Contents 3. Goal 5. Theme 7. Logo design 11. Illustration 13. Packaging 17. Recipe cards 25. WebSite 33. Social Media
Goal We were tasked to come up with a campaign that would envoke positive change in everyday life, to make an impact on the world around us and give voice to people in need. The goal with the Confident Diet campaign was to educate people on anxiety and help people suffering from anxiety by giving them a way to treat anxiety naturally which doesn’t interfer with their daily lives the way side-effects from anxiety medication can. This natural solution to treating anxiety involves incorporating cacao powder into your diet through promoting many easy and delicious recipes.
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theme The theme consists of very basic features, simple colours and overall clean and uncluttered design. I chose to theme the Confident Diet campaign this way as the campaign is about positivity, happiness and vibrance.
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AGENCY FB ABC 123 abc !@# (Body)
Bignoodle titling ABC 123 abc !@# (headings) 6
Logo design
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Illustration
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Packaging
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16 www.confidentdiet.com.au
Better you Raw Cacao
Recipe Cards
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Cacao Bliss Balls Ingredients: 1 cup medjool dates (pitted) 1/2 cup slivered almonds 1/2 cup cashews 1/3 cup cacao powder 1/3 cup coconut oil (melted) 1/3 cup shredded coconut 1 pinch Himalayan sea salt 1 Tbsp chia gel (mix 2 tsp chia seeds with 2 Tbsp water to form a gel)
Method: 1. Put all ingrdients into blender 2. Blend for 45-60 seconds 3. roll mixture into balls 4. Roll balls in shredded coconut 5. place on tray then freeze for 1 hour
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Brownies Ingredients: 1⁄2 cup vegetable oil 1 cup sugar 1 teaspoon vanilla 2 large eggs 1⁄4 teaspoon baking powder 1⁄3 cup cacao powder 1⁄4 teaspoon salt 1⁄2 cup flour
Method:
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1. Preheat oven to 350°. 2. Mix oil and sugar until well blended. 3. Add eggs and vanilla; stir just until blended. 4. Mix all dry ingredients in a separate bowl. 5. Stir dry ingredients into the oil/sugar mixture. 6. Pour into greased 9 x 9 square pan. 7. Bake for 20 minutes
Avocado cacao mousse Ingredients: 3/4 cup almond milk 3 avocados, stone removed and flesh scooped out of the skin just over a cup of cacao nibs or powder 1/4 cup agave nectar, or maple syrup
Method: 1. Place all ingredients in a high-speed blender and blend until silky smooth. If your blender is not so powerful, add the cacao bit by bit and stop the blender every once in a while to scrape down the sides with a spatula. 2. Pour into 6 glasses and refrigerate for at least 4 hours (overnight delivers the best results.)
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rAw cacao Milk Ingredients: 2 cups soaked almonds 1 cup soaked and pitted dates 4 cups water 1/2 vanilla bean seeds a little bit of ginger 2-3 teaspoons cacao powder
Method: 1. Soak the nuts and dates overnight. 2. Carefully wash the nuts with cold water and pour them in the blender. 3. Add the water and blend until no nut chunks remain. 4. Strain through a nut bag or double lined lint, carefully squeezing all the liquid out. 5. Peel the dates, strain the soaking water and blend until nice and creamy with the water. 6. Pour the milk back into the blender and add the remaining ingredients. 7. Blend for another minute. 8. Store in the fridge and enjoy at any time.
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web
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Social
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Thank you