Leeds College of Art BA (Hons) ILLUSTRATION OUIL603 Extended Practice
Level
06
Credits
60
STUDIO PRACTICE Statement of Intent Name
Joe Boyd
Blog Address
Date
18/05/16
j-boyd1316.blogspot.co.uk
Rationale My main aim has been to develop a strong, professional, varied portfolio, which evidences my problem solving and conceptual skills. My aim was for much of this to be shown through my editorial work but also music artwork, publishing and advertising. Although I haven’t produced as much editorial portfolio work as I had hoped I would my promotional briefs such as secret 7 include work that evidences my skills in an applied way and demonstrates how my work can be used in various areas rather than just editorial. This will continue to be a focus after graduation, especially as I am aiming to gain some experience in a graphic design role that will require portfolio evidence of broader campaign style projects rather than just illustrative responses. Most of the work I was aiming to produce at the start of the year was with the focus of giving me a running start into the illustration industry. Successes such as the Guardian and other editorial projects have built my client list and portfolio as well as my professional skills and confidence in acquiring and doing freelance work. Getting this sort of project is going to be my main focus from here; it will hopefully lead to more exposure, clients and work.
Themes / Subjects
• • • •
Music Publishing Editorial Promotional / Advertising
Music has become a key theme through my work this year; these projects showcase my abilities in producing promotional material as well as Editorial will continue to be a focus through my practice. It is definitely the area easiest to find work in and I still believe that my practice and process works well for editorial. Products / Methods of Distribution
• • • •
Editorial (Print and Online) Book cover + Promotional Material (Animation / Print Advertising) Music Artwork (Record Sleeve + Promotional Material) Animation (Online)