Big Mac Presentation

THE GOOD COMBO Megan Bonfield, John Buysse, Chris Ladwig, Caroline Keesey & Eddie Rybarski

PROBLEM • Fierce competition within the industry and on the McDonald’s menu have caused sales of the Big Mac to slip

TARGET: MILLENNIALS

INSIGHT • Generation of Choice • Bombarded by so many new messages and options that familiar items are overlooked

BIG MAC REFUSES

TO BE OVERLOOKED

WHY? • • • • • •

Secret Sauce Three Buns Sesame Seeds The original “better burger” It’s an icon (it has its own museum!)

98% of people recognize the Big Mac

TOO MAC TO IGNORE

THANK YOU!