Joseph Sayer Folio 2015

- Jo se ph - A dam - Sayer -

First Class Hons BA Industrial Design

Page 2

Graduated - July 2015 Loughborough University

Joseph Adam Sayer

product design portfolio - 2015

contents

Page 4

08

10

24

About Me

Almond Duke Shoe

VLT Bicycle Storage

44

60

68

Holo Training Device

Éclat Fireball Tyre

Curriculum Vitae

About Me Joseph Sayer

I’m Joe Sayer an Industrial Designer from the UK. Determined, enthusiastic and highly motivated, I am eager to work. I have a broad range of skills and I am passionate about my career. I thrive on a challenge and adaptable to new opportunities.

To be honest you are not going to hire me based upon my goofy smile and some typical sentences about myself, so please take a look through my portfolio and if you like what you see please give me a call.

Page 6

“You’re not going to hire me based upon my goofy smile”

Inspiration Innovation is something which comes quite naturally to me.

Design for me is not just a job but a way of thinking. I continually find myself searching for a different angle be it technology, aesthetic or a problem to be solved.

I am a passionate person and like to channel my enthusiasm through my work and action sports. Together with design these sports allow me to express myself where there are no boundaries and endless opportunities. I love to look beyond the norm and challenge the conventional. I take calculated risks backed by my hard work, commitment and determination to be the best I can be. Another love of my mine is the natural world.

Having grown up on a fruit farm in the heart of Suffolk, I have a deep set ambition to achieve what I can to protect our planet. I recognise the responsibility that I have as an industrial designer and how my work can influence future thinking. It is my ambition to limit the effects we have on the environment and push towards a sustainable future.

Page 8

Page 10

- project

01

Page 12

Almond Footwear

Almond Duke Protecting BMX biking footwear.

Challenge The tricks performed by a BMX cyclist can often cause damage to the rider’s feet. An analysis of BMX specific footwear has revealed that current shoes offer little protection to the susceptible areas of the feet.

Solution The ‘Duke’ is a specialist BMX shoe which has been designed to protect the rider’s feet against common injuries caused whilst riding. The design targets areas of the foot susceptible to injury and aims to protect these areas incorporating additional support and impact resistant materials.

Page 14

Current Issues

Bruised heel

Sprained Ankle

BRUISING INNER FOOT

Wearing Sole

Sole Grip

Cutting Ankle Bone

Sketch Ideation Heel Cushioning Increased cushioning to protect the riders heel bone upon heavy impacts Pedal Section To improve the longevity of the shoe the sole features a pedal specific section made from hard-wearing polymer Braking Point Another sole modification considered is a braking point located on the inside edge of the sole. This will be made from hard-wearing polymer which will increase the life of the shoe dramatically Ankle / Inner Foot Protection High impact material could be integrated into the side panel of the shoe to protect the foot against harsh impacts from the crank arms.

Page 16

Internalised Padding To protect the ankle bone and inner foot from harsh blows, the side panels of the Duke have been reinforced with flexible Polyurethane foam.

Customised Sole The sole of the Duke will feature a hard-wearing pedal section with deep set grooves to interlock with the pedal pins. Another addition to this sole is a small braking surface located on the inside of the foot made of durable polymer.

Page 18

Tech Pack A number of alternatives have been considered prior to selecting the final design. As per the clients request the Duke has been designed with a simple aesthetic and does not feature any distinct branding. The shoe attempts to capture a balance of simple panel design, while still communicating a sense of durability and robustness.

Page 20

First Sample The first sample of the Duke has been produced from high quality suede and nubuck material. These materials have been selected as they are very durable and long lasting, making for a hard-wearing shoe. The shoe features subtle detailing such as a heat pressed line on the toe and simple perforation to encourage ventilation.

The Duke at this stage does not feature the integrated polyurethane foam padding in the side panels of the upper, nor does it feature the BMX specific sole. These features will be developed if and when further funding is available for the project.

Page 22

Page 24

- Project 2

- project

02

Page 26

VLT Bicycle Storage

VLT Storage A storage compartment for commuter cyclists As petrol prices continue to rise and congestion worsens, more and more people are turning to bicycles as a cheaper alternative to cars when commuting to and from the work place.

When commuting via bicycle it can be difficult to carry all the essential items necessary for the working day.

Existing products such as racks and pannier bags attempt to resolve these problems, yet each have inherent

limitations.

Primarily these products do not provide the security and weather resistance needed to keep belongings safe and undamaged.

The VLT storage compartment has been designed to facilitate commuter cyclists with a secure and durable storage space for personal belongings, whilst also seeking to match the modern aesthetic of performance bicycles currently available.

Current Issues

Limited Security

Page 28

Weather Resistance

Durability / Robustness

Product Appearance

Page 30

Sketch Ideation Seat Post Mounted Storage A seat post mounted compartment made from durable polymer. This compartment could stow away essential items and features a lock to keep its contents safe.

Detachable Panniers Pannier bags also made from a durable polymer, designed to store laptops, documents and other work belongings.

Safety Lights Light arrays which shine onto the road below the bicycle and indicate a safe passing distance for traffic.

Indicators To make road users more aware of the cyclist’s actions, the compartment could feature integrated indicators with a toggle mounted on the handle bar.

Roll- up storage pouches Storage pouches could be located inside the compartments which are rolled out when the cyclist needs additional storage space.

Rear light / Brake Light An integrated rear light will ensure the user can be seen on the road. This light could double as a brake light to make other road users aware of the riders actions.

Dynamo System A dynamo system could be integrated into the compartment and used to charge a rear light and other electronic devices.

Technical Spec

VLT is a bicycle storage compartment which is situated over the rear wheel of the bicycle. This compartment has been designed to store the essential items necessary for daily commutes. These items include tools necessary for roadside repair, a rain coat, a front light, phones, wallets and keys. The compartment features a secure lock and a durable polymer body which protects the contents from theft and damage.

This compartment is mounted to the seat post of the bicycle meaning that it can be fitted to the broadest range of bicycles.

The VLT product also features a rear light and has been designed to act as a mudguard.

Page 32

Features

Page 34

Secure Lock

Fits Seat posts ø25.4 - ø31.8mm

MAx Weight - 3KG

100 Lumen Rear Light

3L Storage Capacity

abs Polymer body

Design For Manufacture While the prototype of the VLT product has been produced through a process of vacuum forming and CNC machining, in commercial manufacture this product will be produced via the injection moulding process.

In developing this product for injection moulding a number of alterations have been made to the original design which ensure the components feature appropriate draft angles, suitable wall thicknesses and fixtures that can be assembled quickly and easily.

Further alterations have been made to the design to reduce the cost of the unit to its lowest value.

Page 36

Scenario Remove the Seat Post The seat post of the bicycle must firstly be removed, and then the VLT product can be fitted and clamped in place.

Fasten Clamps Once the product has been fitted, the seat post can be re-inserted into the frame and the clamps securely fastened.

Unlock Product To access the product, the user must use the key provided to unlock the compartment.

Open Product The product is then opened by pressing the back portion of the lid downwards and releasing.

Page 38

Page 40

Development Support Struts / Panniers

While the cantilever structure is capable of bearing a load up to 5kg, British standards state that beyond this weight the rack must be tethered to rear dropouts of the bicycle. Support struts will be made available with the VLT which attach to the underside of the compartment then fix to the eyelets on the dropouts. Given the varying geometry of different bicycles, these supports

will be supplied in 600mm length to be cut to size to suit the bicycle.

With these struts attached VLT is capable of accommodating pannier compartments which have been designed to store additional work belongings. Similar to VLT these panniers will be produced from hard-wearing ABS polymer, which offers greater protection and weather resistance.

Panniers Panniers have been designed specifically for work commutes. These panniers store items such as laptops / tablets, documents, work attire and a packed lunch.

These panniers will be designed specifically for the VLT product and feature interlocking clip fastenings which are situated on the inside of the compartment.

Once attached, these panniers can be locked in place by simply shutting the lid and locking the compartment.

Page 42

Page 44

- Project 2 3

- project

03

Page 46

HOLO Training

Holo A training aid for freestyle winter sports

When progressing in freestyle skiing and snowboarding the process of learning tricks can be very dangerous and both physically and mentally tasking.

When learning new freestyle tricks the athlete will be approaching a situation with little or no prior experience making it very difficult to envisage how a trick is performed and translate an idea into motion.

Research has suggested that it can be very beneficial to video record oneself attempting a trick then compare this to a professional athlete. This helps the user adjust their technique allowing them to learn and progress much faster.

Whilst video recording has been noted to be effective, it has its limitations. Most predominant is the issue of finding someone to film the countless attempts made when learning a new trick. Further to this is the fact a camcorder will only capture a single angle which represents a very small part of the story.

Record

Page 48

Examine

Progress

Page 50

Sketch Ideation Motion Capture Suit A thermal underlay which utilises motion capture technology to track the body’s movements. Motion capture is the process of recording the movement of a subject’s body then mapping this data on a digital model in 3D software.

Hologram Pyramid This sketch illustrates a Holographic pyramid which is a cheap means of creating a holographic display. These projectors consist of a transparent pyramid which is placed on a screen such as a monitor or a tablet. The screen then displays an animation from four different viewpoints, which produced the hologram in the centre of the pyramid.

USC Hologram Technology This sketch looks to re-house existing hologram technology developed by ICT graphics lab in Southern California. This holographic display uses a rotating mirror and a high speed projector to create a hologram.

Solution Holo looks at forthcoming technologies and conceptualises a new means of recording and viewing freestyle tricks. Holo consists of three individual products which have been designed to work together and act as a family. Holo utilises motion capture technology which tracks the movement of the human body, then relays this information to a holographic projector. This design will provide the user with a full 360 degree view of the trick performed, and aid the swift development of the athlete.

Page 52

mocap thermal

mocap hub

holographic display

MoCap Thermal Technical Spec The first product of the family is the ‘MoCap Thermal’. This product has been designed to house the sensor technology needed to capture the motion of the user. The thermal underlay provides full body coverage of the wearer and is made from form fitting polyester.

9 - Axis Sensor

Fabric Underlay

Encapsulant Overprint

The MoCap Thermal utilises motion capture technology which monitors the users movement without the need for cameras or weight bearing equipment. The suit features fourteen nodes which are distributed across the body. These nodes are equipped with a nine - axis inertial motion sensors, which include a Gyroscope, Accelerometer and a Magnetometer. Data collected from these nodes are transmitted to the MoCap Hub where data is collected, synchronised, and stored.

A magnetic sensor, detects the heading based on the Earth’s magnetic field

A gyroscope measures the rotation rate of a device

Accelerometers sense tilt, acceleration, vibration and impact

Page 54

Holographic Display The second product of the range is the ‘Holographic Display’; this product will display a holographic representation of the data captured from the suit, as well as an idealistic representation of the trick being performed.

The Holographic display has been designed around technology developed by the University of Southern California. This system works by projecting high-speed digital light onto a rapidly spinning mirror. This system has been selected as it utilises off-the-shelf technology, making for a low cost unit.

Further to this, the holographic imagery generated is considered robust and is viewable from a full 360 degrees around the display.

MoCap Hub The final product of the family is the ‘MoCap Hub’. This product serves as a vital link between the MoCap Thermal and the Holographic Display. This device will capture and store the data recorded from the Mocap Thermal, then synchronise this data for later use. The user will then plug the MoCap Hub into the holographic display which will produces a 3D representation of the users movements.

Page 56

Product Scenario

Activate the MoCap Hub

To record oneself performing a freestyle trick, the user simply has to activate / de-activate the MoCap hub by pressing the button on the front face of the device. The MoCap hub will provide haptic feedback making the user aware of its current state.

Once the MoCap hub has been plugged into the Holo Display, the user can scroll through each recording frame by frame to analyse their technique. This can be compared and contrasted against an idealistic representation of the trick which is stored on the products system.

Perform the desired trick

Deactivate the MoCap Hub

Page 58

Press to Select

/

Press and Hold to Power On or Off

Page 60

- project

04

Page 62

EcLAT BMX

Fireball Tyre

Stevie Churchill Signature

A bicycle tyre designed to withstand greater impacts

Problem As freestyle BMX continues to progress, the rider and the bicycle are being subjected to greater impact forces when performing freestyle stunts. These impact forces can be incredibly damaging to the skeletal joints of the rider, while also placing enormous stress on the bicycle.

Stevie Churchill is a very progressive BMX cyclist and world renowned as one of the best of his generation. Stevie has a reputation for complex tricks down big drops and continues to challenge the limits of what is seen as possible within BMX. With this progression comes opportunity; as the tricks performed get bigger there is a need to alter the bike accordingly to suit the demand on the body and the bicycle.

Solution The fireball tyre has been designed to absorb greater impact forces upon heavy landings, while also offering superior tractions on concrete surfaces. This will reduce the stress and strain which is placed on the bicycle, and more importantly the stress placed on the rider’s body. The fireball tyre also addresses the common issue of punctures which are a popular annoyance across the cycling world.

Page 64

Available Worldwide

Impact Absorption

Puncture Resistance

Greater Traction

The Fireball tyres have been released in both 2.3� and 2.4� which are wider than that of a standard BMX tyre. Wider tyres are capable of absorbing greater impact forces as the force is distributed over a larger surface area.

The internal Nylon belt reinforces the tyre and greatly reduces the likelihood of receiving a puncture from thorns and glass. This Nylon belt also protects the side-walls of the tyre from lacerating during grinds on stunt pegs.

The tread pattern and width of the fireball tyre have been specifically developed to deliver greater traction on concrete surfaces. This semi-slick pattern features a fully knurled texture and directional cut-outs.

Page 66

Technical Spec

Rubber Tread

60 TPI Casing

Nylon Belt

2.3” - 2.4” Width

Page 68

CV

Experience

- CV

Product Design Intern

Wemakethings GmbH | Aug ‘13 - June ‘14 Based in Cologne, Germany Wemakethings is an established business consisting of nine cycle orientated companies.

Working as part of a small international team I played a pivotal role in the design and development of a broad range of products, including footwear, bicycle parts, rucksacks, packaging and more. Working closely with manufacturers throughout Europe and Asia, I had the opportunity to guide the design process from initial concepts to completed products.

Customer Liaison Manager

Skyventure Cambodia | Aug ‘10 - Aug ‘11 Skyventure offered a unique experience in seeing the Angkor temples from the freedom of a flex wing microlight. Working as part of a three man team, I had many responsibilities to ensure the smooth running of the airfield. Most important to this role was the responsibility of ensuring the safety and comfort of each customer while keeping to a tight schedule.

Soil Nutrient Testing

R&T Agricultural Liming | Summers ‘12 - ‘14 Each harvest in England I return to the same role in a liming company and work closely alongside farmers across East Anglia. Challenges vary from day to day and I am required to utilise my skills often in challenging conditions, predominantly in an outdoor environment.

Page 70

Education

Loughborough University

Software

Illustrator

Industrial Design & Technology (BA) | Oct ‘11 - July ‘15 This course empowered me with the skills and the tools necessary to seek out a role in the design world. Having learnt and applied numerous skills from sketching and model making to CAD and User interface design, I am confident I can integrate well into a professional working environment.

West Suffolk College

Photoshop

Indesign

UAL Foundation Diploma | Sep ‘08 - Jun ‘09 This course provides a foundation of the core skills including; Fashion and Textiles, Fine Art, Graphic Design and Illustration, Product and Furniture Design, Interior Design, Digital Imaging and Print Making.

Creo

King Edward VI Upper School

Solidworks

A levels & GCSE’s | 2004 - 2008 A Levels - Fine Art (A) | Product Design (B) | Biology (C) GCSE - Engineering (A*) | Art and Design (A) | Science (BB) | Media (B) | Maths (B) | Information Communication Technology (B) English (CC)

Keyshot

Voluntary Work

House Building

Voluntary Project Overseas, Cambodia | Feb ‘10 Working alongside a group of volunteers and two local builders, we built the home of a local Khmer family in Phumi Bos, Siem Reap, using traditional building methods.

Duration: 4 weeks

Youth Development Work

St Edmundsbury Borough Council | July ‘12 Responsible for the organisation and safety of children during events including cage football, basketball and the skate park competition.

Hobbies

Cycling

Page 72

Running

Travelling

MotorCycling

Cooking

References

Richard Shaw

Miles Roe

Design Management | Wemakethings GmbH

Director | R & T Agricultural Liming

Email - Richard@Wemakethings. de

Tel: + 44 (0) 7771 918220

Harald Schmidt

Richard Bibb

Managing Director | Wemakethings GmbH

Personal Tutor | Loughborough University

Email - Harry@Wemakethings. de

Email: r.j.bibb@lboro.ac.uk

Contact Me

Joseph Sayer

Social Media

Bury St Edmunds, Suffolk

Linkedin: linkedin.com/in/josephsayer

Email: JosephASayer@gmail.com Tel: +44 (0) 7857126410

Behance: behance.net/josephsayer Pinterest: pinterest.com/joesayer/

“When they say you can’t.

Then you have to“ Page 74