Brief 09 — Stack - Final Boards Revised

OUGD603 / Extended Practice

Background

Brief Length 1 Month+ Competition Brief / Soon to be Live

Brief 09 — Stack

We are ARVINN & FINN magazine - a niche magazine targeting young creative professional males, which aims to seek pleasure and enjoyment through written and creative writing. through relevant and topical content, short fiction and non fiction pieces, showcasing new talent we hope to target creatively engaged young males which are seeking an outlet outside of technology but don’t have the time to read a novel.

A brief set by ‘Stack Magazines’, an independant magazine subscription service, that delievers a new magazine to your doorstep each month.

I was approached by friend from Art Foundation, Charlotte Marshall.

She is now a proffesional writer, and wanted help setting up a new magazine. Although the competition is set by Stack Magazine, Charlotte intends on printing the magazine at mass, with the final magazines being distributed anyway.

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Brief

Create a successful layout with given articles, illustrations and imagery. Make typographic and layout decisions that can be utilised over up and coming issues.

Audience

Young, creative, professional males.

Mandatory Requirements

Final layouts for the full first issue.

As all the imagery is yet to come through, the final design has spaces left for imagery and illustrations.

OUGD603 / Extended Practice

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Initial Research

Obviously before considering any aesthetic options for the magazine, it was vital to assess the competition.

The above publication by Ruth Jamieson takes an extremely thorough approach at evaluation current independant magazines, and is also update, as it is recently published.

Brief 09 — Stack

Initial Research

Conclusions of Research

The following conclusions were made: - Independant magazines have no obvious correlating aesthetic or subject matter, they thrive on being different.

- Most are full colour. Arvinn&Finn could utilise a refined colour pallette in order to stand out.

- Many are bold in their colour, but very little are bold with headlines.

This is something usually associated with tabloid magazines.

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OUGD603 / Extended Practice

02

Client’s Research

In order to show the aesthetic the Charlotte was looking for, a group Pinterest board was set up. It became apparent from all of the references that colour was a large driving force with the design of the publication, in particlar neon and pastel colours.

With very little start up funds, it was suggested to the client to consider risograph printing. This was taken forward, with the end result to be risograph printed.

The colours themselves are still under deliberation, and will be negotatied with the printer, depending on what they can supply.

Brief 09 — Stack

Client’s Research

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OUGD603 / Extended Practice

Brief 09 — Stack

Typographic Decisions

Bodycopy is at 10pt, a fairly large size for bodycopy. However magazines require larger bodtcopy sizes to aid being read on the move. Berlingske Serif has also been chosen, due to a large x-height, making bodycopy appear more ‘boxed’.

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The sub headers are in Berlingske Serif, with the beginning of each subheader set in italic, to show the start of an article. Berlingske was chosen due to it’s great readability, but also unique and quirky features.

An example of this can be seen in the lowercase r.

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Typographic Decisions

Above you can see typographic decisions made, and the reasons why they were chosen. As the magazine is for commercial use, all of these typefaces have been purchased commercially.

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OUGD603 / Extended Practice

04

Finalised Spreads

Above are examples of finalised spreads, taking colour into consideration. As the colours themselves are yet to be decided, this is merely a representation of how they could look.

Spaces have been left for imagery that is still to be sourced from illustrators.

Brief 09 — Stack

Finalised Spreads

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OUGD603 / Extended Practice

04

Finalised Spreads

More examples of spreads that will be used in the final magazine.

Some images may also be replaced due to copyright infringement.

Brief 09 — Stack

Finalised Spreads

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