Portfolio 2014
Hello! My name is Jocelyn Lam. I’m a third year industrial design student in the University of Illinois at Urbana-Champaign. jocelynlam.net
jocelynlam.design@gmail.com
( 312 ) 823 - 8072
2725 S. Lowe Chicago Illinois 60616
CONTENT
TWINKLE
PACKBAK
ADIDAS
RHEOLOGICAL NIGHT LIGHT group collaboration
Problem How can a night light effectively promote healthier sleeping habits in children? Young girls have fears and do not feel safe or secure while trying to fall asleep. Kids need at least 9 hours of sleep each night. With age-sensitive fears, the sense of touch is an important factor that could be explored within a night light. OPPORTUNITY Expanding concepts of night lights that focus on the sense of touch to enhance the process of falling asleep inside of activities that prevent a child from sleeping. Mainly focused on the children’s experience.
PROMOTES SLEEP
OPPORTUNITY
FOR PARENTS
FOR KIDS
PROMOTES ACTIVITY
TARGET USER
Girls Age 5 - 8
“The tactile system is the largest sensory system, and it plays a vital role in human behavior, both physical and mental.”
“Sensory stimulation and motor activity during childhood will ‘mold’ interconnections to form motor processes.”
USER INSIGHT TASK FLOW CHART 10-15 minutes
5 minutes
1 minute - 1 hour
2 minutes
1-3 hours
Gets ready for bed
Gets in bed
Worries about dark
Parents reassure
Sleeps
p u t away t o y s , s t o p p l ay i n g , b r u s h t e e t h , b at h change clothes
pa r e n t s t u c k i n , k i s s g o o d n i g h t, l i g h t s o u t
l o n e ly w i t h o u t pa r e n t s , fear of the unknown, s tay s awa k e , c a n n o t s l e e p
s tay s w i t h h e r , r e a d s s t o r y, re-tucks her into bed
tired from distress, h e l p f r o m pa r e n t s / night light
15 minutes
5 minutes
1 minute
10 minutes
Too scared to leave
Needs to use toilet
Wakes up
Has nightmares
kid does not want to go walk i n t o h a l lway d u e t o f e a r o f the unknown, dark
w i d e awa k e , pa r a n o i d
scared, flustered, c a n n o t f a l l b a c k a s l e e p, c a l l s / c r i e s f o r pa r e n t
Half-conscious, scared, confused c r i e s f o r pa r e n t
5 minutes
5 minutes
5 minutes
Wakes up parents
Uses bathroom
Goes back to room
child bothers mom and dad while they are sleeping
feels safe, confident from pa r e n t ’ s c o m pa n y
ready to go back to sleep
MOOD ASSESSMENT
high stress
low stress
IDEATION safety
security
comfortable
WISP
CLOUD confidence healthy sleeping
light
LAMP POST
STAR portable UMBRELLA MOTIF
efficient
Form exploration Tested out concept sketches with form studies. Played with kids to see how they would react naturally with experimented forms.
FINAL FORM Iconic five-point star associated with sleep imagery. Ergonomic shape fits snuggly in kids’ palms. Simple yet a distinct and memorable symbol.
Final Refinement
OUTER CASTING Transparent shell encasing star body
INDUCTIVE CHARGING COIL Wiring enables charging, operates with counterpart base coil
ELECTRIC BOARD Incorporates LED electronics
INNER BODY Houses LED technology and incorporates push button switch
PUSH BUTTON Enables user to easily turn on/off device with one hand
IT’S FLEXIBLE Rheological silicone rubber body provides the user with sensory engagement. Offers a different type of experience with the expression of touch
158MM x 152MM x 58MM
LED LIGHTS Efficient, long-lasting, durable Directional light sources Produce little heat in comparison to incandescent bulbs
CHARGING BASE Inductive charging — wireless transfer of energy through magnetic field from base to the individual night lights Base needs power from external plug, coils need contact
Twinkle as a rheological night light helps stimulate the sense of touch within a night light. It enhances the experience to the child which stimulates comfort when they feel the need of their parents beside them. It serves as a security blanket for young girls and assesses to their needs when they are trying to fall asleep.
Trash Can
Problem
How can kids be more efficient in trash disposal and cleaning up after themselves in the back seat of a minivan? Kids tend to make a mess in the backseat of vehicles and make more work for parents. Design in mind for the user of both boys and girls from the ages of five to eight. Parents’ needs are taken into consideration because they are the purchaser.
Kids have no sense of responsibility for their own chores. Parents tend to spoil kids by picking up after their children or giving them commands to do chores instead of giving them motivation.
Users
Consumer
Environment
Children
Parents
Minivan
Research Alice has a hard time reaching behind the pocket of the front seat to place trash. She would have to release or loosen her seat belt in order to place trash there which is not safe.
The pocket behind the front seat is often an area abused to temporarily place trash in. Certain trash that leaves odors can linger through certain types of fabrics.
An area that is convenient for a child like Alice to place trash is the armrest. It is close to her and close to the door for parents to empty ideal trash can.
Andy Chen + Alice Chen
Adding a PLAY VALUE would transform a chore into a more desired task. It changes the quality of mind that would ultimately increase efficiency in throwing trash away.
High Play Value
OPPORTUNITY Not Efficient
Efficient
OPPORTUNITY The “Clean Up� song and the instant influence it has on children to clean up after themselves. There is an opportunity to
WORK Low Play Value
+ Play Value
FUN
SPACE EXPLORATION Space Analysis of the 2014 Honda Odyssey Sometimes too far to reach
Trash often tucked between seats Abuse cup holders as trash can
Floor basket may tip over
Thoughtless Act: Plastic bag over armrest. Close enough for a child to reach but can be retreated from the side to easily dispose.
IDEATION Front Pocket
Armrest
PLACEMENT Curved
Floor
Structured Rounded
FORMS SKETCHES Turn Sharp OPENING Flip
Slide
Concept proof
AGE
WIDTH
LENGTH
GRIP
5 Years
5.5 cm
11.8 cm
5.8 cm
6 Years
5.7 cm
12.4 cm
6.2 cm
7 Years
6.0 cm
13.0 cm
6.4 cm
8 Years
6.2 cm
13.6 cm
6.7 cm
Measurements can change drastically from the increasing of age in children. The measurements range from children within the age of five to eight. Children from this age are advised to be seated in booster seats, so seat height is taken into consideration as well as the measurements of their hands.
Forms Studies
FINAL FORM Rendering different forms to get general overview on the best form for placement, storage, and convenience. Also played with a few color studies to get a better understanding on color palette. Decided on an arm rest hook with a one handed siding lid. Simple to use and considers a convenient placement for both the child and parent
Individualize Child can customize their trash can with their own vinyl stickers. Stickers can add character to an inanimate object and allow the child to grow a sense of attachment which would increase there awareness of the product. Stickers are removable and reusable. They are meant to prevent kids from losing interest.
Musical Feature
Parents are able to set the timing of when the song plays everyday or week. There is a metal needle with an embossed disk that plays the “Clean-Up� song and is amplified with inner speakers.
Based on the fun factor research, designing the task of trash disposal into a more playful manner would increase productivity. If the trashcan could play the clean up song based on the scheduled lifestyle of the child it can become an efficient sign to clean up.
Process
Convenience
Easy Disposal Lid Slides Open
Simple Storage
ADIDAS Indepented Project / Outside Class
Brand expression in a retail space. Designing an open space that clearly translates the brand’s intention for the viewer.
Brand Identity To get a better understanding of the brand, research characteristics linked towards the adidas brand to start thinking about concepts towards their idenity to seperate them from other brands in the market.
Graphic Comfort Sport Gear
T-shirts Pants
Support Shoes
Apparel
Clean
Active
Style
Sports
Outdoor
Lifestyle Female Consumer
Brand Three
Unique
Empower
ADIDAS
Fresh
Color
“All In�
Everyday
Products
Simple
Training
Bold
Athletes Male
Orignal Passion
Kids Boys
Girls
FORM AND COLOR To grab full potential of the brand within a space, the design of the brand is observed to find key concepts to highlight in an retail environment. Form of the logo and color of products are examined to get this understand.
Foundation exploration Basic form and space exploration. Grasping an understanding of positions of overall space that would potentially be inviting to customers. Prototypes and experimentation within a model is tested to get a visual understanding of design choices.
Refinement Experimented with materials that would best convey the Adidas brand and lifestyle. Basswood and glossy paper used to show a simple and invigoration brand.
Graphics divide two sides by gender
Logo centered and raised from wall
Three line motif inspired by logo
Seating arragements centralized
THANK YOU