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WE

BELIEVE

DESIGN

IS

THAT MORE

TRULY THAN

EFFECTIVE

COMMUNICATION

DECORATIVE.

ALTHOUGH

AESTHETICS CERTAINLY PLAY A ROLE IN OUR DESIGN SOLUTIONS, EACH ELEMENT - FROM VISUAL STYLE TO TEXT CONTENT, FROM LAYOUT TO TYPOGRAPHY - MUST BE CAREFULLY CRAFTED TO INFLUENCE, INSPIRE AND MOTIVATE OUR CLIENTS’ AUDIENCES IN VERY SPECIFIC AND DELIBERATE WAYS.

Why so many designs?

The short answer is: Because we want to help our clients get attention and reach their goals.

Great direct marketing begins with good information.

A more complete answer deals with the fact that in order to create effective artwork we must create design solutions that are strategic, meaningful and appropriate.

Please give us your feedback and your “first impression” (love or you hate it) we will ensure not only that we have a clear understanding of communications objectives, but it will also provide us with an insight into your audience, your competition, and current perceptions. It is only with this understanding that we can create a successful brand campaign.

When thoughtfully completed, your direction will provide us with the information necessary for us to do our job as communication designers.

It will help us make sure that your artwork we design is not only creative but also effective.

And, ultimately that’s what we are here to do. The more thorough we can be now, the more creative and effective our efforts will be later.

BRAND BUILDER

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WEBSITE

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sample business card design

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TERMS & CONDITIONS:

EXPERIMENTAL WORK: Experimental or preliminary work performed at the customer’s request will be charged for at current rates and may not be used until Made in Palo Alto Magazine has been reimbursed in full for the amount of charges billed.

CREATIVE WORK: Creative work, such as sketches, copy, dummies, photography and all preparatory work developed and furnished by Made in Palo Alto Magazine, shall remain their exclusive property and no use of same shall be made, nor any ideas obtained there from be used, except upon request and/or compensation to be determined by Made in Palo Alto Magazine, and not expressly identified and included in the selling price.

PREPARATORY OR FINAL ARTWORK MATERIALS: Working mechanical art, type, electronic pdf copies, positives or other items when supplied by Made in Palo Alto Magazine, shall remain their exclusive property unless otherwise agreed in writing.

ALTERATIONS: Alterations represent work performed in addition to the original specifications.

Such additional work shall be charged at current rates and be supported with documentation upon request.

CREATIVE STUDIO

copyright Š 2010 Joelle Cruz StudioAll Rights Reserve.

No part of this artwork maybe reproduced or transmitted in any form or by any means, electronic or manual without the express written permission to Joelle Cruz Creative Director: Joelle Cruz info@joellecruz.com DIRECT: 650.276.9057

PHOTOGRAPHY BY: Chris Schmauch www.GoodEyePhotography.com

CREATIVE STUDIO

PHOTOGRAPHY BY: Chris Schmauch www.GoodEyePhotography.com