THE GOOD COMBO Megan Bonfield, John Buysse, Chris Ladwig, Caroline Keesey & Eddie Rybarski
PROBLEM • Fierce competition within the industry and on the McDonald’s menu have caused sales of the Big Mac to slip
TARGET: MILLENNIALS
INSIGHT • Generation of Choice • Bombarded by so many new messages and options that familiar items are overlooked
BIG MAC REFUSES
TO BE OVERLOOKED
WHY? • • • • • •
Secret Sauce Three Buns Sesame Seeds The original “better burger” It’s an icon (it has its own museum!) 98% of people recognize the Big Mac
TOO MAC TO IGNORE
THANK YOU!