Winner of ‘Brand the Boring’ brief set by Elmwood (Leeds). We were given the business of dog kennels, all work emerged from this. Staaay. The first of its breed to offer a no nonsense approach to dog boarding. As a brand name, it is a direct representation of the language used between a dog and our target audience. Stretching the word with additional a’s gives it a humanistic tone of voice and creates a more unique and personal identity in relation to dogs.
Event promotional material for LCM’s showcase at Steinway Hall, London. In addition to the visual style, we provided the event with a new marketing tool, ‘210 years in the making’ The combined age of LCM & Steinway. Thus, giving LCM a percieved, deeper heritage, to compete with older London institutions.
Fully integrated advertising campaign designed to re-introduce Ted Baker to an American audience. Campaign was led around the copy, ‘A New Breed, From Across the Pond’, This extended into the in-store display and point of sale.
ONLY GOD FORGIVES Special screening branding/promotional material for the motion picture ‘Only God Forgives’ (2013), directed by Nicolas Winding Refn. Work designed to create a visual experience through a play on the films title, and its tagline ‘Time to Meet the Devil’ by concealing it within the interactable material.