Made in Palo Alto Magazine Fall Issue 2010

Š 2010 All Rights Reserved Brainworks Design Group Inc.

BRAINWORKS IS AN “EMOTIONAL RESPONSE” MARKETING

COMMUNICATION

SPECIALIZES POWERFUL

IN

INNOVATIVE

GROUP AND

COMMUNICATION

FOR

THAT

VISUALLY HIGHER

EDUCATION, TECHNOLOGY AND BIOSCIENCE. THE ART AND SCIENCE OF BRAINWORKS IS TO PUT THE SOUL OF YOUR COMPANY DIRECTLY INTO THE HANDS AND HEART OF YOUR TARGET AUDIENCE, THE RESULT . . . COORDINATED COMMUNICATIONS CAMPAIGNS, IDENTITY PROGRAMS, MARKETING RESEARCH AND ANALYSIS, ADVERTISING, DIRECT MAIL PROGRAMS, MULTIMEDIA,

AND

WEBSITE

DEVELOPMENT

THAT

INSPIRES CONNECTIONS AND PROVES RESPONSE.

BRAINWKS.COM 831.657.0650 NEW YORK

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650.276.9057

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© 2010 All Rights Reserved Brainworks Design Group Inc.

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I N E W Y O RK

BRAINWORKS IS AN “EMOTIONAL RESPONSE” MARKETING COMMUNICATION GROUP THAT SPECIALIZES IN INNOVATIVE AND VISUALLY POWERFUL COMMUNICATION FOR HIGHER EDUCATION, TECHNOLOGY AND BIOSCIENCE. THE ART AND SCIENCE OF BRAINWORKS IS TO PUT THE SOUL OF YOUR COMPANY DIRECTLY INTO THE HANDS AND HEART OF YOUR TARGET AUDIENCE, THE RESULT . . .

COORDINATED COMMUNICATIONS CAMPAIGNS, IDENTITY PROGRAMS, MARKETING RESEARCH AND ANALYSIS, ADVERTISING, DIRECT MAIL PROGRAMS, MULTI-MEDIA, AND WEBSITE DEVELOPMENT THAT INSPIRES CONNECTIONS AND PROVES RESPONSE.

B R A I N W K S. C O M

Hello.

With fall upon us, it is time once more to showcase the innovation, style and smarts of our amazing city.

As in so many things, Palo Alto is proving its vanguard position in the green economy. In this issue, we take a look at Palo Alto’s own Tesla Motors, and the region’s position in the center of the emerging electric car industry. Iris Harrell, President and CEO of Harrell Remodeling, addresses the myth that green renovation always has to be more expensive, and we profile artist Michael Killen and his attempt to change the world through painting.

As always, there are many people to thank for making this magazine possible. Along with all of our contributors, special thanks go out to Rebecca & Terry Counihan, Chris Schmauch of GoodEye Photography and Adam Mason and Dang at Jungle Digital for their valuable assistance.

We also welcome our newest sponsor: Palo Alto-based Bling Nation. A PayPal partner, Bling Nation provides a fun and easy way to send money and make payments using your mobile phone. For more information, check out www.BlingNation. com.

Finally, I would like to thank Ana Cruz, my life and business partner, for her support, vision and leadership. I couldn’t do it without you… and I wouldn’t want to!

Joelle Publisher + Creative Director

THANK YOU.

Carroll Harrington, Harrington Design, initiated Palo Alto Business Goes Green/ Chamber of Commerce in 2006. She was named the Chamber’s 2009 Tall Tree Professional Business Person in 2009 and received the Athena Award in 1993.

Made in Palo Alto ANA & JOELLE CRUZ

PUBLISHERS CREATIVE DIRECTOR JOELLE@MADEINPALOALTO.COM

650.276.9057 REBECCA COUNIHAN, MBA DIRECTOR OF MARKETING

Chris Schmauch is a do-it-all creative director and photographer based in Santa Cruz, CA.

650.740.6808

REBECCA@MADEINPALOALTO.COM OFFICE: 530 EMERSON STREET DOWNTOWN PALO ALTO 2ND FLOOR

JUNGLE DIGITAL IMAGING WWW.JUNGLEDIGITAL.COM

Christopher Charman

Long-time Bay Area resident and dotcom refugee Christopher Charman spent many years working on the Peninsula. He did his undergraduate work at that other Bay Area university and recently completed a Masters in Creative Writing at San Francisco State.

Deborah Meacham

You may spot Deborah Meacham in Palo Alto licking her plate clean, trying on shoes or cheering in the crowd at Stanford Stadium. She is an experienced freelance editor whose credits include everything from academic journals to travel publications.

SPECIAL THANKS TO: ALEX DONIACH, NOELLA BOUDART, ENOCH CHOI, MAURA MCNULTY, GENEVIEVE V. JOPANDA

FOR ADVERTISING INQUIRIES:

650.740.6808 650.276.9057 ALL TEXT AND ARTWORK ARE COPYRIGHT OF THEIR RESPECTIVE CREATORS AND PUBLISHERS. NONE OF THE MATERIAL IN THIS PUBLICATION MAY BE REPRODUCED IN ANY FORM WITHOUT THE WRITTEN CONSENT OF MADE IN PALO ALTO MAGAZINE OR THE COPYRIGHT HOLDERS. EVERY EFFORT HAS BEEN MADE TO PROVIDE ACTUALLY ACCURATE INFORMATION. MADE IN PALO ALTO IS PUBLISHED FOUR TIMES A YEAR. ONLINE VERSION IS AVAILABLE VIA OUR WEBSITE WWW. MADEINPALOALTO.COM WE ARE A SUBMISSION BASED PUBLICATION AND ARE ALWAYS ACTIVELY LOOKING FOR CONTRIBUTORS, COLLABORATORS AND VOLUNTEERS. PLEASE CHECK OUT OUR WEBSITE

Thom Scher

Beyond The Dresses

Nadine Priestley Photographer.

Bookmaker. SJ Rep Board Chair.

Mom. Wife. Former CFO. Connects Generations. photo by sister, Michaela Begg

MADE IN PALO ALTO MAGAZINE™ IS A PUBLICATION OF BRAINWORKS/ JOELLE CRUZ MEDIA, LLC. COPYRIGHT © 2010 BY JOELLE CRUZ MEDIA, LLC. ALL RIGHTS RESERVED. REPRODUCTION, IN WHOLE OR PART, WITHOUT PERMISSION IS PROHIBITED

IN THE CENTER OF

EVERYTHING

520 Cowper Street Downtown Palo Alto, CA 94301 (650) 322-9000 (800) 824 9028 www.gardencourt.com

2007 Oliver Award Nominee for Best Comedy

Welcome Community PALO ALTO WON’T FORGET ABOUT HAITI

Dining THE STORY OF MADAME TAM SLIDERBAR CAFE COUPA CAFE

Innovation PALO ALTO’S ELECTRIC CAR REVIVAL TESLA MOTORS AND THE GREEN COLLAR REVOLUTION

People Michael Killen

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A FUSION BETWEEN ART AND SCIENCE?

Live Well GREEN ISN’T ALWAYS MORE EXPENSIVE

Style FALLING FOR FASHION

Events Map

Dragon Productions Presents a play by John Kolvenbach about life, love and insanity

p. 92 p. 124 p. 130 p. 146

Dragon Productions 535 Alma Street, Palo Alto www.dragonproductions.net

HISTORY Born out of actors’ frustrations for opportunities to perform and built on the dream to provide those opportunities, Dragon Productions Theatre Company was born in Los Angeles in 1998. Soon after in 1999, the founder, Meredith Hagedorn moved to the Bay Area and began producing. In its nomadic state, Dragon staged nine productions around the Bay Area before building a home in downtown Palo Alto. The 2250 sq. ft. 42-seat Black Box theatre was completed in February of 2006 on the corner of Alma and Hamilton.

10TH ANNIVERSARY SEASON

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Dear Joell

ch of n the laun o m a te r u d yo turing gazine fea s to you an a n o m ti d la e z tu si ra Cong er his pocketnts and oth alo Alto! T Made in P rs, restaura e il s the e ta ss re re e nts exp te gard e n v a e v a d l, n a a c lo alo people Made in P as well as nown for. k is businesses o lt f A o that Palo xcitement innovation tures the e p a c ht n ig g tl o si e te sp ue d o-the-minu Alto’s uniq -t p u n a ts and pu Palo Alto munity. on our com bers, merce mem m o C f o r Chambe ard to our newest d look forw n a o lt As one of A alo sinesses. e you to P lo Alto bu a P g n ti o we welcom prom ith you in working w ccess, ou great su Wishing y

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520 Cowper Street Downtown Palo Alto, CA 94301 (650) 322-9000 (800) 824 9028 www.gardencourt.com

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I am John Clement, this is . . .

what I ride.

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back cover

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8

YEARS still pedaling strong

www.paloaltobicycles.com • 171 University Ave • 650.328.7411

At Studio02, we treasure innovative design solutions, client services and satisfaction and most importantly teamwork.

As architects, we collaborate with our clients and contractors to achieve our common goal of excellence.

47 castro street . suite 2 . mountain view . ca 650.988.8877 www.studio02.net

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We’ve got more heart than lettuce. More juice than any tapioca. Sometimes a little spicy, but always cool. Sprout is all about fresh ideas mixed with the best ingredients that will leave any taste bud wanting more. It’s about the idea that gourmet doesn’t mean top dollar. It’s the healthier, costconscious part of you that is just waiting to get out — all in a friendly environment.

p. 52

168 University Avenue Downtown Palo Alto

www.cafesprout.com (650.323.7688)

SPONSORS BRAINWORKS DESIGN GARDEN COURT HOTEL DRAGON THEATRE VIVRE GOODEYE PHOTOGRAPHY PALO ALTO BICYCLES NADINE PHOTOGRAPHY SPROUTS CAFE LIVE GREENe THREESTORY STUDIO TOMPERT DESIGN RAYGUN UNIVERSITY ART STUDIO 02 IN HER SHOES BRIM, THE HAT CO. UNION BANK BLING NATION LISTINGS

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in her shoes Made in Palo Alto, California

In Her Shoes features a personally selected assortment of shoes, jewellry, and accessories. Our collection ranges from the cheeky funk of John Fluevog, the stylish everyday comfort of Paul Green, to the elegance of Cynthia Vincent and everything in between.

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With all store profits benefiting the Global Fund for Women, In Her Shoes proves that looking good and doing good don’t have to be mutually exclusive.

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“Palo Alto Won’t Forget About Haiti”

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Photo by: Doc Gurley

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The people of Palo Alto are pitching in to help Enoch Choi make the world a better place.

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Through his ongoing relief efforts, Enoch Choi is making sure that the people of Palo Alto won’t forget about Haiti anytime soon.

17 t’s a bright summer morning, and Choi – a family medicine physician with the Palo Alto Medical Foundation – has transformed his large backyard into what looks like a small pharmacy. Over a dozen volunteers, ranging in age from 16 to 60, are consolidating pills from as many as five bottles into just one. “Every inch counts,” says Choi, who travels from group to group overseeing the process.

He explains how the medications will be used and asks what toppings people want on the pizzas that he’s ordering for lunch.

Continued

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Like most of the supplies that Choi has brought to Haiti with his teams of volunteers, the drugs being packed have been donated – they would normally cost over $100,000.

When Choi says that “every inch counts,” he really means it: travelers can carry only a few suitcases before being charged steep baggage fees. The space in the bags being packed for Haiti is precious to the Enoch Choi Foundation because every trip is a chance to bring muchneeded medicines and supplies to Haitians. Such generous donations have played a large part in supporting the work of Choi’s team of doctors and nurses who have offered volunteer medical aid in Haiti during one-week stints every month since the earthquake.

Continued

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Choi’s warm and open personality brings Palo Alto together and makes any help feel valued.

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The generosity of Palo Altans, who have donated funds, technology, expertise and especially time and labor, has made the Enoch Choi Foundation incredibly effective and has facilitated access to further support from the Bay Area as well as from across the United States. Donations have come from far and wide. Within the first several months following the earthquake, several Palo Alto elementary schools raised thousands of dollars for Haitian aid through donations in coins collected in cans by school children and their parents. Later, through social networking over the Internet, Choi connected with a philanthropist on the east coast who provided thousands of free airline miles to transport Choi’s team of medical volunteers.

Continued

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The generosity of Palo Altans has made the Enoch Choi Foundation incredibly effective.

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Another boon to the success of the Enoch Choi Foundation is its size. Unlike massive organizations such as USAID or the Red Cross, Choi’s delegation of less than twenty volunteer nurses and doctors can mobilize quickly and move efficiently through Haiti to the areas most in need. Additionally, Choi is never shy or too proud to ask for assistance. The morning of medicine packing brought together Palo Altans who had heard about the Foundation’s efforts through church organizations, the Enoch Choi Foundation’s Facebook page and even Twitter.

Choi’s warm and open personality brings people together and makes any help feel valued.

FALL 2010 / MADEINPALOALTO.COM

Recently, Choi caught the attention of Palo Alto’s young working set. Palo Alto Young Professionals (PAYP), a group established through the Chamber of Commerce, quickly embraced the mission of the Enoch Choi Foundation. PAYP wanted to support Choi’s foundation but with a tangible funding goal.

Choi met with the group to explain the foundation’s work and needs, and PAYP decided to focus their fundraising efforts on a water filtration system that will be both low cost and low maintenance relative to its high productivity. In April, PAYP held a silent auction and in May, a raffle.

To date, PAYP is two thirds of the way towards reaching its goal of raising $3,000 to send a water filtration system to Haiti with Choi’s foundation.

“One of the things that comes across most about Enoch is his humility,” said PAYP Chair Richard Hackmann, “The way he approaches the whole thing. It’s never about him, or a building a foundation in his name, it’s about doing something to make the world a better place.”

Richard Hackmann

Made in Palo Alto

EMERGING PROFESSIONALS IN COMMERCE

The Palo Alto Young Professionals are now

EPIC Palo Alto is a sub-group of the Palo Alto Chamber of Commerce reaching out to the next generation of business and technology leaders.

Network with EPIC Palo Alto All mixers are 5:30-7:00 pm on the fourth Tuesday of every month in Palo Alto.

Friend us on Facebook to get involved.

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Madame Tam Bistro is a journey 30 years in the making.

The Story of Madame Tam Saigon, 1975. A young girl’s lofty dreams of falling in love and starting a family were dashed against the backdrop of the Vietnam War. The day that was supposed to be Tam Minh Le’s wedding day was the day that American troops decided to evacuate South Vietnam.

Instead of planning for her future, she was forced to plan her escape.

Continued

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Photo by: Nadine Priestley Photography www.nadinepriestley.com

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Overcoming insurmountable odds, she would find her way to America. From the coast of Thailand to the straits of Malaysia, she survived her perilous journey by working and cooking tirelessly to keep her dreams alive. In cooking, she found her refuge, which secretly became a dream of opening her own restaurant one day.

Finally arriving on American shores, she had little but the spark of a dream to keep her faith alive. Working and cooking at kitchens in the Vietnamese enclaves of San Jose, California, she told herself that, one day, her dream would become reality. Days turned into months and months into years as she faced the prospect that her American Dream might not come true.

Through every setback and obstacle, she told herself it could not compare to her journey to America, and she began to invest in the one thing she knew would be a sure bet: herself.

And she knew she would make it, despite the odds.

Made in Palo Alto

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Executive chef and owner Tam Minh Le’s recipes infuse Southeast Asian dishes with her signature flair.

Every dish is a story of her journey, every spice tells you of where she’s been. Walk into most restaurants and you wonder where its soul lies.

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Come into Madame Tam Bistro and you will find the soul of a woman who wants to feed the world with every dish that she makes.

Madame Tam Gourmet Asian Bistro 322 University Avenue Downtown Palo Alto, California (650) 330-1920 www.madametan.com Friday - 11am- 10pm Saturday - 11am- 11pm

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Photo by: DJ Le FALL 2010 / MADEINPALOALTO.COM

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I N Q U I R E TO DAY 2 010 B O O K I N G S A L M O S T F U L L

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liderBar CafĂŠ is a fresh, causal, fast-dining concept created by veteran restaurateur Ashwani Dhawan, owner of the acclaimed Mantra restaurant and lounge in Palo Alto. This new cafe offers a compact,

green menu that combines traditional sliders, wine, beer and some serious coffee at amazingly affordable prices.

Continued

Ashawani teamed up with Sunny Tam AIA/ Studio 02 architects of Mountain View to create an ambiance that compliments the new food concept. The narrow space presented a challenge to both the architectural design and the restaurant operation. The solution utilizes the existing high ceiling with oversized wall mirrors to create a more open, unobstructed feel in the dining area. New skylights were also added to fill the space with natural light.

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To accommodate a fullservice kitchen in this compact space, an open bar in the dining area offers drinks, ordering and other services, while food production takes place at the far back. Communal tables maximize seating while enhancing the causal atmosphere. Low-VOC paints and recycledwood tabletops are just a few of the measures taken to increase the green value of the SliderBar CafĂŠ.

Made in Palo Alto

SLIDERBAR CAFE 324 University Avenue Downtown Palo Alto 650 . 322 . 7300 Open 7 days a week 7:00 am to Midnight

I am John Clement, this is . . .

what I r - Moots Titanium Psycholo-X - TRP Carbon Brakeset - Custom Chris King Wheelset - Ritchey WCS Cockpit - SRAM Red Drivetrain - Challenge Grifo CX Tires - Fizik Antares

Get your ride today at Palo Alto Bicycles

8

YEARS still pedaling strong

ride. www.paloaltobicycles.com • 171 University Ave • 650.328.7411

wha

www.paloaltobicycles.com

I am Spencer Collom, this is . . .

at I ride.

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Get your ride today at Palo Alto Bicycles 171 University Ave • 650.328.7411

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YEARS

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Photo by: GoodEyePhotography.com FALL 2010 / MADEINPALOALTO.COM

is an urban oasis, a l i v e ly Ve n e z u e l a n restaurant featuring a completely new style of international dining that combines the best of Venezuelan dishes with the philosophy of the modern slow food movement promoting the use of organic and fair-trade ingredients.

Coupa Cafe is the only restaurant in the world (outside of Venezuela) where you can enjoy the nation’s shade-grown, handpicked, patio sun-dried, super fairtrade, organic, single-estate Arabica coffee beans roasted in small batches, along with international sweet and savory delights.

Continued

Coupa Café is a family-owned business that was conceived prior to 1990 as a result of the desire to revive the tradition of excellent quality Venezuelan coffee that was lost during the “oil boom years.” The Coupal family works directly with the coffee farmers in Venezuela, ensuring that they receive fair-trade prices for their coffee production.

The Coupals promote the philosophy of excellent-quality products and friendly service.

In the U.S. and in Venezuela, they support local organic farmers and sustainable agricultural practices. Coupa Café is a member of the Specialty Coffee Association of America, the California Restaurant Association and the Slow Food Organization, among others.

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The desire for excellent quality and the perfect cup of coffee led to the opening of Arabica Coffee Company, the roasting company of Coupa Café, in Caracas, Venezuela, in 1990. After numerous demands for Coupa Café outside of Venezuela, Coupa Café opened its doors in Palo Alto, California, in 2004, followed by another location two years later in Beverly Hills.

In 2008, Coupa Café also opened in t he Energy and Enviro nment Bui lding (Y2E2) at Stanford University. In the winter of 2009, Coupa Café began offering its trademark gourmet coffee and culinary attractions with the opening of another location outside the Green and Meyer Libraries in at Stanford University. Made Palo Alto

PALO ALTO 538 Ramona St. Downtown Palo Alto Open 7 days a week 7:00am to 11:00pm STANFORD 473 Via Ortega Stanford University Mon – Fri 7:30am to 5:30pm 571 Escondido Mall Stanford University Mon - Fri 7:30am to 6:00pm Sat - Sun 8:30am to 6:00pm

W W W . C O U PA C A F E . COM

Hello

Welcome to Sprout Cafe

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We’ve got more heart than lettuce. More juice than any tapioca. Sometimes a little spicy, but always cool. Sprout is all about fresh ideas mixed with the best ingredients that will leave any taste bud wanting more. It’s about the idea that gourmet doesn’t mean top dollar. It’s the healthier, costconscious part of you that is just waiting to get out — all in a friendly environment.

168 University Avenue Downtown Palo Alto

www.cafesprout.com (650.323.7688)

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Palo Alto’s Electric Car Revival Written by: Alex Doniach Photo by: GoodEyePhotography.com

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Much of the creative innovation behind the latest battery-operated car technology is happening right here in Palo Alto.

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s BP’s geyser of oil gushed into the Gulf of Mexico last June, a forum of scientists, activists and innovators gathered in Washington, D.C., to review every possible solution.

During this summer’s meeting of energy experts gathered in the U.S. capital, the conversation quickly turned to new technologies.

Participants agreed that as the oil spill revives anxieties about our addiction to fossil fuel, Americans might be willing, finally, to embrace alternatives – including the electric car.

Continued

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Once considered a casualty of the auto industry, electric cars are poised for a rebound and have quickly evolved into a leading transportation alternative, according to Diarmuid O’Connell, a forum participant and Vice President of Business Development at Tesla Motors, the Palo Alto-based electric car company famous for its $100,000 batterypowered sports car.

Turns out, Tesla isn’t the only Palo Alto-headquartered company waving the electric car banner.

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While the electric car movement hasn’t quite spread its wings nationally, a surge of auto makers and venture capital-backed startups have launched in response to America’s appetite for oil independence. And much of the creative innovation behind the latest battery-operated car technology is happening right here in Palo Alto.

Carmakers worldwide – Audi, Daimler and Volkswagen included – have established advanced labs here to draw on the pool of Silicon Valley designers, innovators and engineers involved

in developing modern cars’ advanced technology systems. In late July, Volkswagen’s board chairman picked the company’s Palo Alto Electric Research Laboratory to unveil plans for Volkswagen’s electric car future.

“There is just a tremendous amount of talent in Silicon Valley and a tremendous amount of venture capital,” explains John Proctor, a spokesman for Better Place, a Palo Alto-based electric car infrastructure startup working to set up a global network of charging stations.

Better Place relocated

its headquarters to Palo Alto in order to feed off of those resources.

Founded in 2007 by former software executive Shai Agassi, Better Place launched in response to the need for basic electric car infrastructure – such as stations for charging car batteries on long trips – just as automakers began the race to develop electric car models. Perhaps best known for creating a system that allows car owners to swap drained batteries for new ones, Better Place has become a leader in developing the technology behind electric car charging stations.

Continued

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Better Place is now backed by $700 million in venture capital and has inked deals with Israel, Denmark and Australia to build nationwide networks of charging stations. The company has also signed agreements with Renault-Nissan and Chinese automaker Chery Automobile to develop cars designed for the company’s batteryswapping systems. Plans to roll out charging stations in the Bay Area, Hawaii and Ontario have also been announced, although those markets are much further behind, Proctor tells us.

“Our goal is to end oil consumption,” Proctor says.

“But you can’t expect most people in the world to choose green cars unless they’re at least as convenient and affordable as a comparable gas version.”

While an interest in electric-car technology far preceded the BP oil spill, Proctor said the spill has highlighted the need for alternatives and generated increased customer awareness and the realization that oil is only going to get more difficult and more expensive to obtain.

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innovators

– like Palo Alto’s Hotel Keen – are encouraging others to drive green.

“I think people on an individual basis don’t know what they can do about their oil dependence because giving up cars and driving altogether is not something that is feasible for everybody,” Proctor concludes, adding that with the right infrastructure in place, electric cars could become an affordable answer to that dilemma.

Even though some consumers are slowly embracing the trend, electric cars have yet to hit the mainstream. But eco-conscious innovators are encouraging others to drive green.

Peter Friedman, the general manager of Hotel Keen, a downtown Palo Alto hotel slated to open in August, has invested in the establishment’s first electric car to shuttle guests around town.

“We just feel that this would be an opportunity, as a new kid on the block, to impress the community and show our guests that, yes, we do care about the environment,” says Friedman.

Made in Palo Alto

Tesla Motors and the Green Collar Revolution 72

Written by: Christopher Charman Photos provided by: Tesla Motors, Palo Alto

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We should be in greener pastures by now.

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conomists, environmentalists and politicians have been predicting the rise of a new, green economy as far back as 1976, when the term “green collar� was first used in congressional hearings.

Over the past three decades, we were to have shed our dependence on polluting, politically volatile petroleum. Our cars were to be electric, our houses powered by renewables and our jobs contributing to smaller carbon footprints.

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Somehow, very few of those green goals have been realized. Domestic and international automobile manufacturers did build all-electric vehicles – GM’s EV1, Honda’s EV+ and Toyota’s electric RAV4 – but lessees were forced to return these great electric cars to be deactivated or destroyed.

And it doesn’t seem as if green-collar jobs in America will be retraining auto workers. The greenbacks for green jobs largely have been directed towards building retrofits, with a sprinkling of solar and wind energy investment. It’s a pretty far cry from the 5 million green jobs the incoming Obama administration hoped to create. Achieving such a lofty goal would call for a fundamental retrenching of a basic American necessity, say, the automobile.

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Enter Palo Alto-based Tesla Motors.

In a little more than seven years, this Silicon Valley idea has gone from 0 to 60 faster than one of its highly sought-after Roadsters to become the world’s only auto maker that mass produces all-electric vehicles for highway use.

While the beautifully crafted and engineered Roadster and Roadster Sport have been critically acclaimed in the automotive press, the base price of over $109,000 is a significant barrier to mass-market appeal. Taking a lesson from the Silicon Valley’s entrepreneurial past, Tesla Motors has used the initial versions of its product Continued

as a test bed, integrating the feedback and experience of early adopters to fold back into the design of its first production sedan, the Model S.

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The Model S will be the first truly practical electric vehicle, with space for a whole family (plus luggage) and a range of up to 300 miles on a single charge. With preorders running in excess of 2,000 units, the Model S will (after federal tax credits) carry a more affordable $49,900 price tag and should begin delivery to customers in 2012.

In a joint venture with Toyota, Tesla Motors has purchased a large portion of the defunct NUMMI auto assembly facility across the San Francisco

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Bay from Palo Alto in Fremont, California.

According to Tesla CEO Elon Musk, “the Tesla factory effectively leverages an ideal combination of hardcore Silicon Valley engineering talent, traditional automotive engineering talent and the proven Toyota production system. The new Tesla factory will give us plenty of room to grow.”

The Model S assembly will bring more than 1,000 long-anticipated jobs to green up the Bay Area’s golden hills, continuing the Palo Alto tradition of innovative entrepreneurship, this time with an eco-friendly focus.

Made in Palo Alto

Model S

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Beginning After the End

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I thought about the direction the world was taking. About what might happen to our civilization. Sometime in the future, a new generation might paint over the art that they find on the walls of our caves.

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Painting to Change the World:

A Fusion Between Art and Science?

Article by: Carroll Harrington and Michael Ruescher Graphics by Michael Ruescher This project is dedicated to a keystone voice in the film, world-acclaimed climate scientist Stephen H. Schneider, PhD, who passed away on July 19, 2010.

What would a strong, vibrant American climate movement look like and how can you get involved? Artist, filmmaker and author Michael Killen has a vision that is bringing new voices to the climate movement.

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Meg Burke, PhD, California Academy of Sciences

Pat Burt, Mayor, City of Palo Alto

Todd Ayers, General Manager, University Art, and Michael Killen, Painting to Change the World artist, in front of Killen’s painting Evolution of Consciousness in the window display of the University Art Annex, Ramona and Hamilton, Palo Alto

Climate Change for the Wealthy

The late Stephen H. Schneider, PhD, Woods Institute for the Environment at Stanford

Michael Killen fine art posters on display at University Art, Palo Alto

Armed with paintbrush, canvas, a video studio and the belief in “Environmental Rights for the People,� Killen has set out to create the film Painting to Change the World: A Fusion Between Art and Science, a documentary that tells the story of an artist who is challenged to do exactly what the title says.

Killen conducts skillful interviews with leading voices in climate and energy and transforms their insights into provocative paintings.

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The interviews and the paintings that they inspire are the foundation for his work-in-progress film Painting to Change the World: A Fusion Between Art and Science.

A selection of fine-art posters of Killen’s original paintings is on display at University Art, 267 Hamilton Avenue in Palo Alto. You can support this movement and receive one of Killen’s posters with a donation of $150 or more. University Art is giving a 25% discount on the framing.

The nonprofit Midpeninsula Community Media Center is the fiscal agent and production house for the film. Mediamorphosis, Mountain View, is the print shop.

Made in Palo Alto

Liberty Fused to Coal and Oil, Beginning After the End and Climate Change for the Wealthy on display in University Art’s Palo Alto store.

Artist Michael Killen painting with his cat Smokey watching over him.

A long-time Palo Alto resident who now lives in Menlo Park, Michael Killen is the founder of the research company Killen & Associates, Inc. Killen has made more than 400 television programs and has written six books. He now devotes his time to using his art and storytelling skills to help researchers and educators share their own stories.

For more information: Killen.com • Email: Michael@killen.com www.PaintingtoChangetheWorld.com • Facebook “Painting to Change the World”

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At Studio02, we treasure innovative design solutions, client services and satisfaction and most importantly teamwork.

As architects, we collaborate with our clients and contractors to achieve our common goal of excellence.

47 castro street . suite 2 . mountain view . ca 650.988.8877 www.studio02.net

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Photos provided by: Bella Babot, GPHR, CGBP Director of Marketing, Harrell Remodeling, Inc.

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Dispelling the Myth

Green Isn’t Always More Expensive I continue to be surprised when people ask me how much of a premium they will have to pay if their remodel has eco-friendly elements.

There seems to always be an assumption that green choices cost more.

People generally understand that they will pay more for higher quality, but when it comes to their homes and work to be done on them, many otherwise educated homeowners believe that anyone in the building trades will suffice.

Often, they assume that the only real difference is in the price.

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MEYERSZINK

But what about all the smaller decisions, such as choosing a new oak floor versus one made of bamboo? Do you choose fluorescent, recessed lights over incandescent ones?

These are examples where there is no increase in cost when choosing a greener solution. Do you pick a new, energy-efficient, front-loading washing machine versus a conventional model? One of the considerations for larger, less-frequent purchases is what will you save over time if you pay more for a certain machine, and how long will it take to recoup your original outlay.

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HELDEBRANDT BATH

For the record, some green choices for your home are actually less expensive. It is certainly a cost savings to refinish your existing kitchen cabinets instead of putting in brand-new ones, if you are happy with the existing countertop and layout.

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Refinishing your existing hardwood floor, rather than putting in a new one, is a less-expensive and eco-friendly choice, since it preserves the resource that you already have and does not disturb the surrounding finishes that touch the floor.

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Be sure to test your assumptions the next time you hear the myth that the green choice will “always� cost more.

Iris Harrell

GC, CKD, CBD, CGBP CEO, President, General Contractor

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If you are considering a large-scale remodeling project and wonder if it is less expensive to scrap what you have and start over, a word of advice:

I have rarely found it cost wise to start over from the ground up.

My point is that green is not always more expensive and that, in fact, environmentally sensitive solutions can actually be less expensive. Be sure to test your assumptions the next time you hear the myth that the green choice will “always� cost more. After all, what is your health and comfort worth?

Creating a healthy and sustainable home is good for you, your family and our planet.

Made in Palo Alto

Harrell Remodeling 650.230.2900 Email: info@harrell-remodeling.com ww.harrell-remodeling.com

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in her shoes Made in Palo Alto, California

In Her Shoes features a personally selected assortment of shoes, jewellry, and accessories. Our collection ranges from the cheeky funk of John Fluevog, the stylish everyday comfort of Paul Green, to the elegance of Cynthia Vincent and everything in between.

With all store profits benefiting the Global Fund for Women, In Her Shoes proves that looking good and doing good don’t have to be mutually exclusive.

855 El Camino Real #45 Town and Country Village 650.326.9644

www.inhershoespa.com

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Falling for Fashion Written by: Noella Boudart Photo by: GoodEyePhotography.com

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Palo Alto has a glorious handful of clothing boutiques with colorful, comfortable yet chic and original items that will enhance anyone’s fall wardrobe.

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photo by: Orapa

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Planning your autumn wardrobe? These three Palo Alto boutiques showcase gorgeous local and international style.

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It’s the beginning of fall and you ask yourself, “What to wear?” During your summer travels, you may have picked up some exciting new pieces and favorite patterns, but if you’re interested in adding to your wardrobe, you don’t need to travel far. Palo Alto has a glorious handful of clothing boutiques with colorful, comfortable yet chic and original items that will enhance anyone’s fall wardrobe. Made in Palo Alto interviewed the owners at three of the newest boutiques on the Palo Alto scene to find out about featured fashions for the season and the sources of their inspiration.

Continued

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photo by: GoodEyePhotography.com

Gitane

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G I T A N E Simply walking into Gitane can brighten your day with the vibrant array of colors and refreshing styles. Even the walls are inviting, with vivid, warm hues.

Owner Malika explained that she designed the store to be a home away from home, a place where people would feel welcome to stay and hang out.

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This friendly atmosphere is nurtured by comfortable couches set throughout the store and a large jug full of refreshing lemon water for thirsty shoppers.

Malika wanted create a boutique where everyone – friends enjoying an afternoon out, mothers and daughters shopping together – could find something they adored, regardless of their shape, size or style.

Malika got her start in the fashion district of Paris, but she has been working in fashion in the Palo Alto area since moving to the U.S. more than twenty years ago. She has developed a strong relationship with many of her customers, who trust her judgment and style recommendations implicitly.

This is a particularly rewarding aspect of her work – to make women smile when they look in the mirror.

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Gitane offers a range of shades, prints and styles, playfully grouped by color in different parts of the store. The store’s clothes come from vendors all around the U.S., and there are bound to be several new pieces any time you visit. There is jewelry made by local vendors, including bracelets that are a fundraising effort to send money to Africa.

For this fall, Malika says that gem tones like amber and deep purple will continue to be very popular.Â

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Orapa may be one of the best-kept clothing secrets of Palo Alto.

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Tucked away between a little restaurant and a sewing shop in downtown Palo Alto, Orapa offers unique apparel with interesting structures, cuts and styles from Eastern Europe.

Orapa’s owner, Cedide, opened the shop in Palo Alto a little over a year ago but clothing has been her longtime passion. In fact, that is what Orapa means in a Turkish dialect: passion. Continued

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Passion. { ORAPA in a Turkish dialect means }

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photo provided by: Orapa

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fter working as a computer programmer for many years and creating handmade silk and felt scarves and dresses in her spare time, Cedide decided to open a shop where she could sell the amazing clothing that she found on her trips to Europe as well as locally made jewelry and some of her original pieces.

Often Orapa will have only one of a particular dress or shirt, which means that what you purchase here is likely to be one of a kind.Â

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Ruti, who owns the boutique that bears her name, explains that she stumbled into fashion accidentally.

Her friends would always comment on the clothes that she bought on annual trips to Israel, and soon they were placing special orders with her.

What started as a favor for friends eventually transformed into a business, and a little over a year ago, Ruti decided to open her own store.

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Located on a very visible corner in the Town and Country Village, Ruti has unique pieces that you are unlikely to find anywhere else – unless you travel to Israel! One of Ruti’s main fashion rules is that women should feel comfortable in her clothes while still looking wonderful. She doesn’t think a woman should have to choose between looking and feeling great.

Ruti’s hottest items include several different styles of pants in a range of fabrics, colors and textures. The unique and carefully considered apparel choices are also reflected the details of the store’s architecture. Walls have been given a fauxfinish distressed look and clothes hang from weathered wooden racks supported by unique rope-andpulley contraptions. And Ruti has big plans for next year, including opening another store with the same name in San Francisco.

FALL 2010 / MADEINPALOALTO.COM

Made in Palo Alto

Gitane 855 El Camino Real # 88 Palo Alto, California (650) 853-1919 www.shopgitane.com

Orapa 315 Hamilton Ave Palo Alto, California (650) 324-0800 www.orapagallery.com

Ruti Boutique 855 El Camino Real Palo Alto, California (650) 391-9719 www.rutiboutique.com

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trend 1 Military

One of the hottest looks you’ll see this Fall is the camouflage print.

But you’re going to see it in a refined, sexy, feminine way you’re not used to seeing! I first fell in love with this Michael Kors bag walking past their Palo Store. I was surprised to find that the bag is made of a fine soft luxurious leather and has a price point of only $328! This bag will add just the right amount of camouflage into any chic wardrobe.

trend 2

Accessories Galore!

My favorite accessory of choice come Fall? Anything that fits on my arm! I especially love these fun bracelets from Links of London. With an unlimited array of colors, you’re sure to find one you’ll love. I personally love wearing my “Gold and Coral Friendship Bracelet by Cat Deeley,” with gold bangles that were given to me by my husband’s grandmother. There is something about a classic piece paired up with a contemporary piece that I just adore!

Make sure you check out their amazing new boutique in Bloomingdales.

Christian Louboutin.

tbafblog.com

trend 3 Sexy Boots This is the year to wear boots! Wear them in the morning, for lunch with the girls, or even for evening if you dare! With sexy platforms, lace, feathers, and fur, you’ll see boots go places you never thought possible! My favorite shopping spot for the latest cutting fashion pieces is Neiman Marcus in Palo Alto.

They carry my favorite boot this season--the Flannel Over-The-Knee Boot by Christian Louboutin.

This sexy boot speaks to multiple trends this Fall and belongs in every Fashionista’s close.

ith a background rooted in the fashion in dustry, Hasti's career has expanded beyond styling the every day woman to incor- porating socialites and celebrities into her list of clientele. She strives on making each individual woman she works with feel unique, beautiful, and comfortable in their own skin. What sets Hasti apart is her relationships with leading designers and personalities in the fashion world, and her keen eye for up and coming styles and designers. Upon the release of her lifestyle and fashion blog, Hasti's popularity grew, and demand for her styling services did as well. In an effort to meet this need, Hasti founded the Bay Area Stylist, the Bay's leading styling company." Hasti and her husband currently reside in the Bay Area with their two sons and dog Thomas.

2010 Palo Alto

Festival of the Arts www.mlaproductions.com/PaloAlto

You should be banking on a much more personal level.

You should have your own personal banker who’s dedicated to your financial success. You should have a skilled professional who will help make your day-to-day banking effortless. You should have a financial ally who can leverage Union Bank’s global resources on your behalf. You deserve the exclusive personal financial services of Priority Banking.®1 Call 1-888-818-6060 to schedule an appointment with a Priority Banker.

Palo Alto Branch – 400 University Avenue, Palo Alto, CA 94301 Vinita Bhalla, VP & Branch Manager, (650) 859-1242 1

The Priority Banking program offers a range of Union Bank products and services to individuals and businesses that maintain combined balances of $100,000 or more in qualifying accounts. Terms and conditions of the Priority Banking program are subject to change. You may be assigned to another program or product if you no longer meet the minimum balance requirement of Priority Banking. See our All About Personal, or All About Business, Accounts & Services Disclosure and Agreement for details. ©2010 Union Bank, N.A. Visit us at unionbank.com/priority

Wednesday Afternoon Farmer’s Market

Downtown Palo Alto @ Lytton Plaza

Sponsored by Palo Alto Downtown Association, Palo Alto Institute, IDEO, Jungle Digital and Capay Valley Growers

Palo Alto Farmers’ Market Photo by: Nadine Priestley Photography www.nadinepriestley.com

The downtown Palo Alto Farmers’ Market offers fresh, high-quality produce and artisan foods from local farmers and producers.

Shop from over 50 vendors with a magnificent array of local produce, cheese, fish, meat, eggs, flowers, honey... and more! The market is a volunteer-run, 501(c)4 non-profit organization, and 2010 marks our 30th market season. Each year, proceeds from the operation of the market are donated to Avenidas, a community group for older adults.

For additional information Visit www.pafarmers.org

Sponsored by

With support from Stanford University Booth Displays by Stanford Medical Center Lucile Packard Children’s Hospital Bay Area News Group Genencor Tesla Facebook Stanford Federal Credit Union The Simon Group Stanford Shopping center

Centennial Celebration A Toast to 100 Years of Business, Innovation and Technology in Palo Alto

October 14, 2010

5:30 pm to 8:30pm Cocktails and heavy hors d’oeuvres will be served among interactive displays highlighting Palo Alto business, innovation and technology.

Hosted By

Tesla Motors

3500 Deer Creek Road, Palo Alto, CA Space is Limited!

To purchase tickets, visit www.paloaltochamber.com For more information,please contact the Palo Alto Chamber of Commerce at (650) 324-3121

Pick up and use your BlingTag at over 75 businesses in the Palo Alto area. Visit blingnation.com “Where to Bling?” for a full list.

PALO ALTO Made in Palo Alto Magazine 530 Emerson Street

House of Bagels

Michael’s Gelato & Cafe 440 University Avenue

Live Greene

Caffe del Doge

House of Foam

419 University Avenue

Caffe del Doge - Caltrain 95 University Ave. @ Caltrain

Cafe Epi

405 University Avenue

Cafe Zombie

429 S California Ave.

Empire Vintage Clothing 443 Waverley Street

Coupa Cafe

538 Ramona Street,

Spot - A Pizza Place 115 Hamilton Ave.

526 University Avenue

158 University Avenue

150 Hamilton Avenue

Bangkok Cuisine 407 Lytton Avenue

Lytton Roasting Co. 401 Lytton Ave

Siam Royal

338 University Ave.

Jungle Digital

534 Emerson Street

Ramona’s Pizza 2313 Birch Street

New York New York Sandwiches 125 University Ave.

Antonio’s Nut House

321 South California Ave.

Finding Jupiter - Band The best Rockband at Stanford

Black Diamond Sports 162 University Avenue

Red Door Movies

499 Lytton Avenue

Siam Orchid

Fran’s Market

Jimmy V’s Sports Cafe 461 Campus Drive Stanford

Accent Arts

Sliderbar Cafe

Theodore Mock Photography

324 University Ave.

Mac’s Smoke Shop

530 Emerson Street

Fraiche Yogurt

644 Emerson Street

392 South California Ave.

415 University Ave.

2123 West El Camino ReaL

496 Hamilton Avenue

University Cafe

271 University Avenue

Han Korean Bistro 452 University Avenue

Mediterranean Wraps Bistro 209 University Ave.

PALO ALTO

WOODSIDE

SAN JOSE

Five Ten

Buck’s Restaurant

North Cafe @ PayPal

510 Waverley Street

3062 Woodside Road

2211 North 1st Street

Asia Cafe @ PayPal

Mantra Restaurant 632 Emerson Street

Rudy’s Pub

2211 North 1st Street

MENLO PARK

Starbucks @ PayPal

117 University Avenue

Menalto Cleaners

1921 Menalto Avenue,

2211 North 1st Street

250 Hamilton Avenue

Eric’s Gourmet

2211 North 1st Street

City of Palo Alto

Pay your utilities and parking tickets with your BlingTag

Sprout Cafe

168 University Avenue

Izzy’s Bagels

477 South California Ave.

Palo Alto Chamber of Commerce

Shipping @ PayPal

325 Sharon Park Drive

Cafe Zoe

SAN FRANCISCO

1929 Menalto Avenue

Lionharp Music

Be Yoga

205 Ellsworth St.

1923 Menalto Ave.

Stanford Park Hotel

100 El Camino Real Menlo Park

Ashley Adams Photography 388 Beale St.

122 Hamilton Ave.

Zombie Runner

429 S California Ave.

Coupa Cafe - Stanford Y2E2

145

473 Vía Ortega Stanford

Coupa Cafe - Stanford Green Library 571 Escondido Mall, Stanford

Coho @ Stanford

459 Lagunita, No. 1 Tresidder Union Stanford

The Treehouse @ Stanford 459 Lagunita Drive Stanford

Ray’s @ Stanford

750 Escondido Rd Stanford

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see ad on back pag

FALL 2010 / MADEINPALOALTO.COM

RESTAURANTS, BARS & SPECIALTY FOODS

ASIAN & INDIAN G3 Bangkok Cuisine C16 China Delight A3 Darbar Indian Cuisine O7 Garden Fresh 2 O6 Hyderabad House F1 Sancho’s C18 Jing Jing Chinese Restaurant K1 Junnoon E2 Kanpai Sushi G11 Krung Siam Thai Cuisine C4 Mandarin Gourmet J2 Miyake N21 Rangoon N5 Siam Royal N2 Madame Tan Bistro C15 Sushi Tomo N15 Tai Pan P9 Tamarine L21 Thaiphoon M8 Three Seasons D7 Zao Noodle Bar CALIFORNIA CUISINE & AMERICAN G16 Abbey’s Diner B2 Bistro 412 P13 California Pizza Kitchen F5 Cheesecake Factory T10 Coconuts T13 Empire Tap Room S10 Gordon Biersch Q1 MacArthur Park S9 Mantra Restaurant & Lounge K10 Melt Lounge N16 New York Pizza M19 Nola M18 The Old Pro K14 Palo Alto Creamery Downtown

FALL 2010 / MADEINPALOALTO.COM

C19 Patxi’s Chicago Pizza L1 Pizza My Heart O14 Pluto’s D6 Round Table Pizza X4/Y12 Saint Michael’s Alley K11 Scotty’s Bar J4 Spot A Pizza Place D4 University Cafe H15 Vino Locale G4 Zibibbo EUROPEAN & MEDITERRANEAN C8 Bella Luna C17 Bistro D’Asie L14 Bistro Maxine T14 Buca di Beppo L2 Cafe 220 A9 Elbe German European Cuisine B3 Evvia Estiatorio O18 Gyros Gyros O20 Il Fornaio Cucina Italiana M5 Kan Zeman Mediterranean E7 La Strada B5 Lavanda H11 Renzo’s F6 Crepevine C12 Mediterranean Wraps L16 Osteria Cucina Toscana N3 Pasta?

N3a Slider Bar Cafe V5 Siam Orchid L23 The Rose & Crown A10 Rudy’s Pub P3 Shokolaat Restaurant &

Patisserie M11 Vero L5 The Wine Room

MEXICAN, CARIBBEAN & BRAZILIAN E6 Joya Restaurant / Lounge Y13 La Morenita O22 Mango Caribbean J7 Pampas T4 Reposado H2 Sancho’s Taqueria

DESSERT S11 Fraiche Yogurt C20 Gelato Classico C14 Haagen-Dazs M6 L’Amour O4 Michael’s Gelato & Café G9 Red Mango

Monique’s Chocolates

CAFE, DELI & BAKERY T1 A.G. Ferrari Foods O8 Borders Books & Music N17 Café Renaissance G12 Caffé del Doge L10 & Transit Center Coupa Café C6 Da Hooka Spot/Da Coffee Spot G15 Epi Gourmet Sandwiches & Fine

Pastries P5 House of Bagels B7 Loving Hut G1 Lytton Roasting Co. A8 New York New York O3/Y16 Peet’s Coffee & Tea N13 The Prolific Oven K4 Sprout Cafe N8 Starbucks L12 Tea Time

GROCERY G20 7-Eleven H5 Fran’s Market Y14 Whole Foods Market

Live Entertainment Outdoor Seating Bar Accepts BlingTag ®

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GOODS AND SERVICES ART, CRAFTS & FRAMING M17 The Annex N11 Five Ten L19 Great American Framing Shop S8 RS Gallery G8 Shady Lane Craft Gallery M15 University Art AUTOMOTIVE X2 European & Asian Small Car Shop X1 Palo Alto Bimmer Y4 Palo Alto Speedometer A2 Shell Service Station BANKING & FINANCIAL SERVICES I1 Bank of America [ATM] C2 Borel Private Bank [ATM] I4 Bridge Bank U1 Chase Bank [ATM] M21 Citibank [ATM] C3 Comerica Bank [ATM] J1 Etrade Financial D9 Fidelity Investments I2 HSBC [ATM] D1 Liberty Bank T6 Palo Alto Community Federal

Credit Union B1 The Private Bank of the

Peninsula I3 Stanford Credit Union [ATM] O1 Union Bank of California [ATM] H6/V1 Wells Fargo Bank [ATM] BEAUTY, SPA & BARBER G6 Aziza Salon & Spa N20 Bella Beauty Salon K15 BriteSmile T12 BT Nail & Skin Care L15 Cardinal Barber Shop S5 Casa Olga Beauty Salon M23 Edge Hair Industries F2 Effects W5 Gretchen Schroeder

Hair & Nail Salon H3 Hair by Monique S3 Hair Society A11 Hedy’s Skin & Nail Care L4 Juut Salonspa L13 Kim’s Nail Care H14 Lidia’s Skin Care Studio O9 Michael Lucich Int’l Salon J5 Natalie Salon E5 Opulence Hair Lounge S13 Palo Alto Laser & Skin Care M1 Peninsula Beauty Supply W4 Prema Wylie Design For Hair O16 President Barber Shop L7 Ramona Nails

BEAUTY, SPA & BARBER (CONT.) H4 Sam’s Barber/Styling Shop P6 SimplyBe Y3 SkinSpirit M10 Stript Wax Bar M9 Thi Make-up Studio S2 Tina’s Nail Care Y19 Watercourse Way BOOKS, STATIONERY & MUSIC K8 Bell’s Books O8 Borders Books & Music N14 Congdon & Crome N9 Letter Perfect O17 Modernbook L3 Paper Whirl CLEANERS & TAILORS V4 Aaron’s Custom Tailors A5 Blu-White Cleaners V4 Economy Cleaners O10 Elite Cleaners O21 Gate Cleaners W1 Hamilton Tailoring N19 Holiday Cleaners Y10 Jacquie’s Sew & Sew H1 Lytton Cleaners T7 Tailor Plus G19 Waverley Coin Laundry CLOTHING & ACCESSORIES Men M4 Jos. A. Bank Clothiers K3 Selix Formal Wear Men and Women K5 American Apparel O2 Lululemon J8 Patagonia G17 Women X5 H10 P14 L8 N23 N10 H9 A7 G10 O11 O5 M20 N18 L11 S7 T2 G18

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Empire Vintage Clothing Anthropologie Blu Bryn Walker Cassis Charmelle 28 Fine Lingerie Chico’s Cielo Di Moda Fashion Passion GV In J. Foss Orapa Boutique [Nov. 2009] Phyllis Romi Boutique Title Nine Sports Young Classic

COMMUNITY RESOURCES & CHURCHES O24 All Saints’ Episcopal Church D2 Avenidas Senior Center T City Hall G2 Language Arts Z Library Z3 Museum of American Heritage R1 Palo Alto Chamber of Commerce A4 Palo Alto Daily Post F8 Palo Alto Masonic Temple Y2 Palo Alto Weekly T Police Station U Post Office Z2 St. Thomas Aquinas Church DRUG STORES N6 CVS Pharmacy N4 Disco Rex Pharmacy

Wallgreens ELECTRONICS H13 Apple Store O12 Parrot AT&T C13 Quality Cellular Inc. H7 Sprint PCS B8 T-Mobile C11 Verizon Wireless ENTERTAINMENT & THEATER B4 Aquarius Theatre J6 Dragon Productions Theater C10 Stanford Theatre FLOWERS G17 Michaela’s Flower Shop C7 Mills Florist O23 Stanford Floral Design S6 Stanford Florists K17 Village Flower Shoppe GALLERIES M12 Bryant Street Gallery Y11 The Emerson Gallery Y7 Kathleen Avery Fine Art V3 Kimura Gallery T11 Pacific Art League C9 Stanford Theatre Gallery L9 Tercera Gallery HEALTH & FITNESS P12 California Yoga Center Y9 Curves for Women R2 Darshana Yoga E1 Form Fitness Y1 Reach Fitness Club Y8 Reach Pilates Studio T15 Vivre Fitness and Wellness W6 Yoga Mind Warrior Body S4 YogaSource

HOME Furniture & Accessories L10 Coupa Cosas G7 Design Within Reach F4 Jennifer Convertibles P4 Modern Living D3 Restoration Hardware G5 View From the Terrace Rugs N7 The Golden Loom E8/F7 Medallion Rug Gallery P1 Palo Alto Rug Gallery Specialty & Hardware X5 Addison Antiques Y18 Antique Interiors West M13 Duxiana S1 House of Foam T3 McRoskey Mattress Company A6 The Natural Mattress Store X5 Palo Alto Hardware A4 Stanford Electric Works HOTELS L17 Cardinal Hotel W3 Cowper Inn Bed & Breakfast O19 Garden Court Hotel B9 Hotel Keen Q2 Sheraton Hotel Q3 The Westin Palo Alto JEWELRY D8 Arnoldi Jewelers M22 De Novo Fine Contemporary

Jewelry M16 Diamonds of Palo Alto N7 Essential Elegance P8 Gleim Jewelers L22 The Goldsmith L6 Mansoor & Gore Jewelers O15 Norzin Collections OPTOMETRISTS C5 Eye On Vision Optometry K16 Lawrence Y. Chin, Optometrist L18 Lee Optometrics P7 Optometrists T8 Palo Alto Optometric Center G13 Peninsula Optical Co. H8 Site for Sore Eyes

PHOTOGRAPHY & VIDEO G14 Theodore Mock Photography PRINTING & COPYING K7a Jungle Digital Imaging E3 Palo Alto Blueprint REAL ESTATE P10 Alain Pinel Realtors V2 Cashin Company C1 Coldwell Banker Y5 Dreyfus Properties P11 Taylor Properties X3 Wilbur Properties Y17 Yarkin Realty SHOES, LUGGAGE & ACCESSORIES K13 California Shoe & Luggage

Repair Co. H12 Footwear Etc. S12 In Her Shoes M2 Sunglass Hut-Watch Station

International SPECIALTY E4 ABC Vacuum & Sewing Y15 Berlitz M14 Dog Town M7 Dolma O13 Hemingway Tobacconists K7 Mac’s Smoke Shop K12 UNICEF Gift Shop N22 The UPS Store K1a

Live Green

SPORTING GOODS & TOYS K2 Black Diamond Sports A1 The North Face B6 Palo Alto Bicycles N12 Palo Alto Sport Shop & Toy

World P2 The Play Store N1 Sports Gallery Y6 Velo Tech Cycles TRAVEL Z1 AAA Travel Agency M3 American Express Travel Services W2 Cardoza-Bungey Travel F3 Scan the World Travel D5 STA Travel

2010

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Post Office

P

12 11

P

COW P E R ST

14

P

1

17 16 15

23 22 21 20 19

14 13

3 4 5

18

2

19

1 2 3 4

6 7 8 9

19 20

11 12 13 14 15 23 22 21

9 10 11 12 13

24

20

WAVERLEY ST

P

$

8

$ 15

5

1 2 3a 3 4

1 2 3 4 5 6 7 23 22

$ 21

20 19 18 17 16

22 21

5 6 7 8 9 10 11 12 13 14 15

To Hwy 101

18 17 16

23

P

3 4

1 2

UNIVERSITY AVE

$

4

16 15 14 13 12 11 10 9

5

6

7

8 7 6

9 8 7 6 5 4 3

1 $

16

6

15 14 13 12 11 10 9 8 7

H1 H2 H3 H4 H5

G1 G2 G3

F1 8

6

14

$ 3

P

15

7 8 9

P

4 5 6

4 18 17

4

20 19 18 17 16

P

KIPLING ST

2

P

13 12 11 10 9 8 7

4 5

20 19 2 3

8 7

4 5

F LO R E N CE ST

Elinor Cogswell Plaza

2 3

1

$

P

D1

C2

C1

3

P

EMERSON ST

Y11

$

Heritage Park

Z2

$ ATM Bus & Free Shuttle Public Restrooms P Parking (2-3 hrs) R Restricted Parking

Parking Lots Restaurants, Bars, & Specialty Foods Goods & Services Public Places