Fuck it,
Fuck it! I'm going to see the world Vision AirBnB dreams of the perfect world that can be easily travelled and experienced together safely Mission AirBnb is convinced that everyone is adventurous by nature. Discovering the world is the best way to do so.
Research Socrates conversation Core values are important for every concept and company to have. All their actions are bonded to them in- or explicit. Start with the why. Why is AirBnB doing this? We interviewed AirBnB expert Max van der Heijden for the internal information. Three of these values lead this concept with the vision and mission set as goals. The core values that are picked from the Socrates conversation are; Uniqueness, Discover and Safety.
Trend Analysis Trend analysis is important to implement in the concept because this funds the innovative part and fills the demand of the society. Trends that have bene found are:
Back to the basics Customisation
Escapeism Sharing is Caring
All these trends are involved in the concept that will be explained on the following pages.
Safety Unique Discover
Conceptual product One of the options for a product could be a modern rental service that provides the resources for the traveller to reach unique and remote destinations. For example; bags, climbing gear, boats, paddles, clothes and so on. In reference to the production-overload culture, this is a way to make more efficient use of these resources.
Concept
“Fuck it! I’m going to see the world.” is a new and innovative concept for AirBnB and is all about impulsive traveling. For the ones who like adventure and who want to see the world and can’t wait any longer. Focused on the adolocents of society, AirBnB wants to stimulate young travellers to dive in the deep and take the risk of having the most unqiue experiences in their entire life.
“No unique expecience, not a story!” Target Group The target group that would use this new concept according to the Motivaction Mentalitymodel are the “Postmoderne hedonisten”. The lifestyle of this group has the following characteristics: Impulsive, non-commital (anything goes), pointed on experience and always looking for adventure. The decisions that they make are cogent but also a leap of faith. This is why this concept fitts well with this target group..
When the consumer leaves their house, the trip begins and unique experiences can occur. The excitement of going to an unknown place makes you sick. But the warmth of your loved ones softens the pain. You feel safe when they are around.