CostaBaja Timeline with Analytics

2009

JANUARY

ou are invited to attend a special event this Wednesday, April 1st.

Event hosts Kathy Taillon and Thierry Moine from CostaBaja Resort will be on hand to give you an overview on “The Who, What and How of Buying Mexican Property.” Join us for drinks and hors d’ouvres and learn more about CostaBaja Resort and Marina.

By Invitation April 1, from 3:30 to 5:00 Ciro’s Restaurant

Only

This is Your Opportunity to Own a Piece of Paradise Receive a special travel package to tour available properties. This special event will be held on April 1, from 3:30 to 5:00 at Ciro’s Restaurant, 230 Walnut Avenue in Ketchum. Seating is limited, so reserve your space today!

Learn more by reading some of our press releases! And, Hot off the press — the New York Times just wrote a wonderful story! > Robb Report Location, Location, Location.

Where the Smart Money is Buying Real Estate.

> New York Times Great Homes & Destinations

> Ocean Homes Magazine Great Homes & Destinations

> Gary Player Tees Up La Paz, the capital city of Baja California Sur, appears to be on the brink of becoming Mexico’s next big international destination.

RSVP Marlene Fletcher, Propiedades Mar By email - Click here

By Phone - 206-251-4347

> Super Yachts Need Super Homes > Mexican Beach La Paz -Named Best in the World

> Marina CostaBaja Blends Resort With Colonial Town of La Paz

COLLATERAL • • • • •

Brochure Inserts HD DVD Sleeves Press Kit

STAGING/EVENTS

• 3 Sales offices • Marina Village banners • Calgary Resort show • Tradeshow booth • Calgary Herald ad

INTERNET

ADVERTISING

Phase 1 - Website relaunch • New, easier navigation • Branded look and feel • Enhanced web performance and imagery • Interactive • New PR/Media section and login with online press kit Ocean Homes online real estate LinksRealEstate.com

www.costabajaresort.com

GARY PLAYER GROUND BREAKING - JANUARY 27 • e-Invites • e-RSVP • 3 e-Blast • VIP Gift Bags • VIP and Press • ID and Itineraries

• Golf Guide & Los Cabos • La Revista • Baja/Mexico Traveler

• Banners • Posters • GP DVD • Online Info Kit Results • Over 350 people attended • 15 editorial commitments • 30 + media reps • +75 online RSVP • Over 12 online PR pickups • Over 10 search engine pickups • Numerous press articles • Site tours

Gary Player Invitation Groundbreaking MONTH

REGISTRATIONS

WEB TRAFFIC

DECEMBER 08

45

3,686 visits

JANUARY 09

61

9,535 visits (+258%)

2009

FEBRUARY

EVENTS

INTERNET Created new levels of registration

Scripps Oceanography • February 11th • First Collection Trip • Access to their 12,000 membership supporters newsletter and online database

ADVERTISING / EDITORIAL February Newsletter in English & Spanish

Website • Continued Enhancement • Uploaded Gary Player HD video • New interactivity on Home Locators and Golf Course • Electronic press kit • Ocean Homes online real estate • RealEstate.com

Gary Player Invitation

Editorial Coverage • Golf News Network • Destino Magazine • Peninsula Magazine • Baja Real Estate Guide • Links Magazine spreadvertorial (linksgolfrealestate.com)

• Ocean Home (Value add link to real estate section)

February Newsletter MONTH

REGISTRATIONS

WEB TRAFFIC

JANUARY 09

61

9,534 visits

FEBRUARY 09

47

7,168 visits

2009 2009

MARCH

INTERNET Website Additional functionality for home locator • Las Colinas & VistaMar with dynamic xml pricing • Dynamic image gallery • Flash image headers for each page • NYTimes e-Blast

STAGING

Tennis court screens designed for wind resistance

ADVERTISING / PUBLIC RELATIONS

Real Estate Issues Alaska Air Horizon Air Ocean Homes Peninsula Links

Editorial Coverage • New York Times • Elite Traveler • Town & Country • Golf Digest • Budget Travel • The Wall Street Journal • Travel & Leisure • Conde Nast Traveler

February Newsletter

EVENTS

FUBAR 2009 - March 11th • March dinner auction with Wayne Hilbig • Auctioned our 3 day travel package • Invites • e-Blast • Custom Map and Poster

• Collateral • DVDs • Response forms and press kits • Mission books as gifts • Powerpoint presos

Broker and Prospect Events • Sun Valley • Portland MAC Club • New York media tour with Alejandro and Javier

NYTimes article and e-Blast MONTH

REGISTRATIONS

WEB TRAFFIC

FEBRUARY 09

47

7,936 visits

MARCH 09

139

8,008 visits

2009

APRIL

Homes on the Sea of Cortez

•

Beach Club

•

250-Slip Marina

•

Golf

•

Tennis

now is the perfect time to

DIVE IN

[Pandemic news broke 27th, 2009] There’s never been a better time to reconnect with what’s real. Like the sunset view from your hillside home overlooking the Sea of Cortez.

Or enjoying a night out in La Paz, where locals outnumber tourists, and four-course dinners go for the price of a stateside lunch. And of course, there’s the welcome anticipation to play 18 holes on the first Gary Player Signature Golf Course in Mexico, opening in 2010. The quality of life at CostaBaja Resort and Marina is making it one of the most desired residential resort destinations. Not just because it’s a place to call home.

But because it’s a sound investment in the things that matter most. Now, and for years to come.

Direct 2-hour flight from LAX to La Paz or a 90-mile drive north of Los Cabos. Ocean and golf course view homes at construction pricing from the mid $400s to $2 million, USD.

Call Thierry Moine Today for your special Discover CostaBaja travel package USA toll free Canada toll free MAC Member

1-866-409-9940 1-866-453-9172

www.costabajaresort.com/mac

WingedM-April2009.indd 1

3/9/09 9:54:39 AM

ou are invited to meet with Thierry Moine from CostaBaja Resort will be on hand to give you an overview on “The Who, What and How of Buying Mexican Property.”

By Invitation The MAC Club, April 5th and 6th 9:00 am to 11:00 am

Only

This is Your Opportunity to Own a Piece of Paradise Receive a special travel package to tour available properties. This special event will be held on April 1, from 3:30 to 5:00 at Ciro’s Restaurant, 230 Walnut Avenue in Ketchum. Seating is limited, so reserve your space today!

Learn more by reading some of our press releases! And, Hot off the press — the New York Times just wrote a wonderful story! > Robb Report Location, Location, Location.

Where the Smart Money is Buying Real Estate.

> New York Times Great Homes & Destinations

> Ocean Homes Magazine Great Homes & Destinations

> Gary Player Tees Up La Paz, the capital city of Baja California Sur, appears to be on the brink of becoming Mexico’s next big international destination.

RSVP Marlene Fletcher, Propiedades Mar By email - Click here

By Phone - 206-251-4347

> Super Yachts Need Super Homes > Mexican Beach La Paz -Named Best in the World

> Marina CostaBaja Blends Resort With Colonial Town of La Paz

STAGING

• Marina Billboards completed • City Billboards completed • Catamaran design concepts

COLLATERAL • Brand Ad Campaign Concepts • DVD Edited Spanish version • Spanish brochure completed • New broker travel packages • Value added VistaMar brochures

www.costabajaresort.com

EVENTS

INTERNET

• Gary Players’ second visit, Signature Course made PGA Compliant (April 14th)

• Birch Aquarium Collection CostaBaja April 14-28th • LaPaz celebrates 474 year anniversary (cancelled) • Easter/Semana Santa • Thierry’s MAC/Portland event • F&G Celebrity Classic Golf Tournament April 24th • Guillermo at Capstone 22nd - 23rd, 2009 • Windemere Brokers April 3rd Spring Spring Newsletter Newsletter (9th)

PUBLIC RELATIONS

• Spring Newsletter (6 pg) 1,151 (31%) opened • Yahoo - dark on April 24 • PPC - dark after April 30 • F&G: E Blast to 30,000 West Coast Golfers in our demographic (delayed due to pandemic) • Ocean Homes Online Real Estate • Links RealEstate.com

ADVERTISING

• Golf Digest • Golfing Magazine • Fairways & Greens • Cabo Living • Drettmann Magazine’s “Top Ten Luxury Marinas” • Elite Traveler.com • Robb Report 2 page spreadvertorial • Best Golf Guide • Bryce visited property • New York press trip (AY & JA) - 9 appointments

• Robb Report Vacation Homes • e-Newsletter • San Diego Magazine • Value added Spotlight section • Alaska / Horizon Air + reader response • Fairways & Greens banner ad • Links 2009 Masters Spreadvertorial • Winged M • Ocean Homes

Newsbreak - N1H1 virus (27th) MONTH

REGISTRATIONS

WEB TRAFFIC

MARCH 09

139

8,008 visits

APRIL 09

112 (+ Links, Alaska & Robb Report)

9,000 visits

2009

MAY

VistaMar Residences

PARTNERS:

Where

REALTY meets REALITY.

La Paz, local 612-121-6226 Mexico toll free 1-800-267-8222

Thierry Moine French/English/Spanish Mexico cell: +52-1-612-141-6613 Email: tmoine@costabajaresort.com Kathy Taillon English/Spanish Mexico cell: +52-1-612-140-0828 Email: ktaillon@costabajaresort.com

There’s never been a better time to reconnect with what’s real. Like the sunset view from your hillside home overlooking the Sea of Cortez. Or enjoying a night out in La Paz, where locals outnumber tourists, and four-course dinners go for the price of a stateside lunch. The quality of life at CostaBaja Resort and Marina is making it one of the most desired residential resort destinations. Not just because it’s a place to call home. But because it’s a sound investment in the things that matter most.

Now, and for years to come.

• 90-Miles drive north of Los Cabos

Rodolfo Rodriquez

Spanish/English Mexico cell: +52-1-612-140-0745 Email: rrodriguez@costabajaresort.com

• Ocean and golf course views

• Gary Player Signature Golf Course (2010)

• Pristine white sand beaches

• Spacious luxury homes

• Exclusive beach club

• State-of-the-art 250 slip marina

• Pre-construction pricing

• Marina retail village

• Phase I Sold out

USA toll free 1-866-409-9940 Canada toll free 1-866-453-9172

Call for more information or visit a sales center in La Paz or Los Cabos to get your FREE map and DVD. You can also speak to a local expert Real Estate agent.

Phase II from $400s-$2million USD.

Las Colinas Hillside Homes

Phase I Plan Plan Plan Plan

31B

Floorplans a b c d

Beautifully Appointed Interiors

VistaMar Model Residence

Gary Player Signature Golf Course

www.costabajaresort.com

250 Slip Marina with Restaurants, Shops, & Tours

Exclusive Owner’s Beach Club

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Publisher’s Message | Summer/Fall 2009 | rkirstine@kirstineco.com

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LIVING

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Concept rendering. Subject to change.

Villa

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My New Respect for Golf

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H F Cerralvo

n January, Costa Baja Resort and Marina hosted a ground breaking ceremony for its new Gary Player Signature Course scheduled to open in the summer of 2010. I was delighted to be included among the group of international press invited to this event.

Now, I must confess that I have not played golf in over 30 years. Therefore, I made sure to do my research on Gary Player beforehand and learned what most of the golf world already knows. He has 163 worldwide tournament wins including: The Masters three times (1961, 1974, 1978), The British Open three times (1959, 1968, 1974), The PGA Championship two times (1962, 1972), and The US Open in 1965. Additionally, Mr. Player is a member of the World Golf Hall of Fame, Recipient of the South African Sportsman of the Century Award, PGA Tour money leader in 1961,

Nautilus Tower

50 40 3 P1 30 3 C 20 3 A 103 3 A C

Captain of the International team in 2003, 2005 and President’s Cup in 2007. And now with over 200 golf courses designed around the world, he is about to create his first in Mexico.

I was looking forward to this trip!

I was fortunate enough to meet Gary Player on the Alaska Airlines flight from Los Angeles to La Paz as he sat in the row behind me. He was immediately personable and engaging.

We spoke further as we waited for our bags in La Paz. I was very taken by his friendly and open personality. The main event started the next day with a press conference after a great breakfast. This was followed by the ground breaking and an exhibition by Gary Player at the 9th hole overlooking the Sea of Cortez.

From my vantage point in the bleachers, it appeared that every ball that Mr. Player hit landed at the exact same spot on the water. I was impressed!

502 P2 402 D 302 D 202 B 102 B

Every time Mr. Player spoke, he emphasized his love of health, fitness, the environment, and most of all, family. He spoke about the environmental efforts being taken at Costa Baja Resort and Marina, including the water treatment plant and other techniques such as low moisture turf and increased use of the natural terrain. Also, every time a plant needed to be removed there would be great care taken to make sure that it was preserved and replanted in another location.

Regarding health and fitness, at a youthful 73 years of age, Gary Player is as fit as anyone I know. He does a thousand sit ups every day and claims to never eat bacon, milk, white bread or ice cream, and he insists that we should not either. I could live without those four foods, but I am not sure about the 1,000 sit ups a day!

I was inspired by meeting Gary Player. I was impressed by his passion for life and all things around him. I was also impressed by Costa Baja Resort and Marina on many levels. Obviously, first by their association with Gary Player, but they also demonstrated that they care about people, the environment and family by the warm hospitality that was extended to the entire press group that was lucky enough to be invited to this event. For this I thank them as I will always remember my meeting with Gary Player. I probably will not take up golf again, but I now have a whole new respect for the game and Costa Baja Resort and Marina!

501 D 401 D 301 D 201 B 101 B

Sincerely,

400 I 300 I 200 I 100 I

Bob Kirstine/Publisher rkirstine@kirstineco.com

Concept rendering. Subject to change.

18 • SUMMER/FALL 2009

INTERNET No Paid (PPC) internet ads in place SEO-Organic only

• Integrating online forms with e-mail database • Streamlining database • Continued progress on Spanish translation of Website • Owner’s lounge • Ocean Homes Online real estate • Robb Report banner ad • RealEstate.com

COLLATERAL

STAGING

EVENTS

• Signage layout • Cabo office (4 versions) • On site billboards (3 versions) • Magnetic boards

• Stationery package • Las Colinas brochure • VistaMar brochure • Cabo Map Handout • Spanish video • Spanish brochure • Spanish/English DVD

ADVERTISING / EDITORIAL

• Scripps Newsletter at CostaBaja • Adrian Johnson birthday party Friday May 22nd • Meet with Alejandro, Javier and Guillermo, Mexico City • Visit offices in La Paz and Los Cabos

• Yachts International e-Newsletter • San Diego Magazine Spotlight Section • Guide to Golf Ad • Robb Report Spreadvertorial • Winged M • Wall Street Journal Mexico gets a clean bill of health • TravelAgeWest.com • Cabo Living

Cabo Living Spring Newsletter

TravelAgeWest.com MONTH

REGISTRATIONS

WEB TRAFFIC

APRIL 2009 MONTH 1

84 + 2REGISTRATIONS Tours + 28 Newsletters

8,907 REGISTRATIONS

MAY 20092 MONTH

20 +REGISTRATIONS 22 Newsletter Req.’s

2,983 (-66%) REGISTRATIONS

2009

JUNE

FOR IMMEDIATE RELEASE Media Contact Lucy Zepp Murphy O’Brien, Inc. Phone: 310-453-2539 lzepp@murphyobrien.com

COSTABAJA RESORT & MARINA SELECTS TROON GOLF TO MANAGE GOLF COURSE Gary Player Signature Course Will Be the First in Mexico

 U P D AT E A construction update on the progress of VistaMar Residences and Las Colinas Hillside Homes.

 MARINA NEWS FUBAR yachting event, summer sportfishing in La Paz, and local market delivery services.

 PROFILE Meet Obet Montiel, CostaBaja’s Beach Club manager, school teacher, and salsa dance instructor.

 RESORT NEWS CostaBaja Resort & Marina’s newest sales showroom will be opening in Los Cabos.

PA G E 1

PA G E 2

PA G E 3

PA G E 5

UPDATE

LA PAZ, Baja California Sur, Mexico (July XX, 2009) -- Alejandro C. Yberri, CEO of CostaBaja Resort & Marina, (www.costabajaresort.com), is pleased to announce that Troon Golf,® the leader in upscale golf course management, development and marketing, has been selected to manage the community’s Gary Player-designed golf course.

The golf course at CostaBaja, which is the first Gary Player Signature course to be built in Mexico, is currently under construction and will open in Fall 2010. The course will feature panoramic views of the Sea of Cortez and an innovative design that complements the desert-by-the-sea landscape. To ensure the preservation of the surrounding ecosystem, the course is being built in harmony with the environment and natural topography. The layout blends seamlessly with the landscape and will challenge the most accomplished players.

Construction Update

“The team at CostaBaja Resort & Marina is thrilled to have Troon Golf manage Gary Player’s Signature course,” said Yberri. “We are confident that with Troon’s management expertise and Gary Player’s design, CostaBaja will offer an unparallel golf experience.”

continued from page 1

CostaBaja

Situated on 550 acres of coastal land just north of La Paz, CostaBaja is a masterfully planned community offering a luxury resort lifestyle. In addition to world-class golf, the community offers access to exceptional outdoor activities including swimming, scuba diving, snorkeling, boating, kayaking and fishing. Additional amenities include the CostaBaja Beach Club, which serves as the community’s social hub, as well as the state-of-the-art, 250-slip marina – considered to be the finest marina in Mexico. The lively Marina Village is also lined with fine restaurants, shops, galleries, and charter services.

Our ownership has recently met

a Fsite e l iand x toured construction P R O F I L E , S a n d ron progress and is extremely excited Obet Montiel Beach Club Manager, CostaBaja Resort

E X P L OR E R about our future. While numerous

other developers have slowed down

Eventually, Obet became a manager for Gran Turismo hotels.

or stopped their development plans,

Gateway

“CostaBaja is an exciting project located in a very unique and desirable destination,” stated Hud Hinton, president and COO, Troon Golf. “We are very pleased to be involved and look forward to delivering an exceptional golf experience to resort guests and the CostaBaja community.”

With teaching in his soul, he became a dance instructor at the University of Quintana Roo, teaching Caribbean rhythms including salsa,

###

At Gran Turismo’s Presidente

merengue, mambo, cha-cha-chá, and gua guanco.

CostaBaja continues to make continued from page 2 Intercontinental in Cancún, Obet met V O L U M Ethe 4 premier ER | 2009 | S U M MArturo progress in becoming Peña, CostaBaja´s director of “Dancing is my hobby and my passion. It’s in my and Yellow Tail Tuna being caught just outside master planned residential resort community operations, whom he’d worked with heart and my soul. I think a have a little bit of the Bahia de La Paz (La Paz Bay) in the Sea of Cortez. for two years, until being invited to Cuban in my blood.” in Baja California Sur. Uncommon for this time of year is that whales have join CostaBaja’s team as manager been seen during May and of has Junecome between Sincepart Obet to manage the beach club, of the Exclusive Beach Club.

We invite you to take a look at our newest Isla Espiritu Santo and Islathere San isJose islands! feeling to it. “The thing that a different

About CostaBaja Resort & Marina

Progress of VistaMar Tower construction, facing toward the ocean

When asked about the progress of the first-ever

U P D AT E

Gary Player Signature Golf Course in all of

CostaBaja is a 550-acre resort community featuring private residences, a 250-slip, state-of-the-art marina, Mexico’s first Gary Player Signature Golf Course scheduled to open in 2010, a 120-room hotel and the Pueblo Marinero — a marina village of fine restaurants, shops, galleries and excursion companies — all ideally situated on the Sea of Cortez by the charming city of La Paz. The community is

Construction Update — WOW! We are making remarkable progress…

Cuban Mojito Recipe

Mexico, Mr. Sroor stated “The golf course is also

on schedule to be completed during the summer

construction photos or, better yet, call us and makes the CostaBaja Beach Club so special, months of 2010. We will be planning It ais tentative well known that practice makes perfect. aside from the view, ambience, and culinary letover us help arrange for you to come down and Obet Montiel has ten years of experience grand opening in the fall of that year.”

NEW DELIVERY SERVICES FOR MARINA TENANTS: delights, is the people. Our team is committed VistaMar and Las Colinas construction is progressing on schedule. in the hotel andsee restaurant business.

It wasn´t this exciting progress first hand!Ingredients: Las Colinas construction update as of May 9, 2009 Mart, ever-popular mini-market, three to making our guests feel Breeze at home.

Wethe pride easy for thisworkers elementary teacher • 1 tsp powdered With overalways 600 construction on school is the best financial investment today forsugar potential minutes from to Marina ourselves in personal service and cater our CostaBaja is now delivering to work his way up in such a competitive WEATHER industry. & WATER TEMPERATURE: the • 2 ounces limeAsjuice guest’s special requests.” goods, foods, and beverages directly to vessels in our site, construction of our two newest home buyers and we have been developing in • 4 water mint leaves M A R I N A N E W S , Gabriel Ley sun sizzles in the summer months, temperatures marina. To take advantage of this exceptional service, Born andand raised Veracruz, Obet • 1 sprig of conditions, mint neighborhoods ourin Coatzacoalcos, Gary Player thecreating region for over eight years now.” also rise, vastly improved fishing Obet’s mojitos are renowned, and request, callby thespecial marina office at: 612-121-6225, or email • 2 ounces white rum started working as a waiter to pay for his studies.

VistaMar Nautilus Tower snorkeling, and scuba diving. Already, there have Signature Golf Course is moving very fast. he’s shared a recipe.

Don’t despair if yoursLey doesn’t to Gabriel at: gley@MarinaCostaBaja.com.

• 2 ounces club soda It was then that he fell in love with customer been numerous reports of Striped Marlin, Dorado, EVENTS IN SUMMER taste quite up to par. It just means you have another “We are one-third of the way complete on our COMING SOON : A Breeze Mart in Pueblo Marinero!

Preparation: service and tourism.

6 /15-30 San Antonio Festival reason to join us at the Beach Club for Obet’s original!

Place mint leaves in mojito glass. Add lime 63 unit residence building within VistaMar For the past few weeks, Marina CostaBaja’s On November 14th this year, the San 7/5-8 Loreto’s International Fishing FUBAR: Tournament juice and powdered sugar, gently smashing Upon graduation, he opened a small restaurant and 71 unit rate Las Colinas alsoClub on (SDYC) will launch close outer basin has had anour occupancy of overproject DiegoisYacht 8/24-27 Fiesta de San Bartolomé the mint into the lime juice and sugar. with three of his closest friends, serving a variety 95%. of open says slipsGuillermo can be seen to fifty, 50-foot yachts that will journey ice and rum. Stir. Add club soda.

See CostaBaja Summer Calendar on Only pagea8couple schedule,” Vice President Exhibits at Their the BirchAdd Aquarium of meats forSroor, take-out from a customized trailer. as sailboats, yachts, and catamarans enter the to seven different marinas over thirteen Garnish with a mint sprig. business was Resort. doing great of Development at CostaBaja “Theuntil, mostin a twist of fate, “big marina,” as captains like to call it. Throughout days until they reach CostaBaja Resort. Captains Members of the media net. will With also specimens participatethat in are more to the airport were they are shipped to Tijuana. the trailer was stolen. His hopes and dreams thing iswill that are on for San Diego Yacht Club, heading this bi-annual event. elusive, a barrier net is used to block The coolers are then transported from the airport the summer months,important Marina CostaBaja bewe busy willschedule launch from were temporarily shattered, but his optimistic Not only is Obet an exceptional manager, but the he fishes escape path. Divers trap to the U.S. border, where the specimens are preparing for the completion finale of what now onetoofour buyers.” down the East Cape and up the Gulf of California andisdelivery is also one of theFor best salsa dancersininviewing México. nature and enthusiasm took him to Cancun. those interested closing the of abarrier two- net and declared and inspected by U.S. Fish & Wildlife and themthe between the biggest yachting events in all of California until they arrive at Marina CostaBaja Resort the He studied modern for twoextravaganza, years in themselves andencourage again, capture the U.S. Customs. Once they clear inspection, they weekdance long yachting we and Baja, called Sroor FUBAR, stands dayworking before Thanksgiving. sumptuous Thanksgiving There, he for began his way upAagain, wentwhich on to say, “We continue to move Veracruz, but it wasn´t until he arrived in Cancún fish innow the by handcontacting net. Many fish are are driven to the Birch Aquarium where they you to make reservations Questions? Call toll-free: SendUnderway to Fleet to Baja Rally. will be hosted by the resort. Be sure to book building not onlydinner more easily collected at night when are acclimated to BAS seawater systems and group of Cubans a Friend! forward with construction becausehisit experience is a smart and knowledge, that he became friends Sandrawith Felix,a PR & Events Coordinator for CostaBaja Mexico: (800) COSTABAJA yourhimself holiday season traveland early this year, as Do you know someone but also providing with the skills with a flashlight. With begin a month-long quarantine. living there. ObetResort immediately fell in lovehighlighted with USA: (866) 409-9940 & Marina. who would like to receive investment for both ourselves and our home is limited.

Construction Las Colinas Hillside Homes all the of these techniques, characteristics that make a great leader.

Everyofspace this newsletter? Just click Canada: (866) 453-9172 Cuban culture and music. “The rhythm and http://www.sdyc.org/fubar here to send them a copy.

Online: costabajaresort.com buyers. The southern in the Bajaopportunity Peninsula to take different movements arecontinued on page 2 sensual; itgreat new state job was a new both romantic and takescare must be taken to remove the must fish from the hand net seminars and courses, such Live as waiter´s captain, concentration, but at the same time, you specimens, collected from CostaBaja’s three without harming either their scales customer service, health and hygiene, handling, music display reach your nearbyfood islands are to be allow placedthe on public at soul and move your or mucous coating. the and Birchsommelier.

Aquarium at body,” Scripps.states These Obet. specimens are collected by scuba divers using hand nets, To ship live specimens back to the Birch barrier nets, hook & line, and, in extreme cases, the aquarium we pack them into plastic anesthetic clove oil. The preferred technique of bags that are filled with 1/3 seawater collecting live fish specimens is to attract them to and 2/3 oxygen. The plastic bags are the area with bait and capture them with a hand then packed into coolers and driven

Marina CostaBaja: Gateway to the Sea of Cortez

Live Aquatic Specimen Collection

114”

P1

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16”

Credenza houses brochures, magzines and DVD equipment + brochures, activities, VIP passes etc.

Coffee Table

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1 INCH = 1 FOOT

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FE

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Credenza Example

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Spotted Sharpnose Puffer, Isla Ispiritu Santo

P1

Fabric Ideas (teals & blues with soft pattern / and natural taupes with blue threads

Coffee Table

Ottoman

35.5”

Coffee Table

82.5”

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11.25”

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P3 SW 6804 Dignity Blue

P2 SW 6130 Mannered Gold

P4 SW 6348 – Reynard

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MARINA COSTABAJA SALES OFFICE

This is Your Opportunity to Own a Piece of Paradise

Broker & VIP Summer Special Travel Before September 30th to receive your $199 special

5 Days /4 Nights & A Sea of Cortez Excursion for Only $199 * (per couple)

ou are invited to attend “A Taste of La Paz” hosted by CostaBaja Resort where you’ll learn “The Who, What and How of Buying Mexican Property.”

By Invitation Saturday June 27th, 2009 from 10 a.m. to 4 p.m. at El Adobe Restaurant

Only

Discover the magic of this unique community on the sea of cortez. see for yourself why cNN and Money Magazine voted La Paz one of the 10 best cities to live in!

LeArN about our new Gary

Learn about: � The truth regarding travel and health safety (non)-issues in La Paz � Why La Paz is such a great place to live and relax � Why CostaBaja Resort and Marina represent such a great investment both financially and for lifestyle This special event will be held on Saturday, June 27th at the El Adobe Restaurant, 31891 Camino Capistrano, near the Mission in downtown San Juan Capistrano.

Come anytime between 10a.m. and 4p.m. Bring a friend and/or client.

Mini-presentations at 11a.m. and 2p.m.

Read some of our press releases in the news and events section of our website! http://www.costabajaresort.com/news-releases.php

> Robb Report

Location, Location, Location.

Where the Smart Money is Buying Real Estate.

> New York Times

Great Homes & Destinations

> Ocean Homes Magazine

Great Homes & Destinations

RSVP RSVP via email: Cheryl@OCreExperts.com CostaBaja Resort & Marina Cheryl Lynch, Realty Executives Or via phone with Cheryl Lynch: 949-842-5340

Exclusive Owner’s Beach Club Marina CostaBaja

4 nights at the Fiesta Inn (on site)

La Paz, the capital city of Baja California Sur, appears to be on the brink of becoming Mexico’s next big international destination.

1 day Sea Excursion to Isla Espiritu Santo. Enjoy snorkeling with the sea lions. Lunch and beverages are provided. Your introduction to the Sea of Cortez will inspire you to come again and again.

> Super Yachts Need Super Homes

Full tour of CostaBaja Resort and City of La Paz

> Mexican Beach

La Paz -Named Best in the World

> Marina CostaBaja

Use of our exclusive Owners’ Beach Club

Blends Resort With Colonial Town of La Paz

INTERNET • Summer Newsletter sent 5,000 8-pages in English & Spanish • Ocean Homes online real estate • RealEstate.com • Call Center end of trial • Flash Headers • Updated Photo Gallery with golf course, de-sal & sewage treatment plant, construction progress • Flipbook page turning capability for all online printed material

STAGING • Additional signage for Guadalajara, Mexico City, Fiesta Inn - La Paz, Beach Club - La Paz and Monterrey • Cabo Office Signage revised signage Plexiglas and plasma displays • Marina Office Floorplan design layouts including a seating lounge and mini sales area

COLLATERAL

www.costabajaresort.com

VistaMar Luxury Residences

Fill in the rest of your time by discovering more about La Paz or other great local beaches, selecting your future home or just relaxing at our owners’ exclusive Beach Club.

From your first day personal greeting at the airport, transport to and from the airport, our team will work hard to satisfy your every need and make this a memorable experience.

Call us toll free to book this package NOW! usa canada website

866-409-9940 866-453-9172 www.costabajaresort.com

* Restrictions may apply. All prices in US dollars. Package details available though CostaBaja Resort & Marina agents. Package contents subject to change and may vary based on season, weather, number of persons, availability at time of booking. Packages may be customized and are subject to additional cost. A full waiver and release will be provided and requires signature.

6/19/09 4:51:54 PM

BrokerVIP_TravelPkg copy.indd 1

EVENTS

• Los Cabos Map 8-page, multipanel brochure handout in English • Floorplan Inserts for Las Colinas and VistaMar in Spanish

Broker Event mailing

eXPLore the Sea of Cortez.

Our long-standing relationships with local providers enable us to provide you with fun, educational experiences beyond the reach of the ordinary traveler.

Highlights from your itinerary include: Transportation to and from the airport.

> Gary Player Tees Up

OC-ElAdobeInvite2June27-2009.indd 1

Player Signature Golf Course, 250-slip double basin marina, exclusive owner’s beach club and our two new neighborhoods under construction. Our licensed real estate professionals will answer all your questions regarding home ownership at CostaBaja.

6/19/09 6:18:30 PM

PUBLIC RELATIONS

• Taste of La Paz Broker Event Successful broker outreach Cheryl Lynch, Kathy, Jim, Thierry El Adobe finale presentation • Filming of Ultimate Catch TV June 19-22nd • SEA Magazine 3 minute online video posted in June issue with circulation of 300,000

ADVERTISING

• San Diego Magazine “Paradise Found in Southern Baja” - quality of life standard at CostaBaja • Haute Living Best of the West yachter’s guide with 35,000 circulation six times per year in L.A. and O.C. • TravelAgeWest.com online article featuring fishing in Baja

• Winged M Magazine six print ads per year with a readership of 19,200

Spring Summer Newsletter Newsletter (9th)

MONTH

REGISTRATIONS

WEB TRAFFIC

MAY 2009

20 + 22 Newsletter Requests

2,983

JUNE 2009

1 + 1 Tour / 15 + 5 FUBAR

3,120 (+3%)

JULY 2009

CostaBaja is proud to be the destination port for FUBAR Odyssey 2009.

Getting here is half the fun.

Now it’s time to have some fun with your other half.

People in the News

Q&A – go ahead, ask away

PACIFIC NORTHWEST

As our special guests, we’re pleased to offer you and your family access to all that our community has to offer, including excursions, access to our exclusive Beach Club, and complimentary shuttle service to nearby La Paz.

110 years as Guardians of the Game

Please join us for a traditional Thanksgiving

JULY 2009

www.pacificnorthwestgolfer.com

Dinner to celebrate your successful voyage.

And since you seem to be the adventurous type, we’ve arranged for a variety of special activities that your whole family will enjoy.

Renaissance

Now that you know your way here, we hope that you’ll return often. We’d love to become

coming full circle, the cedars at Dungeness leads a new era

your favorite “home away from home” port.

Congratulations from all of us at CostaBaja!

Native SoN

www.costabajaresort.com/fubar

Baseball’s Killebrew keeps ties to idaho

gary player ‘I retIred too early from the masters’

Gary Player has designed almost 300 courses in 30 countries. After his 52nd and final Masters, he flew to La Paz – the site of his first Mexico-based golf course design. I tracked down the self-proclaimed mosttravelled man on the planet at the CostaBaja Resort, on the coast of the Sea of Cortez. “This is an extraordinary place,” said Player. “How many places have desert right on the ocean?” We discussed his new project, his emotional week at the Masters, a round with Mother Teresa, three-foot putts for his life and calling kids fat.

BriaN HeNNiNger the mission is the man

evaNS ScHolarS Their future in motion

PM41108549

Printed Matter

www.thepnga.org

| JULY 2009

|

1

Now known as the Golf of Mexico.

IntervIewed By matt gInella / photos By Black knIght InternatIonal

Introducing the first and only Gary Player Signature Course in the country.

You had an amazing week at the Masters. Does part of you take a little pride in the fact that you were able to play competitively at Augusta longer than Jack and Arnie?

Well, I do. But that was going to happen automatically because I’ve watched what I ate more than they did. And I exercised extremely hard. It was really an automatic, wasn’t it? If you look at the time I put into exercise, and watching my diet, compared to what they did, it’s not even close. You also have to be lucky to be healthy. And quite honestly, I retired too early from the Masters, because I broke 80 again.

Yes, quite honestly, I think I retired too early. But be that as it may, that’s my decision, and that’s it.

Didn’t you go through Amen Corner one day at one under?

Yes. And the first day I went out in one over. The last day, quite honestly, I would have broken 80 if it were a normal day (Player shot 83), but I was getting a standing ovation on every single tee, and every

78 golfdigest.co.za • july 2009

photo credit

photo credit

july 2009 • golfdigest.co.za 79

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Outer Marina DOCK

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usa mexico

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www.costabajaresort.com

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866-409-9940 612-121-6226

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A

Why did Gary Player choose CostaBaja?

Because CostaBaja is like no other destination on Earth. Minutes from the town of La Paz, CostaBaja will share her natural landscape with 18 holes of integrated design and beauty, supervised by The Black Knight himself. Virtually every vantage point will have a magnificent view of the Sea of Cortez, home to one of the greatest marine reserves in the world, and CostaBaja’s own private state-of-the-art marina. Phase II construction is well under way. And we won’t stop until you’re lining up a shot at a whole new way of life.

DOCK

B

100

B12

A9 DOCK

ran

tau

Res

BLD

4

BLD

6

BLD

5

VistaMar

Las Colinas

The Moorings Fun Baja

INTERNET • FUBAR “Fly-In” Travel Packages for family and friends added to website • Updated news release section to display front covers of publications • Revolving Home Page Banners that highlight upcoming events and recent articles

STAGING

• Complete a detailed Slip Map for display in the Marina office

COLLATERAL • Los Cabos Map Handout redesigned to emphasize the La Paz area and highlight real estate opportunities at CostaBaja

EVENTS

• Created 2 full page ads for the FUBAR program guide advertorials • Realty Executives outreach referral program implemented • FUBAR keepsake advertorial highlighting amenities with invitation Viva Mexico campaign

Broker Event mailing

PUBLIC RELATIONS

Summer Newsletter

ADVERTISING

• Real Estate Channel online Troon article • Club and Resort Business.com article • Golf Business Wire online article • Viva Mexico tourism video • Golf Digest interview with Gary Player • Pacific Northwest • Player Magazine • Birch Aquarium newsletter

MONTH

• Golf Guide Mexico and Los Cabos ad • Winged M magazine online ad in July MAC edition • Sea magazine full page ad placement

REGISTRATIONS

WEB TRAFFIC

JUNE 2009

1 + 1 Tour / 15 + 5 FUBAR

3,120

JULY 2009

12 + 2 Tours

2,872

AUGUST 2009

Now known as the Golf of Mexico.

Introducing the first and only Gary Player Signature Course in the country.

Why did Gary Player choose CostaBaja?

Because CostaBaja is like no other destination on Earth. Minutes from the town of La Paz, CostaBaja will share her natural landscape with 18 holes of integrated design and beauty, supervised by The Black Knight himself. Virtually every vantage point will have a magnificent view of the Sea of Cortez, home to one of the greatest marine reserves in the world, and CostaBaja’s own private state-of-the-art marina. Phase II construction is well under way. And we won’t stop until you’re lining up a shot at a whole new way of life.

usa

CostaBaja is proud to be the destination port for FUBAR Odyssey 2009.

mexico

866-409-9940 612-121-6226

www.costabajaresort.com

Getting here is half the fun.

Now it’s time to have some fun with your other half.

As our special guests, we’re pleased to offer you and your family access to all that our community has to offer, including excursions, access to our exclusive Beach Club, and complimentary shuttle service to nearby La Paz. Please join us for a traditional Thanksgiving Dinner to celebrate your successful voyage.

And since you seem to be the adventurous type, we’ve arranged for a variety of special activities that your whole family will enjoy.

Now that you know your way here, we hope that you’ll return often. We’d love to become your favorite “home away from home” port.

Congratulations from all of us at CostaBaja!

www.costabajaresort.com/fubar

INTERNET

EVENTS

PUBLIC RELATIONS

• Realty Executives outreach program • FUBAR keepsake advertorial highlighting amenities with invitation to FUBAR experience • Hurricane Jimena hits the Baja California peninsula in Mexico • 2 FUBAR full page ads for the program guide advertorials

• Baja Insider article covering the rapid construction progress at CostaBaja

FUBAR Travel Packages

ADVERTISING • Golf Guide Mexico and Los Cabos ad

• Golf Week article featuring new golf courses in Mexico • Birch Aquarium newsletter • Links Insider Golf Real Estate listing

Viva Mexico campaign Links Golf RE Listings MONTH

REGISTRATIONS

WEB TRAFFIC

JULY 2009

12 + 2 Tours

2,872

AUGUST 2009

14 + 1 Tour

3,203

SEPTEMBER 2009

CostaBaja is proud to be the destination port for FUBAR Odyssey 2009.

Now known as the Golf of Mexico.

Getting here is half the fun.

Introducing the first and only Gary Player Signature Course in the country.

Now it’s time to have some fun with your other half.

As our special guests, we’re pleased to offer you and your family access to all that our community has to offer, including excursions, access to our exclusive Beach Club, and complimentary shuttle service to nearby La Paz. Please join us for a traditional Thanksgiving Dinner to celebrate your successful voyage.

And since you seem to be the adventurous type, we’ve arranged for a variety of special activities that your whole family will enjoy.

Now that you know your way here, we hope that you’ll return often. We’d love to become your favorite “home away from home” port.

Congratulations from all of us at CostaBaja!

www.costabajaresort.com/fubar

Why did Gary Player choose CostaBaja?

Because CostaBaja is like no other destination on Earth. Minutes from the town of La Paz, CostaBaja will share her natural landscape with 18 holes of integrated design and beauty, supervised by The Black Knight himself. Virtually every vantage point will have a magnificent view of the Sea of Cortez, home to one of the greatest marine reserves in the world, and CostaBaja’s own private state-of-the-art marina. Phase II construction is well under way. And we won’t stop until you’re lining up a shot at a whole new way of life.

usa mexico

INTERNET

EVENTS

www.costabajaresort.com

ADVERTISING

• Realty Executives broker incentive program initiated • FUBAR keepsake advertorial highlighting amenities with invitation to FUBAR experience

• Database optimization to determine validity of contact information

866-409-9940 612-121-6226

• Golf Guide Mexico and Los Cabos ad • Links Magazine Golf Real Estate in Featured Communities

Links Magazine Fall RE Listings FUBAR Travel Packages

Links Golf RE Listings

MONTH

REGISTRATIONS

WEB TRAFFIC

AUGUST 2009

14 + 1 Tour

3,203

SEPTEMBER 2009

15

2,874

OCTOBER 2009

Now known as the Golf of Mexico.

Introducing the first and only Gary Player Signature Course in the country.

CostaBaja is proud to be the destination port for FUBAR Odyssey 2009.

Getting here is half the fun.

Now it’s time to have some fun with your other half.

As our special guests, we’re pleased to offer you and your family access to all Why did Gary Player choose CostaBaja?

Because CostaBaja is like no other destination on Earth. Minutes from the town of La Paz, CostaBaja will share her natural landscape with 18 holes of integrated design and beauty, supervised by The Black Knight himself. Virtually every vantage point will have a magnificent view of the Sea of Cortez, home to one of the greatest marine reserves in the world, and CostaBaja’s own private state-of-the-art marina. Phase II construction is well under way. And we won’t stop until you’re lining up a shot at a whole new way of life.

that our community has to offer, including

EARN $ 8,000 TO $ 40,000 FOR EACH REFERRAL

excursions, access to our exclusive Beach Club, and complimentary shuttle service to

Introduce your clients to CostaBaja, a beautiful new residential resort community overlooking the Sea of Cortez in La Paz, Mexico.

nearby La Paz. usa mexico

Please join us for a traditional Thanksgiving

For each buyer that you refer, you will receive a generous 2% broker referral fee. It’s that simple.

866-409-9940 612-121-6226

www.costabajaresort.com

Dinner to celebrate your successful voyage.

And since you seem to be the adventurous type, we’ve arranged for a variety of special activities that your whole family will enjoy.

Now that you know your way here, we hope that you’ll return often. We’d love to become your favorite “home away from home” port.

Congratulations from all of us at CostaBaja!

www.costabajaresort.com/fubar

INTERNET

• Fall newsletter covering the Troon Golf experience, Captain Mark Trivisonno’s fishing tips, and Italian restaurant, La Barcaccia and chef Andrea Statzu • Endless Summer Email Blast 5 day/ 4 night package offer

COLLATERAL

EVENTS

• Design of Orange County Realty Executives’ broker extra income incentive and open house brochure and insert

ADVERTISING • Golf Guide ad(s), article featuring top golf courses in Mexico, Golf Communities listing, and Publisher’s Letter with photo of Gary Player regarding his golf course in Mexico edition • Links Magazine Golf Real Estate in Featured Communities • Sea Magazine article entitled Exploring La Paz featuring photos and info about CostaBaja

• Endless Summer Special Offer • John Steinbeck exhibit at the Gallery Olachea

Endless Summer Special Signups Endless Summer Special Email Offer

Fall Newsletter

MONTH

REGISTRATIONS

WEB TRAFFIC

SEPTEMBER 2009

15

2,874

OCTOBER 2009

19 + 21 Travel Pkgs + 3 Tours

3,919

NOVEMBER 2009

Now known as the Golf of Mexico.

EARN $ 8,000 TO $ 40,000 FOR EACH REFERRAL

Introducing the first and only Gary Player Signature Course in the country.

Introduce your clients to CostaBaja, a beautiful new residential resort community overlooking the Sea of Cortez in La Paz, Mexico.

For each buyer that you refer, you will receive a generous 2% broker referral fee. It’s that simple.

CostaBaja is proud to be the destination port for FUBAR Odyssey 2009.

Getting here is half the fun.

Now it’s time to have some fun with your other half.

As our special guests, we’re pleased to offer you and your family access to all that our community has to offer, including excursions, access to our exclusive Beach Club, and complimentary shuttle service to nearby La Paz. Please join us for a traditional Thanksgiving Dinner to celebrate your successful voyage.

And since you seem to be the adventurous type, we’ve arranged for a variety of special activities that your whole family will enjoy.

Now that you know your way here, we hope

Why did Gary Player choose CostaBaja?

Because CostaBaja is like no other destination on Earth. Minutes from the town of La Paz, CostaBaja will share her natural landscape with 18 holes of integrated design and beauty, supervised by The Black Knight himself. Virtually every vantage point will have a magnificent view of the Sea of Cortez, home to one of the greatest marine reserves in the world, and CostaBaja’s own private state-of-the-art marina. Phase II construction is well under way. And we won’t stop until you’re lining up a shot at a whole new way of life.

that you’ll return often. We’d love to become your favorite “home away from home” port.

Congratulations from all of us at CostaBaja!

www.costabajaresort.com/fubar

usa mexico

INTERNET • Database optimization to determine validity of contact information

COLLATERAL

• Thanksgiving banners • FUBAR welcome banners • Publication and distribution of 40,000 referral brochures & inserts

EVENTS • Thanksgiving • FUBAR • PREI tour of the property • Gary Player’s third visit

PUBLIC RELATIONS

866-409-9940 612-121-6226

www.costabajaresort.com

ADVERTISING

• Western Living placement from GP groundbreaking

• Winged M Magazine??

• Links Magazine • Golf Guide Mexico and Los Cabos ad(s), article, listing in Golf Communities and Publisher’s Letter with photo and information on Gary Player’s golf course at CostaBaja

MONTH

REGISTRATIONS

WEB TRAFFIC

OCTOBER 2009

REGISTRATIONS

WEB

NOVEMBER 2009

REGISTRATIONS

WEB

DECEMBER 2009

Now known as the Golf of Mexico.

Introducing the first and only Gary Player Signature Course in the country.

VisitLosCabosVertAd-FINAL.indd 1

9/11/09 4:33:20 PM

Why did Gary Player choose CostaBaja?

Because CostaBaja is like no other destination on Earth. Minutes from the town of La Paz, CostaBaja will share her natural landscape with 18 holes of integrated design and beauty, supervised by The Black Knight himself. Virtually every vantage point will have a magnificent view of the Sea of Cortez, home to one of the greatest marine reserves in the world, and CostaBaja’s own private state-of-the-art marina. Phase II construction is well under way. And we won’t stop until you’re lining up a shot at a whole new way of life.

usa mexico

INTERNET

STAGING

COLLATERAL

EVENTS

PUBLIC RELATIONS

• Xmas banners and Xmas lights • FUBAR family fun and video

www.costabajaresort.com

ADVERTISING

• Developers conference • Local holiday party • US/CAN holiday party • Owners friends and family Xmas party special holiday package” • Parade of lights boats with Xmas lights • Local kids choir, treasure hunt

• Holiday calendar • Holiday card

866-409-9940 612-121-6226

• Visit Los Cabos ad

MONTH

REGISTRATIONS

WEB TRAFFIC

NOVEMBER 2009

REGISTRATIONS

WEB

DECEMBER 2009

REGISTRATIONS

WEB

COSTABAJA

CAUSE & EFFECT ANALYSIS

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Our primary goal is to ensure that every marketing dollar is giving you your money’s worth. From traditional print media to interactive websites, from highdefinition video production to total media immersion and sales environments, Capstone produces eye-catching, engaging and effective communications to achieve quantifiable results — combining proven marketing methods with revolutionary new trends and emerging technologies. It’s a mixture of art and science tailored to every client’s individual needs.

Capstone’s work has been recognized with more than 100 American Corporate Identity Awards and 20 Hollywood Reporter Key Art Awards as well as Belding, Lulu, Clio and Grammy Awards. Guided by its founders Jo-Anne Redwood and John Taylor Dismukes, Capstone serves clients in the entertainment, corporate, consumer, hospitality, and real estate industries — including Paramount Pictures, Universal Studios, RJR/Nabisco, Toshiba, Sony, Lennar Homes, Welk Resorts, Hyatt, Pulte/Del Webb and AT&T.

1 Technology

www.costabajaresort.com

www.CapstoneStudios.com

Bldg. I, Suite 801 Irvine, CA 92618 P: 949-502-4900 F: 959-502-4999 www.CapstoneStudiosInternational.com www.Dismukes.com