Joel Burden
Burden&Franc
The Beautiful Meme The Union Flag
Idea Development
Evolution
Joel Burden
Burden&Franc
= We decided to look at this brief in both the evolutionary response and the revolutionary response, although in reality from the research conducted we believe the answer lies somewhere inbetween.
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One of the most obvious responses from the evolution view would be to include Wales. This could be done simply by including the St.Davids cross, perhaps replacing the blue with a black field.
TBM The Union Flag
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Revolution
Joel Burden
Burden&Franc
N.E.W N
W
E
N.E.W We toyed with the ideas of using triangles to represent the strength of the new 3 tier union. As I said before however it just looks too
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The more you play with revolutionary I think the more you realise it just isn’t right. However we feel about the Union Flag, it’s embedded in the national concious and to change it drastically is too alien and strange. It also
TBM The Union Flag
creates a gap between the rich history of the country and the new generations.
strange. Using a tri-colour to create an equal unity between the 3 nations, again strips so much away from such an iconic flag and what it represents. N.E.W could be interesting for a campaign to promote a new Union Flag but not for the flag itself.
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Evaluation
Joel Burden
Burden&Franc
After several ideas and playing with both the evolutionary route and the revolutionary route we have found that it is just not feasible to change the core structure of the Union Flag when taking into consideration its place on the global and national scales. However... we feel you could
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TBM The Union Flag
most definitely present a revised flag in a revolutionary manner, depending on the campaign/ presentation you choose to follow. This falls inbetween both.
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