Contents 1. Goal 2. Theme 3. Logo design 4. Illustration 5. Packaging 6. Web Pre 7. Social Media
Goal We were tasked to come up with a campaign that would envoke positive change in everyday life, to make an impact on the world around us and give voice to people in need. The goal with the Confident Diet campaign was to educate people on anxiety and help people suffering from anxiety by giving them a way to treat anxiety naturally which doesn’t interfer with their daily lives the way side-effects from anxiety medication can. This natural solution to treating anxiety involves incorporating cacao powder into your diet through promoting many easy and delicious recipes.
theme The theme consists of very basic features, simple colours and overall clean and uncluttered design. I chose to theme the Confident Diet campaign this way as the campaign is about positivity, happiness and vibrance.
AGENCY FB ABC 123 abc !@# (Body)
Bignoodle titling ABC 123 abc !@# (headings)
Logo design
Illustration
Packaging
www.confidentdiet.com.au
Better you Raw Cacao
Recipe Cards
Cacao Bliss Balls Ingredients: 1 cup medjool dates (pitted) 1/2 cup slivered almonds 1/2 cup cashews 1/3 cup cacao powder 1/3 cup coconut oil (melted) 1/3 cup shredded coconut 1 pinch Himalayan sea salt 1 Tbsp chia gel (mix 2 tsp chia seeds with 2 Tbsp water to form a gel)
Method: 1. Put all ingrdients into blender 2. Blend for 45-60 seconds 3. roll mixture into balls 4. Roll balls in shredded coconut 5. place on tray then freeze for 1 hour
web
Social
Thank you