Tbm Rationale & Concept Boards

Joel Burden

Burden&Franc

The Beautiful Meme The Union Flag

Rationale + Concept

Rationale

Joel Burden

Burden&Franc

We left the form of the Union Flag unchanged based on its geographical and historical ubiquity.

To create a new form for the Union Flag would be to create an unrelatable heritage for future generations.

A monotone flag is a united flag. A united flag represented by united countries. The Union Flag is no longer a flag divided by Saints, but instead defined and displayed as one.

Red symbolises the life blood of those past, present, and future.

The red provides an identifier spawned from the previous flag.

Great Britain is old N.E.W.S.

The N.E.W Flag.

TBM The Union Flag

+

Visual Execution

Joel Burden

Burden&Franc

Page+03

Unified in one key colour shared by all 3

TBM The Union Flag

nations. The red crosses of St.George and St.Patrick and the Red Dragon of Wales.

+

In Context

Joel Burden

Burden&Franc

+

Blue typography would be replaced by black to contrast the red. Also has links to St.Davids cross of Wales.

Page+04

+

Keeping the recognised form of the Union Flag means maintaining the national pride felt by many, yet also presenting a fresh image for those who don’t.

TBM The Union Flag

+

In Context

Page+05

Joel Burden

+

Basic range of the flag working in different

Final outcomes for the project personally

contexts to show it has maintained its impact.

would be more considered to make

Burden&Franc

it appropriate to content. However it demonstrates how a flag needs in its most basic function to work on almost anything.

TBM The Union Flag

+

Concept

Joel Burden

Burden&Franc

The N.E.W Flag +

N.Ireland

England

+

Wales

The N.E.W Olympic Team The N.E.W Born The N.E.W Kid on the Block Page+06

TBM The Union Flag

The N.E.W Blood Taking the brief furthur and thinking about how

N.E.W can be used in multiple different ways

this would be introduced to the public. N.E.W

to adapt to the various contexts creating an

would be utilised to re-inforce the union and

over-arching campaign concept.

emit a positive aura.