CAPSTONESTUDIOS I N CO R P O R AT E D
VISION
PASSION
RESULTS
CAPSTONEBELL STR ATEGIC
ALLIANCE
Smart Strategies. Brilliant Creative. Flawless Execution. Delighted Clients.
In today’s marketplace you can’t rely upon one or two traditional approaches to communications and hope somebody is listening, watching or even paying attention. Even with a compelling product or service, you first have to make sure your target audience is getting the message. That’s what QuinTactic™ Marketing is all about. Quin stands for the five ways we come at the marketplace using five different communications tools. We also reach people on an emotional level, to engage all five senses. Tactic is our strategy, what we are going to tell them and how we will deliver the message in the most enticing way.
Our primary goal is to ensure that every marketing dollar is giving you your money’s worth. From traditional print media to interactive websites, from high-definition video production to total media immersion and sales environments, Capstone produces eye-catching, engaging and effective communications to achieve quantifiable results — combining proven marketing methods with revolutionary new trends and emerging technologies. It’s a mixture of art and science tailored to every client’s individual needs.
Capstone’s work has been recognized with more than 100 American Corporate Identity Awards and 20 Hollywood Reporter Key Art Awards as well as Belding, Lulu, Clio and Grammy Awards. Guided by its founders Jo-Anne Redwood and John Taylor Dismukes, Capstone serves clients in the entertainment, corporate, consumer, hospitality and real estate industries — including Paramount Pictures, Universal Studios, RJR/Nabisco, Toshiba, Sony, Lennar Homes, Welk Resorts, Hyatt, Pulte/Del Webb and AT&T.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
3D Animation & Motion Graphics
(Above) R.J. Reynolds/Doral promotional graphics and 3D animation (Below) 3D animation stills for: 1 Motor City Casino; 2 Astellas Pharma US/Mycamine; 3 Virgin Electronics; 4 Toshiba
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Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
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3D Animation & Motion Graphics
(Above)
Welk Resorts interactive property tour (Below) 3D animation stills for: 1 Astellas Pharma US/Mycamine; 2 Globalink Malaysia/Urban Infill; 3-4 Lennar/Pacifica
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Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
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HOSPITALITY } WebSite
Design
WEBSITE DESIGN: For Shell Vacation Club, Capstone worked within their existing cell structure to create dynamic, branded and interactive websites with regional colors for easy identification for all of their resorts and resort partners.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
REAL ESTATE/RESIDENTIAL } MultiMedia
& Web
MultiMedia: Examples of various websites, multimedia campaigns, targeted eCampaigns, community websites, calendars and interactive videos, floorplans and communities for hospitality and real estate developers. Ask to see Multimedia Demo Reel.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
HOSPITALITY
WEBSITE DESIGN & IMPLEMENTATION: Full Wordpress website for Baja California Sur’s premier adventure company. We created customized widgets and integrated social media which resulted in 1300% traffic increase its first
} Website
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Social Media integration and “send to a friend” for each tour type Pricing easily available Book Now for user convenience and higher sales conversion Quick Look information sidebar with pricing Photo and video gallery and video
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Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
Custom weather widget (and whale watching per diem counter) Easy to read tours and online incentive for booking eMail data capture throughout site Social Media integration throughout site
WEBSITES } Internet
Design
INTERACTIVE WEBSITES: From initial Internet Architecture (IA) to full, branded web designs, including rich media, galleries, interactive and animated prompts, Flash, dynamically driven content, database management and collection — we create incredible websites programs that get response and generate qualified leads. (Welk)
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
LEAD GENERATION } Website
As a partner of Vibes Interactive, we worked with Interval International to create a web portal delivering MiniVacs based on theme, location and type to generate leads for ii’s prestigious developers, including book engine and call center.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
MIXED USE/URBAN } Residential/Retail
Sales Office for Mixed Use, high-end mid and high-rise in Irvine Sales Office conceptual design, layout, signage and implementation for seven new neighborhoods in urban area of Irvine.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
BRANDING } Marketing
PACKAGING & COLLATERAL: Marketing campaigns and product launches with full support including collateral, packaging, interactive rich media presentations and trade show support.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
LOGOS } Identity
& Branding
Capstone has developed some of the most established worldwide brands from Fortune 100 companies, motion picture entities and retail moguls.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
MASTERS OF 3D } Branding
& Products
ILLUSTRATION: We’ve enhance many brands by creating identities, packaging, products, and environments in true 3D stills and animation. Sophisticated and intricate wire frames with technical lighting and surfaces go beyond imagination.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
LOGOS } Identity
& Branding
Capstone has developed some of the most established worldwide brands from Fortune 100 companies, motion picture entities and retail moguls.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
LOGOS } Identity
& Branding
Capstone has developed some of the most established worldwide brands from Fortune 100 companies, motion picture entities and retail moguls.
1 Technology, Suite I-801 : : Irvine CA 92618 : : Phone: 949-502-4900, ext. 303 www.Ca pstoneStudios.com : : www.Dismukes.com : : www.Ca pstoneREM.com
LOGOS } Identity
& Branding
Capstone has developed some of the most established worldwide brands from Fortune 100 companies, motion picture entities and retail moguls.
1 Technology, Suite I-801 : : Irvine CA 92618 : : Phone: 949-502-4900, ext. 303 www.Ca pstoneStudios.com : : www.Dismukes.com : : www.Ca pstoneREM.com
PACKAGING } Retail
& Gaming
PACKAGING: Encore, Parker Brothers, and MacSoft: Educational series and gaming concepts to finish.
1 Technology, Suite I-801 : : Irvine CA 92618 : : Phone: 949-502-4900, ext. 303 www.Ca pstoneStudios.com : : www.Dismukes.com : : www.Ca pstoneREM.com
PACKAGING } Retail
PACKAGING: Custom clamshell packaging concepts designed for movie merchandising released prior to Spiderman 3 movie debut.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
CORPORATE } Collateral
Corporate Communications: Dealer Recruitment Presentation Kit and contents used to solicit and inform possible new dealerships. Bottom image: large format corporate brochure using new branded chevrons built in to images.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
(Left) Toshiba printer & copier brochures (Below) Toshiba SecureMFP program kit (Opposite page) 1 Toshiba dealer recruitment kit 2 Toshiba America Business Solutions corporate brochure
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
PACKAGING } Trade
/ Retail
LOGO DESIGN & PACKAGING: Logo design and packaging for premier theatrical paint company.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
PHARMA } Website
& Video
CONCEPT DEVELOPMENT: We explored several directions with additional rounds of refinement before the sophisticated, user friendly site was created (see right). Explorations included navigation, secondary, tertiary, product e-commerce
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
PHARMA } Website
& Video
Several rounds of design comps as a result of collaboration with Beckman’s team, am easy to use, rich website was created inlcuding videos we directed onsite during the wee hours of the night.
Phone: 949-888-9911 Ext 303 www. : : Ca pstoneStudios.com : : www.Dismukes.com
RESTAURANT } Interior
Design
SPACE PLANNING & INTERIOR DESIGN: Working closely with the owners, we developed the space plan, concept design including fixtures & furniture, specifying all material with custom features for an enhanced diner experience.
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
RESTAURANT } Interior
Design
SPACE PLANNING & INTERIOR DESIGN: Shown here including main dining area, bar, secondary dining area and wine cellar. Not shown are kitchen, custom booths, entry and private dining room.
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
SARES•REGIS MULTIFAMILY GROUP } Interior Renovation
RENOVATION: Developed space plan, usage, theme for Leasing Offices, Club House, Business Center, Signage, Pool and Lounge exterior furnishings and tile work, two model designs and common areas.
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
MULTIFAMILY } Interior
Design
RENOVATION: Due to the number of successes we have had with Sares-Regis, we are a preferred partner for their multifamily complexes, including this mixed use complex which entailed Leasing Office, Public Areas, and Merchandised Models.
1Phone: Technology, Suite I-801 : : pstoneStudios.com Irvine CA 92618 : : : Phone: 949-502-4900, 303 949-888-9911 : : Ca : www.Ca pstoneREM ext. : : www.Dismukes.com www.Ca pstoneStudios.comwww.Ca : : www.Dismukes.com : :tional.com www.Ca pstoneREM.com pstoneStudiosInterna
RESORT } Mixed
Use
Master Planned Community - Mexico: Capstone is working with the developers across all aspects of the project including exterior and interior design services; hotel renovation consultation, brand positioning and model home design.
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
OUTDOOR } Environmental
BANNERS AND EXTERIOR BRANDING: As part of Capstone’s overall branding for CostaBaja, we created a series of brightly colored bilingual banners depicting the various products, activities and services CostaBaja offered which were not apparent by just walking in or around the marina.
1 Technology, Suite I-801 : : Irvine CA 92618 : : Phone: 949-502-4900, ext. 303 www.Ca pstoneStudios.com : : www.Dismukes.com : : www.Ca pstoneREM.com
HOSPITALITY } Marketing
MARKETING: As agency of record, Capstone has developed and implemented all of CostaBaja’s sales and marketing materials from sales office design to print advertising, HD videos, websites, collateral & SEM.
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Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
OUTDOOR } Environmental
As part of the information and wayfinding program Capstone developed for CostaBaja, we also developed a series of store front graphics, beach club identity, merchandising, VIP cards and other “quick read� graphics for the catamarans, transportation vehicles, tennis courts and kayaks.
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
COMMUNITY CENTER } Residential
CONCEPT: Capstone (with Knitter) concepted a multi-purpose DISCOVERY CENTER where “ExPats” could hang out, make new friends, access the Internet, take classes, use the business center, enjoy cooking, or read a book and enjoy the water features on the patio. Discovery CenterSign A1-Our Partners
Luxury Living on t h e Sea of Cortez
Not to Scale 1st floor of new discover center 2,970 sq. ft. Based on nautical shell theme and anchors/ mirrors beach club round Center is open to above, main space inlcudes: • Entry • Reception • Design Center/Multipurpose room • Library/Lounge/Waiting & computer center • Kitchen with back entry for waste management & deliveries • Men’s and Women’s dedicated restrooms • Conference room (large) • Gallery for signage program • Interior garden spaces with seating & information • Outdoor patio with cactus garden and water feature Note - for orientation, entry (shown far right/ bottom) is closest to road and patio, cactus garden area faces out toward existing sales center, marina village and sea. Elevator has been removed 3rd floor amenities have been removed but we recommend building with electrical, weight load and access for future.
1 Technology, Building I, Suite 801 Irvine, CA 92618 1.949.502.4900 International Toll-Free: 888.888.5060
Project
info@capstonestudios.com www.capstonestudios.com www.capstonestudiosinternational.com
CostaBaja Discovery Center
5,040 Sq. Ft. Total First Floor - 2,970 Sq. Ft. Second Floor - 2,070 Sq. Ft.
Page 1 11/26/08
Discovery Center Luxury L i v i ng on the Se a of C ortez
Not to Scale 2nd floor of new discover center 2,070 sq. ft. Center is open to below, main area inlcudes Offices for • Alejandro • Javier • Jim • Seth • Inga + records keeping area • 3 Sales agent offices • 10 additional “office seats” Large Conference room Note - for orientation, Alejandro’s office faces toward Marina and ocean and Inga’s office is toward main road Elevator has been removed 3rd floor amenities have been removed but we recommend building with electrical, weight load and access for future.
Mosaics, natural materials where art becomes defines the space, not vice versa.
Phone:
1 Technology, Building I, Suite 801 info@capstonestudios.com Irvine, CA 92618 www.capstonestudios.com 1.949.502.4900 www.capstonestudiosinternational.com 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM International Toll-Free: 888.888.5060
www.Ca pstoneStudiosInterna tional.com
Project
CostaBaja
: : www.Dismukes.comDiscovery Center
2,0470 Sq. Ft. Total
Page 2 11/26/08
The inspiration was the nautical themed logo spiraling up. The community is where the desert meets the sea, however this building had no views of the ocean except from the third floor, so we kept it light, cylindrical, and included water features. The open center was designed for events and traffic, and the second level provided much needed office space for administration. Discovery Elevation A1-OurCenter Partners Sign1 Lu x ury L i v i ng on t h e Sea of Cortez
Not to Scale
1 Technology, Building I, Suite 801 Irvine, CA 92618 1.949.502.4900 International Toll-Free: 888.888.5060
Approval by: â??
info@capstonestudios.com www.capstonestudios.com www.capstonestudiosinternational.com
Project
CostaBaja Discovery Center
We presented a full inspiration book to convey use of materials, textures and features. These are only just a few.
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
Elevation 1
Page 3 12-02-2008
SARES•REGIS GROUP
MULTIFAMILY } Renovation
RENOVATION: Capstone designed and executed a full renovation for Aliso Creek Apartments to update two clubhouses, leasing office, athletic center, pool and surrounds.
CLUBHOUSE—BEFORE
CLUBHOUSE—AFTER View includes creation of cyber café styled area targeted to younger audience.
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
OFFSITE DISPLAY AND DIORAMAS } Rotating
Digital Displays
KIOSKS, OFFSITE AND DIORAMAS Airports welcome opportunities to display artwork and ‘educational’ related destination information. New technology provides endless opportunity to get your message in front of the consumer.
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com 26 Peony Way : : Trabuco Canyon CA 92679 : : Phone: 949-888-9911 Ext 303 www.Ca pstoneStudiosInterna tional.com www.Ca pstoneStudios.com : : www.Dismukes.com : : www.Ca pstoneREM.com
R E ATA
RESIDENTIAL } Advertising
MARKETING: As part of the overall branding, we developed an advertising campaign focusing on the simplicity and targeting young families.
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
REAL ESTATE/RESIDENTIAL } MultiMedia
& Web
MultiMedia: Examples of various websites, multimedia campaigns, targeted eCampaigns, community websites, calendars and interactive videos, floorplans and communities for hospitality and real estate developers. Ask to see Multimedia Demo Reel.
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
WEBSITES } Internet
Design
INTERACTIVE WEBSITES: From initial Internet Architecture (IA) to full, branded web designs, including rich media, galleries, interactive and animated prompts, Flash, dynamically driven content, database management and collection — we create incredible websites programs that get response and generate qualified leads. (Welk)
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
HOSPITALITY } Theater
Concept
PREVISUALIZATION: One of three concepts for Sales Center theater design working within space design provided by architect and client direction.
Phone: 949-888-9911 : : Ca pstoneStudios.com : : www.Ca pstoneREM : : www.Dismukes.com www.Ca pstoneStudiosInterna tional.com
Smart Strategies. Brilliant Creative. Flawless Execution. Delighted Clients.
Capstone Studios, Inc. Phone: + 949.888.9911 eFax: + 323.297.5111
eMail: Websites:
info@CapstoneStudios.com www.CapstoneStudios.com www.CapstoneStudiosInternational.com www.Dismukes.com
Skype: Twitter: Blog:
joanneredwood @Capstonestudios @joanneredwood www.CapstoneStudios.com/blog
New York: 646.543.9693 Chicago: 312.612.9461
uinTactics
™