Joel Burden
Burden&Franc
The Beautiful Meme The Union Flag
Rationale + Concept
Rationale
Joel Burden
Burden&Franc
We left the form of the Union Flag unchanged based on its geographical and historical ubiquity.
To create a new form for the Union Flag would be to create an unrelatable heritage for future generations.
A monotone flag is a united flag. A united flag represented by united countries. The Union Flag is no longer a flag divided by Saints, but instead defined and displayed as one.
Red symbolises the life blood of those past, present, and future. The red provides an identifier spawned from the previous flag.
Great Britain is old N.E.W.S.
The N.E.W Flag.
TBM The Union Flag
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Visual Execution
Joel Burden
Burden&Franc
Page+03
Unified in one key colour shared by all 3
TBM The Union Flag
nations. The red crosses of St.George and St.Patrick and the Red Dragon of Wales.
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In Context
Joel Burden
Burden&Franc
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Blue typography would be replaced by black to contrast the red. Also has links to St.Davids cross of Wales.
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Keeping the recognised form of the Union Flag means maintaining the national pride felt by many, yet also presenting a fresh image for those who don’t.
TBM The Union Flag
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In Context
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Joel Burden
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Basic range of the flag working in different
Final outcomes for the project personally
contexts to show it has maintained its impact.
would be more considered to make
Burden&Franc
it appropriate to content. However it demonstrates how a flag needs in its most basic function to work on almost anything.
TBM The Union Flag
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Concept
Joel Burden
Burden&Franc
The N.E.W Flag +
N.Ireland
England
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Wales
The N.E.W Olympic Team The N.E.W Born The N.E.W Kid on the Block Page+06
TBM The Union Flag
The N.E.W Blood Taking the brief furthur and thinking about how
N.E.W can be used in multiple different ways
this would be introduced to the public. N.E.W
to adapt to the various contexts creating an
would be utilised to re-inforce the union and
over-arching campaign concept.
emit a positive aura.