OE JO BO YD CREATIVE PRESEN CE 2016
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SELFLED EDI TORI AL (SB1) As er i esofs el fi ni t i at ededi t or i ali l l us t r at i ons r es pondi ngt oar t i c l espubl i s hedi nt heGuar di an, t heNewY or k erandt heNewY or kTi mes . Thi sbr i efhasbeenhar dt ok eept r ac koft hr ough t hey ear .I ts t ar t edoutasaweek l ybr i efbutIf ound t hatmuc ht odi f f i c ul tt omai nt ai nwi t ht heot herwor k goi ngon.Ihav ef oundt hatev ent houghI ' mi nt er es t edi nedi t or i ali t snott hemos tenj oy abl epar tof mypr ac t i c eandIhav epr i or i t i s edot herar easov er t hi sbr i ef .Idef i ni t el ywor kbes tt os etdeadl i nes r at hert hans el fi ni t i at edoness ot her es pons i v es i de ofmyedi t or i alpr ac t i c ehasbeenmuc hmor es uc c es s f ul .Thats ai d,Iam r eal l yhappywi t hs omeof t hewor kIhav epr oduc edf ort hi sbr i efandmor e t hanany t hi ngi t ' sk eptmeengagedwi t ht hepr oc es s ofpr oduc i ngi deasqui c k l ywhi c hi ss omet hi ngI t hi nki si mpor t antf ori l l us t r at or sbuts omet hi ngt hat Ineedt oi mpr ov ei n. Par toft hebr i efIhav ef oundus ef ulhasbeenmoc k i ngupt hei l l us t r at i onsi nt oc ont ex t .I tr eal l ygi v es y ous ens eofhowy ouri magei sengagi ngt het he r es toft hepage.It hi nkt hi si sgoi ngt obec ome mor eandmor ei mpor t antt oc ons i deri nt hef ut ur e. Ac ol l abor at i onbet weenmy s el fandagr aphi cdes i gnerwass ett omak eabi gpar toft hi sbr i efbuti t f el lt hr oughduet ol ac koft i mef orbot hofus .I t ’ sa s hamebuti twi l lbec ompl et edats omepoi nti nt he f ut ur e. Ov er al lt hi spr oj ec thasbeennec c es s ar yi nmov i ng mypr ac i c ef or war d.It hi nkt hatonc eIam pr ac t i c i ng i l l us t r at i onpr of f es s i onal l yt hi ss i deofmypr ac t i c e wi l lbec aomemor eur gents oi t sgoodI v ek epti t mov i ng.I t sal s oc ont i nuedt opus hmyc onc ept ual dev el opmentandt i memanagementaswel laspr oduc i ngs omepor t f ol i owor t hypi ec es .
A CLOCKW ORK ORANGE (SB2) Thebr i ef ,s etf ort he2016Pengui nDes i gnAwar ds wast or ei magi net hec ov erf orACl oc k wor kOr ange. Is pental ar gepor t i onoft hi spr oj ec tont hec onc ept ualdev el opments t agewhi c hhadpos i t i v eand negat i v ei mpac t .Ir eal l ypus hedt hewayIwast r y i ng t oc ommuni c at et hes t or ywhi c hmeantIc ameup wi t hs ol ut i onst hatwer ev er ydi f f er entt owhathas beendonef ort hebookbef or e.Howev er ,hav i ng s pents omuc ht i meont het hi nk i ngs t ageoft he oj ec tIl os tt r ac kofhowi twoul dac t ual l yl ook .I n pr t hef ut ur eIam goi ngt obegi nmak i nganddr awi ng att hes amet i mes ot hatt hedes i gndev el opswi t h t hei dea,It hi nkt hi sc oul dl eadt o s t r ongers ol ut i ons . Myr es ear c hi nt obookc ov erdes i gnl edt omel ear ni ngl es s onsondes i gni ngener al .Chi pKi ddhas t aughtmel ot sabouthowt oc ommuni c at eani dea s ot hati tdr awspeopl ei nbyr ai s i ngques t i onsas wel laspur el yc ommuni c at i ng. Myt y pogr aphys k i l l shav ei mpr ov edt hought hi s des i gnpr oc es s .Al t houghIhav ek eptt het y pef ai r l y s i mpl ei tt ookal otoft i met ogeti tt ol ookr i ghtand r eadpr oper l y . Gai ni ngf eedbac kf r om apr of es s i onalwasagood ex per i enc ei nt hi spr oj ec t .Dav i dWar dl egav ehi s di f f er ent ,mor er ef i nedper s pec t i v ewhi c hhel pedme s eehowt heaudi enc ewoul dr eadt hedes i gn. Ov er al lI ' m happywi t hhowt hi sbr i eft ur nedout .I t wenti nas l i ght l ydi f f er entdi r ec t i ont omos tofmy wor kbutIt hi nki tdemons t r at esmyabi l i t yt oadapt mypr oc es st odi f f er entbr i ef s .I twasal s ogr eatt obe abl et oi nc or por at es omeani mat i oni nt ot hepr oj ec t , It hi nkt hi sel ementofmov i ngi magei ss omet hi ng t hataddsanot herl ev elt omypr ac t i c eandal l owsi t t owor kwel li nv ar i ousc ont ex t s .
YCN x ROH (SB3) Abr i efs etbyt heRoy alOper aHous et oenc our age y oungpeopl et oex per i enc eoper af ort hef i r s tt i me. Thi swasav er yc l eardes i gnbr i efwhi c hal l owedme t of oc usal lmyc r eat i v i t yonf i ndi ngas ol ut i onr at her t hanhav i ngt oc r eat et hebr i efmy s el fwhi c hIf i nd t r i c k i ert odo.Des pi t et hi si tal l owedr oom t ot ak e y ourownappr oac handani l l us t r at i v es ol ut i on s eemedl i k ei twor k edr eal l ywel l . Thi sbr i efal s or equi r edmet owor kwi t hbr and gui del i neswhi c hi ss omet hi ngIhav e' tr eal l yc ons i der edbef or e.Hav i ngt owor kwi t hl i mi t at i onsl i k et he s i z eandc ol oural ogohast obehugel yi mpac t son t hedes i gnpot ent i aloft hes ol ut i on,butt hi shas def i ni t el yi mpr ov edmypr obl em s ol v i ngs k i l l sandi s s omet hi ngIam goi ngt ohav et oc ons i deronpr of es s i onalj obsi nt hef ut ur e.
BEFORE AFTER FEEDBACK
T ec hni c al l yIhav ehadt oc ons i dert hewayIam mak i ngi magest hr oughoutt hi sbr i ef .Ibegan mak i ngf ul lpos t erc ompos i t i onsbutr eal i s edt hi s woul dn' tbeef f ec t i v eac r os sot herc ont ex t ss o ev ol v edi ti nt oamor egr aphi cs ol ut i on.Ial s ohav e begunwor k i ngwi t hmor ehandmadepr oc es s es t hr ought hi sbr i ef .Theneedt oc ommuni c at emov ementl edmet owor k i ngwi t hbr us hs t r ok eswhi c h hasbenef i t edmypr oc es shugel yandi ss omet hi ngI wi l lc ont i nuet odo. Fi nal l y ,oneoft hebi gges tl ear ni ngex per i enc est hi s pr oj ec thasgi v enmei spr es ent i ngmywor kpr of es s i onal l yandr es pondi ngt of eedbac k .Ipr es ent ed t hepr oj ec tt oMus i cdes i gns t udi ot hr oughwhi c hI l ear nedhowt oi mpr ov emydes i gns k i l l sandf eel muc hmor ec onf i denti npr es ent i ngpr oj ec t sef f ec t i v el y .I t ' sas hameIdi dn’ tgett hef eedbac kIdi d bef or et hec ompet i t i ondeadl i ne,It hi nkmyr ev i s ed des i gnc oul dhav edoner eal l ywel l .
SECRET 7� (SB4) Is etmy s el ft hebr i efofs ubmi t t i ng5des i gnst ot he 2016Sec r et7�c ompet i t i onbef or es el ec t i ngt he t womos ts uc c es s f uldes i gnst ot ak ef or war di nt o pr omot i onalc ampai gnsandmat er i al .Thepr upos e oft hi swast oc r eat epor t f ol i opr oj ec t swhi c h demons t r at emyabi l i t yt owor kac onc eptac r os sa whol er angeofc ont ex t sr at hert hanas i ngl ei mage. Thi sbr i efhasbeenabr i l l i antpr oj ec tf orl ear ni ng newt hi ngsi nt er msofc onc ept ualandpr ac t i c alpr oc es saswel lasex pl or i ngt hec ont ex tofmywor k .I t wasagr eatoppor t uni t yt ot r yabi tmor eani mat i on wi t hapur pos er at hert hanj us tf orf un.Thebr i efhas al l owedmet opr oduc es ev er als t r ongpor t f ol i o pi ec esandgetanot herL ondonbas edex hi bi t i onon myCVaswel lass omeonepay i ngf ormydes i gn andt hemoneygoi ngt oc har i t y . Ibegant hebr i efast heCOPmodul eendedandi t al l owedmet ol oos enupandgetc r eat i v eagai n,t hi s l edt os omei nt er es t i ngpi ec esofwor kt hathav e s t ar t edt ak i ngmypr ac t i c ei nanewdi r ec t i on,a goodl es s ont hatac hangeofpac ei sneededev er y nowandagai n.T ak i ngt hes edes i gnsf or war di nt o pr os pec t i v epr omot i onalc ampai gnshasr eal l yi nf or medmywayoft hi nk i ngatt hes t ar tofpr oj ec t s ; r at hert hant hi nk i ngofj us tt hei mageast hes ol ut i on i ti sj us tasmuc haboutwher et hati mageex i s t sand howi ti nt er ac t swi t ht het ar getaudi enc e.I fy ou' r e pr oduc i ngar t wor kf oranal bum i tc an' tj us tex i s ton ar ec or dc ov er ,i thast obeabl et oc ommuni c at e onl i ne,i npr i ntandev eni nmov ementt or eac h audi enc esands t andout .
FM P (SB5) Thebr i efIs etmy s el fhasbeent oc r eat eas etoff i v e t woc ol ours c r eenpr i nt sbas edar oundy oungc ont mepor ar yj az zmus i c i answhoar epus hi ngt hegenr e ofj az zf or war d.Ihav eal s oani mat eds omeoft hes e des i gnsbef or et ak i ngt hem f or war di nt opr omot i onalc ampai gns .Theai m oft hi shasbeent opus hmy pr oc es ss k i l l swhi l eal s oex pl or i ngt hepl ac eoft hes e pr oc es s esi nc ont empor ar ymus i cpr omot i on. Thi sbr i efhasf el tunus ualbec aus ei thass t r et c hed ov ers uc hal ongt i me.Is t ar t edoutwi t hapr et t y c l eardi r ec t i onofwher eIwant edt hepr oj ec tt ogo butt henf ors omer eas onwentof fonat angent . Ev ent ual l yIendedupbac kont heor i gi nalt r ac kwi t h t hec l eardi r ec t i ont oc r eat eas er i esofbi gs c r een pr i nt sanddos omeani mat i onbas edar oundc ont empor ar yj az zmus i c i ans . Sc r eenpr i nt i nghasbeengr eat ,I v eappr oac hedi ti n anewwayf ormei nt er msofs i z eandc ol ourl i mi t at i ons .Thes er es t r i c t i onsr eal l ypus hedmeandhav e i mpr ov edmypr i nt i ngabi l i t yaswel lasmygener al pr ac t i c e.L i mi t i ngmy s el ft ot woc ol our shasmeant t hatIhav ebeenmuc hmor ec ons i der at ewhen t r y i ngt oc r eat edept hi nt hei mage,us i ngov er l ay r at hert hanneedi ngt oaddanot herc ol our .Someof mywor kt hi sy earhasbeenov er pr oduc eddi gi t al l y s oi t sr ef r es hi ngt of i ndmy s el fc r eat i ngpower f ul des i gnswi t hj us tt wol ay er s . Res ear c hi nt ohowdes i gnf ormus i cc anbeus ed ac r os sdi f f er entpl at f or mshasenc our agedmet o t hi nkaboutmydes i gnsasadapt abl ec ampai gns r at hert hans i ngl ei mages .Ani mat i ngt hedes i gns hasaddedanot herdi mens i ont ot hem andI ' m ex c i t edabouthowIc oul dmov et hi sf or war di n mypr ac t i c e. It hi nkt hatal t hought hi swasas el fi nt er es tdr i v en pr oj ec ti thasi nf or medmypr ac t i c ehugel ybot hi n t er msofmydes i gn/c onc ept ualdev el opmentand al s omypr es ent at i onofwor kandmyabi l i t yt o demons t r at ei t sappl i c at i on.
RESPONSI VE EDI TORI AL (SB6) Res pondi ngt oedi t or i alc ommi s i onsorc al l sf ors ubmi s s i on.Thi shasbeenani nt er es t i ngbr i efandpr obabl yt heoneIl ear ntt hemos tf r om pr of es s i onal l y . TheGuar di anbr i efputmeof ft oapos i t i v es t ar ti n t hey earandgotabi gnameonmyedi t or i alc l i ent l i s t .TheNes ts ubmi s s i onwasonl yal i t t l et hi ngbut i tputmebac ki nc ont ac twi t hac oupl eofGr aphi c Des i gner swhoar edef i ni t el ygoodc ont ac t st ohav e. Thel aunc hni ghtwasal s oar eal l ygoodex per i enc e andenc our agi ngt ok eepget t i ngi nv ol v edi nt hat s or toft hi ng. The' I 'Magc ommi s s i onwasr eal l yex c i t i ngandi t ' s gr eatt ok nowt hatpeopl eout s i det hec ol l egear e not i c i ngmywor k .Unf or t unat el yt hi st ur nedi nt o s omet hi ngt hatIwas n' thappywi t hatal lbutt he c l i entwaspl eas edandt hat ' swhatmat t er sIgues s . Fr om t hi sIl ear ntt hatundert hepr es s ur eofget t i ng ac ommi s s i onIam l i abl et oov ert hi nkwhatI ' m doi ng.Iwor kbes twhenIam mak i ngandt hi nk i ngat t hes amet i mer at hert hanpus hi ngandpus hi ngan i deaunt i li ti nev i t abl yget sc onf us ed. Fi nal l ywast heSt i rpr oj ec twhi c hhasbeenoneof t hemos tpl eas ur abl epr oj ec t sI v ewor k edon.The ar tdi r ec t orandedi t orwer ebot hr eal l ypos i t i v eand t hes ubj ec twasr eal l yengagi ng.Ik newmydes i gn wasgoi ngt obeont hec ov erwhi c hwasex c i t i ng anddaunt i ngbutIl ear ntmyl es s onf r om t hepr ev i ouspr oj ec tanddi dn' tgetf r oz enup.Ipl ay ed oundwi t hi deas ,notwor r y i ngaboutt hem bei ng ar s i l l yandai medt oc r eat eanengagi ng,i nt er es t i ng i mager at hert hanami ndbl owi ng,s ubv er s i v e mas t er pi ec ewhi c hIf or geti s n' tqui t et hel ev el I ' m wor k i ngaty et . Thi shasbeenav er yi nf or mat i v epr oj ec twhi c hhas al l owedmet oex per i enc et hepr of es s i onalpi t f al l sof f r eel anc ewhi l eal s onet wor k i ngandbui l di ngac l i ent l i s t .Mos ti mpor t ant l yIhav edi s c ov er eds omeofmy weak nes s esi nwor k i ngonl i v epr oj ec t s .Nowt hatI m awar eoft hem Ic ans t ar twor k i ngont hem andt he St i rpi ec epr ov est hatI m al r eadyi mpr ov i ng.