McMonigle Group Listing Presentation by agentinc

The Power of M

partnering with the mcmonigle group

“In a successful organization, no detail is too small to escape close attention.”

-Lou Holtz

GREETINGS FROM JOHN There is listing your home, and then there is selling your home backed by the power of The McMonigle Group. I personally invite you to experience the difference. With more than $5.5 billion in sales and access to an incomparable proprietary database of buyers and sellers, unparalleled marketing resources, innovative marketing tactics, and superior networking, our team of seasoned luxury real estate professionals close deals unlike any other. Perhaps most importantly, The McMonigle Group has garnered recordâ&#x20AC;&#x201C;high sales prices in nearly every coastal community, underscoring our unmatched performance and assuring you we will sell your home in the shortest amount of time for the highest return possible.

“Be prepared and be honest.”

-John Wooden

WORLD-CLASS SERVICE AND RESULTS FOR LUXURY REAL ESTATE SALES REAL ESTATEâ&#x20AC;&#x2122;S BEST ADDRESS THEMCMONIGLETEAM.COM PASSIONATE

ORGANIZED

ACCOUNTABLE

FLEXIBLE

INTEGRITY

CHINESE SEARCH ENGINE MARKETING Chinese Buyers have purchased $22 Billion worth of U.S. homes over the last year, according to The Wall Street Journal (WSJ 7/9/14). Featuring a mix of U.S. and China-based advertising, and translated into simplified Chinese, the Unique Homes Magazine—China Edition is the premier luxury magazine featuring high-end properties from both the United States and China. Print Distribution: 8,000 Descriptive copy in the ads is in Chinese. Copies are distributed to a select list of affluent Chinese individuals in the major cities—including Beijing, Shanghai and Hong Kong—as well as in Taiwan and Macau. Magazines are available in private membership organizations. The Unique Homes China Edition puts McMonigle Group’s listings front and center before one of the wealthiest, most desired audiences in the world Digital Distribution: 15,000+ and growing The Inaugural Unique Homes China Issue has produced over 15,000 unique visitors, and receives new visitors every day.

WORLDPROPERTIES.COM These days, your buyers could be anywhere in the world. To reach them, we’ll showcase your home on Worldproperties.com, powered by Proxio. Searchable in 19 languages, the site is a prime destination for home seekers from 139 countries across the globe—and a crossroads for more than 800,000 real estate professionals worldwide. TOP TEN COUNTRIES VISITING WWW.WORLDPROPERTIES.COM United States | Brazil | Canada | China | France India | Italy | Russia | Spain | United Kingdom

MCMONIGLE GROUP COMMERCIAL DIVISION As one of the top five residential brokerages in the country, McMonigle Group also has a dedicated commercial real estate division. When you require expertise in buying, selling or leasing multi-family or commercial properties, or perhaps with buying or selling a specialty business, our talented team can assist in meeting your specific needs here in California, across the nation or around in the world. 1031 EXCHANGE Allow us to help you navigate the strict rules and tight timelines to defer your capital gains. Our expertise and professional guidance helps you efficiently complete your exchange from start to finish, ensuring a smooth and timely transaction. COMMERCIAL LEASING We bring years of experience as your professional liaisonâ&#x20AC;&#x201D;whether you are looking for the perfect space or credible tenant for a range of property types. BUSINESS ACQUISITION AND DIVESTITURE Our specialists will leverage their skills and experience to facilitate the successful acquisition or divestiture of your business.

THE MCMONIGLE GROUP When properties are associated with the McMonigle Group BUYERS recognize the home as a TROPHY home. OVER 5.5 BILLION SOLD IN LUXURY REAL ESTATE A NUMBER NO OTHER REALTOR HAS REACHED!

â&#x20AC;&#x153;Attitude is a little thing that makes a big difference.â&#x20AC;?

-Winston Churchill

THE POWER IS ON YOUR SIDE Making the decision to sell your home represents a big change in your lifeâ&#x20AC;&#x201D;emotions, fond memories, and excitement about the future all come togetherâ&#x20AC;&#x201D;at a time when thinking clearly is of the utmost importance. You need a team of professionals who will guide you through each step of the process, ensuring that when all of the papers are signed and the movers have been scheduled, your best possible financial and personal goals have been achieved. You need the power of The McMonigle Group.

MARKETING INTELLIGENT MARKETING While effective marketing of luxury residential properties can be complex; the McMonigle Group has streamlined the process to ensure that your home receives the best and most effective exposure possible. Our industry-leading marketing and advertising professionals work together to develop an intelligent marketing plan that includes a strategic combination of print advertising, Architectural Digest—quality photography, professional writing, video tours and trend-setting online campaigns. GORGEOUS PHOTOGRAPHY Partnering with The McMonigle Group, photographer John Encarnacion has a sharp eye for stunning design and detail—an impressive talent that allows him to easily capture our premier collection of real estate listings on camera for M Magazine, our websites, brochures and more. Delivering more than an impressive display of residential photography, his work conveys the preferred lifestyle awaiting within each home’s unique environ. A photographer in Southern California for many years, John has built an unparalleled portfolio of imagery that encompasses architecture and fashion. INSPIRED WRITING With a passion for exquisite and unique architecture, The McMonigle Group utilizes exclusive writers specialized in Southern California’s luxury real estate markets. Dedication to detail and an ability to paint clearly through words ensures each property we represent receives the finest level of individualized marketing and communication efforts. Our talented writers provide The McMonigle Group copy for property marketing and agent materials including PR, brochures, social media, and M Magazine.

Summer 2012 | McMonigle Group Inc.

Concours d’Elegance PEBBLE BEACH

SUMMER 2012

REVVING UP FOR AUGUST

MARKETING DAZZLING VIDEO The power of video cannot be underestimated. Like our still photography, we offer the finest quality video presentation possible in a variety of formats, from online resolution to high-definition HD4. Our video professionals capture your home’s true style and essence, while providing prospective buyers with an unforgettable journey indoors and out. Your property will stand out from the rest—shining brightly across screens large and small.

WHERE NATURAL WONDER AND UNCOMMON LUXURY COME

Talisker Club

TOGETHER

OUR AUDIENCE IS LISTENING Our exclusive database of high-net-worth homebuyers includes more than 10,000 contacts and comprises an impressive audience that encompasses all backgrounds and lifestyles. Among them are multi–millionaires, billionaires, Hollywood elite, world-famous athletes, private jet and yacht owners, and more. By exposing your property to this vast array of potential buyers, The McMonigle Group brings your home directly to those who are most interested in exquisite real estate. MEDIA AND PRESS From full-color postcards and brochures to keepsake hardcover coffee table books, our array of media presentations is unmatched. Additionally, The McMonigle Group enjoys solid relationships with respected publications, including Dream Homes, Riviera Magazine, Orange County Business Journal, Orange County Register, Daily Pilot, Los Angeles Times, Wall Street Journal, Robb Report, Pelican Hill Magazine and our own M Magazine. By combining the power of The McMonigle Group with so many outlets, your home will enjoy an impressively large audience.

IMMERSIVE 3D EXPERIENCE Creative partnerships specializing in immersive virtual tours of residential and commercial real estate space. State of the art cameras capture every dimension of the space and proprietary software is utilized to generate a highly realistic 3D model. All models are delivered in the following three perspectives: WALK THROUGH The closest feeling to actually walking through a property, this cutting-edge view is a dramatic improvement from traditional virtual tours on the market today. Easy to use controls allow anyone to seamlessly “walk” through a property. DOLLHOUSE Offering a truly unique perspective that allows users to get a sense of how a space flows together. Users can navigate around the “Dollhouse” as if peering in on a miniature version of the space. FLOOR PLAN Providing a true scope of the space being scanned, this view is great for space and design planning and will come in handy when measuring out furniture and understanding relational space.

WALK THROUGH

DOLLHOUSE

FLOOR PLAN

STAGING THE TOP 3 THING TO DO BYE, BYE CLUTTER The most important thing you can do to prepare your home for sale is to get rid of clutter. Make a house rule that for every new item that comes in, an old one has to leave. One of the major contributors to a cluttered look is having too much furniture. When professional stagers descend on a home being prepped for market, they often whisk away as much as half the ownerâ&#x20AC;&#x2122;s furnishings, and the house looks much bigger for it. You donâ&#x20AC;&#x2122;t have to whittle that drastically, but take a hard look at what you have and ask yourself what you can live without.

BEFORE

ROOM TRANSFORMATIONS If you have a room that serves only to gather junk, repurpose it into something that will add to the value of your home. The simple addition of a comfortable armchair, a small table and a lamp in a stairwell nook will transform it into a cozy reading spot. Or drape fabric on the walls of your basement, lay inexpensive rubber padding or a carpet remnant on the floor and toss in a few cushy pillows. Voila - a new meditation room or yoga studio. NEUTRAL AND APPEALING Painting a living room a fresh neutral color helps tone down any dated finishes in the space. Even if you were weaned on offwhite walls, take a chance and test a quart of paint in a warm, neutral hue. These days, the definition of neutral extends way beyond beige, from warm tans and honeys to soft blue-greens. As for bold wall colors, they have a way of reducing offers, so go with neutrals in large spaces.

AFTER

â&#x20AC;&#x153;If everyone is moving forward together, then success takes care of itself.â&#x20AC;?

-Henry Ford

ORANGE COUNTY TOP 20 SALES Portabello

JOHN MCMONIGLE - LISTING AGENT $38,000,000 JOHN MCMONIGLE - BUYER’S AGENT

2675 Riviera

Rod Daley - Listing Agent Andy Stavros - Buyer’s Agent

$23,600,000

112 Emerald Bay

JOHN MCMONIGLE - LISTING AGENT $34,500,000 JOHN MCMONIGLE - BUYER’S AGENT

24 Harbor Island

Bill Cote - Listing Agent JOHN MCMONIGLE - BUYER’S AGENT

$22,500,000

2692 Bayshores

Rob Giem - Listing Agent Rob Giem - Buyer’s Agent

$34,500,000

33 Strand Beach

Ariana Gaffoglio - Listing Agent John Stanaland - Buyer’s Agent

$22,250,000

171 Emerald Bay

Rob Giem - Listing Agent (Out of Area Agent) - Buyer’s Agent

$32,500,000

2457 Riviera

JOHN MCMONIGLE - LISTING AGENT $22,000,000 JOHN MCMONIGLE - BUYER’S AGENT

2703 Victoria

JOHN MCMONIGLE - LISTING AGENT $31,500,000 JOHN MCMONIGLE - BUYER’S AGENT

5 Masters Circle

JOHN MCMONIGLE - LISTING AGENT $20,000,000 JOHN MCMONIGLE - BUYER’S AGENT

32161 South Coast Hwy

JOHN MCMONIGLE - LISTING AGENT $31,000,000 Donna Pfanner - Buyer’s Agent

3 Montage

John Stanaland - Listing Agent John Stanaland - Buyer’s Agent

$20,000,000

2495 Riviera

JOHN MCMONIGLE - LISTING AGENT $30,000,100 JOHN MCMONIGLE - BUYER’S AGENT

9 Pelicans

Rex McKown - Listing Agent Robert Pfeif - Buyer’s Agent

$19,777,777

106 Emerald Bay

JOHN MCMONIGLE - LISTING AGENT $28,000,000 JOHN MCMONIGLE - BUYER’S AGENT

34 Pelican Crest

JOHN MCMONIGLE - LISTING AGENT $19,500,000 JOHN MCMONIGLE - BUYER’S AGENT

6 Coral

Rex McKown - Listing Agent (Out of Area Agent) - Buyer’s Agent

$27,000,000

31951 Violeta

JOHN MCMONIGLE - LISTING AGENT $19,500,000 Kenneth Bowen - Buyer’s Agent

2692 Bayshores

Rob Giem - Listing Agent (Out of Area Agent) - Buyer’s Agent

$24,950,000

43 Linda Isle

JOHN MCMONIGLE - LISTING AGENT $19,000,000 (Out of Area Agent) - Buyer’s Agent

#1 REAL ESTATE TEAM 5 TIMES IN THE WORLD -Wall Street Journal

THE MCMONIGLE GROUP OUR AGENTS Each sales agent with The McMonigle Group has been personally invited to join our team by John McMonigle, who has a keen eye for integrity and professionalism. Our agents also possess industry-leading abilities to provide the most attentive client service, sales counsel, skillful market evaluation, negotiation and deal-closing. Based on their area of expertise, agents join elite teams that specialize in communities across Southern California, as well as nationally and worldwide, with many of our agents residing within the communities they represent. WE HAVE YOU COVERED No matter where you live, we have an agent that is an expert on the many advantages of your neighborhood, community and region. In Southern California, our agents and teams specialize in Orange, San Diego and Los Angeles Counties, as well as Santa Barbara and the preferred desert communities surrounding and including Palm Springs. With representatives and affiliates across country and worldwide, we are able to broaden the audience of possible buyers for your distinctive residence.

THE POWER IS ON YOUR SIDE OUR TEAM IS ON YOUR SIDE At The McMonigle Group, we pride ourselves in providing our clients with superior support, sales strategies and state-of-the-art marketing, spending millions of dollars annually to promote exceptional properties like yours. Our highly respected team includes the industry’s most talented agents, database experts and marketing professionals—all of whom work together to ensure every property represented garners the utmost in attention and the best sales price. RECOGNITION The McMonigle Group has been named the world’s top-selling real estate group for more than five years, and has been recognized by Lore Magazine and The Wall Street Journal as the number-one real estate team in the nation. But most importantly, it is you, our valued clients, who reward us everyday with your kind letters, recommendations to friends and family, and repeat business. We couldn’t do it without you.