Joel Burden
Context of Practice 601
Project Plan
Project Plan
Joel Burden
Burden&Franc
Working Title
The future of graphic design Is the future multi-disciplinary The use of shock in ‘Colors’ Magazine Page+02
601 Context of Practice
?
Project Plan
Joel Burden
Burden&Franc
Title Breakdown
The Use of Shock in COLORS Page+03
601 Context of Practice
Magazine
The action of using something or the state of being used for a purpose.
A sudden upsetting or surprising event or experience.
COLORS is a quarterly magazine about “the rest of the world�. Founded in 1991. Every issue of the magazine takes a single theme and covers it from an international perspective. COLORS has maintained a global, humanistic outlook in its coverage of issues from AIDS to shopping to shit. A periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership. Channel of communication.
?
Project Plan
Joel Burden
Burden&Franc
First Thoughts
- What is the purpose of shock in COLORS?
- What is the argument against shock in visual culture?
- Is Shock an effective way to communicate?
- Does age determine how effective shock tactics are?
- What difference does the cultural area have on the impact of
- What positive or negative connotations has COLORS’ had on modern
shocking material?
visual communication?
- Does COLORS rely on shock to operate in the marketplace?
- What was the rationale for the creators and is that still in use today?
- Has shock within visual culture contributed towards social change?
Page+04
601 Context of Practice
?
Project Plan
Joel Burden
Burden&Franc
Purpose
To investigate the use and effect of shock within the art direction and photography of COLORS. Secondary
To more broadly investigate shock as a form of communication and the connotations this approach may have. Entropy vs Redundancy.
Project Plan
Joel Burden
Burden&Franc
Approach
Communication Theory, Ethics (censorship), Case Study. Page+06
601 Context of Practice
?
Project Plan
Joel Burden
Burden&Franc
Weekly Plan
Week 1 - 18/11/13
Week 2 - 25/11/13
Tutorial Week
Week 3 - 02/12/13 Tutorial Week
Chapter 1 draft,
Chapter 1 corrections,
Completed chapter 1
Practical outline,
Primary research gathering
Chapter 2 plan/draft
Literature review
Practical research/ideas
Practical progression
Week 4 - 09/12/13
Week 5 - 16/12/13
Week 6 - 23/12/13 Christmas Week
Chapter 2 draft
Final written draft
Chapter 3 beginnings
Practical production plan
Practical final ideas/concepts
Page+03
Week 7 - 30/12/13
Week 8 - 06/01/14
New Years
Week 9 - 13/01/14 Deadline Week
Correct/finalise written element
Evaluation
CoExexute practical elements
Practical presentation/post-production Written element binding/presentation
601 Context of Practice
?