- Jo se ph - A dam - Sayer -
First Class Hons BA Industrial Design
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Graduated - July 2015 Loughborough University
Joseph Adam Sayer
product design portfolio - 2015
contents
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About Me
Almond Duke Shoe
VLT Bicycle Storage
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Holo Training Device
Éclat Fireball Tyre
Curriculum Vitae
About Me Joseph Sayer
I’m Joe Sayer an Industrial Designer from the UK. Determined, enthusiastic and highly motivated, I am eager to work. I have a broad range of skills and I am passionate about my career. I thrive on a challenge and adaptable to new opportunities. To be honest you are not going to hire me based upon my goofy smile and some typical sentences about myself, so please take a look through my portfolio and if you like what you see please give me a call.
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“You’re not going to hire me based upon my goofy smile”
Inspiration Innovation is something which comes quite naturally to me. Design for me is not just a job but a way of thinking. I continually find myself searching for a different angle be it technology, aesthetic or a problem to be solved. I am a passionate person and like to channel my enthusiasm through my work and action sports. Together with design these sports allow me to express myself where there are no boundaries and endless opportunities. I love to look beyond the norm and challenge the conventional. I take calculated risks backed by my hard work, commitment and determination to be the best I can be. Another love of my mine is the natural world. Having grown up on a fruit farm in the heart of Suffolk, I have a deep set ambition to achieve what I can to protect our planet. I recognise the responsibility that I have as an industrial designer and how my work can influence future thinking. It is my ambition to limit the effects we have on the environment and push towards a sustainable future.
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- project
01
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Almond Footwear
Almond Duke Protecting BMX biking footwear.
Challenge The tricks performed by a BMX cyclist can often cause damage to the rider’s feet. An analysis of BMX specific footwear has revealed that current shoes offer little protection to the susceptible areas of the feet.
Solution The ‘Duke’ is a specialist BMX shoe which has been designed to protect the rider’s feet against common injuries caused whilst riding. The design targets areas of the foot susceptible to injury and aims to protect these areas incorporating additional support and impact resistant materials.
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Current Issues
Bruised heel
Sprained Ankle
BRUISING INNER FOOT
Wearing Sole
Sole Grip
Cutting Ankle Bone
Sketch Ideation Heel Cushioning Increased cushioning to protect the riders heel bone upon heavy impacts Pedal Section To improve the longevity of the shoe the sole features a pedal specific section made from hard-wearing polymer Braking Point Another sole modification considered is a braking point located on the inside edge of the sole. This will be made from hard-wearing polymer which will increase the life of the shoe dramatically Ankle / Inner Foot Protection High impact material could be integrated into the side panel of the shoe to protect the foot against harsh impacts from the crank arms.
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Internalised Padding To protect the ankle bone and inner foot from harsh blows, the side panels of the Duke have been reinforced with flexible Polyurethane foam.
Customised Sole The sole of the Duke will feature a hard-wearing pedal section with deep set grooves to interlock with the pedal pins. Another addition to this sole is a small braking surface located on the inside of the foot made of durable polymer.
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Tech Pack A number of alternatives have been considered prior to selecting the final design. As per the clients request the Duke has been designed with a simple aesthetic and does not feature any distinct branding. The shoe attempts to capture a balance of simple panel design, while still communicating a sense of durability and robustness.
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First Sample The first sample of the Duke has been produced from high quality suede and nubuck material. These materials have been selected as they are very durable and long lasting, making for a hard-wearing shoe. The shoe features subtle detailing such as a heat pressed line on the toe and simple perforation to encourage ventilation. The Duke at this stage does not feature the integrated polyurethane foam padding in the side panels of the upper, nor does it feature the BMX specific sole. These features will be developed if and when further funding is available for the project.
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- Project 2
- project
02
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VLT Bicycle Storage
VLT Storage A storage compartment for commuter cyclists As petrol prices continue to rise and congestion worsens, more and more people are turning to bicycles as a cheaper alternative to cars when commuting to and from the work place. When commuting via bicycle it can be difficult to carry all the essential items necessary for the working day. Existing products such as racks and pannier bags attempt to resolve these problems, yet each have inherent
limitations. Primarily these products do not provide the security and weather resistance needed to keep belongings safe and undamaged. The VLT storage compartment has been designed to facilitate commuter cyclists with a secure and durable storage space for personal belongings, whilst also seeking to match the modern aesthetic of performance bicycles currently available.
Current Issues
Limited Security
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Weather Resistance
Durability / Robustness
Product Appearance
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Sketch Ideation Seat Post Mounted Storage A seat post mounted compartment made from durable polymer. This compartment could stow away essential items and features a lock to keep its contents safe. Detachable Panniers Pannier bags also made from a durable polymer, designed to store laptops, documents and other work belongings. Safety Lights Light arrays which shine onto the road below the bicycle and indicate a safe passing distance for traffic. Indicators To make road users more aware of the cyclist’s actions, the compartment could feature integrated indicators with a toggle mounted on the handle bar. Roll- up storage pouches Storage pouches could be located inside the compartments which are rolled out when the cyclist needs additional storage space. Rear light / Brake Light An integrated rear light will ensure the user can be seen on the road. This light could double as a brake light to make other road users aware of the riders actions. Dynamo System A dynamo system could be integrated into the compartment and used to charge a rear light and other electronic devices.
Technical Spec
VLT is a bicycle storage compartment which is situated over the rear wheel of the bicycle. This compartment has been designed to store the essential items necessary for daily commutes. These items include tools necessary for roadside repair, a rain coat, a front light, phones, wallets and keys. The compartment features a secure lock and a durable polymer body which protects the contents from theft and damage. This compartment is mounted to the seat post of the bicycle meaning that it can be fitted to the broadest range of bicycles. The VLT product also features a rear light and has been designed to act as a mudguard.
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Features
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Secure Lock
Fits Seat posts ø25.4 - ø31.8mm
MAx Weight - 3KG
100 Lumen Rear Light
3L Storage Capacity
abs Polymer body
Design For Manufacture While the prototype of the VLT product has been produced through a process of vacuum forming and CNC machining, in commercial manufacture this product will be produced via the injection moulding process. In developing this product for injection moulding a number of alterations have been made to the original design which ensure the components feature appropriate draft angles, suitable wall thicknesses and fixtures that can be assembled quickly and easily. Further alterations have been made to the design to reduce the cost of the unit to its lowest value.
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Scenario Remove the Seat Post The seat post of the bicycle must firstly be removed, and then the VLT product can be fitted and clamped in place. Fasten Clamps Once the product has been fitted, the seat post can be re-inserted into the frame and the clamps securely fastened. Unlock Product To access the product, the user must use the key provided to unlock the compartment. Open Product The product is then opened by pressing the back portion of the lid downwards and releasing.
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Development Support Struts / Panniers
While the cantilever structure is capable of bearing a load up to 5kg, British standards state that beyond this weight the rack must be tethered to rear dropouts of the bicycle. Support struts will be made available with the VLT which attach to the underside of the compartment then fix to the eyelets on the dropouts. Given the varying geometry of different bicycles, these supports
will be supplied in 600mm length to be cut to size to suit the bicycle. With these struts attached VLT is capable of accommodating pannier compartments which have been designed to store additional work belongings. Similar to VLT these panniers will be produced from hard-wearing ABS polymer, which offers greater protection and weather resistance.
Panniers Panniers have been designed specifically for work commutes. These panniers store items such as laptops / tablets, documents, work attire and a packed lunch. These panniers will be designed specifically for the VLT product and feature interlocking clip fastenings which are situated on the inside of the compartment. Once attached, these panniers can be locked in place by simply shutting the lid and locking the compartment.
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- Project 2 3
- project
03
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HOLO Training
Holo A training aid for freestyle winter sports
When progressing in freestyle skiing and snowboarding the process of learning tricks can be very dangerous and both physically and mentally tasking. When learning new freestyle tricks the athlete will be approaching a situation with little or no prior experience making it very difficult to envisage how a trick is performed and translate an idea into motion. Research has suggested that it can be very beneficial to video record oneself attempting a trick then compare this to a professional athlete. This helps the user adjust their technique allowing them to learn and progress much faster. Whilst video recording has been noted to be effective, it has its limitations. Most predominant is the issue of finding someone to film the countless attempts made when learning a new trick. Further to this is the fact a camcorder will only capture a single angle which represents a very small part of the story.
Record
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Examine
Progress
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Sketch Ideation Motion Capture Suit A thermal underlay which utilises motion capture technology to track the body’s movements. Motion capture is the process of recording the movement of a subject’s body then mapping this data on a digital model in 3D software. Hologram Pyramid This sketch illustrates a Holographic pyramid which is a cheap means of creating a holographic display. These projectors consist of a transparent pyramid which is placed on a screen such as a monitor or a tablet. The screen then displays an animation from four different viewpoints, which produced the hologram in the centre of the pyramid. USC Hologram Technology This sketch looks to re-house existing hologram technology developed by ICT graphics lab in Southern California. This holographic display uses a rotating mirror and a high speed projector to create a hologram.
Solution Holo looks at forthcoming technologies and conceptualises a new means of recording and viewing freestyle tricks. Holo consists of three individual products which have been designed to work together and act as a family. Holo utilises motion capture technology which tracks the movement of the human body, then relays this information to a holographic projector. This design will provide the user with a full 360 degree view of the trick performed, and aid the swift development of the athlete.
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mocap thermal
mocap hub
holographic display
MoCap Thermal Technical Spec The first product of the family is the ‘MoCap Thermal’. This product has been designed to house the sensor technology needed to capture the motion of the user. The thermal underlay provides full body coverage of the wearer and is made from form fitting polyester.
9 - Axis Sensor
Fabric Underlay
Encapsulant Overprint
The MoCap Thermal utilises motion capture technology which monitors the users movement without the need for cameras or weight bearing equipment. The suit features fourteen nodes which are distributed across the body. These nodes are equipped with a nine - axis inertial motion sensors, which include a Gyroscope, Accelerometer and a Magnetometer. Data collected from these nodes are transmitted to the MoCap Hub where data is collected, synchronised, and stored.
A magnetic sensor, detects the heading based on the Earth’s magnetic field
A gyroscope measures the rotation rate of a device
Accelerometers sense tilt, acceleration, vibration and impact
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Holographic Display The second product of the range is the ‘Holographic Display’; this product will display a holographic representation of the data captured from the suit, as well as an idealistic representation of the trick being performed. The Holographic display has been designed around technology developed by the University of Southern California. This system works by projecting high-speed digital light onto a rapidly spinning mirror. This system has been selected as it utilises off-the-shelf technology, making for a low cost unit. Further to this, the holographic imagery generated is considered robust and is viewable from a full 360 degrees around the display.
MoCap Hub The final product of the family is the ‘MoCap Hub’. This product serves as a vital link between the MoCap Thermal and the Holographic Display. This device will capture and store the data recorded from the Mocap Thermal, then synchronise this data for later use. The user will then plug the MoCap Hub into the holographic display which will produces a 3D representation of the users movements.
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Product Scenario
Activate the MoCap Hub
To record oneself performing a freestyle trick, the user simply has to activate / de-activate the MoCap hub by pressing the button on the front face of the device. The MoCap hub will provide haptic feedback making the user aware of its current state. Once the MoCap hub has been plugged into the Holo Display, the user can scroll through each recording frame by frame to analyse their technique. This can be compared and contrasted against an idealistic representation of the trick which is stored on the products system.
Perform the desired trick
Deactivate the MoCap Hub
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Press to Select
/
Press and Hold to Power On or Off
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- project
04
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EcLAT BMX
Fireball Tyre
Stevie Churchill Signature
A bicycle tyre designed to withstand greater impacts
Problem As freestyle BMX continues to progress, the rider and the bicycle are being subjected to greater impact forces when performing freestyle stunts. These impact forces can be incredibly damaging to the skeletal joints of the rider, while also placing enormous stress on the bicycle. Stevie Churchill is a very progressive BMX cyclist and world renowned as one of the best of his generation. Stevie has a reputation for complex tricks down big drops and continues to challenge the limits of what is seen as possible within BMX. With this progression comes opportunity; as the tricks performed get bigger there is a need to alter the bike accordingly to suit the demand on the body and the bicycle.
Solution The fireball tyre has been designed to absorb greater impact forces upon heavy landings, while also offering superior tractions on concrete surfaces. This will reduce the stress and strain which is placed on the bicycle, and more importantly the stress placed on the rider’s body. The fireball tyre also addresses the common issue of punctures which are a popular annoyance across the cycling world.
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Available Worldwide
Impact Absorption
Puncture Resistance
Greater Traction
The Fireball tyres have been released in both 2.3� and 2.4� which are wider than that of a standard BMX tyre. Wider tyres are capable of absorbing greater impact forces as the force is distributed over a larger surface area.
The internal Nylon belt reinforces the tyre and greatly reduces the likelihood of receiving a puncture from thorns and glass. This Nylon belt also protects the side-walls of the tyre from lacerating during grinds on stunt pegs.
The tread pattern and width of the fireball tyre have been specifically developed to deliver greater traction on concrete surfaces. This semi-slick pattern features a fully knurled texture and directional cut-outs.
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Technical Spec
Rubber Tread
60 TPI Casing
Nylon Belt
2.3” - 2.4” Width
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CV
Experience
- CV
Product Design Intern
Wemakethings GmbH | Aug ‘13 - June ‘14 Based in Cologne, Germany Wemakethings is an established business consisting of nine cycle orientated companies. Working as part of a small international team I played a pivotal role in the design and development of a broad range of products, including footwear, bicycle parts, rucksacks, packaging and more. Working closely with manufacturers throughout Europe and Asia, I had the opportunity to guide the design process from initial concepts to completed products.
Customer Liaison Manager
Skyventure Cambodia | Aug ‘10 - Aug ‘11 Skyventure offered a unique experience in seeing the Angkor temples from the freedom of a flex wing microlight. Working as part of a three man team, I had many responsibilities to ensure the smooth running of the airfield. Most important to this role was the responsibility of ensuring the safety and comfort of each customer while keeping to a tight schedule.
Soil Nutrient Testing
R&T Agricultural Liming | Summers ‘12 - ‘14 Each harvest in England I return to the same role in a liming company and work closely alongside farmers across East Anglia. Challenges vary from day to day and I am required to utilise my skills often in challenging conditions, predominantly in an outdoor environment.
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Education
Loughborough University
Software
Illustrator
Industrial Design & Technology (BA) | Oct ‘11 - July ‘15 This course empowered me with the skills and the tools necessary to seek out a role in the design world. Having learnt and applied numerous skills from sketching and model making to CAD and User interface design, I am confident I can integrate well into a professional working environment.
West Suffolk College
Photoshop
Indesign
UAL Foundation Diploma | Sep ‘08 - Jun ‘09 This course provides a foundation of the core skills including; Fashion and Textiles, Fine Art, Graphic Design and Illustration, Product and Furniture Design, Interior Design, Digital Imaging and Print Making.
Creo
King Edward VI Upper School
Solidworks
A levels & GCSE’s | 2004 - 2008 A Levels - Fine Art (A) | Product Design (B) | Biology (C) GCSE - Engineering (A*) | Art and Design (A) | Science (BB) | Media (B) | Maths (B) | Information Communication Technology (B) English (CC)
Keyshot
Voluntary Work
House Building
Voluntary Project Overseas, Cambodia | Feb ‘10 Working alongside a group of volunteers and two local builders, we built the home of a local Khmer family in Phumi Bos, Siem Reap, using traditional building methods. Duration: 4 weeks
Youth Development Work
St Edmundsbury Borough Council | July ‘12 Responsible for the organisation and safety of children during events including cage football, basketball and the skate park competition.
Hobbies
Cycling
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Running
Travelling
MotorCycling
Cooking
References
Richard Shaw
Miles Roe
Design Management | Wemakethings GmbH
Director | R & T Agricultural Liming
Email - Richard@Wemakethings. de
Tel: + 44 (0) 7771 918220
Harald Schmidt
Richard Bibb
Managing Director | Wemakethings GmbH
Personal Tutor | Loughborough University
Email - Harry@Wemakethings. de
Email: r.j.bibb@lboro.ac.uk
Contact Me
Joseph Sayer
Social Media
Bury St Edmunds, Suffolk
Linkedin: linkedin.com/in/josephsayer
Email: JosephASayer@gmail.com Tel: +44 (0) 7857126410
Behance: behance.net/josephsayer Pinterest: pinterest.com/joesayer/
“When they say you can’t. Then you have to“ Page 74