Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits
60
STUDIO PRACTICE Statement of Intent Name
Joe Boyd
Blog Address
Date
18/05/16
j-boyd1316.blogspot.co.uk
Rationale My main aim was to develop a strong, professional, varied portfolio which evidences my problem solving and conceptual skills. My aim was for much of this to be shown through my editorial work but also music, publishing and advertising. Although I haven’t produced as much editorial portfolio work as I had hoped I would my promotional briefs such as secret 7 include work that evidence my skills in a more practical way and demonstrate my work can be used in various areas rather than just editorial. Most of the work I was aiming to produce at the start of the year had the aim of giving me a running start into the industry. Successes such as the Guardian and other editorial projects have built my client list and portfolio as well as my professional skills and confidence in getting freelance work.
Themes / Subjects
• • • •
Music Publishing Editorial Promotional / Advertising
Music has become a key theme through my work this year, however these projects also showcase my abilities in producing promotional material. Editorial will continue to be a focus through my practice. It is definitely the area easiest to find work in and I still believe that my practice and process works well for editorial. Products / Methods of Distribution
• • • •
Editorial (Print and Online) Book cover Music Artwork (Record sleeve / posters) Animation
Practical Skills / Media / Formats
• • • • •
Screen Print Animation Digital Texture Colour
I have pushed my use of colour this year in both my digital and screen print work. My final major project has allowed me to get back into screen-print and experiment with animation again. These are both processes I want to continue using after graduation.
Brief 1: Editorial
Deadline
19th May
Rationale: This began as a weekly brief of responding to articles in the New Yorker, the Guardian and the New York Times. It has resulted in a series of 7 final illustrations.
Brief 2: A Clockwork Orange
Deadline
19th May
Rationale: This brief became focused around my response to the Penguin Design Award. This is the key publishing piece in my portfolio so I extended the brief by exploring animated promotion, which seems to be a growing area.
Brief 3: YCN Royal Opera House
Deadline
24th March 2016
Rationale: I responded to the YCN set brief for the Royal Opera House to encourage young people to experience opera for the first time. This brief was aimed to be the key advertising piece in my portfolio so I pushed the concept over a full promotional campaign.
Brief 4: Secret 7”
Deadline
2nd March
Rationale: Create and submit record sleeve artwork for: Chvrches - Clearest Blue Jack Garrat – Worry Tame Impala – The Less I Know The Better 2 x Max Richter – Dream 3 I have expanded on two of these designs which have become promotional material and products.
Brief 5: Big Project – Jazz Artwork Rationale:
Deadline
19th May
This project was based around contemporary jazz musicians who are developing and modernising the genre. I wanted this project to be based in screen print but to explore how these prints could be applied to modern day music promotion.
Additional Project Proposals Brief 6: Responsive Editorial This broke away from Brief 1 and became its own project. It is made up of commission or submission editorial briefs: Nest Submission, the Guardian editorial, Intern Magazine editorial, Stir magazine cover.
BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Referenced) Peterson, G. and Baker, S. (2009) Freedom, rhythm and sound: Revolutionary jazz original cover art 1965-83. London: Soul Jazz Records. Reagan, K. and Heller, S. (2011) Alex Steinweiss: The inventor of the modern album cover. Germany: Tashen GmbH. MAGAZINES / JOURNALS / ARTICLES – (include publication date and details) Computer Arts Varoom Creative Review Wrap Magazine The Guardian The New York Times The New Yorker ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) Its Nice That.com Creativebloq.com Booooooom.com Creativereview-magazine.co.uk Varoom-mag.com YCN.org Dandad.org Handsomefrank.com Heartagency.com
OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) Hidden, Manchester The Wardrobe, Leeds Colours May Vary Village Bookstore