Brief 15 — Yearbook - Final Boards Revised

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OUGD603 / Extended Practice

Background

Brief 15 — Yearbook

Originally, as a group, we pitched for the BA (Hons) Graphic Design Yearbook at Leeds College of Art. The pitch was unsucessful, so we chose to work on the BA (Hons) Photography Yearbook. With weekly discussion with three photography students and their course leader, we’ve been working on layout ideas. The deadline for the Yearbook is passed the OUGD603 submission deadline, so designs are yet to be finalised.

Live Brief Collaboration with Ewan North Priyesh Desai Sam Horbury Time Scale 7 Weeks

You will be working with Evolution Print, who are pushing for interesting finishing methods.

Brief

Design a Yearbook, including information and imagery for all 33 BA (Hons) Photography students.

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Audience

Photography graduates, prospective students, and the general public of Leeds.

Mandatory Requirements

- Yearbook Designs - Potential ideas for exhibition


OUGD603 / Extended Practice

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BAGD Yearbook Proposal 01

Concept

Brief 15 — Yearbook

‘Signing Out’ considers an aspect every student at Leeds College of Art does daily; signing in. This ritual is obviously a way of showing attendance, but a signature has many connotations: - As a university of creatives, we can all be considered as artists. An artist always signs his masterpiece, our masterpiece being the degree. - With previous Yearbooks lacking personality, a signature is a unique way of injecting something more personal.

BAGD Yearbook Proposal 01

Yearbook Itself

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The front cover features the sign in sheet that we’ve viewed the last 3 years, with the signatures of those in the class. Every student is given a double page spread. They are allowed to correct their spread, making each page unique. The example above shows that my name has been changed from Joseph to Joe, and an arrow pointing at my chosen method of communication. Although this could make the spreads look scruffy, you would be in charge of your own spread, therefore you would not want to deface it.


OUGD603 / Extended Practice

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BAGD Yearbook Proposal 02

Promotional Material

Brief 15 — Yearbook

Above are promotioanl material for the exhibition. Both are quite playful in both their design and tone of voice.

BAGD Yearbook Proposal 02

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OUGD603 / Extended Practice

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BAGD Yearbook Proposal 03

Exhibition Collateral

Brief 15 — Yearbook

A large sign in sheet would be displayed on the wall, with information edited to show which studio each student’s final work could be found. The chalk board allows visitors to input some feedback on the exhibition.

BAGD Yearbook Proposal 03

Feedback On Proposal

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Unfortunately, we did not win with our proposal, the feedback iwe received is as follows: - Due to issues with students forgetting to sign in, a concept based around the sign in may not be approproate. - Allowing students to annotate their own pages could distract from the imagery too much. - The chalk board may end up being defaced.


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Photography Yearbook Research 01

Collection of Loose Sheets

Brief 15 — Yearbook

After a few meetings with Photography, it became apparent that they liked the idea of a colleciton of loose sheets. The previous Yearbook was a selection of postcards, something they want to avoid. We researched into ways sheets could held together.

Photography Yearbook Research 01

Large Format

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Previous Yearbooks have always been A4, or a square format of a similar size. They were keen to have a Yearbook made that was larger than previious years too.


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Photography Yearbook Research 02

I Like It What Is It?

Photography Yearbook Research 02

Brief 15 — Yearbook

Anthony Burrils book “I Like It, What Is It’? is at B4 size, and features 30 posters that are perfect bound, and can be pulled out and framed. When presenting this to Photogaphy, the students loved the idea. It is a perfect way of creating a neat collection of loose images.

5 Years Colophon Type Foundry

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Another interesting feature to be added to the Photography Yearbook, a small A5 booklet will be glued to the inside cover, featuring a preface and contents information.


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Current Progress 01

Inside Cover

Current Progress 01

Brief 15 — Yearbook

As Photography are yet to come back to us with a name to consider, this page has been difficult to design. Above you can see an example of how the inside cover could look.

Double Spreads

With each student’s work being a different format, and with image composition being key, images will always appear differently. Using a grid system to maintain some consistency, images will appear quite loose, whilst bodycopy is kept structural and consistant.

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OUGD603 / Extended Practice

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Current Progress 02

Back of Each Spread

Brief 15 — Yearbook

Alternatiing between spreads with text are pages with images. This means each student will have a double sided page, one side with information to do with them on, the other to be used as a framed photo. You can see above examples that have been ripped out.

Current Progress 02

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OUGD603 / Extended Practice

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Current Progress 03

A mockup of a framed poster.

Brief 15 — Yearbook

Current Progress 03

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