CostaBaja Resort iBook-1 by JOANNE REDWOOD

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COSTABAJA

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COSTABAJA

REAL ESTATE

SALES CENTERS

SALES CENTERS AN EFFECTIVE SALES CENTER IS MORE THAN JUST AN OFFICE. It is a direct reflection of your brand in an environmental application. It represents your property, your professionalism, and the quality of your product that buyers can expect. A well-designed sales center provides a relaxing yet professional atmosphere for developing new relationships ~ doing business, while reinforcing your unique selling propositions, from location to amenities, and gives prospective buyers the information they need to purchase with confidence.

ÂŠ 2009 Capstone Studios, Inc., www.capstonestudios.com

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COSTABAJA

REAL ESTATE

SALES CENTERS

DESIGN CONCEPTS

Design Exploration In the second phase of the design process, conceptual art is prepared in keeping with the brand, the space, and available visual assets and materials. Design concepts are presented to the client, and feedback based on these concepts is incorporated into our final design specifications. Predetermined budgets are factored in when considering materials, flexibility, and installation.

Graphics Style A

Display Graphics Layout Concepts

Graphics Style B

Graphics Style C

Display Graphics Layout Concepts

Display Graphics Layout Concepts S i M p l e , C l e At - M O u n t e d S i g n A g e

d i S p l Ay S W i t h S e pA R At e h e A d e R S A n d t i n t e d p l e x C O p y S tA n d O F F S

l A R g e - F O R M At g R A p h i C S B A C K - M O u n t e d t O M i l K p l e x W i t h i n S e t p l A S M A d i S p l Ay S

This style uses bold, large-format photography with easy-to-read bulleted text. Text is displayed on blue tinted translucent plexiglass, cut to the signature CostaBaja “wave” shape that is prevelent on your print materials. The translucent blue panels are stood off from the main graphic to provide dimension.

Graphic Style B features bold, large-format graphics mounted under translucent milk plex to achieve a soft, diffused, watery look.

All graphics can be mounted to the wall surface using either simple aluminum standoffs, or attached to a cable system.

Simple brushed aluminum hardware is used to mount each display to the wall surface. All corners and insets are rounded to emphasize the soft, streamlined feel.

pleASe nOte

These comps are preliminary designs, and are intended only to indicate the materials, finishes and techniques that will be used on your final signage. All images and text are subject to refinement based on your input and the assets available to us.

The Beach Club and Marina boards at the front of the information center are mounted on triangular fixtures, angled towards the storefront. The back side of these triangular projections can be used for holding literature, or as a secondary display. All other boards are mounted to the wall with cleats, providing approximately 1” of projection from the wall surface for added dimension. pleASe nOte These comps are preliminary designs, and are intended only to indicate the materials, finishes and techniques that will be used on your final signage. All images and text are subject to refinement based on your input and the assets available to us.

Signage Concepts Conceptual examples for a subset of signs are created and explored. Based on client feedback and internal critiques, successful elements from each design are incorporated into the final design.

Room 1

On-Site Information Center

Room 2

Outdoor Lounge

On-Site Information Center

COnCeptuAl RendeRing

The main room of the on-site information center features a reception/concierge desk positioned to accommodate both entrances. It provides touring prospects and passersby with a high-level view of La Paz, CostaBaja, the developer, and the top-tier partners associated with the master plan.

After becoming acquainted with the high-level property overview in the main room, prospects and agents can further explore the individual offerings of the masterplanned community. Potential buyers can see what homes are available, view more detailed images and descriptions, and learn more about the unique features that CostaBaja offers, such as the signature 18-hole golf course and 250slip marina.

We propose covering the existing atrium area with a thatched roof to diffuse the natural light and create an intimate outdoor seating area. Finishing this area offers additional, valuable square footage where sales discussions can take place, or where buyers can take a short break before proceeding to the model home.

This room also provides an additional seating/discussion area, and a display featuring floor plans for each community (Las Colinas and VistaMar). The plans are mounted to a lightweight substrate so they can be easily picked up and discussed. Plans include have legends, square footage, identification numbers, and are color coded for easy use. Printed, take-away copies of each floorplan are stored in literature holders built directly into the shelving.

The half-round wall incorporates three flat-panel plasma displays, which feature CostaBaja lifestyle and beauty images. Initially, we will use existing photography and images. Phase 2 will include engaging video and interactive components that can be controlled by the sales agent.

A divider screen or waterfall provides privacy from restroom entrance. The space is furnished with comfortable indoor/outdoor furniture decorated with non sales-related art, possibly from local artists.

We recommend that a new base be constructed for the existing topo table that incorporates drawers for full sets of blueprints, availability charts, price lists, community maps, etc. During our initial visit to your sales center, we found that there were so many plans and variations within each neighborhood, it was easy for both the agent and the prospect to become confused. We suggest a consistent, easy-tounderstand color coding system across all materials for clarity.

Graphic Style A

Pre-visualization The chosen floor plan, signage style, furnishings, and fixtures are incorporated into a 3-D pre-visualization of the space. These renderings give the client an accurate representation of what the final product will look like, and provides an opportunity to make final revisions prior to production and fabrication.

On-Site Information Center

COnCeptuAl RendeRing

The deep blue and bright white accent colors are inspired by the palette used in the on-site nautical museum. The wood tones and contemporary styling of the furniture draw heavily from the model home and the beach club. Select graphics are set off on tinted Plexiglas to give additional dimension.



Header information is included within the graphic itself, enclosed in a blue wave shape, similar to that used in your existing print materials. The surface of each graphic is laminated with a matte finish to minimize reflections from overhead track lighting and the skylight.

Rectangular sections are cut through the milky plexiglass to reveal LCD or Plasma monitors of various sizes that display related content. Other areas are cut through the milky plexiglass to reveal the image underneath at full saturation. Select inset graphics are stood off from the front surface to create depth.

Header panels are matte white plex, with either channel-cut lettering or vinyl lettering in a deep blue tone. Header panels bow slightly outward for added dimension.



This style uses large format prints, mounted directly to a substrate. As the least expensive option, there are no standoffs or plex panels.

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COSTABAJA

REAL ESTATE

SALES CENTERS

DESIGN & REVIEW VIDEO

Delivering the Message During the third phase of the design process, the graphics and content of the signage are refined. Information is grouped and presented in a specific sequence in order to support the sales process, and create a narrative story about the property.

Sell the Destination Vacation property buyers choose the location of their second home before considering individual developments. Selling the destination is an important first step in persuading potential buyers to choose CostaBaja.

VIDEO

Establish Credibility Assure potential buyers that they are dealing with well-respected, world-class companies. Convey the developerâ&#x20AC;&#x2122;s vision of and commitment to the project, and highlight environmental responsibility.

ÂŠ 2009 Capstone Studios, Inc., www.capstonestudios.com

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COSTABAJA

REAL ESTATE

SALES CENTERS

FABRICATION & INSTALLATION 

Fabrication Mechanical art is produced and the final product is printed and assembled. Capstone’s long term alliance partners include some of the top environmental display and furniture companies to provide our clients with superior quality and craftsmanship.

Putting it all Together After the space has been prepared including flooring, lighting, finishes, built-ins and wall coverings or paint; the fourth and final phase of the process is to install the fabricated signage, place furniture and accessories, and install plasma screens and other electronic components.

Several work in process visits take place to ensure the integrity and quality of the designs during fabrication.

Installation  A team of professional installers, supervised by Capstone staff, arrive on site to wire plasma displays, install signage, hang art, and apply largeformat graphics to walls. Capstone’s team works off hours and on days when traffic is least heavy for as little interruption as possible.

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COSTABAJA

REAL ESTATE

MARKETING MATERIALS

MARKETING MATERIALS COMPELLING MARKETING MATERIALS ARE THE CORNERSTONE of your marketing efforts. Capstone has been designing award-winning collateral, marketing support, and direct-response campaigns since 1985.

ÂŠ 2009 Capstone Studios, Inc., www.capstonestudios.com

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COSTABAJA

REAL ESTATE

MARKETING MATERIALS

STATIONERY PACKAGE 

CostaBaja Letterhead The new CostaBaja letterhead coordinates with the other collateral pieces, and features an original oil painting of the final vision for CostaBaja on the reverse.

 CostaBaja Business Cards Business card designs for CostaBaja include a photograph of the agent or staff member.

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COSTABAJA

REAL ESTATE

MARKETING MATERIALS

LAS COLINAS BROCHURE Plan a -

Plan d -

Phase 1

2 Bedrooms, 2 Bathrooms - 2,052 Sq. Ft.

Ranch 2 Bedrooms, 2 Bathrooms

Two Story 3 Bedrooms, 2 Bathrooms

2,052 Sq. Ft. • Interior: 1,374 Sq. Ft. • Terraces: 282 Sq. Ft. • Courtyard: 156 Sq. Ft. • Garage: 240 Sq. Ft.

3,344 Sq. Ft. • Interior: 1,859 Sq. Ft. • Terraces: 1,121 Sq. Ft. • Courtyard: 101 Sq. Ft. • Garage: 263 Sq. Ft.

Jetted Tub

Site Map

Closet

Master Bathroom

Shower

Master Bedroom

Carport / Garage Closet

Studio / Office

Laundry Room

Living Room Closet

Carport / Garage

Courtyard

Dining Area

Plan D

www.costabajaresort.com

Floorplan not to scale to the other floorplans Square Footage subject to change. Artist rendition.

Spacious hillside homes featuring expansive views of the Sea of Cortez. From the low $400’s.

www.costabajaresort.com



Dining Area

Closet

Plan C

Plan B

Colinas Brochure and Inserts Las The Las Colinas brochure contains detailed property information, with easily-updatable inserts listing features, floor plans, and pricing.

Plan A

Plan C

Plan B

Plan D

www.costabajaresort.com

Kitchen Terrace

Bedroom 2

Entrance

Kitchen

Plan A

Entrance

Las Colinas Home Locator

Patio Terrace

Living Room

Bathroom 2

Studio / Office

Master Bedroom

Bedroom 3

Laundry Area Terrace

Upper Level

Jetted Tub

Courtyard

Main Floor

Bathroom 2

Shower Master Bathroom

Site Map

Bedroom 2

Phase 1

3 Bedrooms, 2 Bathrooms - 3,344 Sq. Ft.

Floorplan not to scale to the other floorplans Square Footage subject to change. Artist rendition.

Terrace

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COSTABAJA

REAL ESTATE MARKETING MATERIALS

VISTAMAR BROCHURE Plan a - Residences

Plan h - Casitas

15’-8”

3 Bedrooms, 3.5 Bathrooms - 4,685 Sq. Ft.

2 Bedrooms, 2.5 Bathrooms - 2,790 Sq. Ft.

Residences 2 Bedrooms, 2.5 Bathrooms

Casitas 3 Bedrooms, 3.5 Bathrooms

19’

2,790 Sq. Ft. • Interior: 1,985 Sq. Ft. • Exterior: 805 Sq. Ft.

9’-8”

Terrace

23’-1”

4,685 Sq. Ft. • Interior: 3,210 Sq. Ft. • Exterior: 1,475 Sq. Ft.

9’-3”

18’

Loft

6’

14’

Terrace

15’-4”

8’-7”

Residence Numbers 14’-3”

Terrace

tte

kitchene

Site Map

Terrace

Bedroom 2

15’

6’-8”

5’

anc

Entr

Clo

Terrace

17’-4”

Bedroom 3

8’-4”

Living Room

Kitchen

et os Up

7’-6” 6’-8”

Shower 3’

Jetted Tub

Bathroom 3

Shower

5’

EntranceE n

Closet

4’-8”

Gard

Je t Tu ted b

tra

www.costabajaresort.com

Villa

8’-9”

3’-4”

e 7’

Main Floor

14’

8’

G E

Monserrat

H F

4’-8”

3’

1/2 Bath

Floorplan not to scale to the other floorplans Square Footage subject to change. Artist rendition.

Bathroom 2 6’-8” ow er

G E

H F Villa

Coronados

G E

C2 Villa

Partida

P1 07 508 P1 5 07 C 4 7A 408 C 30 7 A 308 A 20 7 C 208 A 10 108 C

H F

506 406 P1 306 C 206 A 106 A C

H F

G E

1 4P 505 P1 50 04 C 4 4A 405 C 30 305 A 205 A 105 C

Villa

Cerralvo

50 40 9 P1 30 9 C 20 9 A 10 9 A 9C

Floorplan not to scale to the other floorplans Square Footage subject to change. Artist rendition.

Bedroom 2 19’-4”

4’-8”

Laundry Area

www.costabajaresort.com

9’-7”

10’

11’

VistaMar Home Locator

ndry Lau rea A

set

8’-4”

Jetted Spa

Terrace

Entrance

Dining Area

Closet

8’-8”

Closet

7’

VistaMar Home Locator

1/2 Bath

15’

5’-8”

Bathroom 2

r ste m Mahroo t Ba

Jetted Tub

Kitchen

Sho

9’-5”

8’

2’

15’

ted JetTub

5’-3” 18’-8”

8’

Master Bathroom

Dining Area

wer

10’-3”

14’-4”

21’

g Livin m Roo

r ste m Madroo Be

Je t Tu ted b

Master Bedroom

Site Map

17’-1”

306

207

305 309

206

304 308

Kit

205 209

303 307

203 208

Terrace

Nautilus Tower

50 40 3 P1 30 3 C 203 3 A 103 A C 502 P2 402 D 302 D 202 B 102 B 501 D 401 D 301 D 201 B 101 B

Every aspect of VistaMar complements and embraces the natural surroundings.

400 I 300 I 200 I 100 I

From the low $600’s.

Concept rendering. Subject to change.

www.costabajaresort.com

 VistaMar Brochure and Inserts The VistaMar brochure follows the same consistent format, with detailed property information and easily-updatable inserts. © 2009 Capstone Studios, Inc., www.capstonestudios.com

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COSTABAJA Imagine this is

your new backyard

This is the life wherever

You Look

Pueblo Marinero

An exclusive and luxurious retreat, complete with a pristine white sand beach, stunning infinity-edged pool with lotus loungers and framed by palm trees. Kayaks and cabanas are ready for your pleasure as well as spa services, fitness center and nearby tennis courts. The beachfront poolside restaurant and bar are favorite spots to socialize or unwind and enjoy the gloriuos sunset.

Pueblo Marinero is a charming and lively marina village lined with fine restaurants, shops, galleries, a medical facility and a variety of excursions offered by tour companies like The Moorings. Here, you’ll meet and greet friends, and enjoy some of the best cuisine in Baja Sur.

rustic-styled Las Colinas one- and two-story homes are nestled on the hillside amidst the golf greens. VistaMar Residences and Casitas, are set on the sea bluff, and offer top-of-the-line features and finishes throughout. The rustic-styled>

Lorem upsom dolores CostaBaja offers homeowners a luxury resort lifestyle that opens up a new world of possibilities: golf, swimming, world-class scuba diving, snorkeling, boating, kayaking, island-hopping, as well as camping, hiking, fishing and eco-excursions … there are always new things to explore. Lorem upsom dolores CostaBaja offers homeowners a luxury resort lifestyle that opens up a new world of.

Colinas one- and two-story homes are nestled on

CostaBaja is easily accessible by car or plane. Approximately • 2-hr flight from LAX • 2.5-hour dirve from Cabo • 10 minute drive from downtown La Paz

www.costabajaresort.com

La Paz, local 612-121-6226

USA toll free 1-866-409-9940

Mexico toll free 1-800-267-8222

Canada toll free 1-866-453-9172

the hillside amidst the golf greens. VistaMar Resi-

Discover

dences and Casitas. 80 word count here lorem a. 80

La Paz.

word count here lorem a. 80 word count here lorem a panoramic water views. The rustic.

Luxury living

on the Sea of Cortez

A short & scenic drive from Los Cabos Las Colinas

Hillside Homes

www.costabajaresort.com

VistaMar

VIP Cards  These VIP cards are given to select guests or visitors to the Airport or Malecon Sales Centers, motivating them to visit the Marina Village where they will receive a discount on marina merchandise, restaurants, and services.

Our spacious homes blend seamlessly with the natural landscape and offer panoramic water views. The rustic-styled Las Colinas one- and two-story homes are nestled on the hillside amidst the golf greens. VistaMar Residences and Casitas, are set on the sea bluff, and offer top-of-the-line features and finishes throughout.

Phase I SOLD OUT Phase II from $400s-$2million USD.

Residences

= Folds

= Trim

= Safe Area

= Bleed

enjoy one

free drink

at the CostaBaja

Beach Club ja C L a Paz ia S Ba

Present this certificate at the CostaBaja Beach Cluba l i f or n bar for one complimentary drink of your choice.

TODAY’S DATE:

VALID UNTIL:

183 4

Beach Club Passes  These passes are given to select guests and sales center visitors, inviting them to enjoy a complimentary drink, or a day pass to the exclusive Beach Club.

AUTHORIZED BY:

CostaBaja

beach club

complimentary Ba

Guest Pass

GUEST NAME:

AUTHORIZED BY:

Beach Club

ral landscape and offer panoramic water views. The

Exclusive Owner’s

ur spacious homes blend seamlessly with the natu-

VALID UNTIL:

Marina CostaBaja is considered to be the finest and safest Marina in Baja. It features: • State-of-the-art 250-slip • Double-basin • Accommodate boats up to 200 ft. • Full-service • Largest fuel dock in the bay • Built-in pump out stations • TV and internet access for each dock • 24-hour security • Total Boat Care - Complete suite of services from our team of nautical pros

80 word count here lorem a little bit about La Paz

Offer valid only if signed by an authorized CostaBaja agent. Good through date shown only. Valid photo ID required for alcoholic beverages. All taxes are included. Non-transferable. Must be presented at time of order. No Cash value. only good for domestic drinks. Hours 8:30 am - 9:00 pm.

Marina CostaBaja

Golf Course

LOCAL PROMOTIONS

Valid only if signed by an authorized CostaBaja agent. Good on date shown only. Non-transferable. Guest pass must be presented on demand to any CostaBaja staff member, and may be revoked at any time. No Cash Value. Free access valued at $35.00 USD per person. Does not include food or beverages. Hours 8:30 am - 9:00 pm.

Signature

MARKETING MATERIALS

S C aL a Pa zn i a l i f or

183 4

Gary Player

 La Paz Map This handy, rack size area map is distributed free of charge to vacationers visiting the Los Cabos BCS area, encouraging them to visit CostaBaja while providing valuable sightseeing information.

REAL ESTATE

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COSTABAJA

REAL ESTATE

PRINT ADVERTISING

PRINT ADS TARGETED PRINT ADVERTISING can tap into demographics that are hard to reach in other advertising mediums. Advertisements in magazines and newspapers are extremely effective in building prestige and credibility within a brand. Publications are carefully selected based on well researched consumer behaviors, readership profiles, HHI, geographics, and circulation ensuring a laser-focused approach as opposed to a shotgun approach. Driving consumers to the web and staying top of mind is critical. Additional “value add” components such as online presence and press coverage are negotiated for maximum return.

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COSTABAJA

REAL ESTATE

PRINT ADVERTISING

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COSTABAJA

The New York Times Circulation: over 1,089,031 daily March 27, 2009

Breaking Ground Print and online editions

REAL ESTATE

MEDIA & PUBLIC RELATIONS

MEDIA & PUBLIC

RELATIONS

THE POWER OF PUBLIC RELATIONS: CREDIBILITY THROUGH PR As an integral part of the marketing strategy, PR is designed to get people talking. Its power lies in the credibility of the print & online publication and the 3rd party influence in a non-advertorial way. At a fraction of print ad costs, integrated PR campaigns more than pay for themselves. And with more users on the web, it’s more powerful than ever, higher frequency, instantly, and for longer periods. Gary Player Signature Course Groundbreaking

January 27, 2009

Camera crew and key publication writers interviewed Gary Player.

“...heading north to the area around La Paz, to developments like the CostaBaja Resort & Marina, 550 acres on the Sea of Cortez that opened in 2005.”

HD video posted online within 24 hours drove additional web traffic and buyer interest.

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COSTABAJA

REAL ESTATE

PUBLIC RELATIONS

Mexico Traveler “Social Circles” Oversized publication reaching over 40,000 in circulation.

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COSTABAJA

REAL ESTATE

PUBLIC RELATIONS

CABO

Publisher’s Message | Summer/Fall 2009 | rkirstine@kirstineco.com

My New Respect for Golf I

n January, Costa Baja Resort and Marina hosted a ground breaking ceremony for its new Gary Player Signature Course scheduled to open in the summer of 2010. I was delighted to be included among the group of international press invited to this event. Now, I must confess that I have not played golf in over 30 years. Therefore, I made sure to do my research on Gary Player beforehand and learned what most of the golf world already knows. He has 163 worldwide tournament wins including: The Masters three times (1961, 1974, 1978), The British Open three times (1959, 1968, 1974), The PGA Championship two times (1962, 1972), and The US Open in 1965. Additionally, Mr. Player is a member of the World Golf Hall of Fame, Recipient of the South African Sportsman of the Century Award, PGA Tour money leader in 1961,

Captain of the International team in 2003, 2005 and President’s Cup in 2007. And now with over 200 golf courses designed around the world, he is about to create his first in Mexico. I was looking forward to this trip! I was fortunate enough to meet Gary Player on the Alaska Airlines flight from Los Angeles to La Paz as he sat in the row behind me. He was immediately personable and engaging. We spoke further as we waited for our bags in La Paz. I was very taken by his friendly and open personality. The main event started the next day with a press conference after a great breakfast. This was followed by the ground breaking and an exhibition by Gary Player at the 9th hole overlooking the Sea of Cortez. From my vantage point in the bleachers, it appeared that every ball that Mr. Player hit landed at the exact same spot on the water. I was impressed!

LIVING

Every time Mr. Player spoke, he emphasized his love of health, fitness, the environment, and most of all, family. He spoke about the environmental efforts being taken at Costa Baja Resort and Marina, including the water treatment plant and other techniques such as low moisture turf and increased use of the natural terrain. Also, every time a plant needed to be removed there would be great care taken to make sure that it was preserved and replanted in another location. Regarding health and fitness, at a youthful 73 years of age, Gary Player is as fit as anyone I know. He does a thousand sit ups every day and claims to never eat bacon, milk, white bread or ice cream, and he insists that we should not either. I could live without those four foods, but I am not sure about the 1,000 sit ups a day! I was inspired by meeting Gary Player. I was impressed by his passion for life and all things around him. I was also impressed by Costa Baja Resort and Marina on many levels. Obviously, first by their association with Gary Player, but they also demonstrated that they care about people, the environment and family by the warm hospitality that was extended to the entire press group that was lucky enough to be invited to this event. For this I thank them as I will always remember my meeting with Gary Player. I probably will not take up golf again, but I now have a whole new respect for the game and Costa Baja Resort and Marina!

Sincerely,

Bob Kirstine/Publisher rkirstine@kirstineco.com 18 • SUMMER/FALL 2009

First Gary Player Signature Course in Mexico to Break Ground in J...

Robb Report Yahoo!

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Mail

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Banner advertisement as “Value Add” and in tandem with print and online advertising. HOME INVESTING NEWS & OPINION PERSONAL FINANCE MY PORTFOLIOS 1,296,000 annual circulation

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Source: CostaBaja Resort & Marina

First Gary Player Signature Course in Mexico to Break Ground in January 2009 at CostaBaja

Provided By View more from provider »

International Ambassador of Golf to be On-Site for Official Groundbreaking Tuesday January 13, 2009, 8:38 am EST

“Q&A with Gary Player” 1,649,091 print circulation

Yahoo! Buzz

LA PAZ, Mexico--(BUSINESS WIRE)--Alejandro C. Yberri, Managing Director of CostaBaja Resort & Marina, (www.costabajaresort.com), has announced the date for the official groundbreaking of the Gary Player Signature Golf Course.

Ocean Home “La Paz is poised for growth and includes three major hospitals, four universities, an international airport, museums, art galleries, eco-tourism companies, fine restaurants featuring international cuisine, and every modern convenience you could hope for.” 50,000 circulation to behavior and geo-targeted audience © 2009 Capstone Studios, Inc., www.capstonestudios.com

“The team at CostaBaja Resort & Marina is honored to welcome Gary Player and his design team to La Paz on January 27th,” said Yberri. “We are thrilled to have partnered with Gary Player, who is not only a legend in the game and the international ambassador of golf, but a seasoned course designer with more than 300 courses, all across the globe, completed to date. We feel very honored that CostaBaja is his first course in Mexico.” The festivities of the day will be shared by the resort developers, local dignitaries, current and prospective homeowners, invited media and representatives from The Player Group, as well as the Black Knight himself. “I am truly excited to be doing my first design project in Mexico at CostaBaja Resort & Marina,” said Gary Player. “La Paz is gaining wonderful momentum as a tourist destination and the golf course to be built at this stunning site on the Sea of Cortez will do nothing but contribute to that. I look forward to experiencing the

ESPN “The CostaBaja project will be an initial investment of 22 million dollars for a golf course that will be designed by Gary Player, current international Tech Ticker Recent Posts ambassador of golf with projects in four continents.” Is a Microsoft Search Deal with Yahoo 'Ticked and Tied?' - Kara Swisher

well-known Mexican hospitality during my visits to CostaBaja,” Player concluded.

Bernanke: Loose Money Is 'No Panacea' and Other Fed Revelations - Aaron Task

CostaBaja Resort & Marina is a 550-acre resort community situated on the Sea of Cortez just north of La

CleanTech: Bargain Stocks or Just a Bubble That's Burst? - Sarah Lacy

Paz, Mexico, the capital of Baja Sur. The Gary Player-designed course, a 6,800 yard, par 72, will commence construction in January and is scheduled to open for full play in summer of 2010.

Laid out over the coastal desert and offering breathtaking views of the sparkling Sea of Cortez, this stunning backdrop will create a memorable and challenging round for the best golfers while still providing a fun and

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interesting game for players of all levels. Top Stories

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COSTABAJA

REAL ESTATE

INTERNET MARKETING

INTERNET MARKETING AN EFFECTIVE INTERNET MARKETING STRATEGY is an essential component of a real estate marketing plan. It is most often the first exposure a potential buyer has to your property, and can easily be viewed in the language that your buyers speak ~ English, Spanish, French, or even Chinese. The web provides a tremendous return on investment by giving prospective buyers a wealth of up-to-date information. The CostaBaja web site is specifically designed to create excitement and interest in the amenities the resort offers, and generate qualified leads. Interactive property maps provide visitors with an overview of each offering, and detailed information regarding floor plans and prices. Through careful organic and paid search engine optimization and banner advertising on selected partner sites, CostaBajaResort.com receives over 9,000 visitors each month. An ongoing e-mail marketing campaign keeps prospects, owners, partners, and media abreast of the latest developments at CostaBaja by providing news alerts, press releases, and the opportunity to subscribe and receive ongoing monthly updates.

ÂŠ 2009 Capstone Studios, Inc., www.capstonestudios.com

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COSTABAJA

REAL ESTATE

INTERNET MARKETING

WEBSITE DESIGN Logo links to home page.

Secure access for brokers and agents to provide referrals.

Main menu.

Links to web forms for visitors to request tours, newsletters, brochures, and DVDs. Since the majority of web leads are generated here, these links are given priority placement at the top of the page. Example web form 

Constantly changing photos to showcase the property and keep the home page fresh and engaging. Content in this area can be changed quickly and easily through a simple web interface to highlight special events or promotions. Slideshow administration 

Section header.

Submenu for current section.

Links to referral web form. View photo gallery.

Dynamic content 

Streaming on-demand video plays excerpts from the CostaBaja DVD. Content changes depending on the section of the site being viewed (for example, golf course video on the Gary Player Golf Course page). Videos play in English or Spanish.

 Video player user interface

Right sidebar displays photos that support page content, or links to related content or web pages.

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COSTABAJA

REAL ESTATE

INTERNET MARKETING

INTERACTIVE DESIGN Interactive Home Locators The VistaMar and Las Colinas Home Locators give web visitors an engaging, interactive way to explore each community, select a property, and choose the location, floor plan, and options that suit them. A web interface allows administrators to change plan details, availability, and pricing at any time.

Explore the Community Point the cursor at neighborhood amenities for a description.

ÂŠ 2009 Capstone Studios, Inc., www.capstonestudios.com

Select a Home Click on any building to see availability and pricing.

View Detailed Information Select a unit in any building to see floor plan details, square footage, and a description.

View the Floor plans See a detailed rendering of each floor plan. Click a button to download the plan in PDF format.

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COSTABAJA

REAL ESTATE

INTERNET MARKETING

INTERACTIVE DESIGN Interactive Golf Course Plan

Smart Forms

The Gary Player Signature Golf course makes CostaBaja even more attractive to prospective second-home buyers. With the golf course still under construction, this interactive course plan gives web visitors a glimpse of what’s to come.

Opt-in forms provide visitors the option of scheduling a personal property tour, subscribing to the CostaBaja Explorer newsletter, requesting a brochure and DVD, or sending a link to the CostaBaja website to a friend. Each form is linked to a database that tracks user information for follow-up by a CostaBaja agent. The master database is linked to the e-mail marketing list to automate subscriptions to newsletters and other e-mail campaigns.

Explore the Gary Player Signature Golf Course  Click on any green for the hole number, par, number of yards, and a 3-D virtual flyover for each hole.

 Easy-to-understand forms Each form is presented in a similar format, and sends content to a central database.

Page 20

COSTABAJA  Newsletter Subscriptions Owners, subscribers, and selected other recipients receive a quarterly e-mail inviting them to download the current issue of the CostaBaja Explorer.

REAL ESTATE

INTERNET MARKETING

E-MAIL CAMPAIGNS HTML Rich Media E-mail Campaigns Registered visitors and members of the Master List receive regular e-mail communications to keep them engaged and informed about developments at CostaBaja.



News Alerts Owners, subscribers, and members of the media receive notice of breaking press coverage of CostaBaja.

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COSTABAJA

Mar 22, 2009 - Apr 21, 2009

costabajaresort.com

Map Overlay

INTERNET MARKETING

REAL ESTATE

Comparing to: Site



Geography Tracking where site visitors reside allows us to concentrate marketing efforts in areas where interest in CostaBaja is greatest. costabajaresort.com Mar 22, 2009 - Apr 21, 2009

Visitors Overview

Comparing to: Site Visitors

500

250

March 23, 2009

March 30, 2009

April 6, 2009

April 13, 2009

April 20, 2009

7,934 people visited this site 9,403 Visits

ANALYTICS & REPORTING Web Traffic and Campaign Monitoring Capstone tracks, monitors, and analyzes responses to marketing efforts and uses the results to customize campaigns in areas that provide the greatest return on investment.

7,934 Absolute Unique Visitors 30,680 Pageviews Visits

Site Usage

Visits

Pages/Visit

Avg. Time on Site

% New Visits

Bounce Rate

% of Site Total: 100.00%

Site Avg: 3.26 (0.00%)

Site Avg: 00:02:44 (0.00%)

Site Avg: 79.51% (-0.03%)

Site Avg: 55.61% (0.00%)

3.26

00:02:44

Country/Territory

Visits

79.49%

Visits

United States

7,217

76.75%

Mexico

1,157

12.30%

656

6.98%

United Kingdom

Italy

Spain

0.22%

Germany

0.21%

India

0.14%

China

0.14%

Philippines

0.13%

Canada

costabajaresort.com

55.61%

Technical Profile Visits

% visits

Connection Speed

Visits

% visits

6,797

72.29%

Cable

3,606

38.35%

0.27%

Firefox

1,637

17.41%

DSL

3,014

32.05%

0.24%

Safari

827

8.80%

Unknown

1,848

19.65%

Chrome

0.86%

573

6.09%

Opera

0.29%

OC3

212

2.25%

76.75%

Visitor Statistics Keeping a watchful eye on web traffic helps us to optimize internet campaigns costabajaresort.com for maximum ROI.

 Google - Apr 21,Analytics 2009 Comparing to: Site

Goals Overview

 Goal Tracking Monitors the performance of Jan 1, web 2009campaigns. - Apr 21, 2009 print and Comparing to: Site

Visits

Goal Conversions 600

1 300

300

March 23, 2009

March 30, 2009

April 6, 2009

April 13, 2009

Search Engines

3,572.00 (37.99%)

Direct Traffic

2,510.00 (26.69%)

Referring Sites

1,069.00 (11.37%)

37.99% Search Engines

January 25, 2009

February 4, 2009

February 14, 2009

February 24, 2009

March 6, 2009

March 16, 2009

March 26, 2009

April 5, 2009

April 15, 2009

2,252 (23.95%)

Visits

% visits

Keywords

Visits

% visits

2,510

26.69%

(content targeting)

503

14.08%

Yahoo (CPC)

1,803

19.17%

la paz mexico real estate

296

8.29%

google (cpc)

1,720

18.29%

marina

282

7.89%

google (organic)

1,476

15.70%

costa baja

215

6.02%

449

4.78%

marina costa baja

128

3.58%

Traffic Sources Discovering how site visitors discovered CostaBaja allows us to optimize the web campaign and invest marketing dollars with services that provide the greatest return on investment. © 2009 Capstone Studios, Inc., www.capstonestudios.com

Top Performing Links Link

Image http://www.costabajaresort.com/newsletter/CB-Explorer-Spring09.pdf

241

6.49%

Image http://www.costabajaresort.com/newsletter/CB-Explorer-Spring09.pdf

217

5.84%

Image http://www.costabajaresort.com/newsletter/CB-Explorer-Spring09.pdf

106

2.85%

Image http://www.costabajaresort.com/newsletter/CB-Explorer-Spring09.pdf

104

2.80%

Image http://www.costabajaresort.com/newsletter/CB-Explorer-Spring09.pdf

104

2.80%

Top Performing Lists Name

Sent

Open

Click

Bounce

Unsub

Non-Resp.

NEWSLETTER RECIPIENTS CB

3,606

1,114 (30.89%)

838 (23.24%)

18 (0.50%)

38 (1.05%)

2,484 (68.89%)

April temp list 2009 newsletter - tos...

33 (48.53%)

13 (19.12%)

2 (2.94%)

1 (1.47%)

35 (51.47%)

12 conversions, Goal 2: Sea Magazine Ad Hits

Compare to Other Emails Spring 2009 Newsletter-HTML: Sent on Apr 09, 2009 5:40PM MDT 3,715 recipients

page

(direct) ((none))

Forwards: 6

7 conversions, Goal 1: La Revista Ad Hits

71 conversions, Goal 4: Registrations from Marina

Sources

Non-responders: 2560

More list details...

9 conversions, Goal 3: Mexico Traveler Ad Hits

Other

Top Traffic Sources



January 15, 2009

Visitors completed 99 goal conversions

11.37% Referring Sites

VerticalResponse (Email)

January 5, 2009

1.05%

Google Analytics

April 20, 2009

All traffic sources sent a total of 9,403 visits 26.69% Direct Traffic

0.54%

Unsubscribes (39):

Internet Explorer

6.98%

600

22.91%

Clicks (851): Bounces (20):

12.30%

Mar 22, 2009

30.87%

Opens (1,147):

79.51% New Visits

Visits

Activity

Overall Performance

55.61% Bounce Rate

Browser

Traffic Sources Overview

Sent to 3,715 list members on Apr 09, 2009 5:40PM MDT

00:02:44 Time on Site

9,403 visits came from 96 countries/territories 9,403

Spring 2009 Newsletter-HTML

3.26 Average Pageviews

7,217

84.62%

Portland Broker Event - to ...:

Sent on Mar 30, 2009 2:33PM MST 52 recipients

Goal Performance

The MAC - TM invite only Ap...:

Goal Conversion Rate

Sent on Mar 30, 2009 12:54PM MST 143 recipients

Total Goal Value

3.00%

$10.00

1.50%

$5.00

Goal Conversion Rate 0.32%

30.87% 22.91%

Total Goal Value $99.00

11.54% 39.16% 14.69%

 E-mail Response Rates Tracking the number of e-mail recipients that view our campaigns and take action as a result (visit the website afterwards or download a newsletter, for example) lets us fine-tune campaigns for maximum performance.

Page 22

COSTABAJA

REAL ESTATE

HD VIDEO & PHOTOGRAPHY

HD VIDEO

& PHOTOGRAPHY

CAPSTONE STUDIOS HAS PARTNERED with some of the most talented and respected producers, cinematographers, and editors in the world to produce award-winning high-definition video, DVDs, and still photography. CostaBajaâ&#x20AC;&#x2122;s bilingual DVD incorporates a mix of impromptu, testimonial interviews that are engaging and believable. Real people. Owners, locals, and the welcoming Costabaja staff complete the CostaBaja story and convey its unique life on the Sea of Cortez charm and the authenticity of La Paz. Potential issues buyers may have are addressed through the carefully scripted questions and the candid answers our participants parlayed. Aerial, sea, and topographical video complement and enhance the message.

ÂŠ 2009 Capstone Studios, Inc., www.capstonestudios.com

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COSTABAJA

REAL ESTATE

HD VIDEO & PHOTOGRAPHY

HD VIDEO

Page 24

COSTABAJA

REAL ESTATE

STAGING & SIGNAGE

STAGING & SIGNAGE CREATING AN ATMOSPHERE THAT IS AESTHETICALLY BEAUTIFUL AND INFORMATIVE is the goal of property staging. Staging continuously reinforces your brand, and presents a polished and informative experience when meandering throughout the property. Through consistent graphic standards and messaging, Capstone helps to ensure that your brand is maintained and reinforced throughout the property with banners and outdoor signage, billboards, vehicle graphics, window displays, and way finding systems.

ÂŠ 2009 Capstone Studios, Inc., www.capstonestudios.com

Page 25

COSTABAJA

REAL ESTATE

STAGING & SIGNAGE

BANNER GRAPHICS



Marina Lamppost Banners These colorful banners line the marina, reminding passersby of the many amenities that CostaBaja offers.

Page 26

COSTABAJA

REAL ESTATE

STAGING & SIGNAGE

WINDOW DRESSING

 Bilingual Storefront Window Displays Storefronts in the Marina Village provide guests with interesting facts about CostaBaja and La Paz. In this example, John Steinbeck’s “The Pearl” is featured along with historical information about his time in La Paz and his excursions on the Sea of Cortez.

Page 27

COSTABAJA

REAL ESTATE

BRANDED MERCHANDISE

BRANDED

MERCHANDISE

Page 28

COSTABAJA

REAL ESTATE

BRANDED MERCHANDISE

BRANDED MERCHANDISE AND GIFTS

Page 29

COSTABAJA

REAL ESTATE

BRANDED MERCHANDISE

BEACH CLUB SHIRTS

Page 30

COSTABAJA

April 1, from 3:30 to 5:00 Ciro’s Restaurant

Only

SPECIAL CELEBRATIONS AND EVENTS require careful planning and promotion for maximum success. Capstone, alliances, and CostaBaja’s team coordinated the Gary Player Groundbreaking event incorporating 2-phased web invitations, handmade and hand delivered invitations, on and offsite banners, press releases and media invitations, still and video photography, entertainment,

This is Your Opportunity to Own a Piece of Paradise

dining, and tour coordination, a well orchestrated itinerary for guests, VIPs and media, custom gifts and an amazing follow-

Receive a special travel package to tour available properties. This special event will be held on April 1, from 3:30 to 5:00 at Ciro’s Restaurant, 230 Walnut Avenue in Ketchum. Seating is limited, so reserve your space today!

up procedure to ensure that this spectacular

Learn more by reading some of our press releases! And, Hot off the press — the New York Times just wrote a wonderful story! Location, Location, Location. Where the Smart Money is Buying Real Estate.

> New York Times Great Homes & Destinations Great Homes & Destinations

> Gary Player Tees Up La Paz, the capital city of Baja California Sur, appears to be on the brink of becoming Mexico’s next big international destination.

> Super Yachts Need Super Homes > Mexican Beach La Paz -Named Best in the World

> Marina CostaBaja Blends Resort With Colonial Town of La Paz

RSVP Marlene Fletcher, Propiedades Mar By email - Click here By Phone - 206-251-4347

NAM

Gary

ENCY Playe Grou r Signatu ndbr eakin re Golf C o g Ce Mon remo urse day, n y Jan Tuesd www.costabajaresort.com ay, Ja uary 26, 2 nuar y 27, 009 2009 ury

Lux

Livi

the

Sea C L a CPoa rte Su zz al i f or n i a

an opportunity to

> Ocean Homes Magazine

event became

PRE

> Robb Report

EVENT MARKETING

ou are invited to attend a special event this Wednesday, April 1st. Event hosts Kathy Taillon and Thierry Moine from CostaBaja Resort will be on hand to give you an overview on “The Who, What and How of Buying Mexican Property.” Join us for drinks and hors d’ouvres and learn more about CostaBaja Resort and Marina.

By Invitation

REAL ESTATE

drive traffic to the website.

Page 31

COSTABAJA

REAL ESTATE

EVENT MARKETING

Gary Player Signature Golf Course

VIP GUEST

PRESS PASS

Tuesday, January 27

2009

Monday, January 26

Tuesday, January 27

2009

z Pa n j a C L ai f or al

Valid on 1/26/09 and 1/27/09 only.

PRESS NAME

AGENCY

Gary Player Signature Golf Course Groundbreaking Ceremony

Luxury Living

Monday, January 26, 2009 Tuesday, January 27, 2009 Sea az a L Cortez C a la Por n i if

on the

 Gary Player Groundbreaking Ceremony Welcome banners, press passes, and name tags for members of the media and VIP guests.

z Pa n j a C L ai f or al

Monday, January 26

Groundbreaking Ceremony

Valid on 1/26/09 and 1/27/09 only.

Page 32

COSTABAJA

Customized video presentation and brochure provided to dinner attendees to provide additional information and a glimpse of their destination paradise.

The yachter’s final destination for the 2009 Fubar event is CostaBaja, where boaters will be greeted in celebration. Thanksgiving Dinner with their friends and family, entertainment, tours, and more.

Imagine this is

Your New backyard

CostaBaja offers homeowners a luxury resort lifestyle that opens up a new world of possibilities: golf, swimming, world-class scuba diving, snorkeling, boating, kayaking, island-hopping, as well as camping, hiking, fishing and eco-excursions … there are always new things to explore.

Approximately • 2-hr flight from LAX • 2.5-hour drive from Cabo • 10 minute drive from downtown La Paz www.costabajaresort.com

This is www.costabajaresort.com/fubar the life wherever 866-409-9940 You 866-453-9172 Look 800-COSTABAJA

For more information, log in

Discover

Luxury Living on the Sea of Cortez

Destination Port ~ FUBAR Odyssey 2009

usa

canada méxico

Gary Player

Signature

Golf Course Las Colinas

Hillside Homes

VistaMar Residences

Our spacious homes blend seamlessly with the natural landscape and offer panoramic water views. The rustic-styled Las Colinas oneand two-story homes are nestled on the hillside amidst the golf greens. VistaMar Residences and Casitas, are set on the sea bluff, and offer top-of-the-line features and finishes throughout. Phase I

SOLD OUT

Phase II ~ From the low $400s to $2 million

FUBAR Odyssey 2009 Poster, web invite, and charitable auction gift for participants at San Diego Yacht Club’s welcome dinner.

Spanning over 500 acres of coastal beauty and overlooking the Sea of Cortez, the 18-hole Gary Player Signature Golf Course offers stunning, panoramic sea views. The natural dramatic terrain have been sensitively incorporated into every hole to create a unique and challenging game for the best of golfers while providing a fun experience for players of all levels. “I am so excited to be doing my first design project in Mexico at CostaBaja Resort and Marina. I look forward to experiencing the well-known Mexican hospitality during my visits to CostaBaja.”

Exclusive Owner’s

Slip into Something More Comfortable

Marina CostaBaja Marina CostaBaja is considered to be the finest and safest Marina in Baja. It features: • State-of-the-art 250-slip • Double-basin • Accommodates boats up to 200 ft. • Full-service • Largest fuel dock in the bay • Built-in pump out stations • TV and internet access for each dock • 24-hour security • Total Boat Care - Complete suite of services from our team of nautical pros

Beach Club

An exclusive and luxurious retreat, complete with a pristine white sand beach, stunning infinityedged pool with lotus loungers and framed by palm trees. Kayaks and cabanas are ready for your pleasure as well as spa services, fitness center and nearby tennis courts. The beach front pool side restaurant and bar are favorite spots to socialize or unwind and enjoy the glorious sunset.

Pueblo Marinero Pueblo Marinero is a charming and lively marina village lined with fine restaurants, shops, galleries, a medical facility and a variety of excursions offered by tour companies like The Moorings. Here, you’ll meet and greet friends, and enjoy some of the best cuisine in Baja California Sur.

REAL ESTATE

EVENT MARKETING

Page 33

In today’s marketplace you can’t rely upon one or two traditional approaches to communications and hope somebody is listening, watching or even paying attention. Even with a compelling product or service, you first have to make sure your target audience is getting the message. That’s what QuinTactic™ Marketing is all about. Quin stands for the five ways we come at the marketplace using five different communications tools. We also reach people on an emotional level, to engage all five senses. Tactic is our strategy, what we are going to tell them and how we will deliver the message in the most enticing way. Our primary goal is to ensure that every marketing dollar is giving you your money’s worth. From traditional print media to interactive websites, from highdefinition video production to total media immersion and sales environments, Capstone produces eye-catching, engaging and effective communications to achieve quantifiable results — combining proven marketing methods with revolutionary new trends and emerging technologies. It’s a mixture of art and science tailored to every client’s individual needs. Capstone’s work has been recognized with more than 100 American Corporate Identity Awards and 20 Hollywood Reporter Key Art Awards as well as Belding, Lulu, Clio and Grammy Awards. Guided by its founders Jo-Anne Redwood and John Taylor Dismukes, Capstone serves clients in the entertainment, corporate, consumer, hospitality, and real estate industries — including Paramount Pictures, Universal Studios, RJR/Nabisco, Toshiba, Sony, Lennar Homes, Welk Resorts, Hyatt, Pulte/Del Webb and AT&T.

1 Technology

www.CapstoneStudios.com

Bldg. I, Suite 801 Irvine, CA 92618 P: 949-502-4900 F: 959-502-4999 www.CapstoneStudiosInternational.com www.Dismukes.com