Film Noir Concept Boards

Joel Burden

Research

OUGD505 Film Noir_

What is it?

Film noir was a largely influential film genre popular from the early 1940’s - late 1950’s.

Also known as ‘hard-boiled crime dramas.

Known for it’s high contrast shadowed cinematography and it’s gritty portrayal of a corrupt metropolis.

Why is it Good? _Influential _Still lives “Neo-Noir” _Innovative & Experimental _Femme Fatale _Anti-Heroes

Why is it Bad? _Orignials all B & W _Not light-hearted _Sexist at times

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Joel Burden

Concept

OUGD505 Film Noir_

Private Investigator The PI or Private Detective plays a key role in many noir films. I hope to investigate and brand an existing PI in either LA, NYC or San Fran.

These locations were the main three settings in noir.

Tone of Voice?

I plan to use the shadowed aesthetic of noir and the nature of a PI’s profession to create suspense and mystery in a branding practice.

Target Audience Attorneys (Main PI employers) Noir Fans

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Joel Burden

Processes

OUGD505 Film Noir_

Neon/Light/Shadow I’ve never experimented withw light, shadow and illumination in order to create an effect. This seems ideal for the topic in hand.

UV & Flourescent Again relates to the focus on light in noir. Also interesting technique when thinking about branding for an illusive private investigator.

Projection This would be vital to achieve the desired effect from the other 3 processes, a light source.

Projecting also allows for large scale image & text.

Die-cutting Never done it before but would fit well with this concept and the other processes stated.

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Joel Burden

Format

OUGD505

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Film Noir_

Range

Editorial In terms of interesting binding and layout techniques which further enchance a concept.

Ambient/Outdoor Using the envoronment to promote and persuade.

Branding Personal stationary and promotion is something I’d like to explore more.

Keeping a brand guidelines over a range but using more innovative formats.

Large Scale Again, something I’d be interesting in exploring properly, only ever designed to a relatively small scale. New possibilities.

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Joel Burden

Format

OUGD505

&

Film Noir_

Range

Packaging In terms of unique folding techniques and structures.

Digital/Web Digitally I’m lacking, I’d like to address this during this project.

4D Thinking of designs in terms of interactivity and time. New intriguing possiblities.

Projection Similar to the large scale, working with light and how it can function in different environments.

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