Blade Barbershop branding
Joel Burden
Burden&Franc
Blade The intention
The spiel
A considered brand message and aesthetic.
Blades is located in Wakefield, West Yorkshire. My partner Ross has been in contact with the owner and feels there is opportunity to offer a re-brand for his, well established business. The client seems receptive and is open to a much needed modernisation to match the newly re-furbished interior.
Joel Burden
Burden&Franc
-03-
Blade Barbershop branding
Rationale: As a reaction to new competition in Wakefield employing trainee hairdressers the well established Blades is able to boast over 20 years experience. This has translated into an overarching idea that Blades do not cut corners. This reflects a positive and confident aura to the brand.
Joel Burden
Burden&Franc
-04-
Blade The corner
The corner is utilised in both the conceptual and physical form. Not only can it be used as a logo or signifier but also multiplied in patterns and visual embelishments.
1. Single Corner (Logo)
2. Multiple corners (Pattern) Uses - packaging, window display, print, in-store.
Joel Burden
Burden&Franc
-05-
Blade
Adaptable copy for campaign
Like a skilled boxer, we understand the importance of corners.
Copy & concept integration
To further extend this idea of the corner and how, at blades, these corners are never cut, we have created an adaptable piece of copy for a promotional campaign and a main slogan that re-enforces this.
‘Skilled boxer’ can be replaced with (adjective)+ (sports profession) that are related to corners and the corners being a key element to winning. For example, boxing, football and racing. In
Main slogan:
doing so it relates the work to a male audience and creates an approriate tone of voice.
Joel Burden
Burden&Franc
-06-
Blade Brand guidelines
(Title) Regular ExtraBold:
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Joel Burden
Burden&Franc
-07-
Blade Possible outcomes
Price list
Outside promotion
On screen ident
Uniform
In store but also possibly in printed and digital
Window or board promotion. Store front.
Website and any online promotions.
Material such as shirts/aprons etc.
Store front sign
Style guide
Printed combs + towels
Main use of logo and identity, the store sign.
Booklet or publication that could be used both
More in store examples. Demonstrates a
Attracts attention and needs impact.
physically or digitally. Photographic focus?
thorough exploration of brand when combined
forms as part of promotional material.
Point of sale
with other elements.
Opening times
Brands promotion
Bespoke clock
Mirror vinyl
Either on the door or window, possibly vinyl.
Printed or digital materials.
In store decoration and a demonstation of
In store mirrors. Could possibly provide some
integrated brand identity.
interesting outcomes.
Again will most likely be involved in the promotional material.
Joel Burden
Burden&Franc
-08-
Blade Business cards
-09-
Blade
Example of integrated concept: ‘We don’t even cut corners with our complimentary
In-store packaging
beverages.’
In-store items such as own branded products or complimentary beverages that use the pattern to carry through the identity.
Joel Burden
Burden&Franc
-10-
-11-
Blade Store front
Store front shows most elements of the re-brand in context and unity. Windows and window information such as opening times would be applied in an orange vinyl in order to allow the most light possible to enter the building. Corner logo and pattern continued throughout. Campaign copy and business slogan appears where necessary but not as to overwhelm.
Joel Burden
Burden&Franc
-12-