The Power of M
partnering with the mcmonigle team
“In a successful organization, no detail is too small to escape close attention.”
-Lou Holtz
GREETINGS FROM JOHN There is listing your home, and then there is selling your home backed by the power of The McMonigle Team. I personally invite you to experience the difference. With more than $5.5 billion in sales and access to an incomparable proprietary database of buyers and sellers, unparalleled marketing resources, innovative marketing tactics, and superior networking, our team of seasoned luxury real estate professionals close deals unlike any other. Perhaps most importantly, The McMonigle Team has garnered record–high sales prices in nearly every coastal community, underscoring our unmatched performance and assuring you we will sell your home in the shortest amount of time for the highest return possible.
“Be prepared and be honest.”
-John Wooden
WORLD-CLASS SERVICE AND RESULTS FOR LUXURY REAL ESTATE SALES REAL ESTATE’S BEST ADDRESS THEMCMONIGLETEAM.COM PASSIONATE
ORGANIZED
ACCOUNTABLE
FLEXIBLE
INTEGRITY
ELITE ALLIANCES The market for upper-tier properties is small, exclusive and global. As members of the distinguished Luxury Collection network, agents aligned with the acclaimed Berkshire Hathaway HomeServices California Properties brand are linked to offices in the nation’s leading upscale markets. They use these impeccable connections to cross-promote distinctive properties and share information on affluent buyers. OUR HIGH-END NETWORK AFFILIATES INCLUDE Atlanta | Beverly Hills | Boca Raton | Boston | Brentwood | Calabasas | Charleston Chicago | Coronado | Dallas | Del Mar | Encino | Greenwich | Honolulu | Jackson Hole La Jolla | Laguna Beach | Las Vegas | Malibu | Manhattan | Miami | Montecito Newport Beach | Pacific Palisades | Pasadena | Point Loma | Princeton | Rancho Santa Fe San Francisco | San Marino | Santa Barbara | Santa Monica | Santa Ynez Seattle | Southampton | Vail | Vancouver | Washington D.C.
INTERNATIONAL EXPOSURE To bring your property to the attention of international buyers, we maintain relationships with a collection of the finest luxury real estate brokers in the world. As a member of “Who’s Who in Luxury Real Estate,” we are affiliated with brokers in more than 60 countries worldwide. Our listings over $1 million are advertised on the network’s international luxury property website, www.luxuryrealestate.com. LUXURYREALESTATE.COM The world’s largest database of for-sale luxury properties from around the world “Best of the Web” and “Forbes Favorite” by Forbes magazine for several years Ranked #1 luxury real estate site by The Luxury Institute LLC Webby Award honoree Over 63,000 active listings 69 countries with active listings KEY COUNTRIES VISITING United States | Australia | Brazil | Canada | China | France | Germany | Hong Kong India | Italy | Japan | Philippines | Spain | Sweden | Thailand | United Kingdom
CHINESE SEARCH ENGINE MARKETING Chinese Buyers have purchased $22 Billion worth of U.S. homes over the last year, according to The Wall Street Journal (WSJ 7/9/14). Featuring a mix of U.S. and China-based advertising, and translated into simplified Chinese, the Unique Homes Magazine—China Edition is the premier luxury magazine featuring high-end properties from both the United States and China. Print Distribution: 8,000 Descriptive copy in the ads is in Chinese. Copies are distributed to a select list of affluent Chinese individuals in the major cities—including Beijing, Shanghai and Hong Kong—as well as in Taiwan and Macau. Magazines are available in private membership organizations. The Unique Homes China Edition puts Berkshire Hathaway HomeServices California Properties’ listings front and center before one of the wealthiest, most desired audiences in the world. Digital Distribution: 15,000+ and growing The Inaugural Unique Homes China Issue has produced over 15,000 unique visitors, and receives new visitors every day.
WORLDPROPERTIES.COM These days, your buyers could be anywhere in the world. To reach them, we’ll showcase your home on Worldproperties.com, powered by Proxio. Searchable in 19 languages, the site is a prime destination for home seekers from 139 countries across the globe—and a crossroads for more than 800,000 real estate professionals worldwide. TOP TEN COUNTRIES VISITING WWW.WORLDPROPERTIES.COM United States | Brazil | Canada | China | France India | Italy | Russia | Spain | United Kingdom
MCMONIGLE TEAM COMMERCIAL DIVISION As one of the top five residential brokerages in the country, Berkshire Hathaway Home Services California Properties is also among the top commercial real estate companies in the nation. When you require expertise in buying, selling or leasing multifamily or commercial properties, or perhaps with buying or selling a specialty business, our talented team can assist in meeting your specific needs here in California, across the nation or around in the world. 1031 EXCHANGE Allow us to help you navigate the strict rules and tight timelines to defer your capital gains. Our expertise and professional guidance helps you efficiently complete your exchange from start to finish, ensuring a smooth and timely transaction. COMMERCIAL LEASING We bring years of experience as your professional liaison—whether you are looking for the perfect space or credible tenant for a range of property types. BUSINESS ACQUISITION AND DIVESTITURE Our specialists will leverage their skills and experience to facilitate the successful acquisition or divestiture of your business.
MULTI-CHANNEL APPROACH Home buyers once searched the newspaper for properties. Now, 87% of them start their search on the Internet. And they don’t stop at one or two websites—they explore a whole range of online real estate destinations. To get your property extensive exposure and attract multiple competitive buyers, your Berkshire Hathaway HomeServices California Properties agent will make sure your home is seen on all the key sites. Aol.com | Arizona Republic | Chicago Tribune | Contra Costa Times | Cyberhomes.com Desert Sun | eRealInvestor.com | FrontDoor (HGTV) | HotPads.com | Homefinder.com Homes.com | Kiplinger | LATimes.com | LuxuryRegistry.com | Mercury News Miami Herald | Monterey County Herald | MSN | NewYorkTimes.com | OCRegister.com Oodle.com | Realtor.com | Relocation.com | San Francisco Chronicle SignonSanDiego.com | Trulia.com | U.S. News and World Report | Wall St. Journal Washington Post | Yahoo Real Estate | Zillow.com
REALTOR.COM | SHOWCASE MEMBERSHIP Berkshire Hathaway HomeServices California Properties is a Showcase Member of Realtor.com. Showcase membership gives us a range of powerful, exclusive tools for making your home stand out from the crowd on this high— traffic site. They include: Gold Showcase banner on your listing Up to 36 color photos Two to three minutes of full motion video All phone and email leads sent directly to your agent Homeseekers can schedule showings right from your listing Custom headline and description of your home on Search Results and Listing Details pages Open House alerts to drive traffic to your home Reports on viewer visits to your listing we can share with you
“Attitude is a little thing that makes a big difference.�
-Winston Churchill
THE POWER IS ON YOUR SIDE Making the decision to sell your home represents a big change in your life—emotions, fond memories, and excitement about the future all come together—at a time when thinking clearly is of the utmost importance. You need a team of professionals who will guide you through each step of the process, ensuring that when all of the papers are signed and the movers have been scheduled, your best possible financial and personal goals have been achieved. You need the power of The McMonigle Team.
MARKETING INTELLIGENT MARKETING While effective marketing of luxury residential properties can be complex, The McMonigle Team has streamlined the process to ensure that your home receives the best and most effective exposure possible. Our industry-leading marketing and advertising professionals work together to develop an intelligent marketing plan that includes a strategic combination of print advertising, Architectural Digest—quality photography, professional writing, video tours and trend-setting online campaigns. GORGEOUS PHOTOGRAPHY Partnering with The McMonigle Team since 2006, photographer Andrew Bramasco has a sharp eye for stunning design and detail—an impressive talent that allows him to easily capture our premier collection of real estate listings on camera for M Magazine, our websites, brochures and more. Delivering more than an impressive display of residential photography, his work conveys the preferred lifestyle awaiting within each home’s unique environ. A photographer in Southern California for many years, Andrew has built an unparalleled portfolio of imagery that encompasses architecture and fashion. INSPIRED WRITING With a passion for exquisite and unique architecture, The McMonigle Team utilizes exclusive writers specialized in Southern California’s luxury real estate markets. Dedication to detail and an ability to paint clearly through words ensures each property we represent receives the finest level of individualized marketing and communication efforts. Our talented writers provide The McMonigle Team copy for property marketing and agent materials including PR, brochures, social media, and M Magazine.
Summer 2012 | McMonigle Group Inc.
Concours d’Elegance PEBBLE BEACH
SUMMER 2012
REVVING UP FOR AUGUST
WHERE NATURAL WONDER AND UNCOMMON LUXURY COME
Talisker Club
TOGETHER
MARKETING DAZZLING VIDEO The power of video cannot be underestimated. Like our still photography, we offer the finest quality video presentation possible in a variety of formats, from online resolution to high-definition Blu-ray. Our video professionals capture your home’s true style and essence, while providing prospective buyers with an unforgettable journey indoors and out. Your property will stand out from the rest—shining brightly across screens large and small. OUR AUDIENCE IS LISTENING Our exclusive database of high-net-worth homebuyers includes more than 10,000 contacts and comprises an impressive audience that encompasses all backgrounds and lifestyles. Among them are multi–millionaires, billionaires, Hollywood elite, world-famous athletes, private jet and yacht owners, and more. By exposing your property to this vast array of potential buyers, The McMonigle Team brings your home directly to those who are most interested in exquisite real estate. MEDIA AND PRESS From full-color postcards and brochures to keepsake hardcover coffee table books, our array of media presentations is unmatched. Additionally, The McMonigle Team enjoys solid relationships with respected publications, including Dream Homes, Riviera Magazine, Orange County Business Journal, Orange County Register, Daily Pilot, Los Angeles Times, Wall Street Journal, Robb Report, Pelican Hill Magazine and our own M Magazine. By combining the power of The McMonigle Team with so many outlets, your home will enjoy an impressively large audience.
IMMERSIVE 3D EXPERIENCE Creative partnerships specializing in immersive virtual tours of residential and commercial real estate space. State of the art cameras capture every dimension of the space and proprietary software is utilized to generate a highly realistic 3D model. All models are delivered in the following three perspectives: WALK THROUGH The closest feeling to actually walking through a property, this cutting-edge view is a dramatic improvement from traditional virtual tours on the market today. Easy to use controls allow anyone to seamlessly “walk” through a property. DOLLHOUSE Offering a truly unique perspective that allows users to get a sense of how a space flows together. Users can navigate around the “Dollhouse” as if peering in on a miniature version of the space. FLOOR PLAN Providing a true scope of the space being scanned, this view is great for space and design planning and will come in handy when measuring out furniture and understanding relational space.
WALK THROUGH
DOLLHOUSE
FLOOR PLAN
“If everyone is moving forward together, then success takes care of itself.�
-Henry Ford
ORANGE COUNTY TOP 20 SALES Portabello
JOHN MCMONIGLE - LISTING AGENT $38,000,000 JOHN MCMONIGLE - BUYER’S AGENT
112 Emerald Bay
JOHN MCMONIGLE - LISTING AGENT $34,500,000 JOHN MCMONIGLE - BUYER’S AGENT
2692 Bayshores
Rob Giem - Listing Agent Rob Giem - Buyer’s Agent
$34,500,000
171 Emerald Bay
Rob Giem - Listing Agent (Out of Area Agent) - Buyer’s Agent
$32,500,000
2703 Victoria
JOHN MCMONIGLE - LISTING AGENT $31,500,000 JOHN MCMONIGLE - BUYER’S AGENT
32161 South Coast Hwy
JOHN MCMONIGLE - LISTING AGENT $31,000,000 Donna Pfanner - Buyer’s Agent
2495 Riviera
JOHN MCMONIGLE - LISTING AGENT $30,000,100 JOHN MCMONIGLE - BUYER’S AGENT
106 Emerald Bay
JOHN MCMONIGLE - LISTING AGENT $28,000,000 JOHN MCMONIGLE - BUYER’S AGENT
6 Coral
Rex McKown - Listing Agent (Out of Area Agent) - Buyer’s Agent
$27,000,000
2692 Bayshores
Rob - Giem - Listing Agent (Out of Area Agent) - Buyer’s Agent
$24,950,000
2675 Riviera
Rod Daley - Listing Agent Andy Stavros - Buyer’s Agent
$23,600,000
24 Harbor Island
Bill Cote - Listing Agent JOHN MCMONIGLE - BUYER’S AGENT
$22,500,000
33 Strand Beach
Ariana Gaffoglio - Listing Agent John Stanaland - Buyer’s Agent
$22,250,000
2457 Riviera
JOHN MCMONIGLE - LISTING AGENT $22,000,000 JOHN MCMONIGLE - BUYER’S AGENT
5 Masters Circle
JOHN MCMONIGLE - LISTING AGENT $20,000,000 JOHN MCMONIGLE - BUYER’S AGENT
3 Montage
John Stanaland - Listing Agent John Stanaland - Buyer’s Agent
$20,000,000
9 Pelicans
Rex McKown - Listing Agent Robert Pfeif - Buyer’s Agent
$19,777,777
34 Pelican Crest
JOHN MCMONIGLE - LISTING AGENT $19,500,000 JOHN MCMONIGLE - BUYER’S AGENT
31951 Violeta
JOHN MCMONIGLE - LISTING AGENT $19,500,000 Kenneth Bowen - Buyer’s Agent
43 Linda Isle
JOHN MCMONIGLE - LISTING AGENT $19,000,000 (Out of Area Agent) - Buyer’s Agent
COTO DE CAZA
CRYSTAL COVE
IRVINE COVE
LAGUNA BEACH
NEWPORT COAST
SHADY CANYON
NOTABLE SALES JOHN MCMONIGLE OF BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES RANKED NO. 1 IN GROSS REVENUE IN NEWPORT BEACH OFFICE The Newport Beach office of Berkshire Hathaway HomeServices California Properties is pleased to announce that REALTOR®Sales Associate John McMonigle was ranked the No. 1 agent within the office for gross revenue in the first quarter of 2015. “John is extremely dedicated to his work and his clients,” Regional Vice President and Branch Manager Scott MacDonald said. “We are proud to have him as a member of our team.” “My goal is to provide a five-star concierge-style service, combined with a platinum international luxury marketing campaign,” McMonigle said. “It feels amazing to be recognized by the company for my efforts.” McMonigle was recognized for his first-quarter performance at the company awards breakfast in April 2015. He and his team, The McMonigle Team, specialize in a broad range of real estate, including commercial, and have made their name selling some of Orange County’s highest-valued waterfront homes. In addition to their in-office success, The McMonigle Team ranked among the top 100 teams nationwide for 2014 and received the Chairman’s Circle Diamond Award, which places them in the top one-half of 1 percent of Berkshire Hathaway HomeServices sales associates nationwide. In Orange County, McMonigle was ranked the No. 1 agent for gross revenue in the first half of 2015.
MCMONIGLE TEAM OUR AGENTS Each sales agent with The McMonigle Team has been personally invited to join our team by John McMonigle, who has a keen eye for integrity and professionalism. Our agents also possess industry-leading abilities to provide the most attentive client service, sales counsel, skillful market evaluation, negotiation and deal-closing. Based on their area of expertise, agents join elite teams that specialize in communities across Southern California, as well as nationally and worldwide, with many of our agents residing within the communities they represent. WE HAVE YOU COVERED No matter where you live, we have an agent that is an expert on the many advantages of your neighborhood, community and region. In Southern California, our agents and teams specialize in Orange, San Diego and Los Angeles Counties, as well as Santa Barbara and the preferred desert communities surrounding and including Palm Springs. With representatives and affiliates across country and worldwide, we are able to broaden the audience of possible buyers for your distinctive residence.
THE POWER IS ON YOUR SIDE OUR TEAM IS ON YOUR SIDE At The McMonigle Team, we pride ourselves in providing our clients with superior support, sales strategies and state-of-the-art marketing, spending millions of dollars annually to promote exceptional properties like yours. Our highly respected team includes the industry’s most talented agents, database experts and marketing professionals—all of whom work together to ensure every property represented garners the utmost in attention and the best sales price. RECOGNITION The McMonigle Team has been named the world’s top-selling real estate group for more than five years, and has been recognized by Lore Magazine and The Wall Street Journal as the number-one real estate team in the nation. But most importantly, it is you, our valued clients, who reward us everyday with your kind letters, recommendations to friends and family, and repeat business. We couldn’t do it without you.