”
96”
225”
218”
223”
29”
25” 15”
196”
111”
24”x24”
180”
25”
PORTFOLIO/ C H I A-A N J OA N N E L I N
96”
5”
32.5”
225”
11”
96”
96”
34”
’15 ’19
244”
230”
57”
180” 1 80”
6”
RETRO FUTURISM/ AUDI SPONSORED PROJECT
024
025
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
RETRO FUTURISM/ AUDI SPONSORED PROJECT
026
027
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
RETRO FUTURISM/ AUDI SPONSORED PROJECT
028
029
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
RETRO FUTURISM/ AUDI SPONSORED PROJECT
030
031
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
RETRO FUTURISM/ AUDI SPONSORED PROJECT
032
033
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
RETRO FUTURISM/ AUDI SPONSORED PROJECT
034
035
’15 ’19
’15
’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
TWO SIDES / SELECTED WORKS
GENTLE WILDNESS/ WINDOWS GIN
GENTLE WILDNESS
BRANDING PAC K AG I N G UI/UX EXHIBITION
02/10
038 039
TWO SIDES / SELECTED WORKS
PROJECT/
Windows Gin
PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
> A spirit for every moment
BAC KG R O U N D/
Windows Gin is an American craft gin brand based out of Brooklyn, New York. The target audience are the metropolitans who live in the Big Apple. A majority of people living in New York spend most of their time in small indoor spaces. Window is a chance for them to have some fresh air and lift the stress off their shoulders. Have a glass, feel free and relaxed.
APPROACH/
The similarities between gin and a window is that they are clear and transparent and can reflect the beautiful light through the glass. People who work indoors can see the color of sky change in one day through windows. They also can see it reflected through this gin collection, which features three bottles ranging. Morning Gin, Noon Gin, and Night Gin, from lower alcohol percentage to higher. The packaging uses different gradient colors to represent the different time and mood of the day.
COURSE
TERM
INSTRUCTOR
K E Y WO R D S
PA C K A G I N G 3
2 0 1 8 FA L L
CHRISTINE GEORGE
REFLECTIONS INSPIRED SUNSET RELAXED
’15 ’19
GENTLE WILDNESS/ WINDOWS GIN
040
041
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
GENTLE WILDNESS/ WINDOWS GIN
042
043
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
GENTLE WILDNESS/ WINDOWS GIN
9:34 am
044
045
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
GENTLE WILDNESS/ WINDOWS GIN
12:15 pm
046
047
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
GENTLE WILDNESS/ WINDOWS GIN
049
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
GENTLE WILDNESS/ WINDOWS GIN
5:36 pm
050
051
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
GENTLE WILDNESS/ WINDOWS GIN
052
053
’15
’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
TWO SIDES / SELECTED WORKS
GENTLE WILDNESS/ WINDOWS GIN
054
055
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND
CASUAL ADVENTURE
BRANDING PAC K AG I N G UI/UX EXHIBITION
03/10
056 057
TWO SIDES / SELECTED WORKS
PROJECT/
EasyJet Airline Rebrand
PORTFOLIO/ C H I A-A N J OA N N E L I N
> A convenient and friendly airline for world explorers
BAC KG R O U N D/
EasyJet is a British low-cost airline that began flying in 1995. It is one of the two largest budget airlines in Europe, alongside its rival Ryanair. EasyJet uses the simplest way to connect people across Europe. People can fly across countries in Europe via this friendly and convenient experience.
APPROACH/
Giving a more recognizable identity and characteristics for EasyJet is the most important purpose of this rebranding project. Keep the classic orange color from the original logo, but update the font to embrace the modern and professional identity. Create a secondary pattern for the company to have diverse designs for the brand applications. EasyJet creates a new lifestyle for the audience. People do not need to feel hesitant to buy a flight ticket. EasyJet is the best choice for a
’15 ’19
COURSE
TERM
INSTRUCTOR
K E Y WO R D S
S T R AT E G I E S FOR BRANDING
2018 SUMMER
THOMAS M C N U LT Y
RELIABLE F R I E N D LY AFFORDABLE UNITED KINGDOM
SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND
058
059
TWO SIDES / SELECTED WORKS
PRIMARY FONT/
PROXIMA NOVA
FOUNDRY/
ADOBE FONTS
Aa
PORTFOLIO/ C H I A-A N J OA N N E L I N
ABCDEDFGHIJKLM NOPQRSTUVWXYZ abcdedfghijklmnopqrs tuvwxyz0123456789
Aa
PRIMARY FONT/
MINION PRO
FOUNDRY/
ADOBE FONTS
Aa ABCDEDFGHIJKLM NOPQRSTUVWXYZ abcdedfghijklmnopqrs tuvwxyz0123456789
’15 ’19
SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND
060
061
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND
062
063
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND
064
065
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND
066
067
’15 15’
’19 19’ TWO SIDES / SELECTED WORKS
SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND
068
069
’15 15’
’19 19’ PROTFOLIO/ C HIA AN L IN
TWO SIDES / SELECTED WORKS
SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND
070
071
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND
072
073
’15
’19 PROTFOLIO/ C HIA AN L IN
TWO SIDES / S EL EC T ED WO R KS
074 075
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
SIMPLE ADVENTURE/ EASYJET AIRLINE REBRAND
078
079
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T
UI/UX
EXHIBITION
04/10 PAC K AG I N G
SOLID FLEXIBILITY
BRANDING
080
081
TWO SIDES / SELECTED WORKS
PROJECT/
Color+ Paint
PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
> A new way to blend your creativity
BAC KG R O U N D/
Color+ is a new line of sustainable powder-mixed paints inspired by Dale Chihuly and his glass art works. Powdered paint is an innovative eco-friendly product that mixes with water to give you best results for your home. Both powder paint and glass change stages from solid to liquid in different conditions. They both become more flexible and extendable when they are liquid. It is a strong artist cooperative product line.
APPROACH/
The structure and colors of the packaging are inspired by Chihuly‘s signature organic shapes in brilliant colors. The idea of the twisted structure paint box is from soft melted glass. It‘s a safe product with easy-to-recyle packaging. It is an outstanding competitor to the paint industry, as it adds a special feature to the structure. The color swatches of Color+ Powdered Paint are all based from Mr. Chihuly‘s glass art works. Additionally, Color+ provides beautiful neutral colors for interior and exterior design projects.
’15 ’19
COURSE
TERM
INSTRUCTOR
K E Y WO R D S
PA C K A G I N G 2
2018 SPRING
THOMAS M C N U LT Y
D A L E C H I H U LY FLEXIBLE E C O F R I E N D LY ARTISTIC
F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T
082
083
’15
’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
TWO SIDES / SELECTED WORKS
084 085
’15
’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
TWO SIDES / SELECTED WORKS
F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T
086
087
’15
’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
TWO SIDES / SELECTED WORKS
F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T
088
089
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T
090
091
’15
’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
TWO SIDES / SELECTED WORKS
F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T
092
093
’15 15’ ’19 19’
F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T
1.38″
1.5″
1.2″
4.3″
094
095
’15 15’
’19 19’ PPORROTTFFOO L I O / C H I A - A N JCOHIA A N NAN E LL IIN N
TTW WOO SSII D E S / S ES LEL E EC C TTEED D W O RR K WO KSS
F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T
096
097
’15
’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
TWO SIDES / SELECTED WORKS
F I X E D F L E X I B I L I T Y/ C O LO R + P OW D E R E D PA I N T
098
099
’15
’19 PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
TWO SIDES / SELECTED WORKS
O N S TAG E AU D I E N C E / TICKETMASTER REBRAND
ONSTAGE AUDIENCE
BRANDING PAC K AG I N G UI/UX EXHIBITION
05/10
100 101
TWO SIDES / SELECTED WORKS
PROJECT/
Ticketmaster Rebrand
PO RO RTFOLIO/ C H I A - A N CJHOIAAN A NN E LIN
> A user-friendly platform to connect, discover and explore
BAC KG R O U N D/
This rebranding project gives Ticketmaster a fresh new identity. The main purpose of this platform is to attract customers to buy tickets and to get them excited about the event they’re attending.
APPROACH/
The most thrilling moment of an event is when the show begins and the stage lights turn on. In that moment, the audience is facing the stage and each person is illuminated by the lights, making them glow. “Time to Glow” is my rebranding concept. Nowadays, we use websites or apps to buy tickets. Printed tickets are a thing of the past. When you purchase your tickets digitally, you select the best seat from a seat map. In essence, the seat map graphic represents the idea that Ticketmaster always provides the best seat for you.
’15 ’19
COURSE
TERM
INSTRUCTOR
K E Y WO R D S
BRANDING PRINCIPLES
2 0 1 7 FA L L
ANDREW CAMBOURIS
ENTHUSIASM HIGHLIGHT PROFESSIONAL MODERN
O N S TAG E AU D I E N C E / TICKETMASTER REBRAND
102
103
’15
’19 PPORROTTFFOO L I O / C H I A - A N JCOHIA A N NAN E LL IIN N
TTW WOO SSII D E S / S ES LEL E EC C TTEED D W O RR K WO KSS
O N S TA T AGGEE AAUUDDIIEENNCCEE/ / T IC I CKET K E TMMAS A ST TER E RR EBR R E BAND RAND
104
105
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
O N S TAG E AU D I E N C E / TICKETMASTER REBRAND
106
107
’15 ’19
O N S TAG E AU D I E N C E / TICKETMASTER REBRAND
108
109
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
O N S TAG E AU D I E N C E / TICKETMASTER REBRAND
110
111
’15
’19 PROTFOLIO/ C HIA AN L IN
TWO SIDES / S EL EC T ED WO R KS
CH O NAS P TA T EGRE TAIU T LDEI /E N C E / T IRCOKJ EC P E TTMNAM ASTER REBRAND
112
113
O N S TAG E AU D I E N C E / TICKETMASTER REBRAND
114
115
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
O N S TAG E AU D I E N C E / TICKETMASTER REBRAND
116
117
’15 ’19
118 119
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
O N S TAG E AU D I E N C E / TICKETMASTER REBRAND
120
121
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STUDY SURPRISE/ GIFT FEEDS APP
THOUGHTFUL SURPRISE
BRANDING PAC K AG I N G UI/UX EXHIBITION
06/10
122 123
TWO SIDES / SELECTED WORKS
PROJECT/
Gift Feeds App
PORTFOLIO/ C H I A-A N J OA N N E L I N
> An app that curates gift recommendations based on user data
BAC KG R O U N D/
Wish you knew what your friends really wanted for their birthday? Gift Feeds can help you surprise your friends with the gifts they always wanted! Based on your social media connections, Gift Feeds will search through feeds to show you the products or items your friends have posted about, and help you locate and buy that perfect gift. The purpose of this application design is to design an effective interface that allows users to search and curate gift ideas for friends and family.
APPROACH/
Many people love to give present and gifts to their friends, but struggle with knowing what to give them or where to find it. Gift Feeds creates the perfect suggestions and gift ideas by doing the research for you. It reviews your friends’ posts, pictures and links to find the products they liked, or makes suggestions on similar products they might enjoy. To create a warm and friendly craftsmanship experience for the users, the background texture of the app is inspired by gift-wrapping paper. Even in a digital world, a user can still enjoy the experience of preparing a gift for a friend.
’15 ’19
COURSE
TERM
INSTRUCTOR
K E Y WO R D S
GRAPHIC DESIGN 3
2018 SPRING
PAU L D E R BY
G I F T- G I V I N G F R I E N D LY CRAFTSMANSHIP AMIABLE
STUDY SURPRISE/ GIFT FEEDS APP
124
125
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STUDY SURPRISE/ GIFT FEEDS APP
126
127
’15
’19 TWO SIDES / SELECTED WORKS
STUDY SURPRISE/ GIFT FEEDS APP
128
129
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STUDY SURPRISE/ GIFT FEEDS APP
120px
80px
58px
130
131
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STUDY SURPRISE/ GIFT FEEDS APP
132
133
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STUDY SURPRISE/ GIFT FEEDS APP
134
135
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STUDY SURPRISE/ GIFT FEEDS APP
006 136
007 137
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
A B S T R A C T C L A R I T Y/ PICTOMANIA
ABSTRACT CLARITY
BRANDING PAC K AG I N G UI/UX EXHIBITION
07/10
138 139
TWO SIDES / SELECTED WORKS
PROJECT/
Pictomania
PORTFOLIO/ C H I A-A N J OA N N E L I N
> An interactive game of doodles and drawings
BAC KG R O U N D/
Pictomania is a famous draw-and-guess game where a player selects a random card and draws the subject listed on the card within the time limit. When time expires, the other players guess what was on the card using the first player’s drawing. This redesign project features a limited edition of the game, and includes a board, a box, directions, game pieces and any other necessary material.
APPROACH/
Traditionally, each card features people, places, and things as that are easy to describe through visual cues. In this special edition of Pictomania, players need to draw abstract adjectives, such as imagining what “excited” or “nervous” looks like. Players can create doodles on the white board to depict the adjective clues. In this abstract world, everything depends on the focus of your creativity and imagination.
’15 ’19
COURSE
TERM
INSTRUCTOR
K E Y WO R D S
PA C K A G I N G 3
2 0 1 8 FA L L
CHRISTINE GEORGE
ABSTRACT I M A G I N AT I O N P L AY F U L BOLD
A B S T R A C T C L A R I T Y/ PICTOMANIA
140
141
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
142 143
’15
’19 PROTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
A B S T R A C T C L A R I T Y/ PICTOMANIA
144
1
145
’15
’19 TWO SIDES / SELECTED WORKS
A B S T R A C T C L A R I T Y/ PICTOMANIA
146
147
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
Perso 1 2 3 4 5 6
Ambit Sens Caut
nalit
y
ious
itive
ious
Posit i
ve
Bo s s y Dram
atic
148 149
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
A B S T RRAACCTT CCLLAARRI ITTY/ Y/ P IC I CTO T OMMANIA ANIA
150
151
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
A B S T R A C T C L A R I T Y/ PICTOMANIA
152
153
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
A B S T R A C T C L A R I T Y/ PICTOMANIA
154
155
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
A B S T R A C T C L A R I T Y/ PICTOMANIA
156
157
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E
STRUCTURAL FREEDOM
BRANDING PAC K AG I N G UI/UX EXHIBITION
08/10
158 159
TWO SIDES / SELECTED WORKS
PROJECT/
CB2 Glassware
PORTFOLIO/ C H I A-A N J OA N N E L I N
> A sustainable approach to reusable stemware packaging
BAC KG R O U N D/
CB2 is a home-furnishings division of Crate and Barrel geared toward young adults. CB2 specializes in modern design for everyday life with simple and functional packaging. This stemless wine glassware collection features reusable and sustainable packaging for the CB2 wine glass, bringing package design to a new level with multiple functional uses.
APPROACH/
The solution of this design is to create sustainable packaging that can also be a reusable carrier for the wine glass. This portable packaging allows customers to transport and protect their wine glass, with two sliders on each unit. Whether heading to the beach or sitting on top of a mountain, users can enjoy their wine in sustainable fashion.
’15 ’19
COURSE
TERM
INSTRUCTOR
KEYWORDS
PA C K A G I N G 2
2018 SPRING
THOMAS M C N U LT Y
S U S TA I N A B L E H A N DY STRUCTURAL ASSEMBLE
STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E
160
161
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E
162
163
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E
0.8″
0.625″
1.114″
0.625″
0.7 73″
164
165
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E
166
167
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E
168
169
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E
170
171
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E
172
173
’15
’19 TWO SIDES / SELECTED WORKS
STRUCTURAL FREEDOM/ C B 2 G L A S S WA R E
174
175
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
INDEPENDENT COMMUNITY
BRANDING PAC K AG I N G UI/UX EXHIBITION
09/10
176 177
TWO SIDES / SELECTED WORKS
PROJECT/
Solos Retail Store
PORTFOLIO/ C H I A-A N J OA N N E L I N
> A retail collection for independent living
BAC KG R O U N D/
Solos is a retail store tailored to single-person households in New York. There is a growing recognition and acceptance that many people live solo by choice. Today having a place of one’s own is a mark of success. Individuals are willingly to pay a premium for prestigious living.
APPROACH/
Being solo gives you independence. Solos retail store provides a lot of products to support the single-person household, while also creating a community to meet others who choose to live alone. The New York Chelsea neighborhood where the store is based is a diverse location with rich history and a mix of industrial landmarks and new structures. We provide solos with premium products hand selected to meet their needs.
’15 ’19
COURSE
TERM
INSTRUCTOR
TEAMMEMBERS
PA C K A G I N G 4
2019 SPRING
THOMAS M C N U LT Y
VINNESA SEVIANI, L I S A W U W U, KYUNGKUE LEE, YO O N A H L E E
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
178
179
TWO SIDES / SELECTED WORKS
S O L O S R E TA I L S T O R E /
Brand Matrix
PORTFOLIO/ C H I A-A N J OA N N E L I N
> The structure of brands within an organizational entity
STORE BRAND/
TA G L I N E
KEY ADJECTIVES
MISSIONS
PREMIUM FOR ONE
C O N F I D E N T,
INDEPENDENCE PROTECTION,
WELCOMING,
H E A LT H Y M O T I VAT I O N ,
INDEPENDENT
Z E R O WA S T E , CONVENIENT LIVING
’15 ’19
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
H A R D WA R E /
PRODUCT LINE
KEY ADJECTIVES
SCREWDRIVER,
DURABLE,
LIGHT BULBS,
C O M PAT I B L E ,
TA P E M E A S U R E ,
STRUCTURAL
PLIERS, ETC
K I T C H E N WA R E /
PRODUCT LINE
KEY ADJECTIVES
KITCHEN UTENSILS,
DYNAMIC,
F O O D C O N TA I N E R S ,
E F F I C I E N T,
O V E N M I T T,
ORGANIZED
WAT E R F I LT E R , E T C
FOOD/
PRODUCT LINE
KEY ADJECTIVES
OLIVE OIL,
D E L I C AT E ,
O AT M E A L C U P S ,
APPROACHABLE,
PA S TA , Y O G U R T
DIVERSITY
SPICES, ETC
FITNESS/
PRODUCT LINE
KEY ADJECTIVES
ENERGY BARS,
M O T I VAT I N G ,
PROTEIN POWDER,
ENTHUSIASTIC,
FITNESS TRACKER,
EFFICIENT
DUMBBELLS, ETC
180 181
’15 ’19
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
DEMOGRAPHIC/
- Single-person household - 25 to 40 years old - Average salary above $90,000 - Willing to pay a premium for more privileges
L O C AT I O N /
Chelsea, New York City Chelsea is the best location for the first Solos Store. More than half of New York residents are living alone now. Today having a place of one’s own is a mark of success. Solos provides premium products that we have hand-selected to meet their needs.
Chelsea
182 183
TWO SIDES / SELECTED WORKS PORTFOLIO/ C H I A-A N J OA N N E L I N
SUB-BRAND/
PRODUCT LINE
KEY ADJECTIVES
SCREWDRIVER,
DURABLE,
LIGHT BULBS,
C O M PAT I B L E ,
TA P E M E A S U R E ,
STRUCTURAL
PLIERS, ETC
’15 ’19
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
184
185
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
186 187
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
188
189
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
190
191
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
192
193
TWO SIDES / SELECTED WORKS PORTFOLIO/ C H I A-A N J OA N N E L I N
SUB-BRAND/
PRODUCT LINE
KEY ADJECTIVES
KITCHEN UTENSILS,
DYNAMIC,
F O O D C O N TA I N E R S ,
E F F I C I E N T,
O V E N M I T T,
ORGANIZED
WAT E R F I LT E R , E T C
’15 ’19
194 195
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
196
197
’15 ’19
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
198
199
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
200
201
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
202
203
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
204
205
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
206
207
’15 ’19
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
208
209
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
210 211
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
212
213
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
214 215
TWO SIDES / SELECTED WORKS PORTFOLIO/ C H I A-A N J OA N N E L I N
SUB-BRAND/
PRODUCT LINE
KEY ADJECTIVES
OLIVE OIL,
D E L I C AT E ,
O AT M E A L C U P S ,
APPROACHABLE,
PA S TA , Y O G U R T
DIVERSE
SPICES, ETC
’15 ’19
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
216
217
’15
’19 TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
218
219
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
220
221
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
222
223
TWO SIDES / SELECTED WORKS PORTFOLIO/ C H I A-A N J OA N N E L I N
SUB-BRAND/
PRODUCT LINE
KEY ADJECTIVES
OLIVE OIL,
M O T I VAT I N G ,
O AT M E A L C U P S ,
ENTHUSIASTIC,
PA S TA , Y O G U R T
ENERGETIC
SPICES, ETC
’15 ’19
224 225
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
226
227
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
228
229
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
230
231
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
I N D E P E N D A N T C O M M U N I T Y/ S O LO S R E TA I L S TO R E
232
233
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
THE SELECTED WORKS OF C H I A-A N J OA N N E L I N
THE BRANDS
BRANDING PAC K AG I N G UI/UX EXHIBITION
10/10
234 235
TWO SIDES / SELECTED WORKS
BRANDING/
The Brands
PORTFOLIO/ C H I A-A N J OA N N E L I N
> Identity is the beginning of everything
BAC KG R O U N D/
Branding identity is just like storytelling. Through the use of symbosl, shapes, typography, icons, or signatures it is possible to tell a story about the company. Based on the company‘s mission, target audience, price range, and USP, the logos are created or re-created with careful consideration. Logos have a power of catching the audience‘s attention and communicating the company‘s essence and point-of-view.
LOGOS
’15 ’19
CAPITAL ONE
WINDOWS
AUDI
GOLDEN AROMA
PARKNERS
PICTOMANIA
OUNCE
TICKETMASTER
CHIHULY | COLOR+
EASYJET
DINETTE
THE SELECTED WORKS OF C H I A-A N J OA N N E L I N
236
237
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
THE SELECTED WORKS OF C H I A-A N J OA N N E L I N
238
239
Pictomania
- A Drawing Guessing Game -
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
THE SELECTED WORKS OF C H I A-A N J OA N N E L I N
Pictomania
- A Drawing Guessing Game -
240
241
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
THE SELECTED WORKS OF C H I A-A N J OA N N E L I N
242
243
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
THE SELECTED WORKS OF C H I A-A N J OA N N E L I N
244
245
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
THE SELECTED WORKS OF C H I A-A N J OA N N E L I N
246
247
’15
’19 PORTFOLIO/ C H I A-A N J OA N N E L I N
TWO SIDES / SELECTED WORKS
THE SELECTED WORKS OF C H I A-A N J OA N N E L I N
Xièxiè/thank you everyone in my life.
M A M A A N D PA PA /
謝謝你們讓我了解什麼是愛，一直無條件的支持著我 ， 讓我去努力變成自己想要的樣子。 SISTERS/
For my two dear sisters who are my best friends in life. I so appreciate having you always by my side, Karen. Thank you, Blanca, for giving me the best idea in my life that opened up to me the entire world of graphic design. FA M I LY/
Grandma, Wadi, Mimi, Wangwang, Xuanxuan, Bubu, Eddie Teng, Weiming Lin INSTRUCTORS/
Mary Scott, Phil Hamlett, Tom McNulty, David Hake, Ariel Grey, John Nettleton, Christine George, Andrew Cambouris, Amanda Day, Amy Broadbent, Rico Peng, Paul Derby, Antonio Borja, Claudia Dallendoerfer MENTORS/
Erin Kim, John Dixon, Allen Aliangan, Fiorella Liv, Consuelo Ferreira, Laura Miller, and everone at Contrast DesignWorks FRIENDS/
Philip Tandio, Chu Yeh, Yojheng Wang, Xiaoxiao Ma, Star Yuan, Cynthia Yu, Lauren Tsao, Sheila Guo, Yiwen Lucy Tsai, Germaine Lau, Vinnesa Gozali, Lisa Wu wu, Carrie Zhang, Ada Hsu, my roomies and all of my good friends in Taiwan TEAM MEMBERS/
Everyone in the Audi Sponser Project, Micheal Dern, Coco Tzou, Zeba Kathi, Yoonah Lee, Kyungkue Lee EVERYONE/
Thank you to everyone who has supported me with this portfolio and given me all the unforgettable memories during these last four years.
248 249
TWO SIDES / SELECTED WORKS PORTFOLIO/ C H I A-A N J OA N N E L I N
Colophon
C O N TA C T/
Chia-An Joanne Lin +1 415 987 6943 joannelindesign@gmail.com joannelin.design INSTRUCTOR/
Mary Scott SCHOOL/
Academy of Art University School of Graphic Design & Digital Media PRINTING/
Graphic Imagery South San Francisco, CA BINDING/
The Key Bindery Oakland, CA TEXT STOCK/
80# Mohawk Everyday Digital Smooth COVER STOCK/
Arrestox B - Terling Linen T Y P O G R A P H Y/
Tusker Grotesk by Lewis McGuffie Good Pro by Adobe font P H O T O G R A P H Y/
Caitlin beyer, Monica Tsai, Chia-An Joanne Lin S O F T WA R E /
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe XD, Adobe Lightroom
’15 ’19