Joe Sayer Industrial Design Portfolio 2015

- Joseph - Adam - Sayer -

AlMond FootweAr

Protecting BMX biking footwear.

Challenge Solution

The tricks performed by a BMX cyclist can often cause damage to the rider’s feet. an analysis of BMX specific footwear has revealed that current shoes offer little protection to the susceptible areas of the feet.

The ‘Duke’ is a specialist BMX shoe which has been designed to protect the rider’s feet against common injuries caused whilst riding. The design targets areas of the foot susceptible to injury and aims to protect these areas incorporating additional support and impact resistant materials.

Almond d uke

Current Issues

Sketch Ideation

Heel Cushioning

Increased cushioning to protect the riders heel bone upon heavy impacts

Pedal Section

To improve the longevity of the shoe the sole features a pedal specific section made from hard-wearing polymer

Braking Point

another sole modification considered is a braking point located on the inside edge of the sole. This will be made from hard-wearing polymer which will increase the life of the shoe dramatically

Ankle / Inner Foot Protection

High impact material could be integrated into the side panel of the shoe to protect the foot against harsh impacts from the crank arms.

Customised Sole

The sole of the Duke will feature a hard-wearing pedal section with deep set grooves to interlock with the pedal pins. another addition to this sole is a small braking surface located on the inside of the foot made of durable polymer.

Internalised Padding

To protect the ankle bone and inner foot from harsh blows, the side panels of the Duke have been reinforced with flexible Polyurethane foam.

tech Pack

a number of alternatives have been considered prior to selecting the final design. as per the clients request the Duke has been designed with a simple aesthetic and does not feature any distinct branding. The shoe attempts to capture a balance of simple panel design, while still communicating a sense of durability and robustness.

First Sample

The first sample of the Duke has been produced from high quality suede and nubuck material. These materials have been selected as they are very durable and long lasting, making for a hard-wearing shoe. The shoe features subtle detailing such as a heat pressed line on the toe and simple perforation to encourage ventilation.

The Duke at this stage does not feature the integrated polyurethane foam padding in the side panels of the upper, nor does it feature the BMX specific sole. These features will be developed if and when further funding is available for the project.

Vlt BICyCle StorAge

V lt Storage

a storage compartment for commuter cyclists

as petrol prices continue to rise and congestion worsens, more and more people are turning to bicycles as a cheaper alternative to cars when commuting to and from the work place.

When commuting via bicycle it can be difficult to carry all the essential items necessary for the working day. existing products such as racks and pannier bags attempt to resolve these problems, yet each have inherent

Current Issues

limitations.

Primarily these products do not provide the security and weather resistance needed to keep belongings safe and undamaged.

The VLT storage compartment has been designed to facilitate commuter cyclists with a secure and durable storage space for personal belongings, whilst also seeking to match the modern aesthetic of performance bicycles currently available.

Sketch Ideation

Seat Post Mounted Storage

a seat post mounted compartment made from durable polymer. This compartment could stow away essential items and features a lock to keep its contents safe.

detachable Panniers

Pannier bags also made from a durable polymer, designed to store laptops, documents and other work belongings.

Safety lights

Light arrays which shine onto the road below the bicycle and indicate a safe passing distance for traffic.

Indicators

To make road users more aware of the cyclist’s actions, the compartment could feature integrated indicators with a toggle mounted on the handle bar.

roll- up storage pouches

Storage pouches could be located inside the compartments which are rolled out when the cyclist needs additional storage space.

rear light / Brake light

an integrated rear light will ensure the user can be seen on the road. This light could double as a brake light to make other road users aware of the riders actions.

dynamo System

a dynamo system could be integrated into the compartment and used to charge a rear light and other electronic devices.

technical Spec

VLT is a bicycle storage compartment which is situated over the rear wheel of the bicycle. This compartment has been designed to store the essential items necessary for daily commutes. These items include tools necessary for roadside repair, a rain coat, a front light, phones, wallets and keys. The compartment features a secure lock and a durable polymer body which protects the contents from theft and damage. This compartment is mounted to the seat post of the bicycle meaning that it can be fitted to the broadest range of bicycles. The VLT product also features a rear light and has been designed to act as a mudguard.

SeCUre LoCK

Features

FITS

3L STorage CaPaCITY

aBS PoLYMer BoDY

SeaT PoSTS ø25.4 - ø31.8MM

MaX WeIgHT - 3Kg

100 LUMen rear LIgHT

design For Manufacture

While the prototype of the VLT product has been produced through a process of vacuum forming and CnC machining, in commercial manufacture this product will be produced via the injection moulding process. In developing this product for injection moulding a number of alterations have been made to the original design which ensure the components feature appropriate draft angles, suitable wall thicknesses and fixtures that can be assembled quickly and easily. Further alterations have been made to the design to reduce the cost of the unit to its lowest value.

Scenario

remove the Seat Post

The seat post of the bicycle must firstly be removed, and then the VLT product can be fitted and clamped in place.

Fasten Clamps

once the product has been fitted, the seat post can be re-inserted into the frame and the clamps securely fastened.

Unlock Product

To access the product, the user must use the key provided to unlock the compartment.

open Product

The product is then opened by pressing the back portion of the lid downwards and releasing.

Panniers

Panniers have been designed specifically for work commutes. These panniers store items such as laptops / tablets, documents, work attire and a packed lunch. These panniers will be designed specifically for the VLT product and feature interlocking clip fastenings which are situated on the inside of the compartment. once attached, these panniers can be locked in place by simply shutting the lid and locking the compartment.

Holo a training aid for freestyle winter sports

When progressing in freestyle skiing and snowboarding the process of learning tricks can be very dangerous and both physically and mentally tasking.

When learning new freestyle tricks the athlete will be approaching a situation with little or no prior experience making it very difficult to envisage how a trick is performed and translate an idea into motion.

research has suggested that it can be very beneficial to video record oneself attempting a trick then compare this to a professional athlete. This helps the user adjust their technique allowing them to learn and progress much faster. Whilst video recording has been noted to be effective, it has its limitations. Most predominant is the issue of finding someone to film the countless attempts made when learning a new trick. Further to this is the fact a camcorder will only capture a single angle which represents a very small part of the story.

Sketch Ideation

Motion Capture Suit

a thermal underlay which utilises motion capture technology to track the body’s movements. Motion capture is the process of recording the movement of a subject’s body then mapping this data on a digital model in 3D software.

Hologram Pyramid

This sketch illustrates a Holographic pyramid which is a cheap means of creating a holographic display. These projectors consist of a transparent pyramid which is placed on a screen such as a monitor or a tablet. The screen then displays an animation from four different viewpoints, which produced the hologram in the centre of the pyramid.

USC Hologram technology

This sketch looks to re-house existing hologram technology developed by ICT graphics lab in Southern California. This holographic display uses a rotating mirror and a high speed projector to create a hologram.

Solution

Holo looks at forthcoming technologies and conceptualises a new means of recording and viewing freestyle tricks. Holo consists of three individual products which have been designed to work together and act as a family. Holo utilises motion capture technology which tracks the movement of the human body, then relays this information to a holographic projector. This design will provide the user with a full 360 degree view of the trick performed, and aid the swift development of the athlete.

MoCap t hermal

Technical Spec

The first product of the family is the ‘MoCap Thermal’. This product has been designed to house the sensor technology needed to capture the motion of the user. The thermal underlay provides full body coverage of the wearer and is made from form fitting polyester.

The MoCap Thermal utilises motion capture technology which monitors the users movement without the need for cameras or weight bearing equipment. The suit features fourteen nodes which are distributed across the body. These nodes are equipped with a nine - axis inertial motion sensors, which include a gyroscope, accelerometer and a Magnetometer. Data collected from these nodes are transmitted to the MoCap Hub where data is collected, synchronised, and stored.

a magnetic sensor, detects the heading based on the earth’s magnetic field

a gyroscope measures the rotation rate of a device

accelerometers sense tilt, acceleration, vibration and impact

MoCap Hub

The final product of the family is the ‘MoCap Hub’. This product serves as a vital link between the MoCap Thermal and the Holographic Display. This device will capture and store the data recorded from the Mocap Thermal, then synchronise this data for later use. The user will then plug the MoCap Hub into the holographic display which will produces a 3D representation of the users movements.

Holographic d isplay

The second product of the range is the ‘Holographic Display’; this product will display a holographic representation of the data captured from the suit, as well as an idealistic representation of the trick being performed.

The Holographic display has been designed around technology developed by the University of Southern California. This system works by projecting high-speed digital light onto a rapidly spinning mirror. This system has been selected as it utilises off-the-shelf technology, making for a low cost unit. Further to this, the holographic imagery generated is considered robust and is viewable from a full 360 degrees around the display.

Product Scenario

To record oneself performing a freestyle trick, the user simply has to activate / de-activate the MoCap hub by pressing the button on the front face of the device. The MoCap hub will provide haptic feedback making the user aware of its current state. once the MoCap hub has been plugged into the Holo Display, the user can scroll through each recording frame by frame to analyse their technique. This can be compared and contrasted against an idealistic representation of the trick which is stored on the products system.

aCTIVaTe THe MoCaP HUB

PerForM THe DeSIreD TrICK

DeaCTIVaTe THe MoCaP HUB

Press to Select / Press and Hold to Power on or off

Fireball tyre

Stevie Churchill Signature

a bicycle tyre designed to withstand greater impacts

Problem

as freestyle BMX continues to progress, the rider and the bicycle are being subjected to greater impact forces when performing freestyle stunts. These impact forces can be incredibly damaging to the skeletal joints of the rider, while also placing enormous stress on the bicycle.

Stevie Churchill is a very progressive BMX cyclist and world renowned as one of the best of his generation. Stevie has a reputation for complex tricks down big drops and continues to challenge the limits of what is seen as possible within BMX. With this progression comes opportunity; as the tricks performed get bigger there is a need to alter the bike accordingly to suit the demand on the body and the bicycle.

Solution

The fireball tyre has been designed to absorb greater impact forces upon heavy landings, while also offering superior tractions on concrete surfaces. This will reduce the stress and strain which is placed on the bicycle, and more importantly the stress placed on the rider’s body. The fireball tyre also addresses the common issue of punctures which are a popular annoyance across the cycling world.

Impact Absorption greater traction

The Fireball tyres have been released in both 2.3” and 2.4” which are wider than that of a standard BMX tyre. Wider tyres are capable of absorbing greater impact forces as the force is distributed over a larger surface area.

Puncture resistance

The internal nylon belt reinforces the tyre and greatly reduces the likelihood of receiving a puncture from thorns and glass. This nylon belt also protects the side-walls of the tyre from lacerating during grinds on stunt pegs.

The tread pattern and width of the fireball tyre have been specifically developed to deliver greater traction on concrete surfaces. This semi-slick pattern features a fully knurled texture and directional cut-outs.