D&AD Student Awards 2013
Create a portrait of contemporary youth.
Photography Brief Brief set by: Dazed & Confused
Background For 20 years Dazed & Confused magazine has been at the forefront of youth culture. Defining the times, each issue showcases agenda-setting editorial and pioneering fashion photography. Based in London, but created by an international collective of writers, imagemakers and stylists, it is quite simply the most influential and successful independent magazine title on the planet.
Target Audience Dazed & Confused and its website, dazeddigital.com, are read in print, online and on mobile by over 500,000 style leaders.
Founded in 2006, Dazed Digital celebrates innovative and creative ideas through films, mixtapes, previews, fashion shoots and interviews that are exclusive to the website. Working closely with the monthly print edition and its worldwide network of contributors, Dazed Digital publishes a daily cultural snapshot from around the globe.
For full format specs and guidance, see ‘Formatting Your Entries’ on the next page. Work in formats other than those outlined will not be accepted.
Deadline Entries for this brief must be submitted by Wednesday 20 March 2013. #studentawards
Creative Challenge Is culture drowning in a sea of visual mediocrity? Are truly iconic images devoured and disregarded in a relentless and unstoppable stream of clickconsumption? In 10 years, which images from today will stand the test of time? Which will define our generation? Dazed & Confused magazine want you to create your own portrait of contemporary youth. A single image that will be just as relevant in a decade. An image that captures this period of time, with determination and attitude. Shoot your friends, your peers. Capture reality, fantasy, people with interesting stories, people with great ideas. Something real. Avoid the clichés. Seize the chance to define the visual language of your world in 2012 / 13. Considerations As with any photographic commission, you should consider the context your work will appear in. The same brief might be interpreted very differently for another publication. You should familiarise yourself with Dazed & Confused and dazeddigital.com to ensure the tone of your submission is relevant to the audience.
Deliverables Upload one image. Entries with more than one image will not be considered. Do not include explanatory text on your image; supporting information can be entered online.