Dear Homeowner, What’s the difference between selling your home or failing to do so? The details. Whether it’s a proven sales approach, effective marketing campaigns, or utilizing our existing network of qualified agents, at Intero Real Estate Services no detail is overlooked. Who you work with in today’s market matters. With a proven track record, the right skill set and years of experience, Intero Real Estate Services has all the tools to sell your home. If you’re serious about selling your home, we’re serious about getting the job done.
Johnnick Porcuna | REALTOR® Intero Real Estate Services Direct: 510.366.2196 CAL BRE #01957109 Email: Jporcuna@interorealestate.com
DEAR HOMEOWNER,
My name is Johnnick Porcuna raised in the Bay Area my whole life, graduating from Provizio "The Art of Real Estate." I bring plenty of skills to the table to help you sell, buy or invest in Real Estate. Expert in Marketing, Management, Operations,Web Development Customer Service, and Realestate! The most important aspect in looking for an agent is too see if they have the P.U.N.C.H P = Passion U = Unstoppable N = No Excuses C = Courage H = Happiness
Innovative marketing Out with the old in with the NEW. Realtors from the past rely on the MLS to get their client home sold. Now its a different story, the MLS is only exposed to the agents and syndicated on some websites such as a Trulia, Redfin, Zillow and etc. and thats where most agents stop. You want an agent who is high class on technology and marketing to get through consumers in this forever evolving world.
"Who you work with matters" Johnnick Porcuna, Realtor 510.366.2196 Jporcuna@interorealestate.com www.JohnnickRealty.com #01957109
Vision & Values
Integrity compassion loyalty commitment team professionalism Enthusiasm Competency
Innovation & Entrepreneurship Open Communication Friendship Fun Focus Self Control Confidence
Community Involvement The Intero Foundation’s Grants Since its inception in 2002, the Intero Foundation has collected over $3.5 million in donations from Intero agents and employees, securely endowing nearly $1,000,000 while giving over $3 million in grants to nonprofi t organizations that support children in need.
Supported organizations include: A Brighter Today Foundation Abilities United Academic Success AchieveKids Advocates for Children Alum Rock Counseling Center All Stars Helping Kids Art of Yoga Project Assistance League of Los Gatos - Saratoga Assistance League of San Jose At The Crossroads Barrett Elementary School Barrett Home School & Community Club BAWSI Bay Area Alliance for Youth Family Services Bay Area Crisis Nursery Bay Area Women’s Sports Initiative Bill Wilson Center Bill Wilson Center (SSJFY) Breakthrough Silicon Valley Breath California Camp Superstuff Buena Vista Auxiliary Buenas Vidas Youth Ranch Burnett Elementary School Burton Elementary School Camp Hope Camp Taylor Carlmont Motivational Center CASA of San Mateo Chamberlain’s Children Center Chartwell School Child Advocates of Silicon Valley, Inc. Children’s Hospital Branches Community Partners For Youth Inc. Community School of Arts Community Solutions Concord Youth Center Cross Cultural Community Service Center Cupertino Community Services Dan Herbert Camp Hope Diablo Valley Assistance League Discovery Counseling Center Discovery Counseling Center SCIP Downs Syndrome Connection Dream Power Horsemanship Dream Power Foundation, Inc. Estrella Family Services
Exchange Club of San Jose Family Connections Family Giving Tree Family Supportive Housing Franklin McKinley Education Foundation Friends Together Future Families Future Vision Mentoring Generations in Jazz Good Karma Bikes Good Karma Kids Program Grateful Garments Hellyer Elementary HOPE Services Hospice of the Valley Housing Industry Foundation Interfaith Council of Contra Costa County Jacob’s Heart Jose Valdez Math Foundation Junior Achievement of Northern California JustREAD/JustMATH JW House Learning & Loving Center Learning for Life Let Them Hear Foundation Lincoln High School Foundation Living, Learning & Loving Center Los Paseos Elementary School Montalvo Arts Center Montalvo Associaton Morgan Hill Pop Warner Football Mt. Madonna YMCA Northwest YMCA My New Red Shoes NAMI Contra Costa National Alliance of the Mentally Ill Nature Bridge Next Door Solutions O’Neill Sea Odyssey One Step Closer Open Heart Kitchen Organization of Special Needs Families PACE Pacifi c Autism Center for Education Pajama Program
Partners for New Generations Project Help Peer Court Quilt Museum Race for Good Ravenswood Family Health Center Rape Trauma Center Rape Trauma Services Reach Potential Movement Rebekah Childrens Services Role Model Program Rotary Club of San Jose North Foundation Saint Francis Foundation Samaritan House San Francisco 49ers Academy San Jose Education Foundation Schmahl Science Workshop Shelter Inc. of Contra Costa County Silicon Valley Education Fund Silvar-Charitable Foundation Trust SJB Child Development Center Small Steps Social Advocates for Youth Southwest YMCA Spark Program Special Olympics St Rose Hospital Foundation St. Joseph Family Center Stand up for Kids Starting Point Arts Summer Search Sunday Friends Super Stars Literacy Program Teen Force The Salvation Army The Wellness Community The Wish Book TheatreWorks Turning Wheels for Kids Upward Bound Youth US Relief for Unicef Via Rehabilitation Services Voyager Child Development Westwind Riding Institute Willow Glen Foundation Youth Community Services
Berkshire & Network Proud to be part of Berkshire Hathaway, Fortune Magazine’s 4th Most Admired Company in the World!
4.
Berkshire Hathaway Omaha Neb Insurance Property and Casualty
We know, day in and day out, that we work for a company with integrity. It always feels good when other people recognize it, too!
EVERY MINUTE COUNTS INTERO SELLS A HOME EVERY 35 MINUTES.. in 2016, Intero sold over 8,000 homes and closed $10 Billion in sales Volume
Our Network
As an affiliate of Leading Real Estate Companies of the World,® we are connected to the very best real estate brokers. Our worldwide network dominates in more markets across the U.S., with #1 market rankings in 41% of the top markets — significantly more than our closest national franchise competitor. Once again proving the power of connecting local brands with a pervasive national and global network.
PERCENTAGE OF TOP 108 U.S. MARKETS IN WHICH NETWORK AFFILIATES WERE #1 IN SALES VOLUME, Percentage of top 100 U.S. Markets which network affiliates were TRANSACTION SIDES OR BOTH IN 2014
#1 in sales volume, transaction sides or both in 2014.
Intero and Leading Real Estate Compa of the World ®
Intero and Leading Real Estate Companies of the World
41%
Coldwell Banker
26%
Keller Williams
10%
Unaffiliated Firms
8%
RE/MAX
6%
Berkshire Hathaway Home Services
5%
1% Sotheby’s 1% ERA 1% Century 21 1% Realty Executives 0
5
10
Source: REAL Trends Market Leaders for 2014.
15
20
25
30
35
40
Our Network
As an affiliate of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service. Our organization produced more home sales volume in 2014 than any national real estate network, $321 billion, representing over one million transactions.
MORE U.S. HOME SALES VOLUME IN 2014 THAN ANY NATIONAL REAL ESTATE BRAND
Volume Shown In Billions Of Dollars
$321
300
$240 $231
$181
®
Intero and Leading Real Estate Companies of the World
Intero and Leading Real Estate Companies of the World ® RE/MAX Coldwell Banker Keller Williams Century 21 Berkshire Hathaway Home Services Prudential Sotheby’s International Realty ERA Real Living Realty Executives Better Homes & Gardens HomeSmart
$118
250
200
150
100
$82
$57
50
$52 $36
$29
$23
$16
$8
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2014 production.
0
Our Network
We bring you the power of our worldwide invitation-only network, Leading Real Estate Companies of the World.® As a global organization, we connect tens of thousands of buyers and sellers every year. Our network dominates in home sales units among the top 500 U.S. real estate firms, and overall was responsible for one million sales units in 2014.
WE DOMINATE IN HOMES SALES UNITS FOR THE TOP 500 U.S. REAL ESTATE FIRMS
27% INTERO AND LEADING REAL ESTATE COMPANIES OF THE WORLD ®
7% 8.4% UNAFFILIATED UNAFFILIATED FIRMS FIRMS 180,449 UNITS 217,402 UNITS
696,918 UNITS
11.1% 12% RE/MAX RE/MAX 287,412 309,577 UNITS UNITS
17.2% 14.6% KELLER KELLER WILLIAMS WILLIAMS 443,014 377,341 UNITS UNITS
19.8% 19.3% COLDWELL COLDWELL BANKER BANKER 510,831 UNITS UNITS 497,006
Leading Real Estate Companies of the World® Coldwell Banker Keller Williams RE/MAX Berkshire Hathaway Home Services Century 21 Sotheby’s International Realty ERA Better Homes & Gardens Realty Executives HomeSmart Other Real Living Prudential
Our Network
GLOBAL REACH, HUMAN TOUCH.
Being part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to the global network whose name says it all – Leading Real Estate Companies of the World®. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World logo is a symbol of the finest local real estate professionals.
Argentina Aruba Australia Austria Bahamas Belgium Belize British Virgin Islands Canada Cayman Islands China Colombia Czech Republic
Denmark Dominican Republic France Germany Guam Iceland India Ireland Italy Jamaica Japan Luxembourg Mauritius
Montenegro Mexico New Zealand Panama Portugal Puerto Rico Qatar Romania Singapore Sint Maarten South Africa Spain St. Barthélemy
St. Martin Sweden Switzerland Trinidad & Tobago Turkey Turks & Caicos United Arab Emirates United States U.S. Virgin Islands Uruguay Zambia
Our Network
When you entrust us to sell your home, Your listing can be found from the websites of top real estate companies through our participation in LeadingRE.com, a program available to us as members of Leading Real Estate Companies of the World.® 92% of home buyers use the Internet in their search* — let me help you reach those buyers interested in our area — worldwide. INTERNATIONAL AUSTRIA muhr-immobilien.at BAHAMAS bahamasrealty.bs BELGIUM immo-lelion.be BELIZE belizerealestate.bz
paolodelchicca.it stresa.biz
TRINIDAD & TOBAGO dynamicrealestatett.com
JAMAICA vlarealtors.com
TURKS & CAICOS gracebayrealty.com
MAURITUS parklane.mu
UNITED ARAB EMIRATES universaluaerealestate.com
MEXICO pvre.com
U.S. VIRGIN ISANDS seaglassproperties.com
CANADA bowesandcocks.com cirrealty.ca dfh.ca harveykalles.com johnstonanddaniel.com macrealty.com mcgarrrealty.com whistlerrealestate.ca
NETHERLANDS ANTILLES UNITED STATES sunshine-properties.com ALABAMA alfarealty.com NEW ZEALAND hamnerrealestate.com hoamz.co.nz lahrealestate.com llbb.com PANAMA movingtohuntsvillenow.com semusarealty.com realtysouth.com robertsbrothers.com PORTUGAL weems-realestate.com ins.pt
CAYMAN ISLANDS IRGCayman.com
PUERTO RICO prcoqui.com
ALASKA jackwhiteresidential.com
CZECH REPUBLIC bhouse.cz
QATAR mdproperties.com.qa
DOMINICAN REPUBLIC grupoactua.com.do
SINGAPORE ray.com.sg
ARIZONA arizonabest.com lindquistrealtors.com longrealty.com
FRANCE junotinvest.com
SOUTH AFRICA jawitz.co.za
GERMANY grund-boden-fundus.de kampmeyer.com
SPAIN domusrs.com etenluxury.es rimontgo.com
HONG KONG asiapacificproperties.com IRELAND ganlywalters.ie ITALY cofimimmobiliare.it giorgio-vigano.it immobilsarda.com lacommerciale.org
ST. BARTHELEMY sibarthrealestate.com SWITZERLAND cgi.ch comptoir-immo.ch domba.ch ginesta.ch markstein.ch peikert-immobilien.ch wetag.com
ARKANSAS crye-leike.com janetjones.com jonesbororealestate.com rcanumberone.com CALIFORNIA apr.com baileyproperties.com cookrealty.net empirerealty.com farrellsmyth.com firstteam.com gibsonintl.com golyon.com grubbco.com hiltonhyland.com interorealestate.com londonproperties.com mcguire.com
mcmillinrealty.com nourmand.com paragon-re.com pattersonrealty.com pinnacleestate.com pmz.com podley.com rancon.com realestateoflaketahoe.com realestate-redding.com realtyconcepts.com sevengables.com starrealestate.com tobiasrealestate.com villagesite.com willisallen.com windermeresocal.com winkrealty.com zephyrsf.com COLORADO bjadamsandcompany.com brayandco.com breckenridgeassociates.com COLORADO (cont.) coloradolandmark.com denverrealestate.com jones-healy.com mybrokers.com nevasca.com perryandco.com platinumhomesales.com searsrealestate.com ssfre.com thegroupinc.com wellsgroupdurango.com wkre.com CONNECTICUT bhrealestate.com ferrignorealtors.com hpearce.com neumannrealestate.com presscuozzo.com raveis.com realty3ct.com realtyseven.com sentryrealestate.com DELAWARE pattersonschwartz.com
DISTRICT OF COLUMBIA wfp.com FLORIDA adamscameron.com ameliaislandrealestate.net armorrealty.com balistreri.com billeroproperties.com castellihomes.com ewm.com fanniehillman.com fivestarrealty.com floridaexecutiverealty.com foxfirerealty.com ipre.com johnrwood.com keyes.com matchmakerrealty.com michaelsaunders.com nationalrealtyfla.com norrisandcompany.com pelicanproperty.com premierestateproperties.com premierrealtygroup.com resortrealtylife.com ridgefl.com robertsflorida.com sandkey.com smithandassociates.com sorensenrealestate.com trumanandcompany.com viprealty.com wagnerrealty.com watsonrealtycorp.com weicherthallmark.com weichertyates.com GEORGIA athensclassicproperties.com beacham.com blanchardandcalhoun.com corabettthomas.com crye-leike.com dorseyalston.com elaineboggs.com fickling.com hardyrealty.com harrynorman.com herndoncompanyrealestate.com meybohm.com
mopperkelly.com nortonnorthga.com seaislandproperties.com waddellrealtyco.com HAWAII choi-realty.com clarkhawaii.com palikairealtors.com IDAHO groupone.com ILLINOIS atproperties.com bairdwarner.com crownerealty.com gambinorealtors.com gglrealty.com jeanwrightrealestate.com joelwardhomes.com johngreenerealtor.com maloofrealty.com plproperties.com strano.com thehudsoncompany.com wooffrealtors.com INDIANA callcarpenter.com cressyeverett.com fctucker.com mccolly.com sibcycline.com thehardiegroup.com IOWA buyokoboji.com hunzikerrealty.com iowarealty.com melfosterco.com skogman.com unitedrealestatesolutions.com KANSAS askmcgrew.com kirkandcobb.com reeceandnichols.com weigand.com KENTUCKY huff.com kyselectproperties.com milestoneky.com realestateinbowlinggreen.com rhr.com salliedavidsonrealtors.com semonin.com sibcycline.com LOUISIANA buelowmillerrealestate.net burnsandco.com diamondrealtysbc.com gardnerrealtors.com MAINE realtyofmaine.com spragueandcurtis.com themainerealestatenetwork.com townandshore.com
MARYLAND machomes.com MASSACHUSETTS acton-realestate.com andoverhomes.com bilazarian.com cocoearly.com higginsre.com jackconway.com jbarrettrealty.com jonesrealtors.com jpfco.com landmarkre.com robertpaul.com rutledgeproperties.com sandpiperrealty.com MICHIGAN arhouse.com boltonjohnston.com greenridge.com hallandhunter.com howardhanna.com jaquarealtors.com
MICHIGAN (cont.) realestateone.com reinhartrealtors.com tomieraines.com MINNESOTA edinarealty.com rogerfazendin.com MISSISSIPPI charlottesmith.com gardnerrealtors.com gulfcoastheritagerealty.com mcintoshandassoc.com MISSOURI gotlakerealestate.com janetmcafee.com murney.com NEBRASKA nebhomesales.com npdodge.com NEVADA chaseinternational.com dicksonrealty.com wardleyre.com windermerelasvegas.com NEW HAMPSHIRE badgerrealty.com beangroup.com cowanandzellers.com peabodysmith.com petersonsrealestate.com NEW JERSEY cocciarealestate.com crossroadsrealtynj.com davisrealtors.net dianeturton.com friedbergproperties.com hallmarkrealtors.com
jjelekrealty.com jordanbaris.com loisschneiderrealtor.com lvlrealtors.com rhodesvannote.com tarvinrealtors.com tocr.com turpinrealtors.com vandykgroup.com weichert.com weidel.com woodwardrealtygroup.com zastko.com NEW MEXICO santafeproperties.com steinborn.com taosrealestatebroker.com NEW YORK arcrealty1insales.com bhsusa.com coachrealtors.com fillmore.com halstead.com houlihanlawrence.com kingsleyre.com laffey.com mccaffreyrealty.com netterrealestate.com nothnagle.com realtyusa.com salmonrealestate.com sheaandsanders.com stribling.com westwoodrealty.com NORTH CAROLINA allentate.com appalachianland.com ashecountyrealestate.com beverly-hanks.com bluewaternc.com
NORTH CAROLINA (cont.) brips.com cchrealtors.com dickensmitchener.com firstwilsonproperties.com fmrealty.com foreproperties.com intracoastalrealty.com lakenormanrealty.com lrbrealestate.com margaretrudd.com ncliving.com neuserealty.com preferredprop.com resortouterbanks.com teammetro.net townsendrealestate.com wendywilmotproperties.com OHIO burganrealestate.com camtaylor.com comey.com cutlerhomes.com galbreathrealtors.com howardhanna.com
irongaterealtors.com russellrealty.com sibcycline.com wellesbowen.com OKLAHOMA churchillbrown.com gocrossland.com mcgrawrealtors.com parksjonesrealty.com OREGON hasson.com windermere.com PENNSYLVANIA brwnstone.com chantre.com classicproperties.com duffyrealestate.com fishburn.com fishre.com howardhanna.com kingswayrealty.com lewith-freeman.com northwood.com plumerre.com tfgrealtors.com villagerrealty.com RHODE ISLAND cressrealestate.com liladelman.com residentialproperties.com SOUTH CAROLINA 1stchoicerealty-sc.com allentate.com burtjordan.com carolinaonerealestate.com debordieu.com dunesrealestategroup.com gardencityrealty.com rinehartrealty.com russellandjeffcoat.com thelitchfieldcompany.com weichertcp.com SOUTH DAKOTA hegg.com TENNESSEE crye-leike.com fletcherbrighthomes.com gablesandgates.com knoxville-tn.com marx-bensdorf.com parksathome.com walldorf.com weichertjoeorr.com zeitlin.com
TEXAS bayourealtors.com brants.com cloudrealestate.com conniestark.com cornerstonebrokerage.com coventryglenrealty.com ebby.com
edmonson-realtor.com greenwoodking.com grouponecc.com heritagetexas.com jbgoodwin.com johndaugherty.com kellyrealtors.com moreland.com phyllisbrowning.com realtyaustin.com stovallrealtors.com thehousecompany.com virginiacook.com waynemurray.net westmarkrealtors.com UTAH chapmanrichards.com jessreidrealestate.com welchrandall.com VERMONT pallspera.com VIRGINIA averyhess.com dawsonfordgarbee.com johnstewartwalker.com joynerfineproperties.com klinemay.com longandfoster.com mcenearney.com montaguemiller.com nancychandler.com olddominionrealty.com roseandwomble.com roywheeler.com sagerrealestate.com webberrealty.com williamewood.com WASHINGTON distinctiveprop.com experiencewindermere.com johnlscott.com windermere.com WEST VIRGINIA oldcolony.com patstewartrealtors.com WISCONSIN beckmanhouses.com beiserrealty.com firstweber.com ghrealtors.com keeferealestate.com resource1gb.com shorewest.com starkhomes.com
Luxury Connections Intero is also a member of Luxury Portfolio, a luxury division of Leading Real Estate Companies of the World®, representing more $1 million+ properties than any other luxury real estate network.
Website Demographic: Annual Household Income: $1.296 million
The properties marketed on the site are translated to nine languages and more than 60 currencies. The site consistently ranks in the top three in Google search results which gives your property a great advantage.
Own a primary home valued at more than $3.135 million
As a member of Luxury Portfolio, all Bay Area Intero listings over $1.5 million are automatically syndicated to LuxuryPortfolio.com
Own a secondary home valued at more than $5 million
Most U.S. $1M+ Listings Total U.S. Properties
There is an inaccurate perception that some luxury real estate brands control the majority of luxury real estate deals in today’s market. Actually, these brands have opened their doors to listing all properties regardless of price. Now, Intero, combined with its Luxury Portfolio network of brokerages, lists more $1 million+ homes than any other luxury organization worldwide.
10500 9000 7500 6000
www.LuxuryRealEstate.com
4500
As a member of Luxury Real Estate all Intero listings more than $1 million are automatically syndicated to LuxuryRealEstate. com. Here are some of the benefits of our luxury network:
3000 1500
• Webby award-winning, most-viewed luxury real estate website in the world, “Best of the Web”
0 Intero & LuxuryPortfolio.com SothebysRealty.com
Source:Mintel International Website Survey.
• More than 4 million page views per month • More than 55,000 luxury properties with an average price of $2,221,711 USD
ChristiesGreatEstates.com ColdwellBankerPreviews.com
• #1 in searches on google.com, bing.com, yahoo.com
KWLuxuryHomes.com
Global Reach
Luxury Real Estate consists of 3,867 sales associates representing more than 55,000 properties in over 62 countries. It is the most comprehensive luxury real estate network in the world. Agents
130,996 3,867
Countries
62
Web Site Statistics Annual House-Hold Income: $500,000 or more – 22.6% Average HHI - $368,571
Top Visiting Countries .. ..
Average Percentage of Users Owning 2nd, 3rd, or 4th home: 57%
Germany
Canada
Italy
.........
Education: College Grad – 66.3% Masters – 19.1% PHD – 13.9% Average Value of Primary Home: $1,202,428
United States
United Kingdom
France
Australia
Spain
Sweden
Mexico
Total Visiting Countries:
208
A Luxury Collection.Â
One cannot market extraordinary homes with ordinary means. In the select upper-end market, every home is unique. The marketing vehicles and services need to be tailored to each property, based on location, architecture, style, size and price range. Prestigio International is Intero Real Estate Services’ high-end division, specializing in the listing, the marketing and the sale of exceptional homes and estates.
www.InteroPrestigio.com
Our Team Approach
LENDER PARTNER / 01
ESCROW & TITLE COMPANY / 02
STAGER & DESIGNER / 03
HOME INSPECTORS / 04
REAL ESTATE ATTORNEY / 05
INTERO MANAGEMENT / 06
MARKETING ADMINISTRATION / 07
OFFICE CONCIERGE / 08
TRANSACTION & LISTING COORDINATOR / 09
Our Marketing Approach Online & Social Strategy With powerful online partnerships, we are constantly building our brand while adjusting to an ever changing communications landscape. Our Online Strategy We’ve developed strategic partnerships with the leading real estate search engines to syndicate Intero’s property listings online, where today’s consumers are turning for real estate information. 92% of consumers used the Internet during the home buying process and 43% looked online first! We understand the importance of syndicating our listings with all of the major real estate search engines. The relationships we have established with sites like Zillow and Trulia place the Intero brand in front of millions of buyers and sellers nationwide. This helps us increase name recognition of the Intero brand across the country, and helps consumers get their properties sold faster. Our strategy is simple, to get Intero listings on these sites and linked back to the Intero website or appropriate agent.
Our Marketing Approach Online & Social: • • • •
Listing Syndication to premier sites Website for Listing Virtual Tour Social Media target ‘Boost’ on Facebook, Instagram • Virtual Postcard to Database & Company • And More
Agent Network: • Buyer Database within company/ Reverse Prospecting • Market to 2500+ Intero Agents • Email blast to all Agents • Contact Top Agents in area • Broker Tour • And More
Neighborhood: • Mega Open House • Sign & Post w/Call Capture Rider • Direct Mail Target Marketing (Coming Soon & Just Listed) • Neighborhood Preview/Twilight Tour Invite • And More
Who are the Buyers? A majority of home buyers look online at properties for sale as their first step in the home buying process.
Consumer Profile
72 % 57 % 31 %
Top Reasons Buyers Want To Move:
45% 44%
Live in a larger space. Live in a home suited to their life phase.
42%
Live in a home suited to their life style.
30%
Live in a better neighborhood.
A Buyer’s Dilemma
of Millenials (18-34) say that homeownership is part of their personal American Dream. of homebuyers plan to buy now to take advantage of low interest rates. of renters plan to buy a home within the next 2 years. Up from 22% in 2011.
Finding the Dream Home
Top Factors That Influence Neighborhood Choice: 1. Quality of neighborhood. 2. Convenience to job. 3. Overall affordability of homes. 4. Convenience to friends and family. 5. Convenience to shopping. Sources: National Association of REALTORS
40%
of sellers did not reduce their asking price.
42%
31%
of homes only lasted 1-4 weeks on the market before being sold.
first saw the home they purchased on the internet.
46%
32% 38%
cut spending on luxury items to own a home.
expanded their home search to include new areas because of low inventory.
78%
of all buyers see their home as a good financial investment
waited until more listings came on the market.
90% of buyers used the internet to help find a home.
89%
used an agent/ broker.
51%
used their agent’s website
42%
heard about the home from their agent.
How Do Buyers Find Homes? National Association of REALTORSÂŽ research tells us that people are finding their homes either online or with their agent most.
76%
Internet
68%
Real Estate Agent
29% 27% 16% 5%
Mobile or Tablet Site or App Mobile or Table Search Engine
Yard Sign
Print Newspaper Ad
10
20
30
40
50
60
70
80
Tools We Use OUR TEAM OF MARKETING PROFESSIONALS MAKE YOUR HOME STAND OUT!
01/ 02/ 03/ 04/ 05/ 06/ 07/
TEAM APPROACH PROFESSIONAL PHOTOGRAPHY LUXURY YARD SIGN AND POST 24/7 INFORMATION SIGN RIDER & FLYER FOR POST SIGN DISTINCTIVE BROCHURES PROFESSIONALLY PRINTED CUSTOM WEBSITE SPECIFIC TO THE PROPERTY SOCIAL CAMPAIGN » facebook » instagram 08/ EXPOSURE ON: » zillow.com » realtor.com » trulia.com » homes.com » and more
09/ 10/ 11/ 12/ 13/ 14/ 15/ 16/ 17/ 18/ 19/ 20/ 21/
VIDEO TOUR MARKETING JUST LISTED MAILING JUST LISTED MEGA OPEN HOUSE TOP LOCAL AGENT PREVIEW E-MAIL LOCAL BROKERAGE NETWORK NATIONAL BROKERAGE NETWORK PRE-MARKETING E-MAIL BLAST TO OUR DATABASE PROSPECTING TO OUR BUYER DATABASE STAGING FOR TOP DOLLAR HOME WARRANTY COVERAGE DURING LISTING PERIOD BROKER TOURS ACCURATE FEEDBACK / SELLER PROGRESS REPORT FOLLOW UP
TEAM APPROACH / 01
PHOTOGRAPHY / 02
SIGN & POST / 03
We know that you can get more done as a team that you can as an individual, so we have aligned ourselves with a team of professionals (i.e. Lenders, Title Companies, Inspectors, Appraisers, Contractors, etc.) To assure a successful outcome to your transaction!
We provide professional photography to make sure all of your property’s benefits and unique features are properly captured and highlighted to consumers.
One of the benefits of being the number one real estate company in Silicon Valley, as well as, the East Bay Area, is not only having one of the most recognizable signs in the industry, but also having the largest number of signs throughout our communities generating more potential client leads for your property!!
SIGN RIDER / 04
BROCHURES / 05
ITS OWN WEBSITE / 06
Utilized to highlight a specific feature of the property, as well as, to provide information to consumers via QR Code technology and web links making the information accessible at all times.
Professionally designed property brochures to give a detailed description of the property and to highlight all of its unique features and benefits in a clear and concise manner.
Every property is unique in its own way, so Intero Real Estate Services has created its own unique and individualized consumer website which creates more exposure and to highlight each of its individual listings. Allowing more specific and detailed information to be expounded upon in depth.
SOCIAL / 07
EXPOSURE / 08
VIDEO / 09
We utilize social media to maximize the exposure to our listings by “Boosting” our posts and therefore creating more awareness to a specifically targeted consumer.
Intero Real Estate Services uses the power of the internet through its Listing Syndication, which syndicates all of its listings out to over 75 of the top search engines making sure it gets the maximum exposure possible.
Technology today has allowed us the opportunity to market properties on a whole new platform. Utilizing video, we can distribute content on properties through different mediums, such as, YouTube, Virtual Tours, Drone Photography, social media channels, etc.
JUST LISTED MAIL / 10
OPEN HOUSE / 11
TOP AGENTS / 12
Although print media has been declining, the need for push marketing has not. At Intero Real Estate Services we create some of the highest quality marketing pieces in the industry to direct mail to target audiences that are specific to the individual property.
Used to create better accessibility to potential buyers, Open Houses are a great way to meet a potential client and have a chance to discuss their personal needs. Open houses create the opportunity to point out and demonstrate all of the unique features and benefits of the property.
To insure success, it is important that you work with the best agents in the business. Other companies may use a “Shot Gun” approach to marketing, but we at Intero Real Estate Services, concentrate our resources on the most productive and active agents in the market place. This allows our message to be finely tuned and specifically targeted to the agents that are more likely to have a client for that particular property.
LOCAL OFFICES / 13
NATIONAL NETWORK / 14
E-MAIL BLASTS / 15
To better serve our communities, it is important that we not only sell properties in their community, but that we are part of that community as well. Intero Real Estate Services has offices locations throughout the Greater Bay Area to serve our local communities.
Intero Real Estate Services belongs to the “Leading Real Estate Companies of the World, which is the largest Relocation Network in the world, with nearly 700 firms with 5,000 offices and 145,000 sales associates.
EMAIL is a fast an effective way to disperse information to large numbers of potential clients, as well as, REALTORS and Investors alike. We distribute market updates, home improvement information, real estate trends, as well as, property information to help keep consumers up to date on the most recent market changes.
BUYER DATABASE / 16
STAGING / 17
HOME WARRANTY / 18
Also commonly referred to as our “Match & Sell” network. Thousands of potential clients and investors register on our website to create a personal account. As soon as properties become available, these potential clients and investors are immediately notified and receive an alert of the properties that match their specific search criteria.
We have professional stagers available to assist in evaluating the specific needs a property might benefit from to make sure it is presented and shown in the best light. To do this, we utilize staging to create the property feel, mood and look to insure that all of the features and benefits of a property are presented in its best light.
Home warranties are available to cover a home to assure that any unexpected issues that may occur after the sale of the home are covered to create peace of mind for both the buyer and the seller. Seller’s coverage is also available to cover the seller during the time the property is being marketed.
BROKER TOURS / 19 Utilized as a tool to mobilize the entire real estate community to create additional exposure and awareness. REALTORS from all brokerages invited to preview the subject property for any of their potential clients that may be looking for that specific type of property and to notify their client immediately of the properties availability.
FEEDBACK / 20
FOLLOW UP / 21
Communication is vital for a successful working relationship. At Intero Real Estate Services, we believe that selling a property is a team effort between both the REALTOR and client. It is important to be in alignment with each other in order to insure a successful outcome. If either party feels that something needs to be addressed, it is important to have a channel of open communication in which to provide honest feedback and share information in which to make educated decisions and forge marketing and negotiating strategies.
Once a transaction has been successfully completed, it is our hope to have not only earned your business, but to have forged a professional relationship for life! The transaction may have ended, but the professional relationship has just begun. Your REALTOR will remain in contact with you and hopes to continue to be a real estate resource that you can call upon for anything you may need pertaining to real estate. Intero Real Estate Services welcomes the opportunity to help any friends, family, co-workers or anyone in your sphere of influence that may be in need of our services.
To be successful in real estate, we must put our clients best interest first. When we do, success illuminates for all involved.
Pricing Your Home If your home is priced competitively...
You’ll receive acceptable offers quickly. But pricing your property higher than comparable listings may actually help sell your neighbor’s home faster than yours. Here are some things to consider:
How soon do you want to sell your property?
Statistics clearly prove that the narrower the gap between your agent’s estimate of value and your asking price, the sooner you’ll receive an offer.
How does your home compare to others in the area?
Your agent has access to important details about current listings and recently sold properties through the Multiple Listing Service (MLS). You can use this information to evaluate the competition you’re up against and analyze the effect of market conditions in your area. Then you can determine your price by comparing your home to ones similar in age, size, condition and location.
How much will buyers offer?
The cost of your next home, your need to pay off an existing mortgage, or your hope for a dollar-for-dollar return on home improvements won’t affect a potential buyer’s perception about the value of your home. Buyers will assess your property through comparisons with other homes in similar condition with comparable features and amenities. Potential buyers are the true appraisers – and it’s their evaluation that matters.
If you think your house is worth “so much more” …
Unfortunately, emotion and pride of ownership have no place in the pricing process. Sellers speak of value, amount invested, and what they can afford “to take.” However, buyers focus on price, condition, and similar properties that are currently available.
Should you leave room for negotiating?
You greatly enhance the chances for a quick sale at or near your asking price when it can be substantiated by comparable sales data. You want to be sure that statistics and local brokers can justify your price. Don’t risk having agents neglect to promote your property to potentially qualified buyers simply because it’s out of their price range. Keep in mind that if you do receive an offer at an unreasonably high price, it will be tested during the appraisal and lending process.
What should you think about the first offers that come in?
Early offers can be your most realistic test of the current market. They often come from serious buyer/agent teams who have been searching the market for a long time and know it well.
Risks of Overpricing Taking Longer to Sell Listing Price Above Market Value
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Houses priced above fair market value take longer to sell.
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Pricing your property competitively will help your property sell in the shortest time possible and thus avoid the stigma of longevity on the market.
Listing Price At Market Value
Days On Market
Missing Peak Selling Activity Peak Interest
Interested Buyer Showings
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A property generates the most interest within the real estate market community when it first goes on the market.
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By pricing your property realistically from the beginning, you can benefit from the greatest interest among buyers and brokers.
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Weeks On Market
Asking Price in Relation to Fair Market Value
Appeal to Potential Homebuyer
+15%
10%
+10%
25%
+5%
50%
Fair Market Value
95%*
Below Market Value
100%
*Approximately 5% of serious hombuyers are looking for a bargain and will not bid on a home at fair maket value. They will concentrate on homes For Sale By Owners ( FSBO’s)
Losing Potential Buyers •
When priced above fair market value, fewer buyers are willing to consider your property or respond to your ad.
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Pricing your property competitively will help attract the greatest number of potential buyers.
Staging Our enthusiasm and sense of fun is infectious, generating “out of the box” creative thinking in everything we do.
First Impressions. We want your home to be on the market for the shortest amount of time possible. For that to happen, it needs to look its best so it will appeal to the broadest range of people. Our experience gives us a strong basis for suggesting changes and proposing style recommendations that may make your home more marketable. Taking care of any necessary repairs and improvements can help eliminate buyer objections before they arise. Removing clutter and sprucing up interior and exterior areas can also reduce distractions for potential buyers. Practical Advice. We can provide specific recommendations to help you highlight your home’s important areas, decorative appeal, amenities, and focal points. At the same time, we’ll also suggest ways to establish clear traffic patterns that may help potential buyers get the most from their viewing. Staging benefits can be seen throughout the selling process. 1. It is easier for buyers to visualize the property as a future home 2. Buyers are more willing to walk through a home they viewed online 3. The value of the home can be positively impacted if it is decorated to a buyer tastes 4. Buyers are more willing to overlook other property faults 5. The most important rooms to be staged for buyers matches identically to the rooms that are most common to be staged among sellers—in order: living room, kitchen, master bedroom, dining room, bathroom, children’s bedroom, and guest bedroom. 6. 32 percent of buyers’ agents believe staged homes increases the dollar value buyers are willing to offer by 1 percent to 5 percent. Nineteen percent say there is no impact on the dollar value, and 16 percent believe it increases the dollar value buyers are willing to offer by 6 percent to 10 percent.
Negotiating Our depth, range of experience, and high standards of professionalism are essential elements in negotiating a favorable sale. We’re on your side.
Intero is a company you can rely on and trust to remain totally focused on representing you and your best interests when it comes time to negotiate the sale of your home. Our agents are trained and coached by some of real estate’s most well known negotiators. Our real estate professionals are very knowledgeable about standard contract forms and the kinds of issues involved in negotiating the best price and terms. They are well versed in local, state and federal requirements that affect the sale of property in your community. Our agents pride themselves in being able to provide expertise from start to finish – from qualifying buyers and advising about financing alternatives – to assembling a comprehensive and binding contract.
The Selling Process Initial Consultation
1 2
Establish Time Frames
Home Reports / Inspections
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Agency services Market conditions • Determine market price • Agency relationship
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Open Escrow Coordinate opening of escrow with title agent • Order preliminary title report •
Natural hazard Disclosure • Envirocheck • Applicable inspections (home/pest/pool/etc.) Disclosures
Supplemental seller checklist Earthquake hazards report • Insurance disclosure • Statewide advisory • •
Marketing Enter on MLS Send out office email notice • Schedule open house • Put property on broker tour • Order property flyers • Initiate internet marketing plan • •
Report/disclosure review Read and review all reports and disclosures to prepare for review with client • Review reports and disclosures with client •
Review offers Review offers with seller Prepare counter offers • Verify contingency periods • Verify loan rates with lender • •
Initial Escrow Period
Contingency Removal
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Submit contract to escrow officer Report pending sale to MLS • Confirm that buyer has received all disclosures • Place sale pending sign on property • Record contingency dates • Coordinate buyer inspections
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Transaction Review
Record/transfer Title & Close Escrow
Ensure all disclosures docs are signed properly • Ensure buyer has received all pertinent document/reports • Confirm loan approval conditions and document delivery timelines •
3
Review repair requests Negotiate/confirm repairs • Remove contingencies • Confirm move in date with buyer’s agent • Schedule final walkthrough • Change MLS status to DNS
Review docs with seller Confirm sign off date • Key exchange • Sign off • Escrow closed • •
My Team Gorette Vieira
Reena Newman
Director of First Impressions 510.651.6500 Gvieira@interorealestate.com www.InteroFremont.com
Assistant Vice President Fidelity Warranty 5103262609 rena.newman@fnf.com www.HomeWarranty.com
Mirella Rodriguez
Rishi Bakshi
Director of First Impressions 510.651.6500 mrodriguez@interorealestate.com www.InteroFremont.com
Broker, General Manager 510.673.8473 rbakshi@interorealestate.com www.InteroFremont.com
Ingrid Westgard Old Republic Title Phone: 510.520.3629 Email: iwestgard@ortc.com ortc.com
Glen D'souza Cal Coast Mortgage Phone: 925.577.1086 Email: Glen@calcoastmtg.com www.calcoastmtg.com
Diana McGrogan Relocation Director 408.342.3078 dmcgrogan@interorealestate.com www.InteroFremont.com
When you decide to sell your home, you want to choose a real estate brokerage that has years of experience, a proven track record and a vast network of qualified agents. One brokerage embodies all of these qualifications and that company is Intero Real Estate Services. We take extreme pride in our progressive sales approach. Whether we're talking about our unique marketing tactics or our advanced technology solutions, we provide our agents with the right set of tools and services that assist in getting your home sold.