Made in Palo Alto Magazine

Made in Palo Alto STAY LOCAL

Hello 2011

Made in Palo Alto Magazine invites you to better acquaint yourself with what is Palo Alto.

Our

Focus Our

is the Palo Alto Community.

Mission

is to promote the livability and vibrancy of Palo Alto

residents, workers, businesses and visitors.

INTRODUCTION. . .

Made in Palo Alto Magazine is a unique, pocket-sized periodical combines memorable design and brilliant photography with fresh perspectives on trends in local business, community, lifestyle and entertainment. Distributed free of charge throughout the city, Made in Palo Alto blends cutting-edge style and innovative content in a striking publication that appeals to visitors and locals alike.

Our content is a careful balance of insightful features on trendsetting Palo Alto businesses, high-profile residents, vanguard design and fashion, great dining and nightlife, all with a local spin. This dazzling handful of a magazine is a powerful mix of travelogue, city guide and insider’s look at Palo Alto. An up-todate resource for tips on local events, products and people, each issue includes relevant feature stories that inspire the community.

Made in Palo Alto stands apart thanks to its compact size and creative packaging. The superior quality, full-color, glossy pages are perfect bound to create a resilient and collectible magazine.

Yet this portable publication measures just 4.25” wide and 5.5” inches tall – a tiny powerhouse of nearly 150 pages.

With a targeted circulation of 60,000 and distribution to more than 300 locations, our readers can pick up a free copy of Made in Palo Alto Magazine at their favorite restaurants, lounges, boutiques, cafés, nightspots, galleries and other venues around town. The pocket-sized magazine is strategically distributed to carefully selected locations.

Made in Palo Alto has an amazing 99.5% pick-up rate thanks to the skillful combination of its cutting-edge format with a tactical distribution process that prolongs the lifespan of each individual issue. Since magazine placement occurs within a controlled distribution, Made in Palo Alto is strategically placed into the hands of influential and aspirational consumers. Additionally, each magazine and your sponsored ad includes a Quick Response (QR) code to track the effectiveness of your campaign. As a “pick-up, display and pass along” magazine, Made in Palo Alto projects an effective passalong readership - and It is not a “Throw a way marketing campaign” compares to a newspaper and postcards.

GIVING BACK. . .

Another important attribute of Made in Palo Alto Magazine is our commitment to social responsibility and investing in our community. We are pleased to let our business partners know that we have committed to donating a percentage of our magazine pages to local non-profit organization.

Joelle Cruz, Publisher + Creative Director joelle@madeinPaloAlto.com // 650.276.9057

Dear Joelle, Congratulations to you and your team on the launch of Made in Palo Alto! This pocket-sized magazine featuring local, avante garde retailers, restaurants and other businesses as well as people and events expresses the innovation that Palo Alto is known for. Made in Palo Alto’s unique design captures the excitement of Palo Alto and puts an up-to-theminute spotlight on our community.

As one of our newest Chamber of Commerce members, we welcome you to Palo Alto and look forward to working with you in promoting Palo Alto businesses.

Wishing you great success, Paula Sandas CEO/President Palo Alto Chamber of Commerce

Portable, take along pocket size, filling a niche that is unmatched.

Every idea begins with a dilemma. Of course, the ultimate challenge is to create something distinctive, But we demanded more than that, we want our products that look different in different market surroundings. A Magazine that stand out but can also blend in - whether they are placed in coffee tables, or as the center of attention, we make sure Made in Palo Alto Magazine is appealing from every corner.

FAQ Where can you find Made in Palo Alto Magazine?

Partial Distribution List • Art Galleries • Bookstores • Barbershops • Cafes • Caltrain Station • Chambers of Commerce • Community Events • Corporate Offices • Events • Fitness Centers • Farmer’s Markets • Hotels • Hospitals & Clinics • Limo Services • Office Supply Stores • Restaurants • Retail Boutiques • Spas & Salons • Stanford Campus • Town & Country Village • The MARC Properties • Yoga Studios

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PEOPLE

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FLASHBACK

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What does investing in an advertisement include?

• Award Winning Design • Professional Photography • Copy Editing • Printing & Distribution • Published online at www.MadeinPaloAlto.com (smart phone compatible) • Final approved artwork will be provided in high resolution pdf to use for your additional media campaigns • Setting up the Made in Palo Alto Quick Response (QR Code)

YEARS

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FLASHBACK

How can I find pricing information?

Please contact Charlie Cullinane at Charlie@MadeInPaloAlto.com or 650.739.5757 with any questions.

What are the terms for ad payment?

50% deposit upon space reservation, remaining 50% balance is due upon art approval.

How can my business be featured in an article?

We are always accepting ideas for articles and are excited to hear from you! To get in touch with our Managing Editor, please contact editorial@MadeInPaloAlto.com.

In your email be sure to include information regarding your story and why you believe it should be included in one of our issues.

COMMUNITY GATHERING. TIMELESS. HISTORIC CAFE.

still pedaling strong 650.328.7411 171 University Avenue Made in Palo Alto www.paloaltobicycles.com

TRAIN STATION 95 UNIVERSITY AVENUE 419 University Ave. Made in Palo Alto 650-323-3600

www.caffedeldoge.com

Experience & visit Caffe del Doge at Palo Alto Historic Train Station

STAY LOCAL

Made in Palo Alto STAY LOCAL

A QUARTERLY MAGAZINE

A QUARTERLY MAGAZINE

FRONT COVER 4.0”

FRONT COVER fold 3.875”

in her shoes Made in Palo Alto, California

We are pleased to welcome the community back home with new dishes, old favorites and the warmest of hospitality.

Est. 1981

27 University Avenue Downtown Palo Alto (650) 321-9990 www.macarthurparkpaloalto.com

CONTINUE

→

PARTIAL LIST OF DISTRIBUTION RESTAURANTS, BARS & SPECIALTY FOODS ASIAN & INDIAN Bangkok Cuisine China Delight Darbar Indian Cuisine Garden Fresh 2 Hyderabad House Sancho’s Jing Jing Chinese Restaurant Junnoon Kanpai Sushi rung Siam Thai Cuisine Mandarin Gourmet Miyake Rangoon Siam Royal C15 Sushi Tomo N15 Tai Pan Tamarine Thaiphoon Three Seasons Zao Noodle Bar CALIFORNIA CUISINE & AMERICAN Abbey’s Diner Bistro 412 California Pizza Kitchen Cheesecake Factory Coconuts Empire Tap Room Gordon Biersch MacArthur Park Mantra Restaurant & Lounge Melt Lounge New York Pizza Nola The Old Pro Palo Alto Creamery Downtown Patxi’s Chicago Pizza Pizza My Heart Pluto’s Round Table Pizza Saint Michael’s Alley Scotty’s Bar pot A Pizza Place University Cafe Vino Locale Zibibbo EUROPEAN & MEDITERRANEAN Bella Luna Bistro D’Asie Bistro Maxine Buca di Beppo Cafe 220 Elbe German European Evvia Est iatorio Gyros Gyros Il Fornaio Cucina Italiana Kan Zeman Mediterranean La Strada Lavanda Renzo’s Crepevine Mediterranean Wraps Osteria Cucina Toscana Pasta?

Slider Bar Cafe Siam Orchid The Rose & Crown Rudy’s Pub Shokolaat Restaurant & Patisserie Vero The Wine Room MEXICAN, CARIBBEAN & BRAZILIAN E6 Joya Restaurant / Lounge Y13 La Morenita O22 Mango Caribbean J7 Pampas T4 Reposado H2 Sancho’s Taqueria

L4 CAFE, DELI & BAKERY L13 T1 A.G. Ferrari Foods H14 O8 Borders Books & Music O9 N17 Café Renaissance J5 G12 Caffé del Doge E5 L10 Coupa Café C6 Da Hooka Spot/Da Coffee Spot S13 M1 G15 Epi Gourmet Sandwiches & Fine W4

Pastries O16 P5 House of Bagels L7 B7 Loving Hut G1 Lytton Roasting Co. A8 New York New York O3/Y16 Peet’s Coffee & Tea N13 The Prolific Oven N2 Satura Cakes K4 Sprout Cafe N8 Starbucks L12 Tea Time DESSERT S11 Fraiche Yogurt C20 Gelato Classico C14 Haagen-Dazs M6 L’Amour O4 Michael’s Gelato & Café G9 Red Mango

Monique’s Chocolates GROCERY G20 7-Eleven H5 Fran’s Market Y14 Whole Foods Market FOOD AND SERVICES ART, CRAFTS & FRAMING M17 The Annex N11 Five Ten L19 Great American Framing Shop S8 RS Gallery G8 Shady Lane Craft Gallery M15 University Art

Juut Salonspa Kim’s Nail Care Lidia’s Skin Care Studio Michael Lucich Int’l Salon Natalie Salon Opulence Hair Lounge Palo Alto Laser & Skin Care Peninsula Beauty Supply Prema Wylie Design For Hair President Barber Shop Ramona Nails

BEAUTY, SPA & BARBER (CONT.) H4 Sam’s Barber/Styling Shop P6 SimplyBe Y3 SkinSpirit M10 Stript Wax Bar M9 Thi Make-up Studio S2 Tina’s Nail Care Y19 Watercourse Way BOOKS, STATIONERY & MUSIC K8 Bell’s Books O8 Borders Books & Music N14 Congdon & Crome N9 Letter Perfect O17 Modernbook L3 Paper Whirl CLEANERS & TAILORS V4 Aaron’s Custom Tailors A5 Blu-White Cleaners V4 Economy Cleaners O10 Elite Cleaners O21 Gate Cleaners W1 Hamilton Tailoring N19 Holiday Cleaners Y10 Jacquie’s Sew & Sew H1 Lytton Cleaners T7 Tailor Plus G19 Waverley Coin Laundry

CLOTHING & ACCESSORIES Men M4 Jos. A. Bank Clothiers K3 Selix Formal Wear AUTOMOTIVE X2 European & Asian Small Car Shop Men and Women K5 American Apparel X1 Palo Alto Bimmer O2 Lululemon Y4 Palo Alto Speedometer J8 Patagonia A2 Shell Service Station BANKING & FINANCIAL SERVICES I1 Bank of America [ATM] C2 Borel Private Bank [ATM] I4 Bridge Bank U1 Chase Bank [ATM] M21 Citibank [ATM] C3 Comerica Bank [ATM] J1 Etrade Financial D9 Fidelity Investments I2 HSBC [ATM] D1 Liberty Bank T6 Palo Alto Community Federal

Credit Union B1 The Private Bank of the

Peninsula I3 Stanford Credit Union [ATM] O1 Union Bank of California [ATM] H6/V1 Wells Fargo Bank [ATM]

Women X5 Anthropologie H10 Blu P14 Bryn Walker L8 Cassis N23 Charmelle 28 Fine Lingerie N10 Chico’s H9 Cielo A7 Di Moda G10 Fashion Passion O11 GV O5 In M20 J. Foss N18 Orapa Boutique [Nov. 2009] L11 Phyllis S7 Romi Boutique T2 Title Nine Sports G18 Young Classic

BEAUTY, SPA & BARBER G6 Aziza Salon & Spa N20 Bella Beauty Salon K15 BriteSmile T12 BT Nail & Skin Care L15 Cardinal Barber Shop S5 Casa Olga Beauty Salon M23 Edge Hair Industries F2 Effects W5 Gretchen Schroeder

Hair & Nail Salon H3 Hair by Monique S3 Hair Society A11 Hedy’s Skin & Nail Care

COMMUNITY RESOURCES & CHURCHES O24 All Saints’ Episcopal Church D2 Avenidas Senior Center T City Hall G2 Language Arts Z Library Z3 Museum of American Heritage R1 Palo Alto Chamber of Commerce A4 Palo Alto Daily Post F8 Palo Alto Masonic Temple Y2 Palo Alto Weekly T Police Station

U Z2

Post Office St. Thomas Aquinas Church

DRUG STORES N6 CVS Pharmacy N4 Disco Rex Pharmacy

Wallgreens ELECTRONICS H13 Apple Store O12 Parrot AT&T C13 Quality Cellular Inc. H7 Sprint PCS B8 T-Mobile C11 Verizon Wireless ENTERTAINMENT & THEATER B4 Aquarius Theatre J6 Dragon Productions Theater C10 Stanford Theatre FLOWERS G17 Michaela’s Flower Shop C7 Mills Florist O23 Stanford Floral Design S6 Stanford Florists K17 Village Flower Shoppe GALLERIES M12 Bryant Street Gallery Y11 The Emerson Gallery Y7 Kathleen Avery Fine Art V3 Kimura Gallery T11 Pacific Art League C9 Stanford Theatre Gallery L9 Tercera Gallery HEALTH & FITNESS P12 California Yoga Center Y9 Curves for Women R2 Darshana Yoga E1 Form Fitness Y1 Reach Fitness Club Y8 Reach Pilates Studio T15 Vivre Fitness and Wellness W6 Yoga Mind Warrior Body S4 YogaSource HOME Furniture & Accessories L10 Coupa Cosas G7 Design Within Reach F4 Jennifer Convertibles P4 Modern Living D3 Restoration Hardware G5 View From the Terrace Rugs N7 The Golden Loom E8/F7 Medallion Rug Gallery P1 Palo Alto Rug Gallery Specialty & Hardware X5 Addison Antiques Y18 Antique Interiors West M13 Duxiana S1 House of Foam T3 McRoskey Mattress Company A6 The Natural Mattress Store X5 Palo Alto Hardware A4 Stanford Electric Works HOTELS L17 Cardinal Hotel W3 Cowper Inn Bed & Breakfast O19 Garden Court Hotel B9 Hotel Keen Q2 Sheraton Hotel Q3 The Westin Palo Alto

Hotel Keen

JEWELRY D8 Arnoldi Jewelers M22 De Novo Fine Contemporary

Jewelry M16 Diamonds of Palo Alto N7 Essential Elegance P8 Gleim Jewelers L22 The Goldsmith L6 Mansoor & Gore Jewelers O15 Norzin Collections OPTOMETRISTS C5 Eye On Vision Optometry K16 Lawrence Y. Chin, Optometrist L18 Lee Optometrics P7 Optometrists T8 Palo Alto Optometric Center G13 Peninsula Optical Co. H8 Site for Sore Eyes PHOTOGRAPHY & VIDEO G14 Theodore Mock Photography PRINTING & COPYING J3 Jungle Digital Imaging E3 Palo Alto Blueprint REAL ESTATE P10 Alain Pinel Realtors V2 Cashin Company C1 Coldwell Banker Y5 Dreyfus Properties P11 Taylor Properties X3 Wilbur Properties Y17 Yarkin Realty SHOES, LUGGAGE & ACCESSORIES K13 California Shoe & Luggage

Repair Co. H12 Footwear Etc. S12 In Her Shoes M2 Sunglass Hut-Watch Station

International SPECIALTY E4 ABC Vacuum & Sewing Y15 Berlitz M14 Dog Town M7 Dolma O13 Hemingway Tobacconists K7 Mac’s Smoke Shop K12 UNICEF Gift Shop N22 The UPS Store SPORTING GOODS & TOYS K2 Black Diamond Sports A1 The North Face B6 Palo Alto Bicycles N12 Palo Alto Sport Shop & Toy

World P2 The Play Store N1 Sports Gallery Y6 Velo Tech Cycles TRAVEL Z1 AAA Travel Agency M3 American Express Travel Services W2 Cardoza-Bungey Travel F3 Scan the World Travel D5 STA Travel

PRINT SCHEDULE

Release Date

Space Reservation

PREMIERE Issue #1 Issue #2 Issue #3 Issue #4 Issue #5 Issue #6

MARCH MAY JULY SEPTEMBER NOVEMBER JANUARY 2012

Feb - March 4 April 10, 2011 June 10, 2011 August 10, 2011 October 10, 2011 December 10, 2011

CONTACT

THE MAGAZINE. ORIGINAL CREATIVE FREE IMAGINATIVE ORIGINAL INSPIRED INGENIOUS GROUND BREAKING CLEVER PROGRESSIVE INNOVATIVE TRENDSETTER CUTTING-EDGE HIGH-PROFILE EFFECTIVE

Joelle Cruz, Publisher

Charlie Cullinane, Marketing Specialist

650.276.9057

650.739.5757

joelle@madeinpaloalto.com

charlie@madeinpaloalto.com

Simple, effective marketing strategy. Elegant and memorable style. Full color on fine high gloss sotck. Award winning design. Complelling content.

BRAND NEW CHIC, POCKET-SIZED SUPER HIGH-GLOSS STOCK FULL COLOR PERFECT BOUND POWERFUL TREND-SETTER SOMETHING DIFFERENT FRESH DESIGN UNIQUE FRESH PERSPECTIVE MEMORABLE PORTABLE COLLECTABLE READABLE.