Design
John G
Port folio ‘15
1 . FA S H I O N H U B Honourable mention, HMMD Bangkok
2.POP-UP Research A deployable brand in the urban fabric
3.Urban Archipelago Graduate studio Pavilion Toronto
1
Fashion Hub
Who: John Gaitan When: April 2015 | Honourable mention Where: Bangkok Thailand What: Fashion institute |
1. Headquaters 2. deployable pop facade Why: HMMD competition How: Rhino | V-ray | Illustrator | Photoshop
Brief: The site was situated in Limphini a retail and residential district situated in Bangkok, Thailand. Thailand is as an interesting study, since it aspires to become the new fashion capital in the Association of Southeast Asian Nation (ASEAN). Through pop-up retailing, the fashion school has two important components: 1. The headquarters of the school would be permanently set up on the site, and 2. Faรงade of the building is made up of pop-ups, which act as a shade device when at headquarters, and interactive ephemeral architecture when deployed to other major cities.
SITE
VEHICULAR STRATEGY
n
MECHANICAL ARM
red section: refer to page 19 white section: refer to page 18
PEDESTRIAN ENTRANCE
STUDIO CORE
TRANSPORT
POP-UP
Street view Skyrail view
SUPPORTING PROGRAM
main street
FACADE
vehicle boat plane
dense urban location
STUDENT / BRAND
one module. storage within each compartment
B
sliding mechanism towards centre.
C
skin A
X6
B skeleton
C
X3
track D facade
OPTION I
joint movement along linear axis
shading system along facade
A
D OPTION I
platform
E
slide mechanism onto facade and secure using hinge mechanism
OPTION II
deployed pop-up platform
X6
X3 E OPTION II
slide mechanism onto platform for pop-up.
X1
A
A
B
B
C
pick up
C
2
Who: John Gaitan When: Sept 2014- May 2015 Where: Carleton University What: Thesis | Publication | Project Why: Master of Architecture Program How: InDesign | Rhino | V-ray | Illustrator
Brief: The spectacle of shopping in store has lost its buzz. The senses of awe while walking into retail spaces have become oversaturated and predictable. However, there has been a shift from presenting product and price as the main attraction to experiences based on brand value. The demand for one-of-kind products has resulted in unique experiences, which require the space to be immersive, transformative and adaptable.
of temporal structure could apply to various forms of retailing, however this study will focus on specialty brands and leisure types.
architecture as the main form of engagement. Through marketing strategies, retail branding, and the evolution of consumer culture, the thesis will apply written research into three architectural explorations. Each project will be placed in different scenarios, using the same deployable tactics to connect people, brand and the urban fabric.
| Photoshop
POP-UP | Research ABSTRACT: This thesis responds
to the constant change in the retail industry through the exploration of Pop-up structures. Although there are various ways a brand could connect to the public, Pop-up stores are found effective through its physical presence in cities. Temporary architecture has the flexibility to be assembled, interacted with, and relocated. The adaptability
Traditional retail shops are not innovative, but the ability for a Pop- up to transform shape and change spatially according to program provides a new experience. This allows
3
Urban Archipelago
Who: John Gaitan | Nick LeBlanc When: April 2014 Where: Carleton University What: Studio | Panam Proposal Why: Master of Architecture Program How: Grasshopper | Rhino | V-ray |
Illustrator | Photoshop | CNC
Brief: Urban Archipelago is a proposal for an aggregation of canopies located in the international zone of the athlete’s village for the 2015 Toronto Pan American Games. These hybrid structures of liquid latex and extruded fiberglass rods are lightweight, deployable and interactive. The project utilizes forces produced by the interaction of people and water collected on the canopy to animate the structure into an urban “living ecosystem”. Through intense physical material testing, prototyping and digital form finding the design was developed as an exercise to explore the simultaneous relationship between physical/tectonic construction and digital fabrication.
LATEX
+/water proof/stretch/ strong works well with smooth molds. -/the material sticks to itself = test with other silicone based casting to achieve detail, stretch and strength for modules. = potential material- industrial silicone or silk nylon/Paula Hayes
interactive.
Pavilion actuated through the interaction of visitors / wind power.
water
collection.
shallow skin directs water to underground storage.
lighting
modules.
illumination during night.
planters. for shading and cools surrounding.
THANK YOU! GRACIAS!
ONLINE PORTFOLIO: www.johngaitan.com