A C C E L E R A T E
W O R K B O O K
STEPS TO ACCELERATE FOOT TRAFFIC AND SALES
THE CRUCIAL 1%
Loyal customers are what hold together a successful business. Read this book and you’ll be on the fast track getting more loyal customers, who spend more money, and visit 50% more often.
C O N T E N T S
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The Crucial 1%
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The Loyalty 80/20 Rule
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Step 1. (A)UTOMATE REWARDS & OFFERS
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General Rewards Program AutoPilot Offers
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Step 2. (C)REATE DATABASE WITH SIGNUPS
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Step 3. (C)OMMUNICATE REWARDS WITH CUSTOMERS
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Step 4. (E)NGAGE WITH CUSTOMERS PERSONALLY
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Step 5. (L)IFT SALES WITH PROMOTIONS
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Main Takeaways
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General Rewards & AutoPilot Offer Ideas By Industry For For For For For
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Bakeries, Coffee & Tea Shops, Dessert Shops General Casual Dining, Sit Down Restaurants, Pizzerias Beauty & Salon Shops, General Retail Comic Book Retail, Gaming Retail Hookah, Vape Retail, Mobile Retail
FiveStars Contact Information Support Phone Number & Hours Account Upgrades & Billing Help
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A C C E L E R A T E
W O R K B O O K
ning
sitio r Po ) Fo (FPO
) only
Every customer loyalty powerhouse starts with a good foundation. Building that foundation, that crucial 1% of work, is something we do together.
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It will take some initial time and effort, but once it’s built, we take care of the rest of the loyalty marketing work for you. And with a 97% success rate, these five steps are the fastest way to get you there.
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A C C E L E R A T E
W O R K B O O K
Step 1.
(A)UTOMATE REWARDS AND OFFERS
Step 2.
(C)REATE DATABASE WITH CUSTOMERS
Step 3.
(C)OMMUNICATE REWARDS WITH CUSTOMERS
Step 4.
(E)NGAGE WITH CUSTOMERS
Step 5.
(L)IFT SALES WITH PROMOTIONS
T H E
C R U C I A L
1 %
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T H E
L O Y A L T Y
8 0 / 2 0
R U L E
These steps target your two main groups of customers:
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A C C E L E R A T E
W O R K B O O K
2 % The Loyal
These customers visit frequently and generate 80% of your revenue.
8 % The Casual
These customers visit rarely or only once, and contribute only 20% of revenue.
To get the Loyal 20% to visit even more often: ILLUSTRATION
We reward them for their loyalty and spending with to you
ILLUSTRATION
We make them feel your business caters to them specifically
ILLUSTRATION
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We communicate news and specials to keep your business at the top of their minds
L O YA LT Y 8 0 / 2 0 R U L E
To get the Casual 80% back in the door: ILLUSTRATION
We reward them for trying your business out
ILLUSTRATION
We offer them incentives to come back if it’s been a while
ILLUSTRATION
We give them a great experience that feels personal so they want to come back
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